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  • REACHFORCE  |  TUESDAY, AUGUST 14, 2012
    [Companies] 7 lead segmentations to beautify your lead nurture program
    Just be sure to work with a reputable company that guarantee the quality of hyper targeted lead lists. Proper segmentation for your lead nurture program is akin to a well-prepared garden bed. With great soil, lots of organic amendments, proper watering, right light and climate your garden will blossom – but it takes work before you plant your first seed. The same is true for your nurture – take the time to build great segments and see the sales flower.
  • REACHFORCE  |  TUESDAY, AUGUST 14, 2012
    [Companies] 7 lead segmentations to beautify your lead nurture program
    Just be sure to work with a reputable company that guarantee the quality of hyper targeted lead lists. Proper segmentation for your lead nurture program is akin to a well-prepared garden bed. With great soil, lots of organic amendments, proper watering, right light and climate your garden will blossom – but it takes work before you plant your first seed. The same is true for your nurture – take the time to build great segments and see the sales flower.
  • B2B MEMES  |  TUESDAY, NOVEMBER 8, 2011
    [Companies] The Future of Content Is Not Destination but Identity
    Consider, for instance, what Ziff Davis Enterprise CEO Steve Weitzner recently told Folio: about his company’s move to digital-only publication: “”We will publish [ eWeek ] in the same way—it will go through the same editorial process, the stories will get vetted, they’ll be laid out by art, we just won’t print it or mail it.” MUD day 8: There’s been a lot of excitement in the past week about the new Web publication The Verge.
  • SMASHMOUTH MARKETING  |  THURSDAY, JANUARY 7, 2010
    [Companies] Lead Gen Tips from Yogi Berra
    During the session, we connected with the Chief Information Security Officer of an extremely large pharmaceutical company. Yesterday I was using ConnectAndSell as a training tool and had one of our BDRs (Business Development Reps) live and working a list and three others listening in and critiquing. This, btw, is one of the many benefits of ConnectAndSell. You can train with 5-10 pitches in an hour versus 1 or 2. You can see the Smashmouth ConnectAndSell product review here.)
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 7, 2015
    [Companies] 5 Ways to Turn 2014 Marketing Challenges Into 2015 Success
    Although Conversion Rate Optimization (CRO) was a hot topic in 2014, most companies have not fully embraced their CRO to the extent that they should have. According to a study done by the Aberdeen Group, companies using video require 37 percent fewer visitors to achieve the same results, because conversion rates for users of video are higher (4.8
  • LEADSPACE  |  TUESDAY, DECEMBER 27, 2016
    [Companies] How to Plan Effectively and Avoid ‘Random Acts of Marketing’
    Instead of looking at one persona across many companies, look at all the direct and indirect decision-makers within a single company – i.e. account-based marketing (ABM). You’re just looking at Company XYZ (your “ named account “), and within that company, you are talking to the XYZ CFO or the XYZ Director of Marketing, and so on and so forth. Have you ever found yourself sucked in by random acts of marketing?
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 23, 2011
    [Companies] Five Marketing Changes You Need to Make
    Your content was designed to benefit your audience and position your company favorably. If B2B marketing isn’t dead, it is changing very quickly. But the real change isn’t the marketing , it is how marketing has evolved in response to the evolving buyer. The biggest factor driving the changes in today’s buyers is the accessibility of information technology has enabled. This change has turned demand creation upside down.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JUNE 1, 2011
    [Companies] Social Media Is Not Like Selling Used Cars
    If you participate actively and look to build individual relationships, you will quickly identify the companies and individuals that are just using social media to blast their own message. What makes you think you have a solution? Last week I overheard a conversation about a technical roadblock between colleagues. I immediately jumped in with a solution. Big #FAIL. They did not want a solution from me, and as it turned out, I didn’t actually have a solution.
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 3, 2012
    [Companies] Product Showcase: Private Connection Cloud
    Private Connections are only available to your company, and are only accessible through a permission-based process managed through the InsideView application. Now, with the ability to upload personal connections from other databases and link them to target companies, we expect our success rate to grow even further.” InsideView today released a press showcase of our Private Connection Cloud , which is essentially an extension to standard InsideView Connections.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 18, 2014
    [Companies] Perfecting the Art & Science of Engagement Marketing at Panasonic
    We implemented CRM and joined 3 different companies (disparate customer and sales teams) into 1 organization to represent the B2B part of Panasonic. A: When we started, marketing’s contribution to the company’s total revenue was at about 7%, many of product categories were not growing and not reaching our business goals. Author: Shyna Zhang When I think of Panasonic, I think about the TVs, cameras, camcorders, and headphones that fly off of Black Friday shelves.
  • MARKETING ACTION  |  WEDNESDAY, JUNE 3, 2015
    [Companies] A Crash Course in Tumblr for B2B Marketers
    But again, to be honest, if I was talking to a marketing manager at a small or medium-sized B2B company, I’d rather see them doing visual content by creating and sharing more videos, not building a big Tumblr presence. What if they were a B2C company that had a strong appeal to people 35 and under? 5 B2B companies with a presence on Tumblr. Here’s another big B2B technology company that has a Tumblr presence about cool science and inspiring innovations. I’ll admit it.
  • HUBSPOT  |  TUESDAY, NOVEMBER 1, 2016
    [Companies] How to Present a Compelling Argument When You're Not Naturally Persuasive
    Say you're pitching a digital ads project to a small business, and you mention that 25% of Fortune 500 companies have seen a direct sales increase from using full-page mobile ads. Small businesses and Fortune 500 companies don't approach advertising from the same perspective, so this piece of evidence isn't likely to make a compelling case to your audience. Has this happened to you before?
