The Marketer’s Guide to User-Generated Content

Zoominfo

We say, embrace user-generated content. If you’re new to user-generated content, keep reading! What is user-generated content? As you may have guessed, user-generated content (UGC) refers to content created by users or customers who are not professionally affiliated with your brand. Social media platforms are particularly popular channels for UGC, as they allow users to share quick content to large audiences.

5 Ways B2B Organizations Can Leverage User-Generated Content

KoMarketing Associates

User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms. Luckily, there are at least five other ways that brands can use user-generated content in B2B marketing. Users have to visits booths to get entered to win prizes. In addition, it’s a great way to generate additional audience interaction.

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4 Ways to Enhance Broadcast Email Campaigns with User-Generated Content

Oracle

User-generated content (UGC) can add that personal touch missing from your broadcast email campaigns — allowing email subscribers to see and interact with relevant photos and videos of your brand and its products. A study by Pixlee has shown that displaying user-generated content on marketing channels can increase online conversions two to four times. Promotional Emails and Sales Blasts.

How S’well uses Curalate to drive sales with AI + user-generated content

ClickZ

User-generated content (UGC) produced by customers who support specific brands is a growing trend thanks to the ubiquity of mobile devices and social media. UGC can be a powerful tool to help brands sell products, with 85% of users indicating that UGC is more trustworthy than branded content and nearly 70% of users finding UGC more authentic—and appealing—than classic, brand-controlled product images. User-generated content celebrates brand loyalists.

How To Promote Brand Using An Online Community

Altitude Branding

That’s the reason a brand community can fortify and extend the reach of your brand online. It’s probable that your business already possesses an active community on forums, social media, or your website. You can build community engagement to promote your brand’s growth.

Photoslurp: How user-generated content (UGC) can increase online sales by 15%

ClickZ

User-generated content (UGC) has grown in popularity with the proliferation of social media. Per Statista , the most popular types of user-generated content in the US in 2017 ranked like this: As far as benefits, user-generated content helps customers by increases purchasing confidence, creating an authentic shopping experience, and pulling out trending products. He then went back to that user [who had suggested the change].

Tapping in to the Power of User-Generated Content

Launch Marketing

However, businesses are discovering a creative and successful loophole to the constant content dilemma: user-generated content. In this blog post, we’ll explain the basics of user-generated content, why it works and give an overview of the most successful campaigns. Read ahead to learn how user-generated content can take your social media content strategy to the next level. What is User-Generated Content?

How to Leverage User-Generated Content in Your Marketing Strategy

Hubspot

In this article, we'll focus on why brands should let their users help create value in content. How to Leverage User-Generated Content. The primary goal of owned media is to provide value to provide value through content marketing to generate and nurture leads. In some cases, owned media can also end up being over-technical, product-centric, and self-serving , hence the lack of appreciation from users. Benefits of User Generated Content.

#SavetheExpanse Is a Master Class in User-Generated Content

Content Standard

Fans are now coordinating, producing user-generated content, and even executing makeshift marketing campaigns—including funding a rocket launch —to save their favorite programs. But beyond my personal investment, the show’s cancellation prompted a viewer-driven user-generated content campaign on a scale that absolutely baffled me. It takes a highly specialized mix of social media presences to support a well-constructed user content campaign.

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12 Examples of Thriving Communities for Online Community Builders to Learn From

Higher Logic

We’re always talking about building community and how engaged communities can have an undeniable impact on our organizations. However, sometimes the concepts behind an online community can feel a bit abstract. Aren’t communities built in person?

How to Incorporate User Generated Content into Your Nonprofit Marketing

Hubspot

User generated content (UGC) is the ultimate form of social proof – that validation from outside sources that your organization is as awesome as you tell people it is. Member generated content also influences other members, which you can use in member retention and re-engagement campaigns. Take advantage of a platform's tools to encourage, promote, and distribute what your community posts.

How to Retain Students with User-Generated Content

Fathom

You can c reate real community that makes students want to stay by letting them take over some of your content. Try these options on all of your social channels to find where your audience is most active: Promote the usage of a hashtag. Remember that all of the student-generated content you engage with should be quality; you want their peers to actually care. Offer internships to students to help you promote the school via social media and your website.

