Martech

JULY 12, 2021

Join speakers and moderators for Overtime live Q&A to dig deeper into the material presented, hear what your peers have to say, and get your questions answered in real-time. Listen in as a live panel of experts review and critique peer-submitted website content and PPC landing pages. Train at your convenience with on-demand access.

Peer-to-peer 101

Peer-to-peer Bundling PPC Landing Pages 101

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. What you’ll learn: What is channel sales? Franchisees.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Biznology

JULY 7, 2020

Many of the B2B trade shows, conferences and meetups already on your calendar are going virtual, so you have plenty of opportunities to still take an active role, for lead generation, and for deepening your relationship with current customers. What’s to be done? But now—we need workarounds. Do some competitive sleuthing in the expo hall.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Hubspot

OCTOBER 29, 2018

She had also just spent the last year and a half working as a Support Engineer at HubSpot and was working her way through a masters degree in Corporate Communications. In other words, she was what most corporate folks would call, a “jack of all trades”. So is the old saying that a jack of all trades is a master of none actually true?

Peer-to-peer 67

Peer-to-peer Work Management Hubspot Paid Search Agency 67

Adobe Experience Cloud Blog

JULY 17, 2018

Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. In fact, 91% of B2B purchasers say past buying decisions had been influenced by word of mouth from industry peers. Customers are the heart of your businesses.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

ClearVoice

MARCH 14, 2024

Despite its high production value and the fact that it’s based on a popular series, it bombed at the box office. Observers point to several reasons , and one of them is weak marketing. These are just a few examples of well-known content partnerships of the last decade. This, in turn, drives organic traffic to your website.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

SmartBug Media

JUNE 1, 2022

Customers not only want but also expect more from brands—impact and sustainability promises, seamless 24/7 omnichannel communication, a mobile-friendly website, frictionless customer service, and the list goes on. You need to understand and demonstrate the true impact of prioritizing customer-centric experiences. Customer Churn.

Lead Ranking 98

Lead Ranking Lead Scoring Peer-to-peer Advertising Agencies 98

Savanta

FEBRUARY 24, 2015

At a micro-level it gives you a sense of how your approach to marketing compares to that of your peers. The study was created by the B2B marketing community, for the B2B marketing community. The study was created by the B2B marketing community, for the B2B marketing community.

Allocation 120

Allocation Peer-to-peer B2B Telemarketing 120

EveryoneSocial

DECEMBER 10, 2019

But even with that knowledge, organizations still struggle with mastering internal communications. In this article, we’ll explore some interesting internal communications statistics, some of which is related to how valued communications are, the current challenges, and more. of companies communicate goals daily.

Statistics 83

Statistics Organization Peer-to-peer Work Management 83

Heinz Marketing

JANUARY 14, 2021

Community marketing. Community marketing is intended to be more organic and engage an audience in an active, non-intrusive way. Since virtual events fell flat, prospects were wanting a more intimate interaction, queue community marketing. Community marketing can be done a few different ways. How to engage prospects.

Marketing AI 142

Marketing AI Trends B2B Marketing Account Based Marketing 142

Salesforce Marketing Cloud

SEPTEMBER 20, 2022

They do this either with the Salesforce Platform (including Sales Cloud, Service Cloud, and Experience Cloud communities) or with Heroku. Code is the stock-in-trade of every developer, so you may wonder which programming languages you might use. How developers work in the world of Salesforce What does a developer do with Salesforce?

Enterprise Management 95

Enterprise Management Work Management Marketing Management Peer-to-peer 95

Outreach

MARCH 18, 2020

But we aren’t going to let social isolation stop us from supporting and sharing knowledge with our amazing sales engagement community. Once you sign up for the Unleash Virtual Summit, you will have access to join our Summit Community. Come hang out by the virtual water cooler and connect with your peers! Outreach Keynotes.

Peer-to-peer 52

Peer-to-peer Outreach Startups Amazon 52

Chris Koch

DECEMBER 10, 2012

For customers in this realm, I think utility has long meant access to their peers and to expert advice during the purchasing and post-sales processes. Online communities try to offer it all in a box, but I don’t see much utility there except for technical people looking for solutions to specific software and hardware problems.

Peer-to-peer 100

Peer-to-peer B2B Social Media Mobile Marketing 100

Heinz Marketing

DECEMBER 20, 2021

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. You can even ask Siri, Alexa and Google! Matt: All right.