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 12, 2011
    [Companies] Best Social PR Guides, Tips and Tools of 2010
    Optimize company news for SEO benefit? So, if you’re stumped for an opening line the next time you’re drafting a press release, try something like “XYZ Company, the leading innovator of unique, customer-centric solutions, today announced an outside the box product which supports peak performance.&# Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner.
  • LATTICE  |  THURSDAY, OCTOBER 29, 2015
    [Companies] Forbes Insights: The ROI of Predictive Marketing
    Those companies further along with predictive marketing—that are highly advanced or with several years of experience—are already demonstrating results. An overwhelming majority of executives with experience in predictive analytics indicate the technology has already delivered a positive return on investment. More highly experienced enterprises report greater sharing of data and higher levels of automation. Editor’s Note: This is an excerpt from our research with Forbes Insights.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 5, 2017
    [Companies] Loyalty Programs Might Cost Your Business More Than You Bargained For
    For example, New Jersey petroleum companies are prohibited from running loyalty discount programs, (except through a credit card company). By Kerry Gorgone. Loyalty programs seem like Marketing 101. A retailer or other local business offers consumers a loyalty card that entitles them to free goods or services if they visit the store X number of times or refers X number of friends, etc.
  • CONTENTLY  |  WEDNESDAY, MARCH 22, 2017
    [Companies] Storytelling Is Not a Strategy
    Typically, marketers ramp up production on company blogs, even if they don’t have a strategy to guide them. At the start of 2017, I made the shift from ad tech to martech. In the last decade, I had helped build and steward the brands of two successful ad tech firms recognized for their innovation and amazing cultures, but it was increasingly difficult to ignore the headwinds facing the old media model.
  • WRITTENT  |  THURSDAY, FEBRUARY 20, 2014
    [Companies] 57 Notable and Unique Content Marketing Ideas
    Company Manifesto. Does your company have a living or inanimate mascot, like a dog, cat, or even a teddy bear? Create some fun social media content “through the eyes” of your company’s unique representative. The average marketer today uses 12 different content marketing tactics. Let that statistic just sink in for a minute. Ten years ago, only a handful of us had even heard of content marketing.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 26, 2012
    [Companies] The Death of SEO? The Evolution of Search Engine Marketing
    Jill Whalen’s article on the lies shady SEO companies tell further emphasizes the divide between good SEO and the practices that lead to SEO death sentences on publications like Forbes. The Death of SEO. That is the title of the Forbes article forwarded to me this weekend proclaiming SEO will be dead in the near distant future.
  • MODERN MARKETING  |  THURSDAY, SEPTEMBER 24, 2015
    [Companies] Generate More Leads By Literally Running with Your Prospects
    Even though you have everyone’s information from the registration form, make sure people from your company connect and chat with the runners. The sponsorship possibilities at most conferences are endless. Keynotes are sponsored. Lunch is sponsored. Of course all of the cocktail receptions are sponsored. But what if you could sponsor an event that shows you care about your customers. Not just pretend to care about them, but really care about them.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 1, 2015
    [Companies] How A Small Business Can Automate Social Media And PR
    Be incredibly specific on the segment you want to target says one company that focuses on simplicity vacuum products: CMOs at medium sized companies in the fashion industry. Nothing is more infuriating than reading a white paper from a company you think will be informative about a topic and it ends up being a “How To” on using their product.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 15, 2015
    [Companies] 10 Customer Experiences You Need To Deliver Today
    Think Amazon’s user experience setting expectations for a B2B software company, or that Apple sets expectations for a retailer, and you start to connect the dots. The customer experience is your next competitive battleground. Are you prepared to win it? You can claim victory by way of this competitive differentiation war by offering the lowest prices or providing a superior, surprising and spectacular customer experience!
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 11, 2015
    [Companies] 5 Tired Web Design Trends Marketers Should Retire
    As a marketing company, you want to direct your viewer’s attention to how you can solve their pain points. Beware… bad web design can happen to good web pages. Compelling design is an imperative aspect to your website. Your visitors will spend an average of.05 seconds before they form an opinion of your site once your page loads. Make sure your design aids the user experience to ensure they stay on your site. Learn from these tiresome design flubs so your website doesn’t fall for them.
  • ACT-ON  |  FRIDAY, AUGUST 26, 2016
    [Companies] 5 Content Marketing Lessons from David Ogilvy
    For example, SAP used A/B testing to determine if using thumbnail pictures would boost interest in its company news spotlight. Nothing is worse than reading content that says, “At XYZ Company, the leading (something-or-other), we strive to provide our customers with (insert adjectives and verbs here).” David Ogilvy (1911­–1999) was a seminal figure in 20 th century advertising.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 25, 2014
    [Companies] 18 Expert Guides to Using Google+ for Business
    For those who are new to Google+ (or who struggle to see results with it), Scott Buehler provides an excellent 10-step guide to understanding circles, generating activity, formatting posts, using hashtags, hosting hangouts, creating company pages and more. Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement.
