Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. Click To Tweet. In the name of brand love.

Paid Content 99

Paid Content Brand Identity Branding Top of Funnel 99

Single Grain

APRIL 10, 2020

After noticing that a number of brands have been doing their part to assist in whatever way they can, we wanted to further help this act of compassion by publishing an alphabetical list of the tech and marketing companies that are giving away free software, courses, tools, services, ad credits and grants during the COVID-19 outbreak.

Enterprise Management 128

Enterprise Management Work Management Paid Search Agency Marketing Management 128

Convince & Convert

JANUARY 21, 2014

It’s no secret: social media marketing has a data problem. Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut. Let’s take a look. Sales and Facebook, Only the Interactions Matter.

Social Media 167

Social Media Studies Media Case Studies 167

Directive Agency

JULY 22, 2019

Blake Emal: Welcome to the Yours in Marketing podcast. As somebody that, I follow a lot of different thought leaders on social media. My career story: born and raised New Yorker, 15 years working in advertising and marketing. On this episode, I speak with power connector and founder at NHP Talent Group Adam Posner.

Paid Content 40

Paid Content Paid Search Agency POS Work Management 40

Single Grain

FEBRUARY 18, 2022

Here is the most-used terminology in the NFT community. An airdrop is a crypto marketing strategy that works like a giveaway, but with a few differences. It's a tactic that rewards users who meet certain conditions, such as following their media channels, buying their token or joining a limited waitlist. Airdrop (or Drop).

Peer-to-peer 89

Peer-to-peer Digital Asset Management Cross-Selling Lock-In 89

Single Grain

JULY 21, 2020

Book My Free SaaS Marketing Consultation. Dive Deeper: * 8 SaaS Marketing Trends You Can’t Ignore in 2020. * 12 Best SaaS Marketing Tactics for Business Growth. SaaS Marketing Strategy: 12 Killer Ideas to Grow Your Company. * 12 Best SaaS Marketing Tactics for Business Growth. SaaS is not a new concept.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94