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    [Companies] An Example Of Social Prospecting Gone Wrong
    As more companies realize the potential of social selling, there are going to more examples like this as newer reps try to engage with potential prospects. Recently I’ve been writing about the impact social media can have on your business and sales pipeline. Social selling is a very hot topic at the moment and more sales teams are looking into implementing some form of social intelligence into their sales process.
    [Companies] 3 Ways to Integrate Video into Email Nurture Campaigns
    It was viewed more 300 times, just through the email: Email presents a special opportunity to include video, as it is a primary method of communicating product updates, company news, and support inquiries for clients and prospects alike. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jon Spenceley , Community Manager at Vidyard , a video marketing platform provider. Many modern marketers struggle with video from a strategic perspective.
    [Companies] [Video] 3 Tips to Gain Prospects' Trust Using LinkedIn
    Have them write about the results you've helped them achieve and what you or your company was like to work with. How can you use LinkedIn for sales and increase your own credibility? Lots of ways. And let me say right upfront that it's important to do them because your prospects are checking you out too. The first thing I'd suggest is that you ask your customers to write recommendations for you.
    [Companies] Social Media’s Influence: Content is Key!
    Since then, not a week goes by without companies being forced to manage new crises because of disgruntled social media users. In the era of social media, companies no longer appear in the hopes of selling; instead it’s the users who are seeking out and finding the best opportunities. Companies like Klout , PeerIndex , Kred and Empire Avenue (to name only the most important ones) now offer sophisticated measurement tools to assess the social capital of the new Web influencers.
    [Companies] How to Network Like a Pro: 10 Ways to Make a Long List of Meaningful Connections
    It's now a much larger and more successful agency, but at the time it was just a tiny company with a huge vision. Or, when someone gets a new high-powered job at a great company, we send a congratulations text message. Using people’s passions as an entry point to learn from them is far more likely to stick than a standard request for more information about their company or career.
    [Companies] Make Lead Nurturing Work For You
    Without it prospects that are not ready to purchase now or in the immediate future are more likely going to fall off the sales grid and choose another company to work with. The role of lead nurturing is specifically to move the prospect forward and give information, when they want it, and in a format that they want it in through “calls to action.”. A good lead nurture campaign has many components but the top four are Organization , Consistency , Segmented Database , and Content.
    [Companies] 4 Tools and Tactics to Generate More Leads with Baidu PPC
    For manufacturing companies, a preferable form includes company name and a drop-down list of product categories in addition to the basic information. For logistics companies, a form may include the place of departure, the place of arrival or the targeted countries. The ultimate goal of business is to capture more customers and close more deals. But this does not happen overnight.
    [Companies] 4 Advanced Targeting Techniques Every Facebook Advertiser Should Master
    When clicking through some of the ads on my Adboard while researching this article, I was surprised to see that companies like Universal Studios would run a well-designed ad like this: Only to send me straight to the Universal Studios Facebook Page: This is a huge missed opportunity, because I was psyched (pun intended here, too) about getting the DVD, but there was nowhere for me to convert. 2) Facebook Ad Targeting by Job Role & Company.
    [Companies] What Does Big Ben and the Cliffs of Moher Have to do with Sales Intelligence?
    Expanded content coverage for companies, executives, public sector and government entities. In response to the huge demand from companies selling to UK and Ireland businesses, InsideView is continuing its global expansion by bringing the industry’s leading sales intelligence solution to the UK and Ireland. ” InsideView is also teaming with business information providers and gathering data from all major news, social, and company sources that are specific to the U.K.
  • JUNTA 42  |  SATURDAY, OCTOBER 22, 2016
    [Companies] This Week in Content Marketing: Is Content Marketing Actually a Thing?
    As discussed in an article from the Boston Globe , the life insurance company is abandoning the much-publicized live interaction platform it launched in 2014 — which aimed to help Millennials become more financially responsible — and will instead focus on creating digital and online resources to improve financial literacy education. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.
    [Companies] B2B Social Media Should Amplify Traditional Marketing, Not Replace It
    Some B2B marketers approach social media with shiny object syndrome and think it will solve all their company problems if they can only replace all their traditional marketing with social media marketing. Another way to start with social media for your B2B company is connect these efforts to your traditional marketing. What are your thoughts about how social media can enhance or amplify your marketing efforts for your B2B company?
    [Companies] Six Steps to Exceed Your Summer Quota
    If a yes was received, then all the surrounding firms in the customers geographic area were called on as well as all related companies within that customers general line of business or vertical market were contacted. Exceeding your Summer Quotas. Now is the time to act.
    [Companies] SiriusDecisions: Are You Data Driven or Data Deluded?
    You can take the self-assessment now or read on for a sneak peek at the 5 essential criteria you should rate your company’s proficiencies against. The most sophisticated and informed companies are increasingly using analytics to explain and predict performance and facilitate their decision making. Does your company consistently and uniformly analyze projects?