  • SNAPAPP  |  THURSDAY, JANUARY 29, 2015
    [Companies] The Modern Marketer’s Blog Roundup - 1/29/2015
    To find out how companies are generating demands for their brands and how successful they've been in these efforts, HubSpot and Qualtrics conducted a survey of 900 management-level marketers in North America and Europe. Are the divides between departments in your company derailing your marketing initiatives? Here’s what you missed in great reads for modern marketers this week: Marketo Blog: Flaunt Your Humanity.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 13, 2013
    [Companies] 10 Simple Steps to Get Started with Content Marketing
    Start a company blog . Follow influential leaders, companies and media outlets in your industry on LinkedIn, Twitter and Facebook. Creating intriguing, valuable content will help you strengthen your company brand. Founded in 1999, the firm focuses on doing what matters to help middle market companies grow in today’s increasingly chaotic digital landscape.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 13, 2015
    [Companies] How to Build an All-Star Mobile Force
    Author: Jeff Hasen It should go without saying: whether you run a mom-and-pop business or lead the digital team at a Fortune 500 company, mobile marketing should map to your business goals. Measure your team’s performance by your company’s goals. If she has a distinct siloed motivation that’s not company centric, she’ll most likely have tunnel vision that’s focused solely on PPC.
  • ACT-ON  |  WEDNESDAY, APRIL 19, 2017
    [Companies] 5 Simple Ways to Write Better Emails
    This applies to interoffice emails, outreach emails, sales emails, and even to promotional and company announcement emails. How much time do you spend on emails every week? If you’re average, it’s about 28% of your time ‒ almost one and a half days out of every week. So … how much of that time do you think is wasted? It might be a tough thing to consider, but, by some estimates, six percent of our total working time is wasted , simply because we have to wade through murky writing.
  • MODERN MARKETING  |  MONDAY, JANUARY 26, 2015
    [Companies] 4 Ways to Differentiate Your Marketing Content
    After all, simply writing more newsletters, automating social media feeds, producing more infographics or launching more company blogs/magazines/YouTube channels/LinkedIn profiles/Facebook pages/carrier pigeon programs (well, that one might work) was never going to be more than a very short-term solution. It will be designed for the real world rather than your executive suite and it may not even refer to your company, product or service at all.
  • CONTENTLY  |  TUESDAY, DECEMBER 27, 2016
    [Companies] The 10 Best Brand Tweets of 2016
    And really, that’s what a company Twitter should be. Such was the case for NyQuil in January, when a happy customer praised the company only to learn that you’re not supposed to use the product every day for two years. Dave Chappelle has this great stand-up bit explaining the absurdity of a culture that worships celebrities. Just because revered singers are trusted for their musical taste doesn’t mean anyone cares about their commentary on 9/11.
  • NUSPARK  |  SUNDAY, JULY 23, 2017
    [Companies] How LinkedIn Sales Navigator Can Generate Qualified Leads
    At the outset, the program enables users to import leads and target companies or accounts. They can synchronize with Salesforce, if the company uses it, and choose a range of territories and job functions to target. You can view members who follow your company, active users who posted in the past 30 days and those who are on the move and updating their profiles.
  • ACT-ON  |  FRIDAY, FEBRUARY 19, 2016
    [Companies] Nofollow Tags: What They Are and Why They Matter
    Some of those included: The World Wide Web was to some extent a link-buying economy; some companies’ entire business models were based on paid links that could give them the rankings they wanted. It might sound strange now, but it used to be that some organizations paid black-hat SEO companies to post comments that contained links back to the organization on other sites. Have you ever heard web experts or SEOs talk about nofollow links?
  • BIZNOLOGY  |  TUESDAY, JANUARY 7, 2014
    [Companies] Fulfill your resolution to blog in 11 steps
    4) Nothing’s really going to happen for the first six-months: Once you consummate your marriage (with your blog) you need to realize that not matter what you do, unless you already have a well-developed brand, a multinational company, or are between and A-C-list celebrity, then you’re going to have to work like a banshee and maybe — just maybe — you’ll start getting some SEO and popularity traction by month six.
  • HUBSPOT  |  MONDAY, MARCH 16, 2015
    [Companies] 9 Best Tools to Help You Edit Blog Posts Better
    Often, a blog post will be the first impression a prospect has of your company. Blogging is an important part of your business strategy. Getting things just right can be overwhelming. In this post, I’ll outline some of the best tools to help you keep a solid editorial flow from idea to publish. You will discover tools for capturing ideas, proofreading content, and enhancing posts with images. Idea Capture. A forgotten idea bears no rewards.
  • SALESCHOICE  |  TUESDAY, JUNE 6, 2017
    [Companies] Why AI will solve Attention Deficit Disorder in Sales Professionals
    Internal courses in companies has increased in market growth by over 20% annually. As the founder of the company, I have been concerned by the growth rates of ADHD in adults and the fact that ADHD talent is highly concentrated in sales professions and entrepreneurship for many years. Yet despite this fact, 40-60% of sales professionals in the majority of companies do not make their sales targets. Our Distracted, Always-On Reality.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 14, 2016
    [Companies] Five ways to boost your start-up business idea
    I once mentored (for about one minute) an entrepreneur who had a company name nobody could pronounce, spell, or remember. I once mentored (for about one minute) an entrepreneur who had a company name nobody could pronounce, spell, or remember. I have fun helping start-ups and after years of seeing plans and pitches, I am starting to see some common mistakes emerge.
  • MARKETING ACTION  |  THURSDAY, APRIL 11, 2013
    [Companies] Tweetchat 101
    Each conversation happening in the social sphere can give insight and intelligence that can be used to improve a company’s product offering, brand image, or sales strategy. What’s a Tweetchat? And why should you care? For all of you green social media users, Tweetchats are: Virtual meetings held on Twitter. A draw for people with similar interests. Generally held at a fixed day and time, often repeating over a week or month.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 2, 2011
    [Companies] So much free content, so little time!
