IT buyers are calling for a change in how you market & sell to them on LinkedIn

Biznology

According to LinkedIn ‘s report “The Social Bridge to the IT Committee,” B2B buyers seek insights and conversations with vendors on social media. So IT buyers are willing to reveal themselves and engage with B2B sales and marketing leaders on LinkedIn.

The Ultimate List of Marketing Podcasts

Zoominfo

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Keep reading for 50 of the best podcasts for marketers.

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Sales Engagement Podcast Episodes For Working From Home

Outreach

We know that working from home is on everybody’s mind right now, so what better time to listen to The Sales Engagement podcast or revisit your favorite episodes. To curate your listening, we rounded up four podcast episodes that speak to #remotelyfe.

8 Examples of B2B Businesses Managing Powerful LinkedIn Pages

KoMarketing Associates

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. HootSuite does a great job of utilizing their LinkedIn page to share major company happenings.

The Top 35 Sales Podcasts for Sales Professionals

Zoominfo

Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. Catalyst Sale Podcast.

6 Best Affiliate Marketing Communities You Should Join

Outbrain

There are plenty of affiliate marketing communities online where people put aside their competitive streak and make way for networking, education, support, and encouragement. So we’ve gathered a list of 6 active and exciting affiliate marketing groups and communities you should join today: 1.

Talking LinkedIn Strategy with Mark Amtower

Hinge Marketing

I had just such an experience recently when I appeared on Mark Amtower’s Amtower Off Center to talk about what makes an effective LinkedIn strategy. SEE ALSO: 3 Strategies to Take LinkedIn to the Next Level. On LinkedIn or Google+?

9 Podcast Trends You Can’t Ignore in 2020

Single Grain

Podcasts have been around for quite a while, but it's only in recent years that the industry has begun to really flourish. Small Biz Genius claims that in 2006 just 22% of Americans knew what podcasting was, but today 70% of U.S. 9 Podcast Trends You Can't Ignore in 2020.

Yours in Marketing Episode 6 – Starting a Podcast with Adam Posner

Directive Agency

Blake Emal: Welcome to the Yours in Marketing podcast. Really interesting stuff there, and also talk about podcasting; he’s a fellow podcaster, so we talk about hosting a podcast, starting a podcast, if you even should, and if so, why you should try starting a podcast. Then the flip side of that: who shouldn’t start a podcast? Maybe some of you are contemplating that, and maybe you shouldn’t start a podcast. podcast.

The State of B2B Software Reviews, Martech Growth and the G2 Stack [Podcast]

Ignite Tech

The online B2B software review company has built an impressive community made up of over 100,000 crowdsourced reviews from real-life users, then turns those thousands of data points into trend reports, a la Gartner and Forrester. Previously, she served as the director of brand and marketing solutions at LinkedIn. The post The State of B2B Software Reviews, Martech Growth and the G2 Stack [Podcast] appeared first on Infer: Predictive Sales and Marketing Platform.

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LinkedIn B2B Marketing: How These 8 Influencers are Crushing It

Integrate

80% of all B2B leads generated via social media come from LinkedIn, according to this Oktopost infographic. The LinkedIn marketing tactics that were effective in 2016 are unlikely to work today. 8 Influencers Who Rock at LinkedIn B2B Marketing. LinkedIn Referral Traffic.

Want to be a Better Social Media Marketer? Listen to These 10 Podcasts

Hubspot

Podcasts. In this blog post, we put together a list of 10 podcast episodes that deliver helpful and actionable guidance for social media marketers looking to brush up on their skills in a quick and entertaining way. 10 Amazing Podcasts About Social Media.

3 C’s of Social Media Marketing: Content, Community & Commerce

Hubspot

In order to make the most of your social media marketing activities, it is crucial to make note of the three C’s of social media: content, community, and commerce. Community. The next C of social media is community. The world is yours to interact with and build community.

