How to Market a Startup, Part 1: Branding, Customer, and Messaging

Webbiquity

Most startup founders aren’t marketing professionals. But there are half a dozen or so things about marketing that startup founders need to think about and get right in order to turn their dream, their idea, their passion into an ongoing, profitable business.

Five Actionable Tips for Growing a Successful Startup Business on a Budget

Webbiquity

You can learn a great deal and avoid some potentially costly missteps by studying the experiences of modern startups, such as in the founders and entrepreneurs interview series here or the example of Tim Chen. How to Grow and Scale Your Startup Business on a Budget.

How to Use Influencer Marketing at a Fast-Growth Startup

Onalytica B2B

As a growth hacking digital marketer in the funded startup world, I regularly see the hustle-filled journey from startup inception to market-conquering results. This article will look at how influencer marketing may have a role within a startup’s marketing mix.

PR for B2B Startups: How to Boost Your Exposure

B2B PR Sense

Is PR for B2B startups really necessary? While you may think that you have the stand-out ideas and product to ensure startup stardom, let's consider a couple facts. Every year, around 100 million startups are launched throughout the world. Why PR Is Important for Startup Success.

How Your Startup Can Overcome Content Marketing Challenges

KoMarketing Associates

Mistakes Are Amplified For Startups. Startups and young companies face particularly challenging early years as owners and vested staff strive like crazy to gain precious traction (read: survive). Startups, The Odds Are Against You. Beginnings are hard.

How to Explode Your Startup PR with Growth Hacking

B2B PR Sense

Startup PR can feel like a monumental task. How do you get your startup to stand out in this news rush? Growth hacking has been used in the marketing efforts of such B2C startups as Uber and AirBnB. How Can You Use Growth Hacking in Your Startup PR Strategy?

7 Startup PR Strategies That Will Bring You to the Top

B2B PR Sense

Startup PR can be a rough sea to navigate in the beginning. Yet, many startups flounder a little when it comes to press interviews. Let’s face it -- journalist interviews present a new challenge to any startup. Startup PR Strategies to Help Your Next Press interview.

Content Community Pioneers: OpenView Labs

nDash

With a community-based approach to content creation. In our latest installment of Content Community Pioneers , I’d like to give them a long overdue shout-out, and take a closer into what’s made them so successful, so that your brand might do the same.

Actor Brings Community Model to Content Creation

Content Marketing Institute

HITRECORD evolved organically as the (online) community grew over the last 10 years. It’s not just a startup that was conceived as a business model. CCO: HITRECORD feels like a community for creative brainstorming and ideation.

8 Lead Generation Ideas for Startups

PureB2B

Lead generation can be challenging for startup companies. As a startup, you have to be smart about your lead generation strategies because you will likely have fewer resources to spend on marketing functions. The post 8 Lead Generation Ideas for Startups appeared first on PureB2B.

8 Lead Generation Ideas for Startups

PureB2B

Lead generation can be challenging for startup companies. As a startup, you have to be smart about your lead generation strategies because you will likely have fewer resources to spend on marketing functions. The post 8 Lead Generation Ideas for Startups appeared first on PureB2B.

How to Kickstart Your Startup PR with Little to No Expense

B2B PR Sense

The road that startups travel is often long and treacherous -- the successes brief, the periods of frustration seemingly endless. Then don’t let your startup PR fall through the cracks. Generate Your Own Startup PR.

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Lead Generation for Startups: An Actionable Guide

Albacross

With this guide, we’ll help you decide on a lead generation process that’s ideal for your particular situation and consistently produces leads that result in sales for your startup. The unique challenge of generating leads for startups. A brand new startup is a blank slate.

Vidyard’s Community Engagement Program Donates More of What Matters Most: Time, Talent and Treasure

Vidyard

With more than 2000+ volunteer hours contributed, 2070 community meals served, and 15 local charities supported in 2019, Vidyard continues to act upon its community engagement initiatives building a strong “give back” strategy that inspires others.

Should businesses use LinkedIn groups or Slack for prospecting? Part 1

Biznology

LinkedIn is no longer prioritizing its investment in LinkedIn groups and has even closed down the LinkedIn Group Moderators Community, a nail in the coffin for many LinkedIn group managers and owners. They simply engage with your community in Slack. community/group) to their Slack apps.

A School for Startups: An Interview with Intelligent.ly’s Sarah Hodges

Modern Marketing

First, entrepreneur and investor Dave Balter and I have seen a tremendous amount of energy emerge in the Boston start-up community. Second, whether you’re working as the lone marketer inside a startup, or as a member of a fast-paced team in a larger company, it’s easy to hit a professional development wall. is focused on one core mission — promoting community building in Boston through the transfer of skills.

The Essential Denver Startup Week Guide

Brandfolder

Last year, over 180 events, 700 companies and 7,800 startup community members filled out Denver Startup Week. Now, we’re exactly one week away from the [4th annual Denver Startup Week]([link

Essential Marketing Strategies for SaaS Startups

Hubspot

Software startups are also much more capital-efficient today than ever before, causing startups to require less capital for growth. This is great news for SaaS startups. As you work toward this milestone, force yourself to have a low-cost marketing model as a startup.

Google-Backed Startup “Smarterer” Wants To Reinvent The Resume

Modern Marketing

Wading into these muddy waters is Smarterer , a Google-backed startup that officially launches today. Founded in October, the Boston startup already boasts an impressive roster of backers. The startup even goes so far as to make it impossible to hide your score on its site.

The 10 most fascinating people in B2B marketing in 2017

Biznology

Michael Brenner was SAP ’s pioneer in developing the powerful Internet marketing strategy of building a website community to serve the information needs of top-of-the-funnel business buyers, to generate leads and “own the category.” The project turned into a huge community relations win, with enormous press coverage, books, films, and even the birth of an in-house employee-driven photography project. “I Top 10 lists are everywhere this year.

