Writing on the Web

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4 Reasons to Publish on a LinkedIn Blog

Writing on the Web

According to Business 2 Community , in-depth content works best, don’t hesitate to write very detailed and specific posts about your industry. Besides, that is what “social media” is all about. It’s about the conversation, it’s about being social.

The Sociology of Social Media: TED TV Talks

Writing on the Web

Now you can learn all about social media and the sociology of the Internet through video lectures. It’s a great way to learn about the sociology of how people are using computers to connect with a global community. Social Skills: What’s Needed for Social Media.

Pinterest: 3 Reasons To Take Note

Writing on the Web

Even if you’ve never been on Pinterest , you’ve probably heard of it—this hot social network is drawing attention everywhere, from newspapers and magazines to television and political campaigns. What is this latest social craze? Pinterest Is a Community. Called “white-hot popular” by the New York Times and “the Web’s hottest new social network” by a Minnesota newspaper , Pinterest is appealing to a diverse audience—one that grows by thousands of new users every month.

Better Blog Writing: Attract Clients, Make Sure Your Posts Get Read!

Writing on the Web

If your goal is to get your blog post shared with many readers, make it easy for your readers to get it out into Social Media by adding share buttons to your blog. Don’t forget to share your content on social media yourself! Make Sure Your Posts Get Read!"

5 Pinterest Pinning Tips: Don’t Be a Pinhead

Writing on the Web

5 etiquette tips for pinning on the world’s favorite social pinboard. That’s why, to avoid serious copyright infringement or even just the simply bad manners that are possible on this popular social pinboard, it’s vitally important to practice good Pinterest etiquette. Like and comment: Interaction is what makes a social network social—so participate in the Pinterest community by liking and commenting on pins that catch your attention, repining images that you find inspiring.

Top 10 “Ego” Blogs: Get Inspired, Write Better

Writing on the Web

Chris Brogan, Community and Social Media. I’ve been using Alltop.com to find blogs in niches. And I really enjoy their aggregated lists* of top blog personalities, or as they call them, Ego Blogs. I have no idea what their requirement is to get listed as an Ego Blog, but looking at the individuals who are included, I’d say these are all big names in the Blogosphere and they have big readership followings.

Content Marketing to the Female Brain

Writing on the Web

To social opportunities? To social media participation? Community. You’re probably already familiar with the right and left brains… but what about the female brain? How does it differ from a male brain, and what does this mean for content marketers?

3 Easy Tips to Target Readers with Your Content

Writing on the Web

Get to Know Your Circle: No man is an island, and that saying still remains true in the blogging community. Social media groups are great ways to connect with others of similar interests. 4 Time-Saving Tips for Social Media Marketing. About Blogs Content Marketing Managing Your Ezine & Blog Tasks Online Marketing Social Media Stuff Attracting Clients blog content blog marketing blog writing business blogging content marketing tips Writing for the Web

Is the Social Web Changing How We Write?How to Write Like You Talk

Writing on the Web

How to Write Like You Talk" alt=" Is the Social Web Changing How We Write? Then along came the Internet, blogs, Twitter and Facebook: Overnight, it seems, our online social lives and writing was pulled back into conversational mode.

Social Networking for Business: What’s Right for Yours?

Writing on the Web

(As I’m on vacation for a week, I’ve invited Sydni Craig-Hart to share social networking tips.). The point is, participating in social networking is like participating in live networking. Take the time to do your research and find out EXACTLY which social networks your target market is hanging out in. A big part of your social networking marketing success will depend on how well you do your research. Is the Social Web Changing How We Write?

Click, Read, Learn: B2B Marketing Zone Is Fast Food for the Brain

Writing on the Web

Topic Hubs are sites that aggregate content from a variety of sources, organizes that content around keywords in the topic domain, and supports both manual and social curation of that content. The goals of the B2B Marketing Zone are: Collect High Quality Content – The goal of a content community is to provide a high quality destination that highlights the most recent and best content from as defined by the community.

There is no community on social media

grow - Practical Marketing Solutions

This notion of “build a community on Facebook,” I’ve never seen any brand successfully build a long-term community on Facebook. There’s never been a meaningful community there. Even pages that get lots of likes on posts, and comments and shares, there’s not a community there.

The 29 Best Social Media Monitoring Tools

Webbiquity

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. Buffer Social.

Understanding Generational Social Media Preferences

grow - Practical Marketing Solutions

I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. Social works on us too, ya know! According to the Q1 2017 Sprout Social Index. YouTube is their second favorite social platform.

115 Facts You Never Knew About Social Media [Infographic]

Webbiquity

It’s something that you use almost every day, but how much do you really know about social media? Social Media Is The New Newspaper. Did you know that Reddit is the most popular social media platform as a source of news? Social In Sixty Seconds.

3 Tips for Using Social Media for B2B Marketing

Webbiquity

Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. But with the right knowledge and strategy, social media can be an invaluable part of a B2B online marketing plan. Use Social Media As a Content Springboard.