5 Useful Skills Marketers Should Learn From Media Companies

Contently

They want Modern Love download numbers on their podcasts. Show up to community events, trade shows, and trainings ready to ask questions. Wait until you have a truly good idea for a podcast or video. Content marketers look to the mainstream media companies for inspiration.

Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

Make Your LinkedIn Profile Work for You. LinkedIn is a professional network built around one’s employment capabilities. People who use LinkedIn expertly, like Christopher S. Here are some thoughts on amping up your LinkedIn presence. The first horror show I see when reading other people’s LinkedIn profiles is that they’re written completely dry, as if robots are the only thing that will read them. community. linkedin. podcasting.

5 Types of Talk Triggers to Get People Talking About You

Vidyard

And according to Jay Baer, co-author of the book Talk Triggers, in his interview with Tyler Lessard on the Creating Connections Podcast , these personal recommendations matter even more in the B2B world, where 90% of purchase decisions are influenced by word-of-mouth.

Understanding Online Community and Influencers with @Tamar Weinberg [@InboundNow #8]

Hubspot

In the show we chat about: The importance of understanding your online community. For audio and the complete transcript head click here: Connecting with your community and infleuncers online. It really depends on the communities that your service or product targets. "So,

How to Leverage LinkedIn to Become an Industry Influencer

A Better Jones

On July 25th A Better Jones founder and CEO Kasey Jones joined growth strategist and influence builder Lucas Walker to discuss How to leverage LinkedIn to become an industry influencer. It really is true and we've talked a bunch lately even about, for me, being a woman, and being public on LinkedIn, I get the occasional inappropriate message, but they're a lot rarer than you might think. Kasey: You don't remember everything I've ever said on LinkedIn?

Do you need to be an Extrovert to be in Social Media Marketing?

Buzz Marketing for Technology

The 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers. Share this on Linkedin. Facebook Location Based Services Podcasting Social Media Social Networking Twitter Wiki

The 15 best sales podcasts in 2017 for startups and salespeople

Leadfeeder

Once again, the professional community is faced with wrapping our heads around a new series of best practices for social selling Because of the frequent shifts in sales methodology – where to find prospects and how to engage with leads – there must be millions of pieces of advice published all over the internet every week, often in the form of blog posts, white papers and ebooks. Discussing sales is perfect for the podcast format. The Salesman Podcast. The Sales Podcast.

3 B2B LinkedIn Marketing Lessons to Apply to Your Own Company Page

Hinge Marketing

Yet, despite the prevalence of other social networks or online communities, one professional network has continued to reign supreme over the years: LinkedIn. SEE ALSO: 7 Social Media Marketing Mistakes to Avoid With LinkedIn. Case in point: LinkedIn doesn’t use hashtags.

3 Scalable Content Promotion Strategies to Blast Your Funnel

Single Grain

Create a community. Even a few helping hands among your community can have a real impact (more on that later). 1) Niche Community Promotion. Communities of professionals are a pretty big trend these days. And then there are the private professional communities.

3 Scalable Content Promotion Strategies to Blast Your Funnel

Single Grain

Create a community. Even a few helping hands among your community can have a real impact (more on that later). 1) Niche Community Promotion. Communities of professionals are a pretty big trend these days. And then there are the private professional communities.

How to Be a Better Community Manager w/ @DJWaldow [@InboundNow #30]

Hubspot

DJ Waldow joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! DJ is the former Director of Community at Blue Sky Factory. What it takes to manage a community. What to think about when hiring a community manager.

29 LinkedIn Tips for Professional Networking, Business & Marketing

Hubspot

In April, LinkedIn announced it had reached 500 million members, making it one of the most popular social networks for professionals and one of the top social networks overall. But are you using LinkedIn to its fullest potential? What Is LinkedIn? About LinkedIn.

How to stop the hustle and establish work-life boundaries

B2B Lead Blog

When I left Annuitas, which was the first company that I had co-founded and started, I put a post on LinkedIn about why I was going. Walking away from the UnAmerican Dream Brian: I’m going to ask the same question you got asked by many people on LinkedIn.