Peer-to-peer 68

Peer-to-peer Communities CMO B2B Sales 68

Content Marketing Institute

DECEMBER 10, 2018

You send connection requests to current and past colleagues, along with peers in your professional circles. peers, prospects, partners) and help you increase thought leadership in your industry. Let’s play word association: I’ll say a word, then you answer with the first word that comes to mind. The word is “LinkedIn.”.

Linkedin 105

Linkedin Peer-to-peer Brand Identity Branding 105

ClearVoice

JANUARY 18, 2020

A blog series exploring the well-intentioned attempt of a content creative to learn about a new trade. Ask your peers about your salary range and check to see if you got paid as much as someone else on your team holding a similar job title. #GrowthGoals: One content creator’s forage into the podcasting space. We all know that.

Peer-to-peer 59

Peer-to-peer Click Rate Sample Storytelling 59

Hubspot

JUNE 9, 2023

If you’re looking to get into sales, not having a college degree can feel like a huge barrier to your career. But what if I told you that a degree isn't always required for a sales job? Even though disciplines like medical sales may need a degree, there are many other sales jobs that don't require one,” says Doug Brown, CEO of Sales Strategies.

Tips 70

Tips Peer-to-peer Work Management Ideal Customer Profiles 70

Sprout Social

JANUARY 14, 2020

Community management. For those attracted to the connectivity of social, community management widens the scope of brand networking and is a great next step for the social media manager. Communities aren’t limited to only your customers, either. You have strong internal and external communication skills.

Social Media 132

Social Media Work Management Marketing Management Media 132

Valasys

APRIL 9, 2024

Engaging with LinkedIn Groups: Engaging in LinkedIn groups connects you with peers and prospects in your field. LinkedIn is the best platform to connect with specialists from different industries by participating in discussion boards or special profiles forums. Here are 5 ways to do it: 1.

Lead Generation 40

Lead Generation Linkedin Ideal Customer Profiles Lead Scoring 40

Hubspot

OCTOBER 3, 2021

LinkedIn is one of the most straightforward, accessible forums for effective sales prospecting. It gives you immediate access to millions of potential customers with needs and interests that align with your offering and sales process. But how can you make the most of the platform? Where should you be looking? Let's jump in.

Linkedin 76

Linkedin Template Tips Peer-to-peer 76

Paul Gillin

MAY 27, 2010

Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. Does it set the stage for a deeper discussion of social communities? Spiceworks does a very good job of managing B2B communities.

Communities 50

Communities B2B Work Management Marketing Management 50

Savanta

MARCH 27, 2011

How are my peers allocating their budgets? Ten years ago Trade Shows, Direct Mail and Print would have topped the list. This approach is also likely to be a reflection of the growing preference amongst B2B buyers to use the web for certain types of activity and increasing interest in online communities. Life’s hectic.

SEO 120

SEO Allocation Webcast Peer-to-peer 120

SnapApp

AUGUST 15, 2016

The fifth annual BostInno BostonFest went down last Thursday, 8/12/16, celebrating both Boston’s innovative tech and startup community plus just the simple pleasure of working and living in the city. The scene: Right on the Boston harbor, The Seaport World Trade center provided an awesome outdoor venue. . So many food trucks!

Peer-to-peer 48

Peer-to-peer Blast Campaigns Startups Communities 48

Convert

OCTOBER 27, 2020

With the recent acquisition of Optimizely by Episerver and the current state of the world, CRO communities are investigating Optimizely alternatives. There is a lot of chatter in the CRO community about this recent development. But two problems exist: Not every shining diamond is authentic. Sometimes switching is ideal. out of 5 ?.

A/B testing 101

A/B testing Optimization Enterprise Management Budget Programs 101

Hubspot

DECEMBER 26, 2018

When I first heard of cryptocurrency, I thought it was similar to PayPal or Venmo … a simple, digital exchange of money. You can imagine my surprise when I learned that cryptocurrency wasn’t only a digital exchange, but an exchange of a completely new currency. I could hardly wrap my mind around it. I was this emoji personified: ??. Blockchain.

