2020 Tips: Community Management for Social Media


Looking for tips to optimize your brand’s community management for social media in 2020? We all know that building up your social media presence is a great way to improve brand awareness, create trust with your customers and increase your digital footprint.

Virtual online community and social media article roundup


Online communities predate February 2004. Social networks lived before Friendster did on March 22, 2002. Virtual online communities even predate the WELL ‘s birthdate, circa 1985. My first online community was a local dial-up BBS back in 1983—but I didn’t get it.

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Online Communities are Not Virtual


Do you consider message boards, forums, virtual realities, and virtual communities to be a waste of time, populated by losers? Abraham PR respects online community; Abraham PR respects the online life. There is a general misunderstanding that online virtual communities are escapist.

How To Create A Discussions-First Community in 7 Steps


Did you know that aside from food and shelter, social connection is one of the most important things that humans need to survive? So it’s not surprising to see that online communities have grown rapidly in recent years, since they’re built on human. discussions best practices discussions journey employee participation engagement data goal setting internal collaboration onboarding social connection

9 Award-Winning Customer Advocacy Success Stories

Influitive's annual BAMMIES - Best Advocate Marketing Awards - eBook has been read by 2,000+ savvy marketers and business leaders. In this year’s edition, advocacy leaders from the likes of ADP, Cisco, and Ceridian reveal how to harness the power of advocates to drive growth across every area of an organization.

3 Things You Need To Know About Your Advocacy Community Now


Community is no longer a tactic, it’s a necessity! Business has shifted from a digital revolution to community-driven business. The company used to be the sole creator of value at a point when customers were connecting socially. Community-driven business is collaborative and connected. So, what does that mean? Now, things have changed. Customers are creating.

Q&A With PowerDMS’ Ray Lau: Why A Customer Advocate Community Is The Cheat Code For Growing Your Business


According to Forrester, we are in the age of the customer, in which buyers, empowered by technology and social media, possess control of their own journeys. The post Q&A With PowerDMS’ Ray Lau: Why A Customer Advocate Community Is The Cheat Code For Growing Your Business appeared first on Influitive. To avoid getting left behind, companies need to embrace this shift by looking to their customers for insights on how to improve marketing, product development and customer success.

What You Must Know About Community Management

Modern Marketing

by Jesse Noyes | Tweet this The term “community manager” no longer lives in the realm of buzzwords. As social media, online communities and even in-person events have become a regular part of the modern marketing mix, community managers have been getting hired up. (If

Online communities are the best thing about the internet


Recently, all I hear when it comes to virtual online communities on the radio, the internet, or TV is how passionate, intimate, and persistent online communities are either: 1) bubbles within which all the denizens are echo chamber zombies or 2) they’re traps for naïfs and nerds who are one kind word away from being radicalized into violent extremism. If it weren’t for online communities as a young man, I don’t know where I would be now.

Are anonymous communities most authentic?


And all will be well in the communitys garden. I am a proponent of “real name” communities. I am also a proponent of safe communities — and real name accountability tends to civilize people’s behavior online in a big way.

The Social Club: Charmin Community Manager Beth Harker


The Social Club is Contently’s new Q&A series with the people behind the most creative, notable, and successful social media accounts. I spoke with Beth Harker, Charmin’s community manager, to get a better sense of what it’s like being the person behind the paper.

5 Things Every Good Community Manager Does

Tomorrow People

Social media professional Sookie Shuen makes the case for community managers everywhere. Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales. So why do so few companies employ a social media community manager?

Four Characteristics of a Successful Brand Community

Tomorrow People

Branded communities can be a wealthy source of customer advocacy and social proof - but how do marketers make them successful? Brand Credibility

Meet your community by hosting an IRL Meetup


Reaching out to local communities and stoking fandom in real life. Fans of the show have our own IRC channel and even our own social network on Mastodon. Well, when it came to Goethe, I was trying to make a community of influencers. Spoil your community like that.

5 Things Every Good Community Manager Does

Tomorrow People

Social media professional Sookie Shuen makes the case for community managers everywhere. Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales. So why do so few companies employ a social media community manager?

8 Ways That HubSpot Engaged Its Online Community with Employee-Inspired Content


Consistent content creation is a cornerstone of community growth. To keep your community members returning regularly, they need to see new things each time they return. Different types of people want to engage in communities in different ways. Community Management

Does Gamification Work On a Customer Community? [CHART]

Modern Marketing

In July 2012 we added gamification into our own online community, Topliners. With the launch of the gamification module came a “leaderboard” on the home page that allowed users to see their rank in the community of 7000 users and who their nearest competition were.

Online community management is surrogacy


Hiring someone to both speak and respond as you on social media is not cheating. There’s still a core group of social media consultants who consider outsourcing your most personal social media properties as being somehow inauthentic.