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The 15 best sales podcasts in 2017 for startups and salespeople

Leadfeeder

Once again, the professional community is faced with wrapping our heads around a new series of best practices for social selling Because of the frequent shifts in sales methodology – where to find prospects and how to engage with leads – there must be millions of pieces of advice published all over the internet every week, often in the form of blog posts, white papers and ebooks. Discussing sales is perfect for the podcast format. The Salesman Podcast. The Sales Podcast.

The 15 best sales podcasts in 2017 for startups and salespeople

Leadfeeder

Once again, the professional community is faced with wrapping our heads around a new series of best practices for social selling Because of the frequent shifts in sales methodology – where to find prospects and how to engage with leads – there must be millions of pieces of advice published all over the internet every week, often in the form of blog posts, white papers and ebooks. Discussing sales is perfect for the podcast format. The Salesman Podcast. The Sales Podcast.

You can only win search by winning social

Biznology

At least for now, Google can tell the difference between a one-man-band and a community orchestra. It’s About the Community, Stupid. It’s About the Online Community, Stupid. Invite them to become a part of your community.

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Social Media Strategy? Think Like a Reporter

Webbiquity

In the b2b world, thought leadership content is key, but this can take different forms depending on your resources and style: blogs are the most common media , but video, podcasting, online presentations and articles are other ways to share information and education with prospects.

8 Share Spiking Tips For Empire Avenue

Modern Marketing

2. Join Communities. Empire Avenue has a large number of communities based on location, brands and personal interests. You can only join two communities per category (after that you have buy the ability to join more) so choose wisely. LinkedIn.

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Amplify your good message with GaggleAmp

Biznology

One of the options is called AutoAMP which allows me to set up my Facebook , Twitter, and LinkedIn accounts so that anything that Shel Holtz allows to feed into his Gaggle would pass through into my Twitter, Facebook, and LinkedIn streams, unfettered.

The Ghost Blogging Debate Done Right

The Effective Marketer

I recently listened to the best arguments both in favor and in opposition of ghost blogging via a Six Pixels of Separation podcast, expertly conducted by Mitch Joel who discussed the issue with Mark W. Here’s the link to the podcast SPOS#214 , it’s worth listening to.

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What is Social Media Marketing?

Biznology

Some of the most influential people online live on YouTube, Twitter, Instagram, Vine, and—believe it or not—message boards, forums, email lists, and even community Listservs. For years, I struggled to explain to my mom what I do for a living.

Yours in Marketing Episode 5 – SEO Tools with Tim Soulo

Directive Agency

Blake Emal: Welcome to the Yours in Marketing podcast. This episode of the Yours in Marketing podcast was really special because I was able to speak with Tim Soulo who is the Chief Marketing Officer of Ahrefs. I listened to your most recent podcast when you met with Pat Flynn on the Smart Passive Income. There was a website community for marketers. As well as on your recent podcast episodes. I can tell you that it’s definitely not LinkedIn.

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Yours in Marketing Episode 3 – ft. Tim Schmoyer

Directive Agency

Blake Emal : Welcome to the Yours in Marketing podcast. Each and every week I’m going to be shouting out some of our new reviewers by name on this very podcast. So if you want to be famous, or you just want to help out the show, please leave a review and you’ll have a chance to be mentioned by name, by me, right now on the podcast. So I like Twitter a lot for not only for interacting with more people who are in my community, but also reaching out to others.

Yours in Marketing Episode 3 – ft. Tim Schmoyer

Directive Agency

Blake Emal : Welcome to the Yours in Marketing podcast. Each and every week I’m going to be shouting out some of our new reviewers by name on this very podcast. So if you want to be famous, or you just want to help out the show, please leave a review and you’ll have a chance to be mentioned by name, by me, right now on the podcast. So I like Twitter a lot for not only for interacting with more people who are in my community, but also reaching out to others.