    [Companies] Corporate Marketing Meets The Real World
    Companies need to adopt a more fluid, progressive model, putting the audience at the heart of everything they do, as well as keeping a firm eye on ROI. Can traditional corporate marketing survive an apocalypse? Alistair Norman , Marketing Director at Tomorrow People, says the corporate marketing dinosaur needs to evolve, or face extinction. Old dog-breath.
  • FATHOM  |  FRIDAY, AUGUST 21, 2015
    [Companies] A Digital Marketer’s Twist on the “Go Getter”
    Go getter marketers don’t just take what is handed to them – they push to do better than that (with the goal of bettering their company). In the book, Peck (the main character) printed business cards for himself before he was even given the job at the company he desperately want to work for. Lastly, go getters are loyal – to their coworkers, their managers, their company and their job.
  • KAPOST  |  FRIDAY, JULY 8, 2016
    [Companies] Don’t Be Boring: What Creative B2B Marketers Can Learn from B2C
    But no one does customized content like a B2C company. The group atmosphere, where many different companies are present, removes the obligation of talking to sales one-on-one, while still allowing prospects to see the tool in action and even jump in with questions. When you read B2C content, you are infrequently confused about what that company does. There’s a myth among B2C marketers. That they’re the A-team marketers.
    [Companies] 5 Steps for a Most Excellent Google Hangout
    Send out invites from both your company G+ page and personal G+ page, but don’t stop there. Download the YouTube recording from your personal account, edit whatever is necessary, then re-upload it to your company’s YouTube account and drop the link back into the Google event. by Jason Miller So you want to host a Google hangout?
    [Companies] Integrated Marketing Measurement: It’s Like Lasagna
    If a company begins using an ad network and includes viewthroughs in their tracking, performance can be dramatically overstated. All marketing is integrated, even if it is unintentional, poorly done or working against itself. Marketing activity does not happen in a vacuum void of other influences. What is the ROI of your social media activity? What is the ROI of search? What is the ROI of TV? Most marketers don’t actually know.
    [Companies] How Much Should I Spend on My B2B Marketing (Part 2)
    When you budget your marketing dollars, it’s important to understand where you are in your product, service, or company life cycle. In this stage of the product, service, or company, you need to get the word out so that your buyers know you exist and understand the solution you provide. Budgets for launching new products, services or companies have a wide range and depend upon how competitive your marketplace is.
    [Companies] Do Your Website Visitors Feel Like They’re on Another Planet?
    Or, do they feel like they do when they walk into your lobby, where your logo is prominently displayed along with articles about your company, awards you’ve received, and a display of products? Certainly a company website is one of the most critical brand touch points. It should be designed not only to brand your company, but to welcome visitors and engage them in the brand. Do visitors on your site feel like they’ve landed on another planet?
    [Companies] 3 Ways to Plan Home Run Marketing Campaigns Around Holidays
    These are the two key aspects of holiday marketing for B2B companies: keep it aligned with your brand messaging, keep it aligned with your audience’s interests. There are plenty of examples of companies missing the mark with holiday marketing – don’t be like them. Does what this holiday stand for match up with what my company and my audience care about? Here’s a question no marketer wants to hear: How are you going to meet your numbers next quarter?
    [Companies] How even social media & social selling experts are getting LinkedIn wrong – Part 2
    Judy Schramm Fails to Understand That Buyers Connect with Experts First – Not Companies. that provides LinkedIn services for tech companies: ——————————— When people google you, they find your LinkedIn profile. For the President and CMO of a logistics company, Josh and his team were delivering 5 to 10 leads for sales calls per week.
  • HUBSPOT  |  TUESDAY, JULY 1, 2014
    [Companies] So You Just Hired an Agency: Here's How to Start Off on the Right Foot
    You want to show your entire company that you made the right decision in hiring this agency. When it gets to be October, and it’s time to plan your 2015 marketing budget, another agency review is the last thing you want to include on your company''s to-do list. Every company is different, and you can’t expect your agency to understand your complex sales funnel or the unique needs of your customers and prospects right away.
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Companies] 10 Things Every Email Marketer Can Relate To
    Consider transitioning to an inbound strategy if you haven''t already -- it will improve your channel''s effectiveness as well as your company''s credibility. And your audience wants to hear from a person, not a company. Avoid accruing hefty fines and hurting your company''s reputation by including an unsubscribe option in all your marketing emails. Sometimes, it can be rough to be an email marketer.
    [Companies] Live Video Marketing: Yes, There’s a Right Way To Do It
    By now, many companies have asked their marketing departments to give this new channel a try. The results have been mixed: while some companies instantly found audiences waiting for them online, others have failed to gain the traction they might have anticipated. As an example, a company could host a live Q&A session on Facebook, while another member of the marketing team runs a Snapchat live stream that goes behind-the-scenes in showing how the video is being produced.
    [Companies] Here’s How to Maintain Your Email Marketing List for Engagement and Better Deliverability
    Author: Jon Miller Most companies focus their time and energy on building their email marketing list – as well they should. Furthermore, when MarketingSherpa asked companies what tactics they use to improve email deliverability, the most common answer was to remove inactive subscribers. . But it’s not enough just to build a list – you also need to maintain it. This means: Letting subscribers manage their preferences (or opt-out if they wish), and.
