Vidyard

JUNE 8, 2020

In addition to bringing joy to their own community, Vidyard built the campaign landing page to enable viewers to ‘re-gift’ the video to others with the same level of personalization. Our theme for this season, Telly Award Winners Tell Great Stories is a true reflection of the diversity of stories the community is skillfully able to tell.

Video Marketing 65

Video Marketing Advertising Agencies Television marketing Campaigns 65

ClearVoice

FEBRUARY 1, 2022

These are 12 Black Creators who spark change both within their digital communities and around the world. Amber Whittington is a California-born Youtuber, actress, basketball player, activist, and the Founder of Amber’s Closet. She is well known as one of the leading voices fighting for equality for the LGBTQ+ community.

First-Mover Advantage 98

First-Mover Advantage Thought Leadership Youtube Television marketing 98

Spiralytics

APRIL 12, 2023

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. Popular Social Media Platforms for Viral Marketing Social media is a must-have for any business. Twitter Twitter is another popular social media site, boasting more than 450 million monthly active users.

Viral Marketing 62

Viral Marketing Word of Mouth Brand Identity Branding 62

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. Building a Social Team. Holy Social!

Television marketing 138

Television marketing Skype Social Media Public Relations 138

Biznology

MAY 1, 2018

I have been doing social media strategy and planning in one form or another for clients since 2003. We crave community, belonging, and we also fancy ourselves much more independent and autonomous than we obviously are in any real capacity. But in the context of social media and social media marketing, here’s how I break it down.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Hubspot

NOVEMBER 25, 2019

Having industry leaders promote a brand through their social platforms or other networks increases the reach of the business, because they've built trust with their own audiences. Cooking magazine Bon Appetit has a wildly popular YouTube channel (4.7 However, influencers aren't the only way to facilitate content seeding.

Examples 95

Examples Advertising Agencies Content Class 95

Convince & Convert

JANUARY 28, 2015

When you see a brand aging down its social channels by tossing in ‘bae’ and ‘on fleek,’ it’s a warning sign in most cases that the brand is struggling to connect in a meaningful way with its audience,” — Shankar Gupta, 360i. Twitter is the bluntest object in the social toolbox. Sprout Social Shoutout.

Twitter 129

Twitter Television marketing Demographics Social Media 129

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

Digilant

APRIL 6, 2020

Now is the time to utilize email, social media, and website updates. Lean into Social Media. As people are staying home, they’re spending much more time on social media. Paid Social Media campaigns , via Snapchat, Facebook, Instagram, TikTok, Pinterest, etc. Spread your message in different ways.

Advertisements 52

Advertisements Advertising Marketing Budget Television marketing 52

Digilant

APRIL 6, 2020

Now is the time to utilize email, social media, and website updates. Lean into Social Media. As people are staying home, they’re spending much more time on social media. Paid Social Media campaigns , via Snapchat, Facebook, Instagram, TikTok, Pinterest, etc. Spread your message in different ways.

Advertisements 52

Advertisements Advertising Marketing Budget Television marketing 52

Moz

APRIL 9, 2020

While none of us gets to live in Mister Rogers’ idealized neighborhood, the adaptations I’m seeing local businesses and organizations make to sustain communities during COVID-19 are a meaningful expression of caring worthy of his humanitarian vision. Farm stands have become extra precious community resources. Food and hospitality.

Paid Content 76

Paid Content Business Work Management Paid Search Agency 76

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 40

Youtube Advertorials Funnel Advertising Budget Programs 40

Rain: The Growth Agency

MAY 19, 2020

As we come together in our respective communities to battle the coronavirus pandemic, one thing is very clear: Companies that have acted the fastest will likely emerge in the best shape. They include traditional TV, digital TV (Tubi, Roku or YouTube), podcasts, streaming audio and more. Businesses of every size are feeling disruption.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Social Agency Cost Per Thousand 52

Convince & Convert

APRIL 17, 2014

Those that have existing, thriving Facebook communities don’t want to give them up, and are paying (at least some of the time) for organic reach. Robert: But I think you’ve got the key there – it’s now an Ad Play not a Social play. Look at YouTube going hard into the original content game. It’s a known business model leap.

