Beyond

There is no community on social media

grow - Practical Marketing Solutions

This notion of “build a community on Facebook,” I’ve never seen any brand successfully build a long-term community on Facebook. There’s never been a meaningful community there. Even pages that get lots of likes on posts, and comments and shares, there’s not a community there.

The 29 Best Social Media Monitoring Tools

Webbiquity

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. Buffer Social.

Trending Sources

Understanding Generational Social Media Preferences

grow - Practical Marketing Solutions

I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. Social works on us too, ya know! According to the Q1 2017 Sprout Social Index. YouTube is their second favorite social platform.

115 Facts You Never Knew About Social Media [Infographic]

Webbiquity

It’s something that you use almost every day, but how much do you really know about social media? Social Media Is The New Newspaper. Did you know that Reddit is the most popular social media platform as a source of news? Social In Sixty Seconds.

Five social media courses make one social media strategy meal

Biznology

Most social media marketing strategies are like my mum and me in Genova : we were supremely blissed-out happy with our experience of the authentic, delicious, “to the tooth” spaghetti al pesto.

70 Rising Social Media Stars

grow - Practical Marketing Solutions

Sometimes I weary of social media lists that are simply popularity contests or a cheap way to promote some start-up or PR agency. Who are the unknown stars who will be rocking the social media conferences two or three years from now? 70 rising social media stars.

Case study: Finnair puts social media community to work

grow - Practical Marketing Solutions

By {grow} Community Member Ana Silva O’Reilly . The birth of a community. After a while, strong connections and friendships began to form in this community. This time around, I wasn’t disappointed because one of my new Twitter community friends, @arjantupan, was selected.

Organic vs paid social media: 12 myths vs realities

Biznology

Paid social social is paying any of these social networks to boost the reach of posts, display ads and videos, or sponsor messaging. Paid social media is charged on a cost-per-click (CPC) or cost-per-thousand (CPM) basis. Organic is ideal for community management.

Re-thinking social media engagement

grow - Practical Marketing Solutions

In this edition, I re-visit the idea of social media engagement and the notion about approaching it strategically. The post Re-thinking social media engagement appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

Is social media engagement still a thing?

grow - Practical Marketing Solutions

Remember when social media was about engagement? Does it still have a place in the social media eco system? gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity

Image credit: Buddy Media. In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps. 15 Best Social Media Tools by CodeGeekz.

Why Every CEO Should Have a Social Media Presence

Onalytica B2B

We live in a technology obsessed society where your average millennial’s reality blurs into one with their virtual online world; posting anything and everything from their latest fashion purchases, to their selfies and social life goings on. WHY SHOULD I BE ON SOCIAL MEDIA?

15 Amazing ways social media is changing the world

grow - Practical Marketing Solutions

Ignore the hype that we’re all becoming more superficial and narcissistic because of our obsession with social media. Nine anthropologists spent 15 months living in nine communities around the world , researching the role of social media in people’s everyday lives.

How to set up a Social Media Command Center

grow - Practical Marketing Solutions

By Rick Wion, {grow} Community Member. Many organizations have established a social media command center as a means to amplify and speed up their marketing and engagement with customers. Social community management. Building the social media command center.

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

B2B marketing budgets are shifting to digital and social. But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double.

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Case study: Social media engagement as a point of differentiation

grow - Practical Marketing Solutions

by Trevor Young, {grow} Community Member. There was an intersting article in the Sloan Management Review recently about how active social media engagement might be more important than marketing (or maybe it IS marketing). by Trevor Young, {grow} Community Member.

Three Types of Goals and KPIs Needed for Social Media Analytics

grow - Practical Marketing Solutions

Good social media analytics are needed for businesses to understand the social consumer. The goal , then, is to increase the numbers of fans or followers on social media, while the KPI gives a specific benchmark to meet or show success of the given goal.

What Is B2B Social Media Marketing?

KoMarketing Associates

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. The goal of social media marketing is to build relationships and connections with target audiences, that lead to improvements marketing performance (such as brand awareness, website traffic, leads, etc), in defined social media platforms.

What are the best social media platforms for your business?

grow - Practical Marketing Solutions

One of the most common business dilemmas is figuring our where to start with social media marketing. As with anything in life, there is often a trade-off between effort and business benefits and social media is no different.

How to create an amazing social media marketing workshop

grow - Practical Marketing Solutions

I receive a lot of questions from people who are creating their first social media class or workshop. Here are some tips, tricks, and lessons for delivering a great social media marketing workshop. Change the media type by playing a video.

