Introducing the 2020 Community Movers + Shakers

Higher Logic

Online communities are powerful. Not only are they complex solutions for complex organizational problems, but communities can create real lasting friendships, powerful professional connections, and loyal brand advocates. Meet the Community Movers + Shakers.

Public Social Network or Private Online Community? 11 Tips to Guide Your Decision

Higher Logic

Could the same concept apply to building a community for your customers or members on social media? But communities built on social media and communities built on platforms designed for community serve different purposes, behave differently, and provide a different experience to customers, partners, or members. Some organizations choose to build their communities via social media platforms like Facebook or LinkedIn because they’re free and easy to get started.

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7 Tips for Engaging Your Audience with a Virtual Event Community

Higher Logic

To counter this, try adding an unexpected element: community engagement. An event community can help you create that sense of connection and engagement that you miss by not being in person. We’re sharing specific tips for using a community to create an engaging virtual event experience.

12 Examples of Thriving Communities for Online Community Builders to Learn From

Higher Logic

We’re always talking about building community and how engaged communities can have an undeniable impact on our organizations. However, sometimes the concepts behind an online community can feel a bit abstract. Aren’t communities built in person?

Community-Based Marketing Empowers Your Customers

Content4Demand

Community-based marketing offers a fresh angle to stir up your marketing mix, allowing B2B marketers to capture attention in a new way while ramping up brand loyalty among prospects and customers. What Is Community-Based Marketing? Why Try Community-Based Marketing?

What I Mean By “Community”

Oracle

by Heidi Melin | Tweet this We talk a lot about community at Eloqua. So often I get asked, “What is the Eloqua Community?”. Our community of Topliners , where global marketers come to share and inspire? Or is it our deep network of partners and developers? In our always on, networked world community can’t live in a bubble. Communities grow organically, around all the people you touch.

Building Buy-In for an Online Community at Your Association

Higher Logic

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. Instead, you need to align your new online community with the mission and priorities of your association's leadership.

8 Online Networking Platforms for Black Entrepreneurs

Hubspot

The future of our businesses comes down to who we know, which is why networking is an integral part of a Black entrepreneur's success. So for Black business owners looking for stability, networking is essential. HubSpot Community.

How Associations Are Using Community to Support Their Members During COVID-19

Higher Logic

Over the past month, as our customers shared ideas about responding to COVID-19 in our users community, HUG, we noticed some simple but impactful ways associations are using their communities to support their members and their industries. Community Engagement is Skyrocketing.

Feel the Email Community Magic at Litmus Live Week 2020

Litmus

Our Litmus Live conferences are well-loved in the email community. Marketers, designers, and developers from all industries at every level come together for some real-life advice and practical takeaways. And yes, the email community magic will be going strong!

The Other Social Network

Paul Gillin

If you thought the world’s largest professional network was little more than a place to post your resume, you owe yourself another visit. LinkedIn is set to eclipse the 100 million member mark sometime this spring, and it is quickly becoming the social network of choice for B2B professionals. There’s very little waste because members are there to seek professional opportunities, ask and answer questions and network with their peers. Have you checked out LinkedIn lately?

Martech 2030 Trend #2: Platforms, Networks & Marketplaces

chiefmartech

PATTERN #2: NETWORKS. A network is a group or system of interconnected people or things. The Internet itself is one giant network, and by connecting over 4.5 They form digital communities and affinity groups — and specialized subgroups within them.

5 Things Every Good Community Manager Does

Tomorrow People

Social media professional Sookie Shuen makes the case for community managers everywhere. So why do so few companies employ a social media community manager? At Tomorrow People , we've been developing our community management team and processes to real effect over the past 16 months. This post will tell you everything you need to know about integrating a community manager into your marketing department. First, what are the benefits of having a community manager?

My marketing resolution for 2016: network, network, network

TaylorMadeIn KEW

But what particularly resonated for me was her challenge to us around networking. Yetunde asked the B2B marketers in the room to rank themselves on 2 questions: how often do you network and how good do you feel you are at networking? In discussions afterwards, the overwhelming sentiment was that networking is a chore, it’s time-consuming, and doesn’t really have anything to do with a marketer’s ‘day job’. For me, there are 8 critical reasons to network : 1.

How Community Maturity Affects Community Engagement

Higher Logic

What can you expect from your community when it launches? Every community has unique milestones and goals, no matter its age. What is consistent and compounding across all online communities is engagement growth – the older the community, the better chance for highly engaged members. We’d love to say you can supersede this process, that there are (insert your favorite number) of handy tips and tricks to apply to a young community and make it flourish.

