Customer Experience Matrix

SEPTEMBER 9, 2009

Marketers need to master new skills at each stage; as they do, advertising budgets will shift to take advantage of the new medium's increased effectiveness. This matters because social media are an alternative gateway to finding Web content: instead of doing a search, I can ask my online community for information or recommendations.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

The ROI Guy

DECEMBER 23, 2010

From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for the Fortune 500, and select small / medium companies, a key indicator to social media ROI success was level of engagement.

Social Media 40

Social Media ROI Practices Media 40

Single Grain

DECEMBER 6, 2019

Teaming up with YouTube community Channel Mum, it now works with a number of vloggers to promote its products in a more “authentic” fashion. Because influencer marketing is generally more authentic than corporate advertising: 63% of consumers trust influencers’ opinions of products much more than what brands say about themselves.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145