Sprout Social

JANUARY 29, 2024

Social media networks, and the way users interact with them, evolve quickly. In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention.

Social Media 110

Social Media Allocation Media Marketing & Strategy 110

SmartBrief - Marketing

JANUARY 9, 2024

But now, these brands are being challenged by a new cultural paradigm with the power of influence now in the hands of the consumer, the community and the influencers who cultivate loyalty versus overnight fame. For example, SHEIN and H&M were once the pulse of accessible, fast fashion.

Marketing AI 52

Marketing AI Communities Paid Search Agency Ad Building 52

Webbiquity

MAY 18, 2021

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. But in B2B social media as with NFL quarterbacks, the interesting battle is for second place. And so, Twitter makes its way to the top B2B social networking platforms for implementing content marketing strategies.”

Social Media 363

Social Media Twitter Social Marketing B2B Marketing 363

Webbiquity

AUGUST 18, 2020

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. A video streaming platform for marketing webcasts, internal communications, training, and other virtual events. Online gatherings are no longer limited to team meetings and webinars using same old video calling tools.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Thinkers360

MARCH 22, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). The only difference is experience level (most people working in social aren’t entry-level or freelancers).

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Content4Demand

OCTOBER 27, 2020

Today’s technology can help you piggyback on your network’s networks with community-driven content that amplifies the voices of your partners and customers. But today, whether you’re looking for a new pair of boots or a new piece of your tech stack …well, there’s an app or social netw ork for that.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Strategic-IC

FEBRUARY 20, 2024

In the interview ( full recording here ) we explored: Secrets of the fashion e-shopping industry Taking an ABM approach with large retail clients The role of technology – and the human factor Event and experience marketing in ABM Let’s look at 6 key tips covered in our discussion: 6 tips on building ABM client relationships 1.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

Marketing Insider Group

APRIL 19, 2021

Networking is one of the main points of attraction for the majority of events, and it is often an event element that creates lasting memories for attendees. This is why event organizers should make networking a top priority when planning virtual events. Facilitate Networking through Sponsorship and Exhibition.

Enterprise Management 338

Enterprise Management Peer-to-peer Merchandising Marketing Management 338

Martech

JANUARY 9, 2024

Research data before the event Digital events are a great way to engage existing customers and build a sense of community in your industry. External data sources like social media also help to build a complete picture. “It It is up to you to do the research and build the personas and profiles,” said Maxwell. “It

Optimization 109

Optimization Ideal Customer Profiles Customer Surveys Communities 109

SmartBrief - Marketing

JULY 31, 2023

In China, this trend has promoted the use of social media platforms WeChat and China’s original TikTok, Douyin , to build community-led brands and retailers. According to CMXHub , 66% of retail professionals say that their online community has positively impacted customer retention and 55% say that they have seen increased sales.

Communities 52

Communities Brand Identity Branding Work Management 52

Marketing Insider Group

MAY 13, 2021

Whenever they see your blog posts or social media posts, they will be able to tell it’s your post without even seeing your name. It doesn’t matter what type of business you have or what industry you’re in. Luckily, you don’t have to be famous to build a community of people who love you and what you do.

Personalization 309

Personalization Brand Identity Branding Custom Publishing 309

Marketing Insider Group

JANUARY 24, 2023

Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads. The influencer marketing industry reached almost $17B in the year 2022. 82% of people trust social networks social networks to guide purchasing decisions.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. You could post on community review sites or live-stream it to the masses. You could post on community review sites or live-stream it to the masses.

Social Media 145

Social Media Social Marketing Media Curation 145

Content4Demand

FEBRUARY 24, 2021

Community-based marketing offers a fresh angle to stir up your marketing mix, allowing B2B marketers to capture attention in a new way while ramping up brand loyalty among prospects and customers. With audiences dispersed in home offices around the world, now is a great time to harness their yearning for a sense of community.

Communities 67

Communities Peer-to-peer B2B Thought Leadership Paid Search Agency 67

Stevens & Tate

FEBRUARY 16, 2024

Crafting an effective social media strategy is essential in today’s digital marketing landscape. This comprehensive guide explores crucial SEO issues to avoid, ensuring your social media efforts are both effective and rewarding. A well-optimized approach can lead to increased brand visibility, engagement, and conversions. Click here.

Social Media 101

Social Media SEO Optimization Media 101

Navigate the Channel

JANUARY 24, 2024

However, amidst the noise of promotions and product advertisements, many people make a critical error that hinders their success on this professional networking site. Unfortunately, many users treat it as just another social media site, falling into the trap of passive posting. Engagement breeds familiarity, trust, and credibility.

Linkedin 65

Linkedin Network Marketing Social Media Profiling 65

Martech

APRIL 2, 2024

The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Exactly what the B2C world discovered years ago: There is a growing demand for authenticity and intel from industry thought leaders. Users flock to LinkedIn seeking work opportunities and network growth.