    You won’t want to miss this session jam-packed with new insights to help your company blog! 07, I’ve been invited to a Social Media Week program called The Grueling World of Social Media that explores the impact large companies are having on the social web. I’ve been very fortunate to be invited to appear on some outstanding programs and I wanted to let you know of some upcoming FREE learning opportunities.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 11, 2010
    [Companies] Twitter success stories: Explaining the ROI of Twitter
    Like most questions in business, the answer is, “it depends,&# but I’d like to offer a couple practical ideas that might help you when this inevitably comes up at your company. But I can also see many companies stumbling around trying to calculate their return on investment while their competitors are establishing a social media foothold. Measurement and ROI are constant themes in the social media world. How do you PROVE the value of Twitter?
  • HUBSPOT  |  MONDAY, FEBRUARY 4, 2013
    [Companies] 10 Innovative Social Media Newsjacks of the Super Bowl Power Outage
    Even though SEOmoz didn't need to publicly send out a clever remark, it's nice to see B2B digital companies finding ways to get in on the Super Bowl action, not to mention practicing what they preach! What other companies did you see successfully newsjacking the Super Bowl power outage As the lights went out at last night's Super Bowl, we were all bombarded with viewer reactions on our personal social networks.
  • SALES ENGINE  |  TUESDAY, MAY 24, 2016
    [Companies] How Content Becomes a Sales Conversation
    Imagine how much hard work would be squandered, then, if a sales-ready prospect received a call from a sales rep who knew nothing about her, her company, her role, her industry, or the business problem(s) she was trying to solve by engaging with all that content. The need for sales play books Companies enable their sales reps on this side of the conversation in different ways, but the common thread among all approaches is information.
  • HUBSPOT  |  FRIDAY, NOVEMBER 28, 2014
    [Companies] How to Use SWOT Analyses for Smarter Content Strategies
    This time of year is when you measure your impact on this year''s company goals and uncover opportunities for moving the needle on next year''s. It''s the most wonderful time of the year for content marketers. But when most people run these analyses and calculate next year''s predictions, they forget about one crucial thing: market conditions. They''re so focused on internal metrics and results that they miss out on some fascinating, high-level insights.
  • LEADERSHIP  |  TUESDAY, OCTOBER 22, 2013
    [Companies] What Does Data Analytics Have to do with F1 Racing? —How 0.1 Seconds Can Be the Difference Between Success and Failure!
    What the C-Suite needs to think about instead, is how the data is processed and whether or not it can deliver the insights that are required to make the company’s overall business strategy more efficient, more effective and more profitable. Best-in-class companies consider big data and predictive analytics central to their marketing strategy. Is your B2B company struggling to achieve maximum return on your lead generation investment?
  • BIZNOLOGY  |  FRIDAY, APRIL 22, 2016
    [Companies] Why most marketers should ignore A-List bloggers
    You look at those stories in Huffington Post and Mashable and ask yourself, “Why isn’t my company getting their message in there?” Admit it. ” It does seem tempting. And it feels tantalizingly possible–I mean, don’t you just need to know the right person and get the most interesting angle to them? It’s so much harder than that. It’s about as easy as your PR person calling up the New York Times and getting them to print your story.
  • BIZNOLOGY  |  THURSDAY, MARCH 7, 2013
    [Companies] How do you persuade your boss that search is important?
    But if your company isn’t ready for that yet, at least do the free thing–join us for our webinar next Wednesday at 3 pm ET on search marketing and analytics that walks through the basics of what’s important in search marketing and how you explain it to the boss. Photo credit: Wikipedia.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 24, 2017
    [Companies] The path to content success: Crushing self doubt
    Contact Mark to have him speak to your company event or conference soon. By Mark Schaefer. By any measure, Antonio Centeno is a success and an inspiration. He has a multi-million-dollar business. A beautiful family. More than a million followers on YouTube. That’s why it was so surprising to me to learn that at times he feels like a fraud. Antonio Centeno.
  • HUBSPOT  |  MONDAY, MAY 18, 2015
    [Companies] How to Easily Design Images Like a Pro [Live Webinar]
    For companies with the bandwidth to have a dedicated creative designer, this is no intimidating feat. "A picture is worth a thousand words.". We've all heard this saying before, and to marketers, it's becoming increasingly true. Images can help businesses suceed -- tweets with images result in 18% more clicks , and 17% of marketers are planning to increase their use of visual assets in 2015.
  • HUBSPOT  |  FRIDAY, MAY 29, 2015
    [Companies] Kale, Podcasts & Yoga Pants: The Secret Formula Behind Ideas That Take Off
    In search of a way to combine them, Dickson started his own blender company, Blendtec. E ven in today’s crowded marketplace, t hese principles have helped dozens of companies get their products and ideas to catch on," explains Berger. Some companies have collected millions of friends and followers, but if no one shares your content, it doesn’t matter.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 12, 2012
    [Companies] Creating Your Big Rock Content Piece: 5 Must-Have Tips For Success
    As you want your piece to have depth, you need to leverage experts within your company to help you fill in the blanks. We give you some important information about how to do something, and then we give you a worksheet so you can apply what you have just learned to your own company. by Dayna Rothman When determining your content marketing mix, you want to make sure that you have what we at Marketo call “Big Rock Content Pieces”.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 24, 2017
    [Companies] 1 Awesome Way To Create Great Content
    If you already have a channel that rewards employees for engaging with and sharing company news and announcements, make sure you’re sharing your program there. If you have an internal site that your company uses to share information, it probably makes sense to post your program guidelines or at least a link to them.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 30, 2016
    [Companies] Where Your Customers Go, Your Budget Should Follow
    And unless your company has been hiding under a rock for most of the last decade, you’ve probably already increased your digital marketing budget pretty substantially to accommodate the need for a website, social media presence, and email marketing campaigns (at the very least). Even companies that don’t think of themselves as “digital businesses” are taking their marketing efforts online.
