Spiralytics

APRIL 12, 2023

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. Viral marketing is valuable because it gives companies an inexpensive way to reach a wide audience. Popular Social Media Platforms for Viral Marketing Social media is a must-have for any business.

Viral Marketing 62

Viral Marketing Word of Mouth Brand Identity Branding 62

Bluetext

MARCH 19, 2024

As the seasons change, it’s the perfect time to breathe new life into your social media strategy. In this comprehensive guide, we’ll explore 15 dynamic ways to revitalize your social media presence across these diverse platforms. Amplify reach by promoting upcoming broadcasts across other social media channels.

Social Media 42

Social Media Linkedin Thought Leadership Media 42

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. The good news is that if you’re having that issue and you seek to increase those engagement rates on social media, you’ve come to the right place.

Social Media 153

Social Media Video Marketing Media Eye-Tracking 153

Optinmonster

FEBRUARY 21, 2024

But rather than writing a brand new post, we simply take that old pillar article and freshen it up which makes it easy for users to always find the most helpful content. Just plug in your main keyword, and it will generate a list of related keywords. We add more information to our content to make it better and more relevant.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. What makes a social media viral video?

Viral Marketing 128

Viral Marketing Social Media Video Marketing Media 128

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. Dig deeper: TikTok is setting the ground rules for social media 3.

B2B Marketing 118

B2B Marketing B2B Enterprise Management Paid Search Agency 118

ClearVoice

MARCH 14, 2024

In 2014, Spotify and Uber launched a car music playlist partnership that enabled Spotify premium users to listen to their very own Spotify playlists in participating Uber vehicles. Cross-promotion: Cross-promotion across multiple channels, including email newsletters, social media, and blogs, is a typical component of content partnerships.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

SocialPilot

JANUARY 21, 2024

Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Dive in to learn how to do hotel social media marketing.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. So who better to predict the future of social media marketing than the people behind the profiles?

Social Media 145

Social Media Social Marketing Media Paid Search Agency 145

Martech Advisor

JANUARY 3, 2020

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more.

Social Media 135

Social Media Social Marketing Media Planning 135

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Social listening.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Sprout Social

JUNE 27, 2022

Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. When it comes to awareness, TikTok may be just what a B2B social media strategy needs. Keeping up with these social trends isn’t just a B2C priority.

B2B Marketing 136

B2B Marketing Brand Identity Branding B2B 136

Sprout Social

AUGUST 17, 2021

You just need social listening data. . Consumer social media usage is on the rise. People turn to social to make connections, share ideas or simply speak their minds. We’ve used social listening to answer questions on behalf of brands everywhere, like “ How are businesses navigating office reopenings? ”

Viral Marketing 118

Viral Marketing Network Marketing Fulfillment eCommerce 118

Optinmonster

DECEMBER 21, 2023

It can generate a buzz around your product and get people to notice it. The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it. Collecting emails is a form of lead generation. And generating leads helps you build an email list of the most engaged customers.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Navigate the Channel

JANUARY 8, 2024

In an era dominated by smartphones and constant connectivity, consumers expect instant access to information and seamless user experiences. SEO and SEM, data analytics, cross-channel consistency and user experience. Brands must maintain a consistent message and user experience across various platforms, ensuring a cohesive presence.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Sprout Social

AUGUST 25, 2020

After all, Reddit is the epicenter of all things viral online. With billions of visits per month and 430+ million active users , the platform represents one of the most engaged communities online. Not to mention that content originating from Reddit tends to score huge numbers on social media. And sure, it can be.

Planning 133

Planning Paid Search Agency Advertising Agencies Communities 133

Scoop.it

JANUARY 11, 2024

But unless their first product is a viral hit, an industry-leading business gets to the top with years of careful brand-building. By keeping all messaging across all channels – from socials to email – in one editorial calendar, you can keep it consistent while adjusting it to each platform’s needs. At this point in the Web 2.0

Work Management 77

Work Management Marketing Management Brand Identity Branding 77

ClearVoice

JANUARY 26, 2024

As a bonus, leads generated using content versus paid are 6x more likely to convert than other marketing methods, including paid (more on this later). Despite a glut of bad content online — increasing daily due to the rise of generative AI — the fact of the matter is that people do value quality content. Read more here.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Sprout Social

JANUARY 12, 2022

Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. User-generated content and hashtags. Good question! Search engines?

Word of Mouth 136

Word of Mouth Paid Content Conversion Work Management 136

Spiralytics

NOVEMBER 14, 2023

As the years pass, these distinct cohorts bring their own sets of priorities, aspirations, and generational traits into the consumer landscape. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years. What is Generation Alpha?

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

SocialPilot

FEBRUARY 11, 2024

Plus, AI can significantly save time and increase efficiency in this process by quickly sifting through social media platforms to find influencers who meet your criteria. Search for influencers who actively engage with their audience through comments and direct messages, fostering community. User-generated content is gold.