B2B Marketing 121

B2B Marketing B2B Planning B2B Thought Leadership 121

The Marketing Blender

NOVEMBER 11, 2022

9 small business networking tips to help you expand your reach. When it comes to running a small business, networking is key. But networking can be tricky, especially if you’re not sure where to start. . That’s why we’ve put together this list of small business networking tips. Attend Industry Events .

Small Business Marketing 96

Small Business Marketing Tips Allocation Business 96

Thinkers360

MARCH 1, 2024

In this edition, we speak with Maria Villablanca Co-Founder and CEO, Future Insights Network , a fast-growing network of over 130,000 manufacturing, supply chain, and digital transformation leaders. Maria is a Supply Chain expert and has earned numerous awards for her contribution to the supply chain industry.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Digital Transformation Opt-out 52

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. And businesses recognize the power of social media in driving tangible results.

Social Media 117

Social Media Trends Media B2B 117

Sprout Social

APRIL 18, 2022

This premise is essentially the case for the growing number of vertical networks that are taking off online. Vertical social networks aren’t overnight sensations. If you look closely, online communication preferences have hinted that this was coming all along. But first, what are vertical networks?

Verticals 101

Verticals Social Media Media Social Networks 101

Hubspot

JULY 1, 2019

Social media has transformed the relationship between individuals and organizations -- which is why the community management role is now so vital. Simply put, a community manager needs to negotiate the connection between a company and its audience. But what exactly is a community manager, anyway?

Communities 100

Communities Work Management Marketing Management PR 100

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. We spoke to several social selling experts to understand what it means and its value to salespeople. We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. What is social selling?

Tips 131

Tips Ideal Customer Profiles Work Management Marketing Management 131

Thinkers360

MARCH 31, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today!

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Go Beyond SEO

FEBRUARY 20, 2023

Determining the best platforms to establish your firm’s social media presence and establishing an effective social media presence may seem overwhelming at first. Gather Industry Data Learn what works and what doesn’t by conducting competitor research. Social media is about cultivating an audience and creating conversation.

Social Media 88

Social Media Media Best Practices Marketing Analytics Tools 88

illumin

OCTOBER 2, 2023

Since the early 2000s, social media has been a forum for community engagement and a great way for marketers to reach audiences and build trust; it follows then, that a strong social strategy is essential for establishing a meaningful digital presence. Social ad spending in 2023 is estimated to be about $83.72 billion USD.

Ad Building 97

Ad Building Marketing & Strategy Best Practices Banner Ads 97

Convince & Convert

SEPTEMBER 30, 2021

Social selling is a tool that almost anyone can add to their professional toolbox. While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career. Social media doesn’t replace your existing selling or relational tools. Grow Your Network .

Peer-to-peer 194

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 194

Sprout Social

APRIL 24, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

Communities 91

Communities Class Aggregators Knowledge Base 91

Thinkers360

MARCH 1, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today!

Education 128

Education B2B Thought Leadership Thought Leadership Lead Scoring 128

Sprout Social

JUNE 18, 2019

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? Running a brand’s social media accounts is a lot of work. As the social media industry has evolved, each role in the marketing team has developed along with it. Should they? What are the major differences.

Social Media 112

Social Media Communities Work Management Marketing Management 112

Thinkers360

FEBRUARY 16, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 5 Maria Villablanca Future Insights Network Contact Maria Villablanca Score: 55.87 3 Tom Raftery Tom Raftery Contact Tom Raftery Score: 73.56 4 Vladimer Botsvadze VladimerBotsvadze.com Contact Vladimer Botsvadze Score: 58.20

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Thinkers360

MARCH 8, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 127

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 127

Thinkers360

MARCH 8, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Mind Mate Inspiration community Contact Gabor A. Contact Himannshu Sharma Score: 33.71 41 Jerry Durant Clarity Group Global Contact Jerry Durant Score: 33.71 42 Sally Yazji FasterCapital Contact Sally Yazji Score: 33.71

B2B Thought Leadership 125

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 125

Buffer

OCTOBER 31, 2022

Vertical networks — social platforms solely dedicated to niche interests — are there to support those interests. Reddit may come to mind as it is essentially several vertical networks (subreddits) in one horizontal network. What are vertical networks?

Verticals 89

Verticals Social Networks Paid Search Agency Network Marketing 89

Outbrain

MARCH 20, 2020

Affiliate marketing is a dynamic industry, with new tools and tactics cropping up all the time. And with so much money being made in the industry, there’s plenty to go around! And with so much money being made in the industry, there’s plenty to go around! So why not make the most of it in a fun, constructive way?

Communities 61

Communities Best Practices Marketing Management Paid Search Agency 61

Martech

APRIL 28, 2023

They also write short-form content for social media, headlines and other ad copy. This increases expenses and complicates communication. These methods enable real-time data tracking and dashboard creation, complex network visualization and various data display options. Text analytics has also advanced significantly.

Marketing AI 123

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 123