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 27, 2015
    [Companies] Negative SEO May Be a Trending Topic, But Is It Legit?
    Online marketing company Reboot recently found 79 percent of online companies are willing to sabotage another company’s website through negative search engine tactics. Contacting 100 small business owners in London and the South East, the study found a majority of companies either outright agreed to employ negative SEO practices against their top competitors, or they requested more information before making a decision.
  • LEADERSHIP  |  FRIDAY, MARCH 18, 2016
    [Companies] Interesting Infographics: Marketers Want S’More Technology
    There are so many platforms and tools available for marketers right now that it can be hard to pinpoint which solutions your company should be investing in. Looking at what other companies are doing can be a big help when it comes to narrowing down which solutions look promising. Skyword and Researchscape International surveyed 190 US marketers at large organizations to find out how their companies are integrating new technologies into their marketing strategies.
  • WRITESPARK  |  TUESDAY, APRIL 8, 2014
    [Companies] White Papers: Refresh or Write Fresh?
    Promotes a major product or service that will continue to be sold by your company. The media company UBM Tech found in a survey that 63 percent of IT buyers will only consider information useful if it''s less than 18 months old.* Your marketing department may produce dozens of new white papers each year, but how often do you refresh an existing one? For many technology marketers, once a white paper is written and posted it''s instantly forgotten.
  • B2B MEMES  |  MONDAY, JULY 22, 2013
    [Companies] Time to Surf the Wave of the Personal Brand
    As Jeff Jarvis said in a tweet Ingram quoted, they need to be thinking of themselves as platforms for building individual brands—something I see few B2B publishing companies doing. Politico’s version of the negotiations describes how NYT executive editor Jill Abramson and Washington bureau chief David Leonhardt fought hard to keep Silver at the paper because they saw his “brand within a brand as a wave of the future,”.
  • WRITESPARK  |  TUESDAY, APRIL 9, 2013
    [Companies] Murphy's Laws of High Tech Copywriting
    Your company president will suddenly become an expert copywriter, but only when the brochure is already at the printer or posted on the website. A document that you think will appeal only to a very limited audience will turn out to be the most requested material ever produced by your company. Although April Fool''s Day was last week, its mischievous spirit is active year-round in technology marketing projects.
  • WRITESPARK  |  TUESDAY, MARCH 12, 2013
    [Companies] Do You Want a Case Study or Just Feedback?
    It may be harder for the writer to get the big-picture, business-focused story during the interview if the questions continually prompt a customer to discuss details of the product implementation or your company's support activity. By remembering what delivers the highest value for your company, a case study interview call can produce both effective marketing content and useful information for improving your product. .
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 18, 2011
    [Companies] Paid Owned and Earned media – the benefits of owning them all
    It takes a certain size company to be able to take one individual and let them control all forms of media. If your company is too big then you get owners of each media and the silos they create – minimizing your chance to optimize across them all. Few marketers today have the luxury of being about to combine all forms of media under one umbrella.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 29, 2010
    [Companies] Ranking B2B Marketing Automation Vendors: Part 3
    This reflects the fact that buyers really do want vendors who have experience with similar companies. Instead, I've color-coded the points (each representing one vendor) using the same categories as before: green for small business vendors, black for mixed vendors, violet for specialists, and blue for big company vendors. Summary: The first two posts in this series described my scoring for product fit. The third and final post describes scoring for vendor strength.
  • LEADSLOTH  |  TUESDAY, AUGUST 31, 2010
    [Companies] Great B2B Email Copywriters: Where Are You?
    What is your take: are B2B email copywriters a seriously scarce resource, or is it a coincidence that I know several companies that have trouble finding someone like that? I know several companies who are looking for someone with your skills. Lead Nurturing depends on great content. Not just eBooks, blog posts and webinars, but especially email content.
  • 6SENSE  |  THURSDAY, NOVEMBER 5, 2015
    [Companies] B2B Marketers Embrace Technology, But Neglect Data Quality
    Today, companies cannot grow without technologies that streamline, automate and quantify marketing efforts. According to the survey, 86% of B2B companies reported that technology is improving marketing performance. The B2B Marketing Technology Strategy Survey, conducted by Informatica in partnership with Dun & Bradstreet and Ascend2, slooked at the top tools, objectives and challenges of today’s B2B marketing technology landscape.
  • HUBSPOT  |  FRIDAY, OCTOBER 18, 2013
    [Companies] To Prove B2B Isn't "Boring to Boring," GE Turns to. Vampires?
    We were talking about the challenges of working in marketing for a B2B company -- either a giant 120-year-old conglomerate like GE, which sells turbines and jet engines, or even a young company like HubSpot, which sells software to businesses. This post originally appeared on Up and to the Right , a new section of Inbound Hub.
  • SALESFUSION  |  THURSDAY, JANUARY 21, 2016
    [Companies] A Marketer’s Guide to the New GDPR Regulations
    Hefty fines and legal action against companies that do not comply with regulations will be substantial. In early December, the EU agreed upon new regulations for the General Data Protection Regulation (GDPR). The new Regulations will create a uniform and consistent set of rules across all 28 countries in the EU.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 16, 2013
    [Companies] 4 Simple Ways Pinterest Can Boost Your SEO Game
    Whole Foods is a rocking example of a company that’s doing just that. Without a doubt, Pinterest is a huge traffic driver for the organic and natural food company. We know you’ve been busting your hump pinning away, and you’ve been hitting the search engine optimization (SEO) work hardcore. You want to do more, but you may think it’ll take too much time. What if we told you that you could optimize your Pinterest account without even trying?