    [Companies] Announcing The Inaugural B2B Web Usability Report
    When asked, “What types of marketing collateral do you find to be lacking on most company sites”, respondents replied “case studies, white papers and articles,” “pricing” and “product reviews.”.
    [Companies] 7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)
    B2B companies must work a little differently to drive their own success in social media , and it goes beyond tweeting or posting. Triggering campaigns from social media interactions – If you are bringing social media conversations into your marketing automation system (either through companies like Radian6 or free services like Salesforce for Twitter), you can trigger campaigns off of their data.
    [Companies] 5 Ways To Know If Your B2B Employees are Social Media-Ready
    Customer service continues to be a major social media initiative for B2B companies, but not every customer service rep is ready to represent your company or brand online. People who have worked for the company for a long time can sometimes be challenged by this significant change in their world view. Sometimes large companies have dedicated customer service teams to their largest customers, and this supports the relationship.
    [Companies] Field Report: What’s Hot in Content Marketing
    Chris noted that content is becoming so integral to marketing strategies that many companies now have multiple content positions, and that often one member of the team will be on the more creative side, while another will be more metrics-driven. ” So how do you master your company’s tone of voice? You should train (or get buy-in from) everyone in your company on this voice — your new hires, your writers, your editors, and your approvers.
    [Companies] The 10 Don’ts of Twitter for B2B Marketing
    What to do instead: Direct messaging on Twitter is a slightly less effective way of reaching out to companies or professionals. Understanding both best practices to implement and bad practices to avoid is essential for companies to create impactful Twitter profiles. Twitter has transformed the way that B2B marketers communicate with their target audiences by providing another place to engage, address questions, and emphasize what they stand for.
  • THE POINT  |  FRIDAY, APRIL 22, 2016
    [Companies] Moving Past Responsive Design to a Mobile-First Email Strategy
    Our firm produces dozens of client email campaigns every month, and for almost all of those clients (mostly B2B technology companies ) we use responsive design across the board – for both emails and landing pages – to ensure that campaigns render optimally on mobile devices. By now we’ve all heard the statistics that as much as two-thirds of all email is opened or read on mobile devices.
    [Companies] Neolane Interaction Tightly Integrates Real-Time and Outbound Marketing Campaigns
    This isn’t necessarily cost-prohibitive: the company says its average deal for the base system plus Interaction is around $350,000. This makes it one of the company’s fastest-growing products. As I mentioned last week , there haven’t been many new B2C marketing automation products in recent years. But this doesn’t mean the industry has been stagnant. New developments have come from established vendors who are steadily expanding their products.
    [Companies] B2B Marketing: 6 essentials for testing your teleprospecting
    Hello, , my name is Jane and I am calling with The Widget Company. We are currently the third-largest widget company in the nation offering competitive prices and solutions to make your job easier. Hello, , my name is Jane and I am calling with The Widget Company. Hello, , my name is Jane and I am calling with The Widget Company. Tweet For years, marketers have been testing messages on emails, websites and pay-per-click ads to determine which ones drive the most sales.
    [Companies] What’s Holding Back Your B2B Lead Generation?
    It was very clear that while Peter, as the CMO of this mid-sized B2B company was enthusiastic about wanting to accelerate lead generation, there were a number of things holding him back. Legacy: This continues to be a big issue for B2B companies. Lead generation for Peter’s company, is being managed largely around their legacy software. “Let it Go, Let it Go…Can’t Hold It Back Anymore”. FROZEN.
    [Companies] Why B2B Marketers Can’t Afford to Avoid Pinterest
    Use photos from your last company mixer to showcase your company’s culture. Lauren Hanson is one of our Stategists on the eMagine team. Lauren has taken a personal shine to Pinterest, and it’s importance to B2B marketers as a viable social media platform. In today’s post, she explains why B2B marketers can’t afford to not be part of the Pinterest culture: Pinterest – the virtual pin board for all things interesting!
    [Companies] 5 Reasons to Invest in Interactive Content
    So how can you, your company, and your content marketing stand apart? I recently came across a blog post by Scott Brinker of ion interactive, explaining why they bet the whole company on marketing apps. Author: Dennis Shiao The first time I downloaded a white paper was in 2000. The first blog post I read was in 2004, my first SlideShare viewing was in 2009, and I scanned my first infographic in 2011.
    [Companies] How to Set SMART Marketing Goals for 2013 [TEMPLATE]
    Note: This example has our company name and logo -- you, of course, would swap this out for your company's!). It's the most wonderful time of the year! A time for baking cookies, strategically choosing which gift to select in your office Yankee Swap, and, hopefully, letting some of that strategy pour over into your 2013 planning and goal setting. But wait! What about those naughty marketers out there that don't have goals?
    [Companies] Five Killer Content and Social Media Marketing Resources
    It refers to the experiences that we have with products, companies and brands at different stages: pre-purchase, during the sale and beyond. Paid is the advertising and media you drive and pay for yourself… Owned is the assets your company controls that you can use to promote and reinforce your brand… Earned takes us back to the ratings and reviews and social media … Shared is areas you may not control directly but where your brand can be featured and promoted….
