Remove Communities Remove Storytelling Remove User-Generated Remove Video

7 Smart Reasons to Include User-Generated Content (UGC) in Your Marketing Strategy

Single Grain

With the explosion of social media, user-generated content has quickly become an integral part of influencer marketing. What Is User-Generated Content? 60% of people say that UGC is the most authentic type of content (compared to just 20% for brand-generated content).

Why Niche Video Game EVE Offers Marketers a Master Class in User-Generated Content

Content Standard

But perhaps more importantly, while other games struggle to get hold of a content edge (for instance, World of Warcraft’ s creators Blizzard Entertainment lost $430 million on a failed movie ), Eve has nurtured a community that creates some of the best examples of user-generated content a marketer could ask for. The game has user-run “corps” that rise and fall, trade and fight. The Greatest User-Generated Content in the Solar System.

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5 Ways to Improve Customer Retention With Storytelling


Retaining customers takes more than just high-quality products and a smooth user experience. While there’s not one simple answer, there is one method that stands head and shoulders above the rest: storytelling. Perhaps you’re already well-versed in brand storytelling , or maybe you’re scratching your head and wondering how stories can help you retain customers. You create a video advertisement featuring a man and woman shopping for workout clothes online.

17 Engaging Video Content Types that People Love to Watch

Single Grain

This post about the best types of video content that keeps people engaged has been updated for 2020. In 2020, consumers are watching more video content than ever before. Take a look at these numbers: Each month, 85% of Internet users in the U.S. watch video content.

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ABC: How Storytelling Can Impact Lives


Many communities were underwater. ScribbleLive’s Community Content, formerly known as Cell Journalist, gave ABC13’s viewers an easy way to submit their photos and videos and gave Guarglia and her team an important opportunity to help their community in distress. We’ve been using your Community Content in various iterations for the past eight years … to enable our audience to be part of the storytelling process.”.

How Important Is Brand Storytelling?

Unbound B2B

Every civilization has had its own way of capturing stories that are important to their history: before the internet, radio and books, our ancestors painted in caves for millennia and passed down folk tales to younger generations. They used storytelling as a medium for learning, passing down wisdom and societal ethos and as a pastime activity. In the article, we will explore the power of brand storytelling. Why Is Storytelling So Important? The answer is: storytelling.

How to engage customers on social with brand storytelling

Sprout Social

Brand storytelling on social media influences customers by increasing brand awareness, reach and attracting new followers. Another 24% said building a community of followers is a top social media marketing challenge. Here are four examples of brands successfully engaging with their customers with brand storytelling. Brand storytelling in action: Shinola. Brand storytelling has to start with a story. Use content from your community.

An Actionable Guide to Visual Storytelling


That’s no exaggeration: every major idea, from Star Wars to Apple to Western Democracy to Christianity and Islam, wouldn’t be where it is without the power of storytelling. . How can you firmly position yourself in the minority of marketers that see strong lead generation and SEO results from their content? . We believe the answer is visual storytelling. . We’ll kick off by explaining what visual storytelling is and what it can do for your brand. Interactive Video.

4 UGC Benefits for B2B Brands

Walker Sands

It’s no secret that consumers and B2B buyers trust user-generated content (UGC) more than brand-generated content. User creativity drives increased customer engagement. For a prime example, check out this video made by Slack customer, Sandwich Video.

Your Audience Wants to Belong to Something—So Build Them a Multichannel Marketing Community

Content Standard

We’ve paid some attention to people, of course, using storytelling to build a loyal audience through content—because humans love stories, not sales messages—but that still sounds self-serving. Maybe the answer is to take the humble marketing community, and build it into a whole world. We’re talking about more than a great online community—more than an active fan-led support forum, or a one-way push of loyalty points and offers. We all want to belong to something.

What the ALS Ice Bucket Challenge Teaches Nonprofit Marketing Teams about Storytelling

Content Standard

It was one of the largest user-generated content (UGC) marketing campaigns in history, and you probably took part in it: the ALS Ice Bucket Challenge. Attraction: When you think about all the mundane posts populating your news feeds, it’s easy to understand why a video of your friend dumping a bucket of ice on his head grabs your attention. This generated empathy, which motivated people to participate. Oh sweet summer, where art thou now?

SnapApp of the Week: Atmel’s Simply AVR Video Contest


Using SnapApp, the team was able to design a user-generated video contest targeted towards engineers, marketers, and hobbyists designing electronic products. Participants filled out a lead form embedded within the SnapApp (and integrated with Atmel’s Eloqua marketing automation system) to submit their video entry and enter the contest, generating potential leads for the Atmel sales team.

