WebMarketCentral

4 Ways to be a Better B2B Twitterer

WebMarketCentral

Everyone wants to do it right, but b2b social media marketing in general is still so new, and rapidly evolving, that it can seem like the rules are being written and rewritten on the fly. Whether on Twitter or any other social media platform , the key word to remember is "social."

The Social Media Email Signature

WebMarketCentral

A growing number of Web 2.0-savvy executives, however, are breaking out of the old mold and creatively integrating social networking into their email sign-off. Based on my informal research, here are the most popular social media elements people are adding to their Web 2.0

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Best of 2009 (So Far): Social Media Marketing, Part 1

WebMarketCentral

This year will feature expanded, finer-grain categories (such as separate best-ofs for Twitter- and Facebook-related posts) and some renamed categories ("social media marketing" will replace "social media optimization" which in turn replaced a varied basket of terms before it).

Best of 2008: Social Media Optimization, Part 1

WebMarketCentral

Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? How can you maximize your results through social bookmarking sites like Digg? How does social media relate to SEO? Social Tagging

Christopher Barger, GM's Social Media Rock Star

WebMarketCentral

60% of those under the age of 21 belong to a (online) social network. Blogs now rival traditional media for reach. Social media has given every consumer the opportunity to reach millions of others with his or her opinion of a brand or product.

Best of 2008 (So Far) - Social Media Optimization, Part 2

WebMarketCentral

Which social media sites are the most valuable? Read on to discover all of this and more in some of the best blog posts and articles on social media and Web 2.0 Is Your Site Social Media Friendly? Who's In Your Audience or Community?

It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored

WebMarketCentral

Several recent studies have put the challenge that social media presents to marketers into stark relief: social media is huge. In social media, where viewers are often creating the content, that bargain doesn't hold up. After all, it is social media.

Five Ways to Give Back Through Social Media

WebMarketCentral

In response, non-profits are getting more creative in using social media and other online tools to provide people with more ways to contribute than simply reaching for nearly-empty wallets. AllAboutPets is essentially a social networking site for British pet owners.

Hear About PR & Social Media at the B4B Conference

WebMarketCentral

Social Media Isn't Only for Virtual Events

WebMarketCentral

Note: this is a guest post from Cece Salomon-Lee , social media relations expert and author of the PR Meets Marketing blog. Proponents state that social networking technology can help promote similar interactions in a virtual environment. The same goes for social media technology. In this case, social media isn't only for virtual events. Build a Community: Conferences tend to be unsatisfying one night stands.

Best of 2007: News Articles on Social Media Marketing

WebMarketCentral

Social media (blogs, podcasts, forums) and social networking sites ( Digg , del.icio.us , StumbleUpon , Searchles , etc.) Social media and social networks are simply an online version of that table at the coffee shop.

Two More Social Media Sites to Check Out

WebMarketCentral

Here's another social media tagging site look into, as well as a new place to keep track of everything web-related that's important to you. First, Zanby is a new social media site. That makes it useful for everything from moms setting up playdates, to community organizing, to collaborative online research projects. Okay, with Digg , del.icio.us , Searchles , Zimbio et al does the world really need another such site?

New Hub Site Focuses on B2B Marketing Intelligence

WebMarketCentral

A new B2B marketing community site , B2B Marketing Zone officially launched today. Conceptually the site is a bit like Social Media Today and other targeted content portals, though it's the first (that I'm aware of at least) focused specifically on providing information for B2B marketers.

Best of 2009 (So Far): Blogging for Business, Part 1

WebMarketCentral

27 Blogging Secrets to Power Your Community by Community and Social Media Chris Brogan shares more than two dozen tips for attracting more blog traffic, divided into three categories: Starter Moves (e.g. How can you attract more traffic to your blog?

SEO Rant: The Insidious Nofollow Tag

WebMarketCentral

Just like any other type of spam affects its community, comment spam affected the entire blogging community, so in early 2005 (Google and Blogger engineers) designed the attribute to address the problem and the nofollow attribute was born."

Best of 2008: Random but Interesting, Part 2

WebMarketCentral

Looking for some off-the-beaten-trail ideas for driving more site traffic? Getting more out of those expensive marketing conferences? Doing a better job of training employees and qualifying leads? Meeting the biggest challenges in b2b marketing head-on? Then you're in the right place!

Best of 2008: Interactive PR, Part 1

WebMarketCentral

The emergence of social media and user-generated content has radically changed the practice of PR. Brave New World of Media Pitching: LinkedIn by PR Meets Marketing PR 2.0 Words to Write By: SEO Tricks for Press Releases by Speak Media Blog PR strategist Jennifer A.

Best of 2008: Blogging for Business, Part 2

WebMarketCentral

Everyone who writes a business blog ultimately wants the same thing—more traffic.

RSS 1

Best of 2008: SEO Link Building

WebMarketCentral

He believes that while it's still critical to get the basics of SEO (like on-page optimization) right, with each passing day "you need a bit more (economic and/or social) capital to compete."

Looking Back at 300: Top 10 Posts

WebMarketCentral

Social Tagging Sites, Part 7: The Best , June 26, 2007 "Based on two months of testing across a half-dozen B2B websites and blogs, these Web 2.0 social bookmarking sites produced the best results, in terms of driving direct traffic and having active, engaged discussion communities."