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 23, 2015
    [Companies] List with a Twist: 50 Creative Tips for Gathering Customer Emails
    49) Publish links to your opt-in page on your LinkedIn company page and/or in relevant discussions on LinkedIn. “Your contacts’ email addresses change as they move from one company to another, opt-out of your email communication, or abandon that old AOL address they only use to fill out forms on websites. If you don’t have a strong email list for your customer base, you’re missing out on a great marketing tool that’s both reliable and free.
  • DISTRIBION  |  WEDNESDAY, NOVEMBER 9, 2016
    [Companies] Email Marketing Trends and Stats
    The top three most effective marketing channels according to marketing professionals worldwide are email marketing, company website and social media. 44% of companies use split testing software. Email marketing consistently ranks among the highest ranking channels producing revenue and a strong return on investment.
  • REACHFORCE  |  FRIDAY, JANUARY 22, 2010
    [Companies] Funnelnomics: Four Steps to Accelerating Your Marketing and Sales Funnel – Step 1: Mapping Your Marketing and Sales Funnel
    The number one responsibility of any B2B Marketer is to keep his or her company’s marketing and sales funnel full, with leads converting quickly to drive profits. In other words, to keep the company’s lifeblood flowing. The continuous battle to meet pipeline and revenue projections is frustrating when using traditional techniques. There
  • ACT-ON  |  TUESDAY, JANUARY 17, 2017
    [Companies] What Tom Hanks Taught Me About Customer Intimacy and Keeping our Brand Promise
    Another great scene in the movie is when Hanks, who by now has been made a vice president at the toy company, is in a room with a bunch of other executives, listening to a presentation for a new product. The executive responds by showing Hanks a sales chart and explaining that the company is the market leaders in active toys. That’s true at Act-On, and it’s probably true at your company.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, DECEMBER 28, 2012
    [Companies] The 25 Best #SaaS and #Sales Blog Posts of 2012
    Optimize Your Company LinkedIn Page: Tips for Bringing in Leads | Silverpop Blog – [link]. It was a great year for Social CRM, Social Selling and the world of SaaS. We’ve collected a bunch of great articles over the course of the year so we wanted to share the the top 25 blog posts from 2012. Any others we should add to the list? Leave them in the comments. 4 Steps to a Successful Social Marketing Campaign (Part 1) « CRM Software Blog – [link].
  • EMAGINE B2B BLOG  |  TUESDAY, OCTOBER 29, 2013
    [Companies] What’s Happening in the World of B2B Online Marketing?
    This article suggests that sales and marketing teams traditionally work as separate silos working toward a company’s objectives. While we consider ourselves the B2B Online Marketing Experts (and we’re not not the only ones who think so ), we aren’t the only ones talking about it. Below is a list of thought-provoking articles on the subject of B2B Online Marketing: How To Measure the Effectiveness Of Your B2B Online Marketing Program.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 19, 2014
    [Companies] Is Your B2B Content Strategy Marketing Right- or Left-Brained? [Quiz]
    How does your company strike a balance between left- and right-brained content marketing? If you’re an online quiz junkie like me, you’ve likely, at some point, taken a psychology test to determine whether you’re right- or left-brained. We all know we lean more to one side than the other, but isn’t it fun to tally up the points and find out for sure?
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 21, 2015
    [Companies] What To Do When B2B Content Marketing Efforts Hit a Proverbial Wall
    Far too often we experience client discussions saturated with their own organizational jargon, “standard operating procedures”, and company-specific acronyms. There are times when a content marketing initiative’s results seem to plateau. Ideas grow stale, motivation might wane, or it may seem like all of the opportunities have been covered.
  • WEBBIQUITY  |  THURSDAY, APRIL 20, 2017
    [Companies] Four Predictions About the State of SEO in 2017
    However, what many in the marketing world have found is that by contributing guest posts to highly relevant and authoritative sites, companies have gained a significant boost in SEO rankings. Guest post by Nathan Elly. The new year is well underway. As we reflect on the major events in the world of SEO in 2016, web marketers need to evaluate how the changes will impact the SEO strategy through the rest of 2017. The biggest news in 2017 has so far been the Penguin 4.0
  • HUBSPOT  |  THURSDAY, JANUARY 9, 2014
    [Companies] What Is List Segmentation? [FAQs]
    These segments can be cut and combined a number of different ways: by psychographics, demographics, industry, company size, webpage views, number of downloads of your content -- you name it. If they provide you with more details, though, like where they work, their role at their company, and their business needs, now you add them to the appropriate list(s). Leads working at a company with 200 - 1,000 employees. We all like to focus on the sexy stuff.
  • HUBSPOT  |  TUESDAY, DECEMBER 8, 2015
    [Companies] A Science-Backed Method for Better Writing: How to Find Your Ideal Time of Day
    This is what Fast Company calls the Waveform of Life. Image Credit: Fast Company. Every individual has a unique timeline for work, energy, and creativity. Some work best at the crack of dawn, while others prefer to write into all hours of the night. But if you want to do your best writing, you have to find your best time to do it. Because science says so. To learn why this is true, and how you can figure out an ideal writing time for yourself, keep reading.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 21, 2012
    [Companies] Four “New Marketing” Skills You’d Better Learn Quick
    He brings more than 15 years of marketing, business development and sales experience from a variety of organizations, vertical industries and company sizes. Here’s a relatively simple mathematical model for understanding the lead-opportunity-sale math for your company. by Dayna Rothman I am pleased to introduce our guest blogger, Matt Heinz.