Three ideas to end the social media poison

grow - Practical Marketing Solutions

The post Three ideas to end the social media poison appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Blogging best practices business relationships business strategy Entrepreneurism Social Media Strategy sociology community building mars dorian networking

Social media “engagement” is not a strategy

grow - Practical Marketing Solutions

Back in the early days of the social web, the leading “gurus” were actively anti-business. They made fun of measurement, strategy, objectives and any hint of trying to monetize a social media effort. How do you budget for social media marketing?

What Social Media Can’t Do…

grow - Practical Marketing Solutions

He would “do some social media.”. I’m sorry, but social media can’t”. Why do you think social media can sell a product that no one wants?”. Social media will help my customers understand my product,” he said. “I Social media can wait.

Five companies with a human social media presence

grow - Practical Marketing Solutions

By Mandy Edwards, {grow} Community Member. They engage with their online community responding to fans and congratulating survivors in an intimate way. They feature everyday people on social media and in their YouTube videos in their quest to raise money to cure cancer.

A Social Media Strategy for B2B Marketers

B2B Marketing Traction

Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media.

A ton of useful information on social media marketing measurement!

grow - Practical Marketing Solutions

In today’s post I’ve provided two wonderful resources to get you over the hump of social media marketing measurement … subject that seems to preoccupy so much of the online conversation. Here it is: A Guide to Social Media Marketing Measurement from Mark Schaefer.

Spring-Cleaning: Social Media Tips & Tricks to Organize Your Accounts

KoMarketing Associates

For social media marketers, spring-cleaning takes on an entirely new meaning. It’s no longer washing windows and scrubbing floors, but it’s organizing social audiences, reexamining the competition, and more. Reevaluate Your Social Media Goals.

When Social Media Piranhas Strike

grow - Practical Marketing Solutions

By Clayton Carroll, {grow} Community Member. Someone disagrees with an influencer and the social media piranhas have a feeding frenzy. The internet and social media enables almost anyone to become famous in their niche. We’ve seen it before.

5 Tips For Improving Your Social Media ROI

Modern Marketing

by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies. So just how do we measure what we’re doing on social?

Exploit the hours employees spend on social media

Biznology

According to Putting Downtime to Work , a new report from Bambu by Sprout Social , we’re geniuses: Seven in ten employees use social media at work. Half (Forty-eight percent) of people use social media for up to an hour per day at work.

What is Social Media Marketing?

Biznology

Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” The post What is Social Media Marketing?

Is there a place for social media in a boring business?

grow - Practical Marketing Solutions

Is there a place for social media in a “boring” business like insurance, plumbing, or trucking? ” If the answer is “yes,” then social media should probably be a top priority for you. Why would I participate in social media?”

21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” by Social-Hire.

Four steps to stay on top of social media trends

grow - Practical Marketing Solutions

How can a busy marketer possibly keep up with these social media trends? Strategies to Keep on Top of Social Media Trends Own an iOS (Apple mobile) device. How can a busy marketer possibly keep up with these social media trends?

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Social media strategy leaders: Kerry Gallagher

Biznology

Welcome to the next post in a series celebrating leaders in social media strategy. These professionals are pioneers, laying the groundwork for future social media marketers. I’ve spoken with leaders in media, marketing technology, higher education and now finance!

30 B2B Social Media Tips for 2016

KoMarketing Associates

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Optimize Your Social Profiles.

Social media disaster: What I learned when EVERYTHING went wrong

grow - Practical Marketing Solutions

By Rogier Noort, {grow} Community Member. In the past 20 months I learned so much about Social Media and Social Business it’s just ridiculous. I was, and still am, the Go-To Social Media guy for my friends and family and thought I knew it all a lot.

Can the Onion Theory bring social media lurkers into the light?

grow - Practical Marketing Solutions

Can deeper personal disclosure seduce silent social media lurkers into joining our conversation? Mark Schaefer and I have been on a seemingly endless quest to understand dark social media, gray social media , and the people who may love your company but stay in the shadows.

Social media strategy leaders: Lisa Marcyes

Biznology

How has your work brought you to where you are now, a leader in social media strategy? I started my career in partner-marketing, and transitioned into community management a few years later. How has social media influenced the daily work of the business functions you touch?

3 Ways Social Media can Boost Sales Success

Buzz Marketing for Technology

Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter.