Online Communities are Not Virtual

Biznology

Do you consider message boards, forums, virtual realities, and virtual communities to be a waste of time, populated by losers? Abraham PR respects online community; Abraham PR respects the online life. There is a general misunderstanding that online virtual communities are escapist.

5 Things Every Good Community Manager Does

Tomorrow People

Social media professional Sookie Shuen makes the case for community managers everywhere. Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales. So why do so few companies employ a social media community manager?

Trending Sources

Four Characteristics of a Successful Brand Community

Tomorrow People

Branded communities can be a wealthy source of customer advocacy and social proof - but how do marketers make them successful? Brand Credibility

Are anonymous communities most authentic?

Biznology

And all will be well in the communitys garden. I am a proponent of “real name” communities. I am also a proponent of safe communities — and real name accountability tends to civilize people’s behavior online in a big way.

What You Must Know About Community Management

Modern Marketing

by Jesse Noyes | Tweet this The term “community manager” no longer lives in the realm of buzzwords. As social media, online communities and even in-person events have become a regular part of the modern marketing mix, community managers have been getting hired up. (If

From Community to Commerce: Making the ROI Connection

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of From Community to Commerce: Making the ROI Connection. We discussed a ton of ideas on how to capture ROI in social media!

Top Tips For Successful Community Building on Twitter

Modern B2B Marketing

Are you struggling to build a strong community for your business on Twitter? A company that successfully embraces Twitter and builds its community around it will move beyond likes and followers. Building a community takes time and effort. Social Media Marketing b2b Consumer

Online communities aren’t all bullying bullies

Biznology

Many Online Communities are Friendly. The post Online communities aren’t all bullying bullies appeared first on Biznology. Online Community Business fitness Google gym Online Communities Reddit social media

Does Gamification Work On a Customer Community? [CHART]

Modern Marketing

In July 2012 we added gamification into our own online community, Topliners. With the launch of the gamification module came a “leaderboard” on the home page that allowed users to see their rank in the community of 7000 users and who their nearest competition were.

30 Gifs To Inspire Any Social Media Community Manager

Marketing Insider Group

Given the ubiquitousness of social media, it’s easy to forget that just five years ago it was barely a niche marketing tactic, let alone a profession. Being a social media manager today means forging ahead where there isn’t always a clear path.

Customer Communities: The Engagement Economy’s Best Kept Secret

Modern B2B Marketing

In a time when our customers hold the power, when they don’t want to be marketed to, and when they want to be engaged with in a personal and authentic way , if you have a customer community, you already have an incredibly powerful tool at your fingertips with which to engage customers.

5 Key Characteristics Every Social Media Community Manager Should Have

Hubspot

Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales; so why do so few companies employ a social media community manager? First, what are the benefits of having a community manager?

New Heights for the Outreach Customer Community. Introducing: The Peak

Outreach

We’re excited to announce some big news surrounding our customer community! We launched our customer community back in May of this year. Since May, feedback in the community has been overwhelmingly positive. Now, our vision and goal for the community has shifted.

CareOne Cashes In On Community

Paul Gillin

But there’s nothing underhanded about CareOne, a nine-year-old company with 700 employees and a philosophy that “There’s no reason to be ashamed of being in debt,” according to Social Media Director Nichole Kelly (right). million member community was actually an accident.

Organic vs paid social media: 12 myths vs realities

Biznology

Paid social social is paying any of these social networks to boost the reach of posts, display ads and videos, or sponsor messaging. Paid social media is charged on a cost-per-click (CPC) or cost-per-thousand (CPM) basis. The social media landscape is constantly evolving.

10 Volunteer Opportunities For Tech Professionals To Transform Their Communities

bizible

We’re events, social media and design; offices with ping pong tables, employee outings and happy hours. CoderDojo is a community of free, volunteer-led programming clubs for children and young adults.

Online community management is surrogacy

Biznology

Hiring someone to both speak and respond as you on social media is not cheating. There’s still a core group of social media consultants who consider outsourcing your most personal social media properties as being somehow inauthentic.

How to Launch a Successful Online Community: A Step-by-Step Guide

Hubspot

These days, people are conducting their own research, reading product reviews, and seeking out recommendations before making a decision, and online communities are beginning to play a role in this process. Free vs. Owned Community Forums: What's the Right Move? 4) Set up the community.

The 29 Best Social Media Monitoring Tools

Webbiquity

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. ” — Social Media Today.

How to Become a Great Online Community Manager [Infographic]

Hubspot

An increasing number of companies are leveraging communities to engage with their audience, increase visits to their websites, and generate leads or sales. However, setting up and running a community is not easy. Social Media Daily IGSS

What is a Community Manager and Does Your B2B Company Need One?

Marketri

In the marketing field, the term “community manager” has become increasingly popular. A community manager is the online face (and voice!) Twitter is particularly good for this, but community managers may also leverage Facebook and LinkedIn to stay in touch.

How Brands Can Build Online Communities That Aren’t Lame

Contently

“We just really need to build a community around _.” On Wednesday, the PandaConf stage was the de facto home to those who had actually built communities. During our discussion, they revealed some secrets that could help marketers and entrepreneurs develop online communities in 2017 and beyond. Individual users, not Nextdoor employees, are the ones tasked with starting each neighborhood community. He also warned others to watch out for an unbalanced community.

3 Ways Social Media can Boost Sales Success

Buzz Marketing for Technology

Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter.

CMO Spotlight: Michael Brenner, Business 2 Community

LEADership

He is the co-founder of the social news site Business 2 Community and also created SAP’s Business Innovation thought leadership blog site. Like I said before, trust is the biggest factor in B2B marketing success—3 ways to win trust through social media. .

How to Convince Executives to Pay for Community Management

Modern Marketing

by Jesse Noyes | Tweet this Today’s post was written by Nathan McGee, who has served as a community manager for the brands Zynga and Lucasfilm Ltd. He’s a director of social media at Provo Craft , and a contributor to the Grande Guide to Community Management.

3 Things You Need To Know About Your Advocacy Community Now

Influitive b2b

Community is no longer a tactic, it’s a necessity! Business has shifted from a digital revolution to community-driven business. The company used to be the sole creator of value at a point when customers were connecting socially. Community-driven business is collaborative and connected. So, what does that mean? Now, things have changed. Customers are creating.

Top Takeaways for B2B Marketers from The Complete Social Media Community Manager’s Guide

KoMarketing Associates

Marty Weintraub and Lauren Litwinka, our friends over at AimClear , recently published The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success. For many businesses, the idea of establishing a social media presence can be overwhelming.

Social Selling Experiments and Building a Content Community

Fathom

How do most inside sales people (SDRs) engage a socially (media) active prospect? I am an open book on social media and share so many thoughts and opinions across LinkedIn , Twitter and even Facebook. Topics: How to warm up your prospects with social selling (01:42).

Google+ Now Lets Users Create and Join 'Communities'

Hubspot

Earlier this week, Google+ rolled out its latest new feature thingy -- Google+ Communities. I'll explain what they are and how to set them up in detail in this blog post, but the long and the short of it is they're little online communities on Google+. What Are Google+ Communities?

Exploit the hours employees spend on social media

Biznology

According to Putting Downtime to Work , a new report from Bambu by Sprout Social , we’re geniuses: Seven in ten employees use social media at work. Half (Forty-eight percent) of people use social media for up to an hour per day at work.

How to Excel in Community Management: Advice From 12 Experts

Hubspot

Community management has become an essential part of a successful long-term social media marketing strategy. They're part of your community simply because their beliefs are similar to those of your brand and industry leadership. Social Media Daily Promo

Media 18

How to Use Community Forums to Fuel Your Audience Engagement Strategy

Modern B2B Marketing

You can evaluate your data or survey existing customers to figure out what your target audience needs or you can go to the places where they’re already sharing this information—community forums. Quora is a social forum built around a Q&A functionality.

Customer Advocacy: How to Create Campaigns That Create Community

SnapApp

Keeping your customers happy and creating community buzz around your organization can be a serious profit increaser without huge investment. The campaign was a big community-building success and got the Blackbaud name floating around everyone’s organizations.

115 Facts You Never Knew About Social Media [Infographic]

Webbiquity

It’s something that you use almost every day, but how much do you really know about social media? Social Media Is The New Newspaper. Did you know that Reddit is the most popular social media platform as a source of news? Social In Sixty Seconds.

Moz CEO Sarah Bird Shares Six Values that Create Exceptional Online Marketing Communities

bizible

She openly discussed her start as an attorney, the early days of Moz and her rise to CEO, along with the company’s core values and how those have shaped the Moz community. Read on to discover how TAGFEE laid the framework for company growth and helped Moz build and shape a positive community.

Are Community Forums Good for Manufacturers and Industrial Companies?

Industrial Marketing Today

Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. What about good ol’ community forums? Community forums have been around a lot longer than the newer social media channels.

Social media strategy leaders: Kerry Gallagher

Biznology

Welcome to the next post in a series celebrating leaders in social media strategy. These professionals are pioneers, laying the groundwork for future social media marketers. I am happy to introduce Kerry Gallagher , AVP, Social Media Manager at Citizens Bank.

Infer’s Artificial Intelligence Platform for Sales and Marketing Now Powers the Industry’s Largest Customer Community

Infer

Just this year, Infer also added Bitly, Cloudlock, Nutanix, Okta, Pandora, TIBCO and other new customers to its community of predictive innovators. Press Release: Company Doubles Customer Base and Expands Leadership Bench by Adding Pete Westenhiser as Vice President of Sales. Infer Inc. ,

Social Media is Like Riding a Bike

Biznology

I get to a point on social media eventually, so hang in there. Both riding motorcycles and managing online communities are dangerous. Same thing goes for social media engagement. Social media should be waded into over time. Motorcycling and social media are stateless.

Target Creates a Community: #PhillipLimForTarget

Modern B2B Marketing

A success story like this takes a tremendous amount of marketing, some true customer obsession, the desire to build a fantastic customer and fan community, and some social media smarts. Target used ads in Vogue, television spots, and social media to promote the collection.