Facebook 167

Facebook Ad Exchange Cable Communities 167

Hubspot

JULY 31, 2018

For now, augmented reality (AR) is still largely a novelty -- AR's newness alone contributes to its ability to surpass print, online, and television advertisements in terms of shock-factor. If you don’t trust your own judgment, you can also share images from the app on social media, to get a friend’s opinion.

Examples 101

Examples Paid Search Agency Youtube Mobile Advertising 101

ViewPoint

MARCH 13, 2014

The interviews are available on our blog and YouTube channel. Nick Stein, SVP of Marketing at Vision Critical Vision Critical is the world''s leading provider of insight communities, currently supporting over 650 brands worldwide. Dave Stein, ES Research Group, How Much Social Selling Should Sales Reps be Doing?

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Leads 120

Convince & Convert

FEBRUARY 2, 2016

million Facebook fans, and 176,000 forum followers, HSN is a giant in the retail television world. But how does one stay engaged with such a large and diverse array of participants across all social networks? “At some level, you have to make it about the social and not about the media.” With 1,600 brands, 1.2

Social Media 87

Social Media Allocation Skype Media 87

Biznology

MARCH 26, 2015

Social media moves at such a fast pace that it’s sometimes difficult to dissect what worked and what didn’t. Here’s a look at the 3 biggest and most successful social media events of 2014 and what we can learn from them. The ALS Ice Bucket Challenge wasn’t just one of the biggest social media events of 2014.

Social Media 80

Social Media Media Viral Marketing Television marketing 80

Hubspot

AUGUST 2, 2018

Paid Social Advertising. population uses social media , but since social networks are all trying to monetize their audiences as much as possible, organic reach is at an all-time low. The quickest and most effective way to meet your audience where they spend most of their time is through social advertising. With almost 1.5

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Vidyard

JUNE 8, 2017

TED Talks – Not Just a YouTube Phenomenon. Whether the topic is Business , Health , Science & Medicine , or the top-level TED Talks: Ideas Worth Spreading, the innovative video and live event series showcasing thought leaders has long been one of the most popular YouTube channels in history.

Video Marketing 67

Video Marketing B2B Thought Leadership Business Thought Leadership 67

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Social Media Stat of the Week: 78% of U.S. Dan Moyle, Amerifirst @danmoyle. Listen Now .

Inbound Marketing 132

Inbound Marketing Advertisements Advertising Paid Search Agency 132

Biznology

MAY 12, 2015

No longer will the spoils go to the sites with the best links and optimization, it’ll go to the sites that are most engaged with their communities, and it’ll go to the sites that keep up with the march of technology and trends. ” A Commitment to Web Demands a Commitment to Community. Don’t get Google wrong.

Google 80

Google Youtube Internet Marketing Ad brokers 80

Moz

FEBRUARY 24, 2021

Social media stars might be the first people who come to mind when you think of Gen Z (also affectionately called Zoomers), but this age group is more than just TikTokers and YouTubers. While there are many new marketing opportunities available, social media continues to be a major channel for Gen Z engagement.

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

Vidyard

APRIL 30, 2015

At Facebook’s recent F8 conference, the world’s largest social network announced numerous changes to its offering for marketers, but the most exciting changes revolved around video. My advice for marketers is to pretend their video is playing on a television in a crowded, noisy bar.

Facebook 51

Facebook Video Marketing Youtube Television marketing 51

Biznology

MAY 6, 2014

Sam Fiorella , Partner at Sensei Marketing , recently wrote “ Community Management: The 90-9-1 Rule is Dead ,” about how the old concept that 90% of all your followers are just lurking, 9% are engaged, and that only 1% of the community actively produces content. These are insular, contained communities. 900-90-9-1.