Ad Exchange 71

Ad Exchange Peer-to-peer Validation Work Management 71

SnapApp

NOVEMBER 13, 2018

According to the LinkedIn Technology Marketing Community , 72% of marketers have a content strategy established, 30% have a documented plan, and 42% have a non-documented plan. According to the Content Marketing Institute , content marketing sees conversion rates that are 6x higher than traditional marketing efforts. Quite the opposite.

Webinar Metrics 103

Webinar Metrics Content Peer-to-peer Broadcasting 103

ConvertKit

FEBRUARY 12, 2021

From the very first “ electronic bulletin board ” at the Community Memory Project in Berkeley, California to Facebook groups for everything from fans of hit show The Office to aspiring novelists, online communities are everywhere. That’s why Sid Yadav co-founded Circle , an online community platform, in 2019.

Communities 144

Communities Peer-to-peer Cross-Selling Paid Search Agency 144

Onalytica B2B

APRIL 18, 2016

WHAT ARE THE EXPERTS SAYING? We reached out to some of the top 20 influencers to ask them for their views on the conference. We spoke to Spiros Margaris (#2) and Matteo Rizzi (#19). Be sure to follow them to stay up to date on the best content and resources on FinTech! The Innovate Finance Global Summit 2016 did, and will continue to do, just that!”

Brand Identity 0

Brand Identity Branding Lead Scoring Lead Ranking 0

Hubspot

DECEMBER 26, 2018

Whether you want to free yourself from the personal and financial restrictions of employment, or you just want to supplement your salary with some extra spending money, working for yourself or starting and growing a business has never been easier -- and there's never been a greater choice of roles to choose from. Home Business Opportunities.

Small Business Marketing 99

Small Business Marketing Business Paid Search Agency Amazon 99

Sprout Social

SEPTEMBER 4, 2018

It’s controlled by the peers that own it. Creating communities. They regularly post about these open communities on their social channels and encourage people to join. And suddenly, it seems like almost overnight, everyone is talking about Bitcoins and crypto. What is cryptocurrency? Learn more about it in this video.

Social Media 74

Social Media Media Brand Identity Branding 74

The ROI Guy

JUNE 3, 2010

A SiriusDecisions survey recently examined which b-to-b sources are trusted most by buyers during the buying lifecycle, and the results indicate not surprisingly that Industry Analysts and Peers are the most influential and trusted sources of information. of respondents) and peers (28.7%). Search engine results were cited by only 4.4%

Peer-to-peer 40

Peer-to-peer B to B Vendors Marketing Proposals 40

Trade Press Services Newsletter

DECEMBER 7, 2023

20 Tips to Promote Your Thought Leadership Content Trade Press Services has updated its guide for promoting thought leadership content. Encourage engagement by asking questions and tagging peers who might have something to say about the topic. Post in public content communities. Engage with content communities.

Thought Leadership 130

Thought Leadership Promotion Peer-to-peer Press 130

Chris Koch

NOVEMBER 13, 2009

For these target executives, peer relationships are everything, but for now anyway, most of those relationships are happening offline. For these target executives, peer relationships are everything, but for now anyway, most of those relationships are happening offline. I think that’s the right decision—up to a point.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Chris Koch

NOVEMBER 13, 2009

For these target executives, peer relationships are everything, but for now anyway, most of those relationships are happening offline. For these target executives, peer relationships are everything, but for now anyway, most of those relationships are happening offline. I think that’s the right decision—up to a point.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Outgrow

APRIL 8, 2020

Top Marketing Tools To Use During The Corona Outbreak. Today, we’re facing one of the biggest natural threats to have taken over mankind. And we’re all in this together, no matter which country, which city. Businesses from around the world are taking steps to even slightly mitigate the costs of this calamity. You can check out their free trial here.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Outgrow 90

Attendify

MARCH 9, 2020

One common question: Can virtual events live up to live events’ ability to foster invaluable face-to-face interactions and peer networking opportunities? One way around this is to usher attendees into the virtual community and drive interactions well before the event. Offering repeat sessions in multiple time zones.

Tips 38

Tips Peer-to-peer Barriers Webcast 38

EveryoneSocial

JUNE 5, 2018

Your employees will find they learn and grow as they share aspects of their professional trade. In the past few years, more companies have understood the value of being a social business and encouraging employees to be a marketing and sales extension. However, not every business has jumped onboard yet, but more and more are seeing the value.

Brand Identity 81

Brand Identity Branding Word of Mouth Paid Search Agency 81