Sales Management 90

Sales Management ROI Planning Work Management 90

Optinmonster

OCTOBER 31, 2023

Every day, millions of articles, blog posts, videos, and social media updates are published, competing for the attention of online users. SEO Benefits: Search engines value user engagement. In this generation of headline readers, users often skim through content. Big Reveal Tomorrow!

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

Optinmonster

NOVEMBER 3, 2021

Do you want to learn how to increase sales with social media? Social media can be one of the best ways to connect with your audience and get your company in front of countless numbers of prospective customers. It’s also a fantastic way to generate sales when you use the right techniques. When do people use social media?

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

ConvertKit

OCTOBER 30, 2020

Stop waiting for your videos to go viral. Nearly every day, I wind up reading a new story of a YouTuber becoming an overnight sensation—but for most creators, “going viral” is a terrible game plan. Including key terms in your title helps both users and YouTube’s algorithm understand what your video is about.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Adobe Experience Cloud Blog

FEBRUARY 14, 2018

Live video streaming is all the rage these days, with both regular users and influencers using it to have their voice heard. Second, live video is great for engaging your followers, increasing awareness about your business and brand, and ultimately, generating leads and driving more customers your way. User Experience and Features.

Youtube 134

Youtube Facebook Video Marketing Viral Marketing 134

Sprout Social

JULY 18, 2022

This hype isn’t exclusive to the network either. BookTok has revitalized the publishing and bookselling industries by allowing a new generation of readers to share recommendations without the backing of a media outlet or column. To enter, users had to share their own TikTok explaining why they should receive a copy of the book.

Brand Identity 109

Brand Identity Branding Work Management Landing Pages 109

Brightedge

JULY 26, 2022

It’s 2022 and we are no strangers to seeing our favorite celebrities raving about their preferred brands when scrolling through our social media feeds, or coming across bloggers promoting their favorite products when searching the web. This is generally how viral content started. Engaging With Your Audience.

SEO 64

SEO Marketing Budget Creation Marketing Budget Lead Scoring 64

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

Peer-to-peer 124

Peer-to-peer Work Management Marketing Management Budget Programs 124

seo.co

FEBRUARY 15, 2022

There are several out there, and they share certain common features, but some are highly preferred and recommended by the most knowledgeable members of the blogging community. It offers a wide range of features and plugins that make a blog powerful, user-friendly, and attractive to search engines. Post on Social Media.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Adobe Experience Cloud Blog

OCTOBER 30, 2018

But what is organic marketing and how does it differ from paid social marketing? What Is Organic Social Media Marketing? Organic social media is the use of the free services and tools that each social media platform provides to its users. What Is Paid Social Media Marketing?

Organization 134

Organization Marketing & Strategy Marketing Strategy Word of Mouth 134

FunnelEnvy

DECEMBER 11, 2023

Source: Sprout Social Regardless of the platform, the versatility and accessibility of short videos make them a powerful option in the B2B marketer’s toolkit, providing opportunities to connect with audiences that increasingly prefer video. These goals include increasing brand awareness, generating leads, or boosting engagement.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Sprout Social

DECEMBER 14, 2022

After scanning the code, users are prompted to take a selfie, which is placed on a digital soccer ball. The holistic campaign stretched across all of Pacsun’s digital and social channels including exclusive content on YouTube, Instagram, Snapchat and Discord. Beyond concerts, users can snap selfies on a red carpet and play mini-games.

Examples 110

Examples Brand Identity Branding Multi-Channel 110

Sprout Social

JANUARY 9, 2017

Managing all of your social media networks can be a daunting task. Knowing the best times to post on social media is even more challenging. Just ask any seasoned social media manager how difficult it is to be on top of each network. Managing these communities takes knowledge and a fair share of hunches.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Sprout Social

JULY 22, 2021

Social media usage is on the up and up. Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales.

Social Media 140

Social Media Generation Media Lead Ranking 140

EveryoneSocial

DECEMBER 22, 2021

Social selling program. You may have heard some of these terms (or others), all of which revolve around the idea of encouraging employees to create, share, and engage with social media at work. But advocacy goes beyond just sharing on social media. Employee activation program. Employee amplification program.

Paid Search Agency 52

Paid Search Agency Work Management Peer-to-peer User-Generated Content 52

Hubspot

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Buzz Marketing. Campus Marketing. Content Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Sprout Social

JUNE 29, 2020

These days, you’d be hard pressed to find a university or higher education institution without a presence on social media. Regardless of which platform universities choose, social media enables universities to cultivate a sense of community for students and to engage with their alumni base. View this post on Instagram.

Marketing Funnels 132

Marketing Funnels Top of Funnel Marketing & Strategy Marketing Strategy 132