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Who Are B2B Creators and Why Do They Matter?

Marketing Insider Group

They could be seasoned marketers, tech gurus, finance wizards, or manufacturing mavens who share their knowledge through: Blogs Videos Podcasts Social media So, when we talk about B2B creators, we’re talking about influential figures who are shaping the future of how businesses learn, connect, and make decisions.

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MarTech’s CRM experts to follow

Martech

Jeroen Corthout Jeroen is the co-founder and CEO of Salesflare, an intelligent CRM built for small and medium-sized businesses selling B2B. He is also host of the “Founder’s Coffee Podcast,” where he interviews fellow software company founders. Known for his expertise in the SaaS field, he is a regular conference speaker.

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How to use podcasts to build relationships that turn to revenue

B2BMarketing.net

Podcasting is a powerful tool for building relationships that can eventually lead to revenue generation. In a recent conversation with Dots Oyebolu , Strategy and Marketing Director, Content Allies , a B2B podcast agency, we gained insights into how marketers can strategically harness the potential of podcasts to achieve their business goals.

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Pulling the Thread: Community Spotlight with Samar Owais

Litmus

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back! Every month, we’ll interview, highlight, and celebrate the splendid members of the email community. How did you first connect with the wider email geeks community? For me, it’s the warmth.

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Harmonizing the Old and New: The Dynamics of Radio Advertising in the Digital Era

Stevens & Tate

However, the rise of internet radio has introduced a new dimension to the audio advertising space, leading to a dynamic interplay between traditional and digital mediums. Measuring the impact and engagement of radio ads can be challenging, and the medium offers limited targeting options compared to digital platforms.

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Virtual Spaces: How to Create, Connect, Navigate and Experience

Kaon

From the formally face-to-face sales meeting taking place virtually via Zoom to large-scale events shifting to digital-first venues, we need to give some thought to how to best use these opportunities to provide continuity for our businesses, organizations, and communities. Listen to Futures Forum Virtual Spaces podcast now.

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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. Now you’ve got “social media 2.0,” which tends to be more community-oriented. You’ve got Community , which just raised $40 million. Community is interesting. The same is true for OnlyFans.