Best of 2007: Web 2.0 Sites

WebMarketCentral

A number of new social networking, social search, social bookmarking, and other Web 2.0-related websites and tools either got their start or got traction in 2007. Like KickApps, Ning is a social networking platform.

The Coming Consolidation in Social Networking

WebMarketCentral

Social media sites are multiplying like rabbits. social tagging sites. As Paul Dunay points out, the explosion of social media sites has spawned its own acronym : YASN (Yet Another Social Network). tags: Social media sites, Alexa rankings, Web 2.0

Top Blog Posts in First Three Years of WMC

WebMarketCentral

Best of 2007: Blog Posts on Social Media Marketing , January 18, 2008—A wrap-up of some of the best blog posts of 2007 on social networking and social media marketing strategies and tactics. tags: best blog posts on social media marketing, Web 2.0,

4 Ways to Use Social Networking for B2B PR

WebMarketCentral

As noted here previously, from both the B2B vendor perspective and buyer perspective , social media is becoming an increasingly important channel for B2B communication. With that in mind, here are four ways B2B vendors can use social media to spread their messages.

How to Write a Strategic Marketing Plan

WebMarketCentral

hospitals, insurance companies and community banks, all of which buy very differently).

Web 2.0 Social Tagging Sites, Part 7: The Best

WebMarketCentral

social bookmarking sites produced the best results, in terms of driving direct traffic and having active, engaged discussion communities. social tagging-driven traffic contributed by each site (e.g. social bookmarking sites. social tagging sites.

How to Use Twitter for Business

WebMarketCentral

I sat in last week on an excellent webcast presented by Chris Abraham of social PR firm Abraham Harrison and Anamitra Banerji , product manager at Twitter, on using Twitter for business. Ping.fm —update multiple social media accounts at once. Seesmic Desktop —**5 STARS**—manage multiple Twitter accounts from a single interface, share photos and video, and organize your social contacts into logical groups. Community-building takes time—it's a marathon, not a sprint.

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The New "Relations" in Interactive PR

WebMarketCentral

The umbrella term of "public relations" (PR) has always covered a number of specialties: media relations (primarily), investor relations, analyst relations, community relations, even employee relations. The social networking of Web 2.0 Market relations is the practice of writing news releases (not press releases) that are targeted directly at your prospects rather than journalists (though media folks may pick up on these as well).

Web 2.0 and the Evolution of Marketing

WebMarketCentral

social tagging and its impact on marketing practices. tools to drive customer community participation. Third, I got an email from Shawn Henry of the Britopian Marketing Blog , a highly engaging blog devoted to SEO, social media optimization and online marketing. Among Shawn's posts was a link to an interesting SEO'Brien piece on paid Digg-ing and the black market for the unscrupulous use of social tagging.

There is no community on social media

grow - Practical Marketing Solutions

This notion of “build a community on Facebook,” I’ve never seen any brand successfully build a long-term community on Facebook. There’s never been a meaningful community there. Even pages that get lots of likes on posts, and comments and shares, there’s not a community there.

The three biggest social media problems are NOT social media problems

grow - Practical Marketing Solutions

But more often than not, when people think they have a social media marketing problem, it’s not a marketing problem at all. Here are three problems that people may THINK are social media marketing problems … but they’re not. By Mark Schaefer.

The 29 Best Social Media Monitoring Tools

Webbiquity

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. Buffer Social.

Social media engagement is a lousy metric

grow - Practical Marketing Solutions

Thank you for your social media engagement through your generous tweets, blog comments, and likes. But almost no one has ever engaged with me on social media. Social media engagement may be the wrong metric. Alternatives to social media engagement.

Understanding Generational Social Media Preferences

grow - Practical Marketing Solutions

I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. Social works on us too, ya know! According to the Q1 2017 Sprout Social Index. YouTube is their second favorite social platform.

115 Facts You Never Knew About Social Media [Infographic]

Webbiquity

It’s something that you use almost every day, but how much do you really know about social media? Social Media Is The New Newspaper. Did you know that Reddit is the most popular social media platform as a source of news? Social In Sixty Seconds.

3 Tips for Using Social Media for B2B Marketing

Webbiquity

Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. But with the right knowledge and strategy, social media can be an invaluable part of a B2B online marketing plan. Use Social Media As a Content Springboard.

Five social media courses make one social media strategy meal

Biznology

Most social media marketing strategies are like my mum and me in Genova : we were supremely blissed-out happy with our experience of the authentic, delicious, “to the tooth” spaghetti al pesto.

23 Outstanding Social Media Marketing Guides

Webbiquity

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

Finally, the truth about social media and customer engagement

grow - Practical Marketing Solutions

My social media engagement level was still the same, it just became diluted. This is when Snapchat became the new media darling and one of the reasons was “engagement is through the roof.” By Mark W. Schaefer.

70 Rising Social Media Stars

grow - Practical Marketing Solutions

Sometimes I weary of social media lists that are simply popularity contests or a cheap way to promote some start-up or PR agency. Who are the unknown stars who will be rocking the social media conferences two or three years from now? 70 rising social media stars.