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Seven Skills Every Social Media Manager Needs

Webbiquity

Other examples of adaptability at work include: testing out new strategies on certain platforms; listening to your team’s suggestions for improvements; staying up-to-date on the latest industry trends and news stories; and. Focus on community engagement. Build upon your networking skills. It’s now predicted to have 1.8

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How can PR and influencer marketing work together in a crisis?

Sprout Social

billion industry in 2016 to a projected $16.4 It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. Influencer marketing has grown from a $1.7

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User-Generated Content: How to Use It for Good and Avoid a PR Crisis

Contently

When customers share a post or photo featuring a brand or product, their entire network sees it. Community People want to feel like they are part of a cause that is greater than themselves. “Word of mouth” marketing is key for creating community and virality. That can be a good thing or a bad thing.

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How PR Is Pivoting for a Remote World — Supported by the Teamlance Model

ClearVoice

All the tried-and-true PR events, product launches, and cocktail meet-ups can no longer be scheduled. The traditional PR agency > in-house team dynamic has suffered a tremendous shakeup. Many PR agencies were lightning fast to switch to new models of conducting their endless business, but not everything pans out.

PR 100
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What Is Local PR and How Does It Work? [Examples]

Hubspot

Ultimately, the goal of public relations is to maintain positive communication with the world, and ensure your brand image represents your company's core values and offerings. Of course, PR is easier said than done, particularly when you're trying to resonate with global audience. That's where local PR comes into play.

PR 94
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Community Managers: What They Do & How to Be a Great One

Hubspot

Social media has transformed the relationship between individuals and organizations -- which is why the community management role is now so vital. Simply put, a community manager needs to negotiate the connection between a company and its audience. But what exactly is a community manager, anyway? Image courtesy of HubSpot.

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From RSA to Black Hat and DEF CON: Navigating the Top Cybersecurity Conferences of 2023

Walker Sands

RSA Conference 2023, held in San Francisco in April, attracted over 40,000 attendees from the global cybersecurity community, including 650+ speakers, 500+ exhibitors and 500+ media members. The conference’s theme, “Stronger Together,” focused on the importance of coming together as a community to eliminate cyber threats.