Building Buy-In for an Online Community at Your Association

Higher Logic

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. Instead, you need to align your new online community with the mission and priorities of your association's leadership.

Strategies to refine Instagram marketing for ecommerce

ClickZ

30-sec summary: 60% of Instagram users say they have discovered products through the platform and have been more open to purchasing them – this makes it essential for ecommerce businesses to get serious about their Instagram marketing. Generate new business leads.

How To Promote Your Business

Hubspot

You might feel like you're constantly throwing darts at the wall and seeing what sticks in the realm of business promotion. Or, perhaps you've hit a plateau with traffic and you're wondering how you can boost lead generation. Let's talk about how to promote your business.

6 Examples of Incredible Content Marketing From Technology Companies

Contently

The Science of Social Media is just a great content product, and it enhances Buffer’s brand identity without getting into the promotional weeds. Maybe because Roiland’s cartoon picked up steam in online fan communities, he was fully aware of the power of user-generated content when he launched his games studio. They bear an official stamp of approval, which makes users feel like their conversations are being heard.

How to Drive Traffic to Your Community Using Social Media

Higher Logic

Our communities are in constant competition with these other platforms, so why not use them to our advantage? Get the best part of your community in front of members on their favorite social media channels, and bring them back to your online community with valuable, relevant content. Chances are if it is a popular topic in your community, it will also be engaging on your social media pages as well. This is a great (and easy) way to create user-generated content.

4 Tried and Tested Ways to Promote Your Brand on Social Media

Altitude Branding

This effect gets even better if you constantly interact and engage with your online community. Replying to your online community isn’t hard, especially when you have a flexible solution to deal with community engagement. For instance, if your primary audience is engaged on Facebook, then there is no reason to run your campaigns on Twitter or any other social media platform because it won’t generate any traction for your brand.

How to promote your Instagram: 13 ways that actually work

Sprout Social

It’s time to rethink how to promote your Instagram account. As a result, it quite literally pays to have as many tactics as possible to promote Instagram to your target audience. From optimizing your posts and profile to rethinking your approach to content promotion, any combination of these tips are fair game when it comes to Instagram promotion. Cross-promote your Instagram posts across other networks. Rethink how you present your products and promotions.

How Your Community Humanizes Your Organization (And Why That's a Good Thing)

Higher Logic

That quest is easier than ever with the advent of social media, open online review sites and the rise of online communities. Every organization needs to remember: you’re nothing without your community. How do we know if our organization’s communities and social outreach are working to humanize our brand and build better collaboration? Here are a few reminders of how your community can humanize your organization (trust us – it’s a good thing).

Does Censorship Kill the Appeal of User-Generated Content?

Contently

According to the Atlantic , these are four of the 3,415 words banned from Coca-Cola’s user-generated content campaign “GIF The Feeling.” ” Developed by the agency Oglivy & Mather, GIF The Feeling is user-generated content with a twist. Despite this overprotective filter, users with their own off-brand feelings found ways around it on Twitter and Tumblr: First attempt to #GIFthefeeling , unsuccessful. And that’s just one user.

How to turn your business blog into a publisher

Biznology

Infographics : Turn lots of hard data into an easy-to-scan visual image that readers will share within their communities. You won’t find many promotional articles in its timeline. Instead, you’ll see visually stunning content—often based on user-generated media—that sucks in the reader and encourages engagement. Consider a user-friendly content management system (CMS) that enables you to publish different types of content, such as text, video, and images.

7 Tips To Promote Brands via Inbound Marketing

Altitude Branding

Are you curious about knowing the best ways to promote your small startup? Improved user experience is the essence of inbound marketing methods. sent upon triggering events can increase user engagement and the chances of selling your products.

Can User-Generated Content and Promoted Posts Live Together in Harmony?

Content Standard

Imgur recently made a move toward promoted posts to monetize its 31 million users, but will the move backfire? When I heard image-sharing service, Imgur was planning to monetize its community of 31 million US users by offering promoted posts to brands in July, my first thought was, “Oh, no! The Imgur user base thrives on authenticity; they’ll never go for it!”

Tips to Take your Restaurant Marketing to a Higher Level

Outgrow

You may also take the help of a software that can generate customer behavior data. For instance, a quiz like this can be used by McDonald’s to promote new additions to their menu: Source. You can promote your restaurant brand by re-purposing customer social media posts and reviews.