Social media manager vs. community manager: What’s the difference?

Sprout Social

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? Running a brand’s social media accounts is a lot of work. As the social media industry has evolved, each role in the marketing team has developed along with it.

Social Spotlight: Talkspace and how to build a community of support

Sprout Social

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. The idea of what “community” means for brands on social media has shifted more in 2020 than it has in a decade. Social Spotlight

How to Convince Executives to Pay for Community Management

Modern Marketing

by Jesse Noyes | Tweet this Today’s post was written by Nathan McGee, who has served as a community manager for the brands Zynga and Lucasfilm Ltd. He’s a director of social media at Provo Craft , and a contributor to the Grande Guide to Community Management.

Social Spotlight: Michigan State University and creating community in this ‘new normal’

Sprout Social

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. One of the indelible experiences of college is the sense of community–often the first community you get to choose for yourself.

Best Tweets from #SEMrushchat: The Art and Science of Building a Social Community


Our guest, Nichole Elizabeth DeMeré, and our community shared insights about what makes them engage with online communities, and the strategies that have helped them build a community through social media. Social Media

What I Mean By “Community”

Modern Marketing

by Heidi Melin | Tweet this We talk a lot about community at Eloqua. So often I get asked, “What is the Eloqua Community?”. Our community of Topliners , where global marketers come to share and inspire? In our always on, networked world community can’t live in a bubble. Communities grow organically, around all the people you touch. When a fellow CMO asks me, “How did you build the Eloqua Community?”,

5 Brands Using Social Media To Grow Buzzworthy Online Communities


But not all realize the effects building and nurturing an online community can have on your brand. Social media marketing has evolved and the need to build relationships with your followers has never been more important. Brands Using Social Media for Online Community Growth.

Community Management: A Social Media Expert Spills Her Secrets

Content Marketing Institute

Christin Kardos leads social media for Convince and Convert, an organization that teaches marketers how to be socially savvy. We wanted to know: How does the expert’s expert build and manage communities? Essential social mindset. Social media really is for socializing.

8 Killer Tips for Better Social Media Community Management


As a social media community manager, what can you do to help drive business success? One of the best ways is to help cultivate strong customer relationships, build brand loyalty, and help your business retain more customers in the long-term.A

The Power of Community

Digital Marketing World Forum

By understanding the value of digital communities. Creating private brand communities in which they can share their own experiences, can unlock previously unseen community content on a new level to what’s currently being achieved.

Organic vs paid social media: 12 myths vs realities


Paid social social is paying any of these social networks to boost the reach of posts, display ads and videos, or sponsor messaging. Paid social media is charged on a cost-per-click (CPC) or cost-per-thousand (CPM) basis. The social media landscape is constantly evolving.

Join Magisto’s Video Marketing Community


Looking to up your video game on social? DYK – we have a Facebook community about all things video marketing? ENTER >>> Magisto Video Marketing Community. 8 Reasons Why Our Video Marketing Community Can Make A Difference In Your Life. Social Marketing

Content Community Pioneers: OpenView Labs


With a community-based approach to content creation. In our latest installment of Content Community Pioneers , I’d like to give them a long overdue shout-out, and take a closer into what’s made them so successful, so that your brand might do the same.

Are Community Forums Good for Manufacturers and Industrial Companies?

Industrial Marketing Today

Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. What about good ol’ community forums? Community forums have been around a lot longer than the newer social media channels.

Top Takeaways for B2B Marketers from The Complete Social Media Community Manager’s Guide

KoMarketing Associates

Marty Weintraub and Lauren Litwinka, our friends over at AimClear , recently published The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success. For many businesses, the idea of establishing a social media presence can be overwhelming.

10 Volunteer Opportunities For Tech Professionals To Transform Their Communities


We’re events, social media and design; offices with ping pong tables, employee outings and happy hours. CoderDojo is a community of free, volunteer-led programming clubs for children and young adults.

Connecting creatively with your community: Introducing Sprout Social’s Dropbox integration

Sprout Social

If you think sharing images and videos on social media earns you more credibility with your audience, the data is on your side. Whether it’s a photo, a short video or any other eye-catcher, creative content is critical to any social media strategy. Uniting content with social.

B2B Marketing: Trust + Community = ROI

Buzz Marketing for Technology

Social Media changes that and elevates Trust to the individual level. If you can combine the element of Trust across a wide range of fans, followers and advocates then you have a community. The word community is often overused now that Social Media has come along.

Community Managers: What They Do & How to Be a Great One


Social media has transformed the relationship between individuals and organizations -- which is why the community management role is now so vital. Simply put, a community manager needs to negotiate the connection between a company and its audience. Community Management