  • INFER  |  TUESDAY, NOVEMBER 15, 2016
    [Companies] Bitly Discusses Managing Lead Flow
    Bitly , a company most well-known for helping to opimize links through their link shortener tool, sat down with John Wall at Marketing Over Coffee to discuss their enterpise business, how they’re using Infer for lead and account scoring, and why implementing an account-based marketing strategy has helped them transform their marketing and sales funnel.
    [Companies] Sign-Up Forms Can Be An Important Piece of Your Email Marketing Program
    Sign-up forms allow customers to ‘sign up’ to receive more information about your business and stay up-to-date on your company’s latest products and services. According to Wikipedia , email marketing is a ‘direct channel used to market commercial messages to groups of people through email.’ ’ The key phrase says it all here: ‘Groups of People.’
    [Companies] Savvy Week in Review - March 9
    A step-by-step plan every company should put into action. For at least some of the Savvy Sisters, it feels like spring is in full bloom. I don't know about you, but the burst of warm weather inspires productivuty and creativity. It makes me want to get out there and get organized! The blogosphere has been bustling, too, with lots of creative posts. Are there any favorites we missed? Let us know in the comments!
    [Companies] Ink and Bytes: Using Print in Your Digital Marketing Strategy
    One of my favorite examples of this comes from Musicbed, a sound licensing company that provides music for ads and films. Magazines aren’t new, but a high-quality one from a small digital company can still leave a huge impact. From 1995 to 2009 the internet went from being a premium service used by less than one percent of the world to an everyday tool used by more than a quarter of the global population.
    [Companies] The Next Era of Marketing: Aditya Joshi of Bain on Strategists, Technologists and Analysts
    In that capacity, I’ve helped companies in a number of verticals get more bang for their marketing buck. The point is that companies doing test-and-learn treat it as separate from the main activities like creating content, creating campaigns, rolling out campaigns. So do other companies where agile software development is in their DNA: put out some stuff, test it and improve it in a continuous test-and-learn process.
    [Companies] Can Marketing Automation Save Your Content Strategy?
    Your company needs a website. At the same time, these marketing efforts are crucial to a company’s success, both in the short term and over the long run. And a blog. And social media accounts—lots of them. And email newsletters, whitepapers, and infographics. And video, lots of video. And don’t forget emerging forms of content: motion graphics, interactive content, even augmented and virtual reality.
    [Companies] Business Cards: The Good, the Bad, & the Ugly
    Company website. This business card comes from our sister company, PSPrint. Handing out business cards is essential for networking, building brand-awareness and gaining potential new customers. At VerticalResponse, we consistently attend trade shows all over the country, so we see a lot of business cards. But get this: Around 75% of the people we chatted with at the last trade show didn’t have business cards on them at all. What gives?
    [Companies] Want More Sales? Try Using These 13 Influential Words
    Selling is about your prospects, not about your company. Every time you might be tempted to phrase a sentence from the perspective of your company, find a way to rework it to make your prospect the subject. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. The pen is mightier than the sword. Which is good, because you probably don''t want to threaten prospects into buying at sword-point.).
  • BIZNOLOGY  |  MONDAY, JUNE 22, 2015
    [Companies] 5 Low-cost tools that make content creation easier
    Plus, advanced testing capabilities were out of financial reach for most companies. Finding the “right” editorial calendar is a challenge for many companies. A smaller company could easily use this version — or you could upgrade for more functionality. Once upon a time, web writers relied more on guesswork than data. We didn’t have access to keyphrase research until Wordtracker came along. There were no solid competitive intelligence tools.
    [Companies] The Lowdown on Native Advertising
    Companies like LinkedIn, Instagram, Spotify, and Yahoo! are not only partnering with brands to create native ads, but are also buying other companies to help with content and delivery. Author: Stephanie Barnes Native advertising, or ads that mimic the visual format/content of its environment, has lately been the marketing term du jour.
    [Companies] 8 Rookie Mistakes You Might Be Making With Buyer Personas
    You could also speak with some customers with low customer satisfaction scores, which might be an indication they were never really a proper fit for your company. If your entire company starts using your personas as soon as you have them created, you will develop good habits from the beginning. This results in a very one-sided view of a company''s buyer personas, and it might not be that realistic.
    [Companies] Video Rules! Why You Need it in Your Content Marketing
    Not only do videos provide a great space for your company to have a conversation, but it also allows your brand to invite your visitor into the conversation. Yes, I love cat videos. No, the surprised kitty is not relevant to this post. But, the video is. Because video rules! While you probably don’t need me to tell you, businesses and consumers alike are feverishly pursuing video. Report after report is saying how much we all love it, especially those millennials. Myself included.)