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Vidyard Reorders Stakeholder List, Ranks ‘Community’ Above ‘Investors’ in Bold Move for Tech

Vidyard

By reordering their stakeholder list, and ranking “Community” above “Investors,” Vidyard makes a bold move for a technology company. Community 4. “When we publicly reordered our shareholders this way, we took a stance that above all, Community counts.

30 Top Startup Marketing Tools to Build and Scale Your Business

Leadfeeder

What are the best startup marketing tools to help a company grow from a handful of customers to 100, 1,000, or 10,000 paying customers (or more)? Below, we’ve compiled a list of the best tools we could find to help you grow your startup. Lead Generation Tools for Startups 1.

The Entrepreneur Interview Series #6: Loring Kaveney, WorkOutLoud

Webbiquity

WorkOutLoud hosts online communities connecting enterprise companies and their customers. WorkOutLoud enables community-wide collaboration around important topics, products, shared best practices that result in improved customer experience and low churn.

Graphic Designer Girl Meets ABM Startup World

Terminus

Everyone was so nice and helpful, and the laid-back startup atmosphere was incredibly refreshing. The funny thing was that before Terminus, I had no idea what a startup company or account-based marketing (ABM) was. The Startup Culture at Terminus.

6 Ways to Increase Your Chances of Getting a Startup Loan

Altitude Branding

You got the idea, skills, talent and time but in order to begin your startup journey; what you really need is money. There are several forms of loans; student loan, mortgage and auto loan but what you need is a business loan or startup loan.

Big Bang, Small Budget: How Scrappy Startup Videos Changed the Game for #FlipMyFunnel

Vidyard

Chances are if you’re on a startup team – whether it’s a tech company or a restaurant – this will be familiar territory. They created #FlipMyFunnel , a community and event series based around ABM strategies, and had the daunting task of promoting it to the world.

How to Start a Business in 2017: A Complete Guide for Startup Entrepreneurs

Hubspot

Free Tools & Resources for Startups. Before we dive into our list, we want to make sure you know about our scholarship program HubSpot for Startups. However, even though venture capital financing is fashionable, it’s rarely available to startups.

From the Founders: Keys to Successful and Sustainable Startups

R2C Group

As industries continue to digitize and market transformations accelerate across transportation, energy, agriculture, and DTC, I attended Startup Grind in Silicon Valley to uncover what makes founders successful and startups sustainable in a world where most people fail. Reddit to Houzz to Headspace all grew by listening to their audience and putting a relentless focus on community.

How to Fix Social Media Mistakes That Can Harm Your Startup

Marketo

But when it comes to startups, your actions must be thoughtful and strategic. In this blog, I’ll cover some of the most common social media mistakes that can harm your startup and how to avoid them.

Find Your Office Away From Home: Five Co-Working Communities for Freelancers and Small Businesses

ClearVoice

Other people miss the off-the-cuff collaboration and purpose-driven energy that a startup or studio-type office setting provides. WeWork changed office culture forever by introducing a startup-friendly environment where freelancers and small businesses could rent offices and desks in a fun, creative yet professional setting instead of renting a cubicle in some manila-colored corporate suite. galvanize | #freelance | #startups | #smallbusiness Click To Tweet.

Why a Former Federal Prosecutor Built a Startup Accelerator for Female Founders [Podcast]

Hubspot

Despite the tech industry's reputation for being a community of early adopters, one very important thing has remained stuck in the past: gender equality. That was true when I was a federal prosecutor, and it's been true as an investor and startup executive.

10 Fundamental Tips for Social Media Community Managers

Hubspot

Community managers are becoming an increasingly important role for all types of businesses, and we're seeing the role appear everywhere from tech startups to major corporate brands. Community managers must strike a balance.

Building a Content Marketing Team for Your Startup? Here's Who You Should Hire First

Hubspot

Startups that want to build a powerful content marketing strategy must first build a powerful content team within the marketing organization. Chaos-proof” personality that thrives in the fast paced, fluid world of a startup. 2) Social and Community Manager.

Design Disruptors: The Story Behind One Startup's Decision to Produce a Feature-Length Documentary

Hubspot

Not only did the small marketing team from the growing startup take on the challenge of creating a feature-length documentary, but they managed to release a trailer in less than a year's time.

Marketing Metrics 101 for B2B Startups

delicious b2bmarketing

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13.

Frugality, Ping-Pong Tables and Silicon Valley Startups

LeanData

When tech startup Appthority was looking for new office space early last year, Domingo Guerra suffered a bad case of sticker shock. So it’s no wonder that tech startups are cutting back on perks and tightening belts.

How to Turn Your Liberal Arts Degree Into a Top Tech Startup Job

Hubspot

There are lots of exciting technology startups looking for smart, motivated, recent graduates to fill business-side jobs. Two-person startup? Scott writes about startups, and BostInno is a hub for the Boston startup community.

Frugality, Ping-Pong Tables and Silicon Valley Startups

LeanData

When tech startup Appthority was looking for new office space early last year, Domingo Guerra suffered a bad case of sticker shock. So it’s no wonder that tech startups are cutting back on perks and tightening belts.

Frugality, Ping-Pong Tables and Silicon Valley Startups

LeanData

When tech startup Appthority was looking for new office space early last year, Domingo Guerra suffered a bad case of sticker shock. So it’s no wonder that tech startups are cutting back on perks and tightening belts.

Frugality, Ping-Pong Tables and Silicon Valley Startups

LeanData

When tech startup Appthority was looking for new office space early last year, Domingo Guerra suffered a bad case of sticker shock. So it’s no wonder that tech startups are cutting back on perks and tightening belts.