Social Media 80

Social Media Media Internet Marketing Blogger 80

Biznology

OCTOBER 30, 2012

The content can be created by you as you build out your social media and social network empire: Twitter , Facebook Pages, Google+ Business Pages, Pinterest , Tumblr, About.me, LinkedIn, Blogger, TypePad , WordPress.com, YouTube , Slideshare, or your own blog.

Marketing & Strategy 80

Marketing & Strategy Work Management Marketing Strategy Marketing Management 80

LeadSquared

DECEMBER 7, 2020

Now, one can make these goals SMART by measuring them in terms of pre-orders, sales, leads, social mentions, blog shares, email interactions, and more. . How do they engage in social media? In terms of social media, they often follow photography accounts on Instagram or watch healthy food recipes on YouTube.

Top of Funnel 52

Top of Funnel Promotion Enterprise Management Examples 52

Top Rank Marketing

AUGUST 21, 2023

And really, if you talk about, maybe you call it one-to-one marketing like Peppers and Rogers used to call it — or integrated marketing communications from Don Schultz, but if you’re talking about true content marketing programs over time, I think you’ll find most of them have happened on the B2B side.

B2B Marketing 71

B2B Marketing B2B Paid Search Agency Co-Registration 71

Kapost

APRIL 25, 2016

Unbridled access to just about anyone via social media platforms. Although they do exist, it’s difficult to find people who’ve never joined a social media network, or who are not currently listed on at least one popular social media platform. Related: 6 Ways B2B Marketers #Fail at Social Media Marketing.

Social Media 48

Social Media Social Marketing Media Social Networks 48

Hubspot

JUNE 2, 2013

Recently, we’ve been hearing a lot of chatter about the slow and steady decline of advertising, especially on TV, and the rise of social networks. This week, a number of companies including Twitter and YouTube have launched new services and technologies to help bring advertising back from the dead.

Planning 28

Planning Youtube Advertising Channels Advertising Agencies 28

Hubspot

NOVEMBER 15, 2016

People in every age group are shifting their viewing habits to online video and away from television. Unsurprisingly, Americans between the ages of 18 – 24 watch the least amount of television and drive online video consumption rates with their phones. We also know that 86% of universities and colleges already have a YouTube presence.

Video Marketing 28

Video Marketing Allocation Television marketing Broadcasting 28

Contently

DECEMBER 6, 2016

Even stranger, local psychiatrists suddenly had an influx of visits from people who lived in the community. A regular YouTube video of someone playing a guitar wasn’t interesting. Until that point, the company had simply bought licenses to stream movies and television shows that other companies had already produced.

Television marketing 60

Television marketing Content Marketing Brand Identity Branding 60

Valasys

APRIL 27, 2020

Content marketing during Coronavirus should majorly focus on Social Media platforms and paid online advertising so that a positive brand resonance can be designed. Also, this means hosting virtual events instead of organizing any upcoming social events or meetings. Be proactive on Social Media.

Paid Search Agency 69

Paid Search Agency Content Marketing Advertising Agencies Webinar Metrics 69

Content Standard

JANUARY 9, 2017

This consistency allows the brand to create wider-scope content, like its community stories, and more recently social media experiment campaign, # OneLessStranger. The former focuses on individuals in various communities while the latter branches out to include millions of Airbnb users on social media.

Barriers 40

Barriers Marketing & Strategy Content Paid Search Agency 40

Content Standard

SEPTEMBER 29, 2015

Social media has dominated much of the digital marketing conversation for the past decade. Are Millenials actually the most active social media users? There may be a subtle shift for social content, in which the goal is to encourage (perhaps even incentivize) sharing over and above other interaction.

Social Media 40

Social Media Media Television marketing Mobile Advertising 40

Hubspot

AUGUST 22, 2018

The database includes such ads that ran on Search and YouTube, as well as other Google platforms, but does not include issue-based ads that often spark debate during elections. David McCabe of Axios has more. Read full story >> The Display-Enabled Smart Speaker Cometh. Read full story >> 4.

Amazon 44

Amazon Google Paid Search Agency Mobile Advertising 44