  • MODERN MARKETING  |  TUESDAY, JULY 23, 2013
    [Companies] How Buyer Personas Can Make Your Marketing Automation Smarter
    Over the past dozen years, Tony has conducted hundreds of buyer interviews and has helped some of today’s leading Fortune 100 companies acquire deep buyer insights. by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Tony Zambito , the creator and today’s leading authority on buyer personas. In 2002, Tony established the first-ever buyer persona development methodology designed specifically for B2B Marketing and Sales.
  • HUBSPOT  |  SUNDAY, MARCH 1, 2015
    [Companies] 2 Years, 5,000 Tattoos, and $75M in Revenue: Inside Tough Mudder's Rapid Growth Strategy
    Today, Tough Mudder holds 70 events worldwide, has grown to over $75M in revenue, raised millions for the Wounded Warrior Project and had over 5,000 people tattoo the company’s logo on their body. The world "culture" is a little misleading. People often think that it''s about having foosball tables and free beer in the fridge. That has nothing to do with the culture. Culture is how people behave when you’re not looking. Will Dean.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 12, 2016
    [Companies] The State of Video Streaming
    Ben Rubin, the CEO of both companies, told Fortune Magazine that “Live video is great as a feature on top of an existing social network, not as its own medium.” Kiki Schirr, {grow} Contributing Columnist. There’s a lot going on in the video streaming world right now. It can seem difficult to keep up. This post will bring you up to speed on what’s been happening with the latest and hottest video streaming technology. The Death of Meerkat… is Periscope next?
  • FATHOM  |  THURSDAY, NOVEMBER 17, 2016
    [Companies] [SnapChat IPO Update] Increasing Audience Awareness With Snapchat Geofilters
    the parent company of Snapchat, has officially gone public and is looking to be worth over $30 billion. ( Snap Inc., The New York Times ) That’s $27 billion more than the offer they rejected from Facebook. With 150 million daily users on Snapchat, advertisers shouldn’t miss their opportunity to use Snapchat to speak to their audience. In fact, one of the best ways to reach audiences is through Snapchat’s geofilter feature.
  • BIZNOLOGY  |  TUESDAY, APRIL 22, 2014
    [Companies] Search and Replace Will Change Your Blog Forever
    When I left my company, Abraham Harrison, they became AH Global, maintained control of the domain, abrahamharrison.com, while I maintained control of both blogs. If you’ve been blogging for a long time, your life has probably changed a number of times. You’ve developed a history that has been, until now, etched in stone. But no more! Now, you can revise your entire history in just a couple easy steps.
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 4, 2014
    [Companies] The Panini Sticker: Probably the best content marketing in the World
    The Panini company was established way back in 1961 – and published its first World Cup sticker book for the Mexico 70 World Cup. Or a situation where every employee has their own sticker rather than business card, that people internally need to collect in order to complete their company album? A look at the sticker phenomenon that''s taken the world by storm. You may not have noticed but an epidemic has been sweeping the globe these last few weeks.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 8, 2017
    [Companies] Why Your Agency Should Drop Everything and Schedule a Hack Day
    Hack days -- or hackathons as they're frequently called in the tech world -- have become a ubiquitous and indispensable part of many companies' cultures. In 2017, hackathons aren't just for tech companies. You should strive to make the teams as diverse as possible, grouping team members from different departments and ranks within the company to ensure there's a healthy mix of experience levels, viewpoints, and areas of expertise.
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Companies] Should You Pay for Content Distribution?
    So millions of companies gave up and deleted their Facebook accounts. If you’re a B2B company, and you’re looking for super-duper targeting when sharing your content, LinkedIn may be your new bff. As content creators, we have no choice but to remain humble because every time we publish an article, it’s one of 2 million blog posts being published on the same day.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 12, 2012
    [Companies] Get Found: 7 Steps to Fire Up Your Inbound Marketing
    The bottom line is that when someone asks your company a question, that someone is setup to respond in time to meet the near-real-time expectations we all have. I’ve said many times before that the overwhelming majority of marketing activities are dreadfully unsuccessful.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Companies] The Traditional Marketing Playbook Is Dead!
    This recent post from written by MarketingSherpa ‘s David Kirkpatrick covers Hubspot CEO ( @bhalligan ) Brian Halligan’s presentation “Killing It: How Inbound Marketing Can Help Your Company Crush the Competition.&#. Are you tired of being badgered by sales people before you are ready to buy? In some organizations, the primary role of marketing is simply to help sales make a deal. How do you help them make a deal?
  • MODERN B2B MARKETING  |  MONDAY, APRIL 21, 2014
    [Companies] Moneyball for Marketers
    Prospect to Pipeline : What’s the typical prospect-to-pipeline conversion rate of each of your company’s product-market fits, channels, and campaigns? Ultimately, the measuring stick every company uses is profit. Author: David Cheng If you’ve seen them movie Moneyball , you already know the basics: the “Moneyball” way of winning relies on analytics, statistics, and numbers, rather than opinions, intuitions, or appearances.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 31, 2016
    [Companies] 5 Tips for Conducting an Effective Interview (Even When Interviewing’s Not Your Thing)
    Talking with industry stars or company executives can be intimidating, so you might be tempted to “get down to business” right away. By Kerry Gorgone, {grow} Contributing Columnist. Now that content marketing has become the norm, some “seasoned” marketers might feel like Dr. Leonard “Bones” McCoy , the ship’s doctor on the original “Star Trek” series. When tasked with anything outside his comfort zone, he’d protest “Jim, I’m a doctor, not a mechanic” (or a botanist or a doorstop).