  • HUBSPOT  |  THURSDAY, JUNE 7, 2012
    [Companies] 7 Shameless Tactics Marketers Use to Lure an Audience
    These commercials have been watched over 25 million times , more than any other car insurance company. Snuggle is featured in all of their marketing and advertising campaigns and has proven to work for the company for almost 30 years. If you stay up to date on the news, there may be an opportunity to market your company with a story that already exists. Slow and steady wins the race. But sometimes, isn't it kind of nice to burst through that finish line?
    [Companies] How to Nail Down the Perfect Website Navigation
    Stakeholders from throughout your company may have varying opinions about what is nav-worthy and what is not , but ultimately you should look to your website visitors to help you determine the best direction. You don''t visit a bank site to read the "about" page like you might for a different type of company -- you come to bank, borrow, invest, and so forth.
    [Companies] 7 Reasons Your Business Needs an Automated Welcome Email
    A sleek, well thought out welcome email shows subscribers your company can be counted on to deliver valuable content. Plus, a welcome email can provide information about your company or offer a new-subscriber discount. When someone signs up for your email list , it’s important to roll out the email red carpet and welcome them. Statistics show these new subscribers are most engaged within the first 48 hours.
  • ACT-ON  |  MONDAY, FEBRUARY 20, 2017
    [Companies] What Makes Act-On Different?
    Others are subsidiaries of bigger companies, and subservient to their goals. You get help when you need it, for as long as you need it, from real people ­– Act-On experts – who get to know you and your company. Marketers looking to improve the efficiency of their programs by either upgrading their existing marketing automation platform or buying one for the first time face a major decision: Which system will provide the most efficiency, ease, compatibility, and return on investment?
    [Companies] If you’re preparing a roundup post, stop this right now
    Contact Mark to have him speak to your company event or conference soon. By Mark Schaefer. This week I received a request for a contribution for a roundup post. The author said the post was going to be called “Best social media tips.” ” I’m normally happy to help people with posts like this, but my return question to the blogger was this: How many other roundup posts have already been written about social media tips?
    [Companies] What I’ve Learned about Hiring from my Alma Mater
    I was working for a large business intelligence software company. Good Hiring Lessons from college football hiring mistakes. My alma mater, Notre Dame, has made many, many hiring mistakes – including two terrible football coaches, Gerry Faust, and Tyrone Willingham. Even the best make mistakes. They also had a defensive coordinator who blitzed on every down – Jon Tenuta – which was easy to stop. He blitzed so much it was said that is started when they got off the bus.
    [Companies] Sales Prospecting Perspectives Weekly Recap - Week of July 5, 2013
    On average, it takes 10-12 touches, but Laney recommends creating a call plan methodology that’s realistic for your company, and being consistent with it. Happy fourth of July! At AG, the enthusiasm around the office this week was palpable and it translated to our inside sales reps’ calling efforts.
    [Companies] Why Can’t I get an accurate forecast?
    Just week I heard that comment from a new client and he was the President of the company. Why can’t I get an accurate forecast? Frankly it is a common phase I have often heard from CFO’s, Presidents and VP of Sales-but what’s the resolution? Many consultants would drag out their “scorecards or methodology” to fix the issue, instead let’s first learn to diagnose the signs and why the problem exists.
    [Companies] The Five Surprising Impacts of Blog Comments
    Elizabeth Bushey provided a list of suggestions, including a certificate from a favorite company, VistaPrint. A global company, Vistaprint employs over 2,700 people, operates 24 localized websites,and ships to more than 120 countries around the world. This week I received the 10,000th comment on my blog. That’s a big deal! And while this lucky commenter (who will be named at the end of the post), will receive a $500 prize package (for real!)
    [Companies] This Old Website – 7 Unfortunate Realities
    Years and years ago somebody thought it would be a great idea if the corporate communications function in the company I worked for reported in to the CFO. This Old Website was predicated on the idea that people wanted to know more about our companies, products and services, and that they were willing to wait for pages to load and images to render just to do that.
    [Companies] Five Facebook Tips for Small Businesses
    Each company matches its offer to its goal, whether it’s a free trial, information or downloadable assets like ringtones. For inspiration, you could do worse than look at Constant Contact’s Facebook wall , where the company constantly seeks input on everything from new product ideas to the choice of band at a celebration party. This is one in a series of posts sponsored by IBM Midsize Business that explore people and technologies that enable midsize companies to innovate.
  • BIZNOLOGY  |  TUESDAY, JULY 16, 2013
    [Companies] Fill in your entire social media timeline backlog
    If you’re just starting to blog now or within the last few years, you’ll have relatively few pages for Google to index to represent your voice, your experience, and the thoughts, mindshare, expertise, and context of your brand, company and corporate history. When it comes to collecting the memory and history of your company, your brand, and your experience, go all out.
    [Companies] 4 Tips for B2B Marketing on Facebook
    Leyl has more than 15 years experience driving high-impact communications programs for emerging technology companies. Several readers asked how B2B companies could take advantage of the tips we shared, and I know that some organizations are still wondering if it even makes sense to try to reach a business audience on Facebook Facebook. Within 24 hours, the company had generated fifteen new customer references and were able to immediately turn this information into media coverage.
    [Companies] What is Blockchain and what is its impact on marketing?