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How to Promote Your YouTube Channel Like a Pro

Sprout Social

You need to figure out how to promote your YouTube channel if you want to be successful. Here are 16 ways to promote your YouTube channel like a pro: 1. As a result, organic search is one of the best ways to promote your YouTube channel. Get Active in the YouTube Community. YouTube has a very active community of users. A good way to promote your YouTube channel is to join in on the conversations. Cross-Promote Your Videos.

B2B Instagram Strategy: A Simple Guide

Heinz Marketing

In all honestly, social media has become second nature to my generation. The popularity of Instagram can either be our generation’s curse or it’s advantage, depending on how you want to see it; regardless of your perspective, we can all agree the tool is extremely powerful for navigating a highly-connected world. Community Service”. For Heinz Marketing, this could be developments in MPM, ABM, Demand Generation, Sales Enablement, etc.

How to Collect and Use Net Promoter Scores (NPS) in Your Marketing

ClearVoice

This type of scale, coupled with a simple calculation of responses, is known as the Net Promoter Score (NPS). As such, I’m only going to briefly touch on what Net Promoter Score is, and how to calculate it. The majority of this article will be focused on how to increase the accuracy of your Net Promoter Score, and how to put it to work for your marketing team. What is a Net Promoter Score? How is a Net Promoter Score calculated?

Social Spotlight: Peloton and how to get your community to speak for itself 

Sprout Social

Together, they dreamt up a stationary bike outfitted with a digital screen that would give users the ability to stream their favorite cycling classes at any time, in any place in their home. But this life-changing virtual community doesn’t just live on the streaming service.

5 Types of Talk Triggers to Get People Talking About You

Vidyard

To this day, TOMS shoes prioritizes charitable efforts and has since expanded their “one for one” program to go beyond shoe donations to include health, education, and community building. So in order to inspire users to share stories, create images, videos, and even memes about your product, you have to give them some valuable inspiration. Take stock of existing user-generated content and feature it on your website or social accounts.

Facebook Group marketing: how to build your community

Sprout Social

And recent data from the Sprout Social Index highlights that 40% of marketers view private communities as a top social trend to prioritize in 2020. According to Facebook themselves , the platform prioritizes content from Groups that users frequently engage with.

How Important Is Brand Storytelling?

Unbound B2B

Every civilization has had its own way of capturing stories that are important to their history: before the internet, radio and books, our ancestors painted in caves for millennia and passed down folk tales to younger generations. Given this, the question for you as a marketer is, “how can you generate quality leads in the current online landscape? Marketing B2B Content Marketing Brand Promotion Brand StorytellingIntroduction. Story telling dates back to the origin of humans.

How to engage your audience with a content hub

Scoop.it

User-generated content. Lead generation forms and integration with Mailchimp. are simple to generate and add to each piece: Once the pieces in your content hub are tagged, you can add a list of tags to your content hub. Active campaigns and promotions.

5 Types of Talk Triggers to Get People Talking About You

Vidyard

To this day, TOMS shoes prioritizes charitable efforts and has since expanded their “one for one” program to go beyond shoe donations to include health, education, and community building. Blog Community Marketing Marketing Communications

The Changing Rules of B2B Marketing

Paul Gillin

By day, he and three other technologists at Dell Computer manage the Dell TechCenter , an online community that helps enterprise IT professionals unravel the thorniest problems that occur when trying to integrate technology from multiple vendors. Dell conceived of the community in 2007 as a way to enhance loyalty among its largest customers. The community is open and fully searchable, although only registered members can submit articles and comments.

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How to Win Events and Influence People With Guest Author Rob Zaleski

Marketing Advisory Network

The best thing about that event, aside from the ridiculously good learning, is the sense of community we built. You felt like you experienced the whole “trip” to Advocamp as a community. Give attendees opportunities to show off their own smarts and build their community. Promote a targeted post on social and see what responses you get. Encourage user-generated content and promote it through your brand’s channels.

How to Humanize Your Brand with Authentic Content

Marketing Insider Group

Leverage Your Superpower with Employee-Generated Content. One secret the legends of advertising didn’t know was the power of employee-generated content. But employee-generated content builds trust. Add Authenticity with User-Generated Content.

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