Hive9

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Product Marketing: Breaking Down the Keys to Success

Hive9

B2B companies are often struggling to meet their goals when it comes to the success of new product launches, according to recent SiriusDecisions research. In terms of reaching both performance and financial targets, 56% of B2B companies say that more than half of their new offerings aren’t up to par.

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Marketing Ops Needs More Support—How Can You Help?

Hive9

HubSpot and the MO Pros Community recently released a report covering the state of marketing operations professionals, bringing to light some key themes on current pain points and challenges.

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The Falling Tenure of the CMO: How to Help Turn the Numbers Around

Hive9

companies (by revenue), notes in particular that CMOs in the technology industry are ranking the lowest on average, with a 3.0-year In fact, at 3.5 years—cites a new report from consulting firm Korn Ferry—the CMO’s tenure actually ranks as the shortest of all titles in the C-suite (CEO, CFO, CHRO, CMO and CIO/CTO). years in 2016. year tenure.

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What's a Good Martech Investment You Could Make Instead of a Super Bowl Ad?

Hive9

Yup, according to CNBC’s estimates , it’ll cost a company a total of $5.25 - in the big game this year, you’re bound to be entertained by at least a few exceedingly pricey commercials, which are estimated to sell for roughly $175,000 per second.

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Successful Marketing Plans Depend on Visibility

Hive9

And while this might sound fairly obvious, a lot of companies aren’t hitting the mark when it comes to visibility in their marketing plans. A marketing plan with visibility (from multiple points of view) is one that’s designed to meet often complex corporate goals tied to specific strategies for growth.

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4 Steps to Prove Marketing's Value to the CEO

Hive9

One of the biggest challenges that marketing has historically had is convincing the rest of the company of its worth. You know the work you do is valuable and helps the company make money, but it hasn’t always been easy to convince people in other departments and the c-Suite that’s the case.

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Press Release: Trio of CMOs Discuss Success with Hive9

Hive9

Hive9, the Marketing Performance Management (MPM) company, today announced continued customer momentum driven by creating living marketing plans tied to financials, goals and strategy.

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