    Not only will we be selling products through Blockchain, but marketing companies who run off of it as well. By Kiki Schirr, {grow} Contributing Columnist. Bitcoin, the largest and most famous cryptocurrency, is always in the news these days. You might have a few coins in a wallet yourself, or might feel a little overwhelmed at the thought of investing in such a volatile market.
    [Companies] Enterprise Demand Generation: How Are You Doing?
    There are some great studies out there focusing on content strategy (specifically) or buyer behavior, but nothing that really shines a light on how large companies run Demand Generation … with an emphasis on large. This survey will limit all respondents to B2B companies with $500M in revenue, which is unusual for a survey like this.
    [Companies] Do Your CEM Activities Have All the ‘In’ Channels of 2015?
    Companies are not reporting plans to abandon voice interactions in support of digital ones. In our February 2014 Optimizing the Self-Service Experience: Help Customers Help Themselves study, we noted that companies with self-service programs enjoyed an 85% greater year-over-year increase in customer retention rates, compared to those without self-service. Please read this report to learn more about why companies are planning to invest in live chat at an increasing rate in 2015.
    [Companies] Build Versus Buy: Why You Really Need LeanData
    The matching algorithms are at the heart of what we do as a company,” said Kelvin Cheung , LeanData’s co-founder and chief technology officer. “We’ve We’ve seen multiple companies who have tried, and we’ve come out on top every single time.”. We took that base of knowledge and built it into our machine-learning algorithms – know-how that other companies simply cannot duplicate.
  • THE ROI GUY  |  TUESDAY, AUGUST 16, 2011
    [Companies] New AT&T Tool Helps Businesses Calculate Greenhouse Gas Emissions and Cost Savings
    Using detailed data such as company size, number of employees and employees’ travel plans, the AT&T Carbon Impact Assessment Tool calculates the estimated return on investment (ROI), GHG emissions avoided, and productivity enhancements that could be achieved through use or potential use of AT&T Telepresence Solution ®, AT&T Connect , and AT&T Remote Access Service.
  • CONTENTLY  |  MONDAY, MAY 23, 2016
    [Companies] ‘Don’t Make a Commercial’: The Onion’s CCO Explains Why So Much Content Marketing Sucks
    ” It revealed the naked absurdity of native advertising in a way that a blog post from Jeff Jarvis or Michael Wolfe never could: “I would say that I’m happiest when I’m being taken advantage of and duped into reading what is essentially a company’s propaganda disguised as actual editorial content,” said Colorado resident Colin Portman, adding that he wanted to personally thank media publications for regularly including sponsored content in their production schedules.
  • HUBSPOT  |  MONDAY, APRIL 20, 2015
    [Companies] Marijuana Marketing: Can the Blossoming Cannabis Industry Overcome 'Stoner' Stereotypes?
    It’s also fertilizer companies, and lighting system companies, and hydroponic supplies companies, and jar & container companies, and analytical testing laboratories … there are even staffing groups that specialize in placing workers in the cannabis industry. As Shepard notes, “The most successful MMJ (medical marijuana) companies I've seen never forget that that their product is medicine and their customers are patients.". Marijuana smokers. Pot heads.
    [Companies] 7 Keys to Lead Scoring Success in Sales Lead Generation
    This important need is why the sales lead generation company Find New Customers created the “7 Keys” series of content – simple and quick reads giving you great marketing tips to help you fill sales funnels. The definition of a qualified lead must include two dimensions: Fit – the explicit information we know about a prospect’s role, company, industry, and revenues – helps us determine whether they’re the ideal person to sell to.
    [Companies] Email marketing still matters
    Companies that use email list segmentation saw 39% higher open rates and 28% lower unsubscribe rates. Email marketing absolutely must still be a part of your content marketing tool kit. It may not be as sexy as “social selling,” or even SEO, but it fills in the gaps those other approaches leave – and has strengths all its own. Top of the list of email marketing’s strengths is its ability to nurture leads and maintain relationships over time.
    [Companies] How to Engage Your Audience Using Digital Advertising
    When I search for interior designers using Google, I'm served four ads from companies trying to promote their services. But if I've never heard of these companies, how do I know which interior design company is right for me? If you’re advertising an ebook titled “How to Find the Best Interior Design Company for Your Project”, it's likely to stand out against the other ads and search results because it directly helps solve a problem.
    [Companies] Why You Need to Create Boring Content
    While these posts may garner a lot of hits, do they really help when it comes to increasing your company’s monthly revenue? If you trying to show your audience how to do something, pointing to another company or person who tackled the problem successfully is a good route to take. Many marketers start their content journey with the goal of virality by creating blog titles like “10 Tips for Writing Better Blogs” or “5 Ways to Enhance Your Content”.
  • VIDYARD  |  TUESDAY, AUGUST 16, 2016
    [Companies] Dancing Dogs and Foiled Burglars – The Secret to Nest Cam’s YouTube Channel
    As it turns out, thanks to companies like Nest, the answer to that question is easier to find than ever. The company markets its product as a home security device, and they have plenty of video content explaining exactly why this works: The caption on the video is simple, and to the point: “I got an alert at work and saw my worst nightmare, a break-in. Nest isn’t the only company that looks to its users for content to back up its products.