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MAY 24, 2016
    [Companies] CRM Evolution Conference: Mobile Really Does Change Everything About Marketing
    The trick will be to deliver value during every interaction – to optimize the journey from the customer’s perspective, not the company’s. Customers who haven’t bought yet (okay, they’re really prospects) still have some intention when interacting with us – presumably to learn something about our company or products so they can decide whether they want to do business.
  • MARKETING ACTION  |  TUESDAY, MAY 13, 2014
    [Companies] David Raab and Atri Chatterjee Talk About Marketing Automation, Part II: How to Acquire and Succeed with It
    It didn’t matter if they were big companies or little companies. It depends on the company. In a fast-growing company that is still young, the proportion that you’ll spend on marketing as a percentage of revenue will be proportionally a lot higher than in a more mature company. I’ve seen mature companies spending between 3 or 7 percent of revenue as pure marketing. Do you see any of that with some of the companies that you talk to?
  • HUBSPOT  |  SUNDAY, OCTOBER 27, 2013
    [Companies] How SEO's Future Affects Inbound, Seth Godin Talks Google, and More in HubSpot Content This Week
    It''s actually become quite the substantial source for leads for many agencies and companies, and it continues to grow and evolve by the day. Speaking of Google, the company continues to make noise with changes galore. It''s okay to admit: There are some marketing strategies you think are so difficult to implement that you find them scary (even spooky, perhaps?). Fear not, marketers -- we''ve got you covered.
  • IKO-SYSTEMS  |  FRIDAY, MARCH 24, 2017
    [Companies] Email opens: our first sentence has more impact than our subject line
    Let’s dive into the two graphs which grabbed our attention: The first one measures the impact of variables/tricks in the subject line on open rates: In this previous chart we have tested dozens of variables to isolate the ones with major impacts on open rates (such as the company name or the use of special characters).
  • IKO-SYSTEMS  |  WEDNESDAY, MARCH 23, 2016
    [Companies] Do You Qualify?: The Leads Test You Must Pass
    Your company’s sales and marketing teams should coordinate to define the parameters of a qualified (and unqualified) lead. Have not been nurtured enough to close their sales cycle (uneducated about company). The marketing team is responsible for creating content relevant to the company buying persona in order to generate leads in the right demographics. Lead reconversions allow the leads to further qualify themselves as well as with your company.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 27, 2013
    [Companies] Aginity Puts a Customer Data Platform on an Analytical Appliance
    The other key feature is that CDPs are designed to be run by marketers, not IT staff, even though IT will usually play a role in connecting to company-managed data sources. The company’s clients are concentrated among large retailers but include some ecommerce, manufacturing, and other industries that handle large amounts of customer data. When your only tool is a hammer, everything looks like a nail.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JUNE 4, 2012
    [Companies] Social and Mobile Features Head the List of New Marketing Automation Capabilities
    But both approaches aim to place marketing automation at the center of a company’s customer management infrastructure. My sense is they’ll be more successful at small companies, where the labor savings of a unified system are most important because technology resources are most constrained. I’m getting ready for the next edition of the B2B Marketing Automation Vendor Selection Tool (VEST). This is based on nearly 200 questions to vendors, mostly about product features.
  • CHRIS KOCH  |  FRIDAY, JUNE 11, 2010
    [Companies] Is lead generation killing marketing?
    What happens when you stake the value of your contribution to the company on something that you’ll never do as well as someone else? This was the gist of a very controversial assertion made by a senior marketer from a very well known B2B technology company during dinner at our ITSMA Marketing Leadership Forum (download highlights from the ITSMA Marketing Leadership Forum) when he said: “An overemphasis on leads is damaging our relationship with sales.”.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 2, 2008
    [Companies] YouTube - What is LinkedIn? Part 2
    LinkedIn Company Profiles | March 20, 2008. Company Info. Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. What is LinkedIn? Part 2. Rate: 1 ratings Sign in to rate. Views: 288. watch in standard quality. watch in high quality. Share. Favorite. Playlists. MySpace. Facebook. more share options ). fewer share options ). This video will appear on your blog shortly. Loading. Loading. Loading. Loading.
  • MODERN MARKETING  |  THURSDAY, AUGUST 13, 2015
    [Companies] What Monopoly Can Teach Marketers About Customer Loyalty and Advocacy
    Kathryn Cianfrocca, Director of Global Digital Marketing at Hasbro, shared how the company took Monopoly, an 80-year-old game, and brought it back to life by re-igniting brand passion with a little help of storytelling and their loyal customers. At the ClickZ Live Conference in San Francisco, speakers from leading brands and agencies gathered to share best practices in all areas of digital marketing.
  • MODERN MARKETING  |  FRIDAY, APRIL 1, 2016
    [Companies] 7 Cross-Channel Apps of Highly Effective Modern Marketers
    When that happens, use a direct mail/print-fulfillment app to send customers a physical reminder of your company that they can touch, like a postcard, catalog, or even gift items. In today’s hyper-connected world, it’s important to have a rock-solid cross-channel marketing strategy, and one of the easiest ways to execute that strategy is through your marketing automation system.
  • HUBSPOT  |  MONDAY, JUNE 10, 2013
    [Companies] Copyright Law on the Internet Is a Total Train Wreck Right Now
    First, I asked our general counsel to forward me the email he''d received from the stock photography company. In fact, just today we were contacted by a company whose image (which is legitimately licensed under Creative Commons) we''d used in a recent blog post. I''m going to tell you a little story, but before I do, a warning: It ain''t pretty. It''s a perfectly fine Thursday afternoon.
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