10 Brands That Jumped on Instagram Video (And Rocked It)


Instead of suffering from analysis paralysis, some companies -- even "unsexy" B2B brands -- are making a splash with videos on Instagram right from the get-go. Whether you''re looking for some tactical tips for making Instagram videos or just need some inspiration to get your company on board, you''ll learn a thing or two from these brave and creatve companies'' Instagram videos. 10 Brands Creating Awesome Instagram Videos. If so, what type of videos do you make?

9 Examples of Effective Content Marketing Campaigns


Plus, it helps businesses reach potential users in ways ads can’t, particularly before an estimated 47 percent of consumers use ad blockers. How can you reach users, or more importantly, have them actively seek out your product or company?” Glossier’s Beauty X Community campaign.

Top 9 most visited websites of the United States


It not only broke the traditional broadcast rigidity (allowing multimedia content to be distributed to niche audiences), but it also allowed great companies and normal people alike to nurture their audience and monetize their videos.

6 Lessons Video Marketing Can Take From Regular Ol’ Content


Enter the exciting new medium of video Video marketing is getting more and more attention every year. Globally, the amount of video in Facebook’s News Feed has increased 3.6x year-over-year with a whopping 76% of B2B marketers using video content marketing as a core piece in their strategy. I can feel the mad rush: “We need video marketing, and we need it now.” For video, this is the first 10 seconds. The same thing applies to video.

42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

Ultimately, the primary goal of conversational marketing is to enhance the user experience through a feedback-driven model that fosters higher engagement and greater loyalty. The campaign generated a 65% click-through rate and a 33.6% 6 ) Video Marketing. Video SEO.

A Quick Guide to Crushing Quotas with Video for Sales


Video Benchmarks for Creation and Publishing 1.1 The Number of User-Generated vs. Produced Videos 1.1.1 Total User-Generated vs. Produced Videos 1.2 Video Creation Trends by Industry 1.2.1 Average Number of All Videos Per Company by Industry 1.3

Content We Love: Expert Marketers Share Their Favorite Branded Content


Video content. But despite their solid reputation in the community, they are still working on nurturing their fans while growing new ones through their social media efforts. Laura called out Lake Elmo Inn’s “ Inside Scoop ” video series on Facebook, which features the restaurant’s chefs walking viewers through step-by-step instructions of a cooking technique such as making the perfect hardboiled egg, the best method for cutting onions, or how to peel fruit.

Digital Marketing Trends: 11 Must-Follow Marketing Trends In 2022

Ultimately, the primary purpose of conversational marketing is to improve and enhance the overall user experience with a feedback-driven approach that fosters greater loyalty and higher engagement. Video Marketing. As a result, Google push sites that comprise videos.

11 Must-Follow Digital Marketing Trends In 2021

Ultimately, the primary purpose of conversational marketing is to improve and enhance the overall user experience with a feedback-driven approach that fosters greater loyalty and higher engagement. Video Marketing. As a result, Google push sites that comprise videos.

Sponsored streaming: what is, benefits and best tools


They quickly understood that an online broadcast generates a lot more engagement than a TV show, so why not use that power to attract and convert leads for brands and their partners?

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Web Design Trends: How to Stay Ahead of the Curve

SmartBug Media

With this honed attention on websites and user experience (UX) emerged a plethora of new opportunities to serve customers and create a unique digital storefront. Throwing a splash of color on a muted background is a sure way to demand the user’s attention. Offer User-Generated Content.

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20 Winning Social Media Campaign Ideas for 2020

Martech Advisor

A well-planned social media campaign helps brands create awareness, build a community, and drives sales. Make It Your Own: Identify your audience's most pressing difficulties and get your employees or experts to answer them in a video, podcast, or a blog article.

Using Social Media in Education: 8 Can’t-Miss Tips


Users share complex ideas and the Reddit community breaks them down. Improve community engagement. Generate leads. Build a community. If you lead virtual classes or have alumni around the world, an online community is essential. Generate UGC.

DMWF North America: Interview with Rachel King

Digital Marketing World Forum

Rachel King is the CEO of EditMate , a video curation software and service built for marketers. Prior to founding EditMate in 2016, she spent her career in the video production industry working as Producer and Editor, creating content for global brands, agencies, and television shows. Technology will play a huge role in automating how brands map a user’s journey across all of the different marketing touchpoints. Video continuing to dominate.