    [Companies] 5 Ways Your Professional Services Firm Can Start Using Online Video Today
    Catalyst, a B2B brand strategy company, used Flipagram to highlight 2013 with its Instagram photos. Use 6-second Vine videos to showcase company culture—give viewers a tour of the office, ask employees to explain their favorite part of the job, promote upcoming events or use these short-form videos to capture interoffice tomfoolery. You also have the ability to give people a look inside your company with these videos.
  • HUBSPOT  |  TUESDAY, MARCH 4, 2014
    [Companies] CMO's Corner: Gartner Analyst Jake Sorofman on What Keeps CMOs Up at Night
    MV: You recently blogged about how companies should think like publishers, a philosophy we are big proponents of around here. What are some of the best practices you’ve seen with companies adopting content and inbound-related strategies? JS : These companies appoint a leader -- a chief content officer -- to ensure the trains run on time. Can you highlight some companies and brands that are exceptional storytellers? It''s a tough world out there for CMOs.
    [Companies] A Lattizen Year in Review – Top Content
    We were named one of the best companies to launch your career. So many companies are looking to grow revenue and are looking to tap into their customer base to do so. With 2016 knocking at the door, I wanted to take some time to reflect on some of Lattice’s biggest hits in 2015.
    [Companies] Is Social Media a waste of money
    The truth is that the majority of companies are wasting valuable manpower and financial resources on social media. But what Beattie is ignoring is the important role social media can play in turbocharging PR efforts, especially for companies that have limited budgets. In my world, limited budget is shorthand for small company, and I know very few small companies that are capable of “grabbing the headlines.”
    [Companies] How Weighted Touchpoints Increases Attribution Accuracy
    And while we can’t say with certainty the exact duration of organic search’s halo effect for every B2B company, it’s probably longer than five minutes. When it comes to giving credit to marketing touchpoints , most marketers and their attribution models focus on time: the first touch, the last touch, or even the amount of time before conversion (time decay model). If your customer journey and sales process is short and straightforward, time may be sufficient as the only factor.
  • KAPOST  |  THURSDAY, APRIL 7, 2016
    [Companies] Content at Scale: Why You Need a Content Management Strategy
    B2B companies often rush to create shareable digital content, but the real secret to successful marketing starts with something much more basic: a solid content management strategy , complete with the tech tools that can execute it wisely. As content continues to outpace the number of marketing hands and tools available to manage it, B2B companies need to find ways to tame the “Frankenstein” they’ve built by using a strong content management plan with technical power behind it.
    [Companies] Why is Email Authentication Important?
    Marketing emails sent through your marketing automation software is a great example of an email sent outside of your company domain ( Your marketing automation company should encourage you to add email authentication to your domain. Email authentication is very important when sending emails through another domain.
  • HUBSPOT  |  TUESDAY, JULY 16, 2013
    [Companies] Fact or Fiction? The Truth Behind 9 Embarrassing Global Expansion Blunders
    There are many complex decisions to be made when planning your company''s expansion into new countries. Ergo, you would think that culture and language research would be top of the agenda for every company planning to penetrate new markets. The Story: This rocky mountain ice cold beer company decided to cool down their Spanish market. Take this Scandinavian vacuum company as an example.
    [Companies] What B2B Marketers Can Learn from Super Bowl 50 Ads
    Want an example of a company that does this in spades? Check out Taulia’s content – they’re an accounts payable company that isn’t afraid to laugh at themselves and their industry. For the first time in the company’s history, they decided to run a Super Bowl ad, and captured everything that made their original video funny in 30 seconds: What makes this ad a success?
  • KAPOST  |  MONDAY, DECEMBER 12, 2016
    [Companies] Solving the Inbound vs. ABM Contest with Content
    So what have the companies who have mastered inbound really figured out? Salespeople aren’t waiting around for one contact from that company to engage with your content organically to spark a conversation. The truth is you have to do both inbound—continuing to uncover real interest across a wide base—along with outbound ABM—filling your funnel with your target contacts/companies who could be crucial customers—in order to be a successful long term.
    [Companies] Why You Can’t Afford to Gamble with Your Marketing Strategy
    Show me a company with bad marketing practices, and I’ll show you key leads in their lead database that are missed, some never so much as receiving one email. Some companies have “creative ninjas” and “marketing gurus”—how can you reach those folks with the same targeted messages you’d send to the graphic designers and VPs of Marketing of the world?
    [Companies] The Ultimate List of 2012 Email Marketing Stats
    17) For B2B companies, subject lines that contained terms such as “money,” “revenue,” and “profit” perform the highest. 45) 52% of companies let people sign up for email or text alerts about products and offers as a path to purchase in mobile. 47) 24% of companies use email and non-mobile signups as a metric to gauge mobile marketing success. Contrary to rumor, email is not dead. Nor is it dying in the wake of social media's rise in popularity.