Finally, the truth about social media and customer engagement

grow - Practical Marketing Solutions

My social media engagement level was still the same, it just became diluted. This is when Snapchat became the new media darling and one of the reasons was “engagement is through the roof.” By Mark W. Schaefer.

23 Outstanding Social Media Marketing Guides

Webbiquity

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

70 Rising Social Media Stars

grow - Practical Marketing Solutions

Sometimes I weary of social media lists that are simply popularity contests or a cheap way to promote some start-up or PR agency. Who are the unknown stars who will be rocking the social media conferences two or three years from now? 70 rising social media stars.

Case study: Finnair puts social media community to work

grow - Practical Marketing Solutions

By {grow} Community Member Ana Silva O’Reilly . The birth of a community. After a while, strong connections and friendships began to form in this community. This time around, I wasn’t disappointed because one of my new Twitter community friends, @arjantupan, was selected.

Re-thinking social media engagement

grow - Practical Marketing Solutions

In this edition, I re-visit the idea of social media engagement and the notion about approaching it strategically. The post Re-thinking social media engagement appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

Is social media engagement still a thing?

grow - Practical Marketing Solutions

Remember when social media was about engagement? Does it still have a place in the social media eco system? gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place.

Why Every CEO Should Have a Social Media Presence

Onalytica B2B

We live in a technology obsessed society where your average millennial’s reality blurs into one with their virtual online world; posting anything and everything from their latest fashion purchases, to their selfies and social life goings on. WHY SHOULD I BE ON SOCIAL MEDIA?

What Is B2B Social Media Marketing?

KoMarketing Associates

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. The goal of social media marketing is to build relationships and connections with target audiences, that lead to improvements marketing performance (such as brand awareness, website traffic, leads, etc), in defined social media platforms.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity

Image credit: Buddy Media. In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps. 15 Best Social Media Tools by CodeGeekz.

Organic vs paid social media: 12 myths vs realities

Biznology

Paid social social is paying any of these social networks to boost the reach of posts, display ads and videos, or sponsor messaging. Paid social media is charged on a cost-per-click (CPC) or cost-per-thousand (CPM) basis. Organic is ideal for community management.

15 Amazing ways social media is changing the world

grow - Practical Marketing Solutions

Ignore the hype that we’re all becoming more superficial and narcissistic because of our obsession with social media. Nine anthropologists spent 15 months living in nine communities around the world , researching the role of social media in people’s everyday lives.

Three Types of Goals and KPIs Needed for Social Media Analytics

grow - Practical Marketing Solutions

Good social media analytics are needed for businesses to understand the social consumer. The goal , then, is to increase the numbers of fans or followers on social media, while the KPI gives a specific benchmark to meet or show success of the given goal.

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

B2B marketing budgets are shifting to digital and social. But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double.

Stats 140

How to set up a Social Media Command Center

grow - Practical Marketing Solutions

By Rick Wion, {grow} Community Member. Many organizations have established a social media command center as a means to amplify and speed up their marketing and engagement with customers. Social community management. Building the social media command center.

Case study: Social media engagement as a point of differentiation

grow - Practical Marketing Solutions

by Trevor Young, {grow} Community Member. There was an intersting article in the Sloan Management Review recently about how active social media engagement might be more important than marketing (or maybe it IS marketing). by Trevor Young, {grow} Community Member.

What are the best social media platforms for your business?

grow - Practical Marketing Solutions

One of the most common business dilemmas is figuring our where to start with social media marketing. As with anything in life, there is often a trade-off between effort and business benefits and social media is no different.

How to create an amazing social media marketing workshop

grow - Practical Marketing Solutions

I receive a lot of questions from people who are creating their first social media class or workshop. Here are some tips, tricks, and lessons for delivering a great social media marketing workshop. Change the media type by playing a video.

When Social Media Piranhas Strike

grow - Practical Marketing Solutions

By Clayton Carroll, {grow} Community Member. Someone disagrees with an influencer and the social media piranhas have a feeding frenzy. The internet and social media enables almost anyone to become famous in their niche. We’ve seen it before.

Social media “engagement” is not a strategy

grow - Practical Marketing Solutions

Back in the early days of the social web, the leading “gurus” were actively anti-business. They made fun of measurement, strategy, objectives and any hint of trying to monetize a social media effort. How do you budget for social media marketing?

What Social Media Can’t Do…

grow - Practical Marketing Solutions

He would “do some social media.”. I’m sorry, but social media can’t”. Why do you think social media can sell a product that no one wants?”. Social media will help my customers understand my product,” he said. “I Social media can wait.

Five companies with a human social media presence

grow - Practical Marketing Solutions

By Mandy Edwards, {grow} Community Member. They engage with their online community responding to fans and congratulating survivors in an intimate way. They feature everyday people on social media and in their YouTube videos in their quest to raise money to cure cancer.