A Look at Content Marketing Around the World, From Asia to Africa


But storytelling and digital media are ubiquitous. As a result of the pandemic, people work remotely and you may not even know where the words you read or pictures and videos you see are coming from. An uptick in video usage, which seems to be true worldwide.

5 Smart Marketing Strategies for Small Businesses

Marketing Insider Group

As a result, it can be a challenge to earn visibility in a local community. SEO is the process of optimizing your website and content for search engines or end users to find your company easily. Creating blog posts or videos that relate to the local community. Videos.

Facebook’s Algorithm Change Is An Apocalyptic Move for Brands, Publishers, Users, and Facebook Itself


A handful of publishers contacted by Facebook told Digiday that the social giant plans to “favor content that’s shared by users or otherwise actively engaged with.” Facebook’s reasoning boils down to the fact that news articles get fewer comments and likes than user-generated posts. With over 2 billion users, Facebook is arguably the most dominant platform on earth.

What Should Your Content Marketing Strategy Explore in 2019?

Content Standard

Video. Ah, video. It looks like the video push will continue to transform the way we communicate with our audiences in 2019 as well. So what’s new with video this spin around the sun? Today, it’s all about customizable features and multimedia components as brands prep their video campaigns for a mobile-only future. If you aren’t already producing video content, now’s the time to pursue both prerecorded and live videos.

7 B2C Brands Offer Content Marketing Lessons and Inspiration

Content Marketing Institute

Recognized as the first watch company built on a direct-to-consumer model, MVMT smartly leverages influencer partnerships and multimedia storytelling with the appeal of almost global grandeur. It uses multiple formats , including video, to appeal to its audience’s preferred modes of content consumption. It also does it in a way that doesn’t disrupt the user experience. 1 revenue-generating company (more than $500 billion in annual revenue) with 2.3

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How to build brand loyalty that lasts

Sprout Social

There are plenty of marketing tactics that companies use to improve brand loyalty, including providing stellar customer service, rewards programs, having a strong brand story, community building and more. Through compelling storytelling, such as striking imagery like that used in the post below, Nike uses its voice to share inspiration with its audience daily. The way to do this is to create compelling content that generates engagement with your audience. Build a community.

Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)

Buffer Social

That’s the number of videos people watch on Snapchat every day. The same potential consumption (maybe more) exists for Instagram Stories — quick videos and photos that disappear after 24 hours, just like Snapchat, but with an audience of 500 million users. Storytelling has always been a key part of marketing, and features like Instagram Stories are empowering us marketers to tell better and deeper stories about our brands. 10 billion.

Marketing Trends for 2020


An Emphasis on Storytelling in Marketing. Even if you don’t have the budget for that type of production value, you can and should still use storytelling to shape your advertising. Increasingly, marketers are using story-driven content, both created by the company and user-generated, to help build a following and demonstrate the effectiveness of their products or services. We predict that in 2020, storytelling will be inextricable from effective advertising.

Best Practices for Social Media Content Marketing in 2021

Use more videos. Storytelling through threads. Instead, use social media to build a niche community. billion monthly active users , Facebook is the world’s most popular social media platform. Use more videos. Next, you’ll need to use more video content.

How to Create a Brand Story for Your Franchise Business

Altitude Branding

Instead, storytelling helps you build a strong brand identity. For example, the UPS Store proves their community commitment by funding the Toys for Tots Literacy Program. On their site, they emphasize that they’re proud to be a part of the community they serve. Both in textual and video formats, these testimonials come from real people, someone both their customers and potential employees can relate to. Storytelling brings value to your franchise brand.

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Social Spotlight: Nike and how to outpace the competition on social

Sprout Social

Take a moment to consider what happens every 60 seconds on that channel: Instagram users post 277,777 stories and 55,140 photos, YouTube users watch 4.5 million videos and Twitter users send 511, 200 tweets—per minute! Explore new video content.

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16 Ways to Promote Your “Boring” Brand or Product on Social Media


Human brains are wired to connect with narratives , so harness your inner storyteller — whether through a 280-character tweet or a charmingly rambling Instagram caption. Razor company Dollar Shave Club , for instance, created this TikTok video that will haunt my dreams. How-to videos?

11 Ways to Make Your Content Memorable


Withhold a little information from the opening of an article or video to intrigue your audience just enough to want to keep watching. Your ability to tell a story almost fully depends on your ability to utilize storytellers who know how to create content that is memorable.

9 Ways to Use Customer Case Studies in Your Marketing

SmartBug Media

Whether customer stories exist in PDF format, on their own landing page, or in video form, customer case studies give your personas what they yearn for: proof that your products or services deliver results. Turn traditional case studies into video content.