  • HUBSPOT  |  FRIDAY, JUNE 22, 2012
    [Companies] 33 Examples of Dynamic Tags to Personalize Your Email Sends
    According to survey research conducted for the Science of Email Marketing , one of the most common responses indicated that when people decide to subscribe to emails from companies, they expect the emails to be relevant to their interests. Chances are you've received at least one marketing email from a company in which your first name was used in the body of the email. Company Information. Company Size/Number of Employees.
    [Companies] What Does Facebook Get Back for Every Sales & Marketing Dollar? [Chart]
    But – what can be learned from this and other recent filings about the way that sales and marketing works at these companies? The marketing departments of these companies, therefore, must generate ever-increasing ad-revenues through their efforts – either at growing their product (users) or selling more ads. by Egan Cheung | Tweet this This week’s Facebook S-1 filing allowed us to get a glimpse of figures which have been the subject of much speculation over time.
  • BIZNOLOGY  |  FRIDAY, JUNE 19, 2015
    [Companies] Why CIOs and CMOs need to be joined at the hip
    Those companies are moving in the right direction, even if they don’t get every decision right. But I have worked with a couple of other companies that have those silos up. I’ve seen a few companies that are even creating Chief Digital Officers–CDOs–to ensure that this partnership really takes hold by having another executive on the team. What do CIOs and CMOs have in common?
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2016
    [Companies] 8 Personalities to Look for When Assembling a Content Team
    The importance of well-executed project management is especially clear when comparing high-performing companies to low-performing ones. Compare that to the 51% of projects in non-project-management cultures, and it’s clear -- companies that prioritize project management do better -- period. If you’re in a regulated industry, this role becomes even more important -- violate any codes of conduct, and your content marketing efforts might get your company into hot water.
    [Companies] 3 Twitter Tools That Help You Manage Your Account(s)
    You can search activity on a company @handle, link, or #tag, and Topsy will return results for the last 365 days. There are plenty of search capabilities in the free version, but there’s also a Topsy Pro edition, which provides deep analytics for discovery into the activity, engagement, and influence of your company’s shared content and conversations. If you Google “Twitter Tools,” get ready to be bombarded with about 1.3 billion search results.
    [Companies] Communicating your Brand’s Story through Marketing Automation
    The company helps businesses generate and manage leads better through marketing automation processes and technologies. Look around at some of the companies who are marketing to you. Painting your company’s picture to your customers and prospects is the key to both winning more business and retaining the business you already have. These “rah-rah” moments give your company yet another chance to use marketing automation to help perpetuate the essence of your brand.
    [Companies] Employers: New California Law and New NLRB Decision On Social Media
    This is the first time the NLRB has issued a decision on many policies that typically appear in a company’s social media policy. Here, one of the policies the NLRB focused on was Costco’s online communications policy, which stated in part: “Employees should be aware that statements posted electronically (such as [to] online message boards or discussion groups) that damage the Company, defame any individual or damage any person’s reputation.
    [Companies] If Your Online Presence was an Employee, What Would You Put in its Job Description?
    Wordpress might work well if you’re looking for a proficient entry-level employee, while something more substantial like Drupal would work better if you’re looking for a career-minded employee who can help grow with the company. Where Facebook might be the greatest asset for one company, a more visual medium like Pinterest might be the best option for a different company.
    [Companies] Sales Ready Leads: Quality vs. Quantity
    It's a small world--find out who you or your colleagues know at those companies (use LinkedIn). The topic of Quality vs. Quantity in demand gen has been a constant debate. Whether it's inbound marketing or outbound marketing there are costs associated with a lead, there are costs associated with the time and effort needed to convert that lead to an opportunity, and there are costs tied to the quality of those leads and how that impacts conversion rates. As David Greenberg, Sr.
  • HUBSPOT  |  FRIDAY, OCTOBER 14, 2011
    [Companies] How to Create a Custom Twitter Background [With Video!]
    Face it -- a company Twitter profile is incomplete without a custom Twitter background. Users who stumble across your profile will expect to see some basic branding such as company name, logo, and URLs to lead them to other useful information. For HubSpot's Twitter background , we simply added our company name, a brief bio, URLs for our website and social networks, and our company logo. Lastly, go to your personal or company Twitter profile, and head over to "Settings."
    [Companies] Contently Case Story: Inside Blackrock’s Ambitious, Global Storytelling Effort
    But BlackRock knew that in order to reach the right audience, the company needed to break down that perception and produce content that’s both readable and relatable. “How the World Retires” may have marked the first time BlackRock used Contently’s network of 60,000 freelancers, but the company has been using the Contently platform to manage its blog for over a year.
    [Companies] Why Time Is the Real Barrier to Marketing Technology Adoption and What To Do About It
    The company is making those available to guide list selection and content personalization for both email and Web pages. I was out of the office all week, splitting my time between two conferences: Sailthru LIFT and Marketing Profs B2B Forum. Both were well attended, well produced, and well worth while. My personal highlights were: - Sailthru introducing its next round of predictive modeling and personalization features and working to help users adopt them.
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