The Metaverse is Coming

Biznology

The online game industry is also promoting the metaverse. While most of the current metaverse hype is around its use by consumers, there’s also a growing array of industrial applications.

5 Things Every Good Community Manager Does

Tomorrow People

Social media professional Sookie Shuen makes the case for community managers everywhere. So why do so few companies employ a social media community manager? At Tomorrow People , we''ve been developing our community management team and processes to real effect over the past 16 months. This post will tell you everything you need to know about integrating a community manager into your marketing department. First, what are the benefits of having a community manager?

The Ultimate Prospecting Tool for Sales Reps: Your Network

InsightSquared

The first approach—increase numbers—is nothing new in the B2B industry. Instead of an outreach tool, treat your LinkedIn network as an engagement space where you can find authentic interactions and understanding of the space you’re working in.

4 Ways to Use Events + Conferences to Increase Online Community Engagement

Higher Logic

It can also boost community engagement. This is great news for association members or customers who are looking to network with people in your organization, their peers, and other experts, as live events can deliver a lot of enthusiasm for a cause, company, or product. What if you could provide your members with networking opportunities and useful information on the content discussed at your annual conference or industry event, long after it has ended?

4 Pro Sales Tips for Virtual Networking at Events

Vidyard

These types of events were often at large halls filled with other sales professionals looking to make their mark, network, and grow their business by making in-person connections. The Best Virtual Event Platforms for Networking 3. Parting Advice from Our Virtual Networking Experts.

Community for Career Development: A Look Inside One NAVUG Community Member’s Journey

Presspage

I’m a member of NAVUG , an online community that is the epitome of Margaret Mead's statement. If you will humor me and enjoy the story I am about to share, you too can build a thriving and successful online community in your sphere of influence. My story is about the power of a thriving online community and my personal success because of that community. Online communities and learning were unleashed to the masses. I joined two communities while at home.

How to Network Online Like a Champ

Moz

But what about everyone's favorite bonus during conference season — networking? In our current reality of social distancing, marketing conference networking will look different, but it's not going anywhere. Read on for tips on how to effectively network while remote!

3 Charlotte Networking Groups You Should Join

Go Beyond SEO

As the primary source of business development for our organization, I leverage the powerful and supportive business community here in Charlotte. BLOC helps both large and small companies located in Charlotte and the surrounding communities. The BLOC membership is a diverse make-up of professionals where each member is guaranteed industry exclusivity. This strong community of complementary businesses ensures that BLOC membership creates an easy referral process.

Q&A with The Discovery Educator Network Community: Connecting and Empowering Educators Across the Globe [Case Study]

Higher Logic

Where can educators around the globe find resources, advice, networking, and support when they need it? There was never one dedicated space that offered a sense of community beyond the walls of a school building or district. Connecting was difficult - until the Discovery Educator Network (DEN). The DEN evolved from disparate groups connecting across social platforms to an engaged, active online community hub. He does it to be part of this community.

Today’s Top Industry Experts Explain How to Host Successful Hybrid Events

Attendify

As we look to the future of events, it’s important to think about how the past year is going to shape the industry in both the short- and long-term. With the onset of the pandemic, it was remarkable how quickly the event industry adapted to the changing reality of the world.

How to Network Online Like a Champ

Moz

But what about everyone's favorite bonus during conference season — networking? In our current reality of social distancing, marketing conference networking will look different, but it's not going anywhere. Read on for tips on how to effectively network while remote!

CXPA Elevates the Customer Experience with Community

Higher Logic

The organization aims to increase both impact of visibility of customer experience professionals, facilitate effective member-to-member sharing, and establish respected industry standards. That’s where CXPA’s journey with community began. A customer community with Higher Logic. The role of community was always a primary goal for CXPA. Before researching alternative community and website design options, CXPA started an Expert Panel to increase member engagement.

How To Promote Brand Using An Online Community

Altitude Branding

That’s the reason a brand community can fortify and extend the reach of your brand online. It’s probable that your business already possesses an active community on forums, social media, or your website. You can build community engagement to promote your brand’s growth.

Higher Logic Acquires Kavi: Powerful Collaboration for Thriving Communities

Higher Logic

Last month we announced our acquisition of Socious, bringing the best minds in member engagement together to lead in product innovation and the community industry. Now we can’t wait to introduce the newest member of the Higher Logic community family: we have acquired Kavi, an online collaboration software company. We’re looking forward to incorporating Kavi’s Workspace tool into the Higher Logic community platform. Community and Collaboration.

Buyerology Trend: Think Buyer Network vs. Buyer

Tony Zambito

  This article looks at how buyers are developing more complex networks of interactions as well as decision-making and how organizations must adapt their view of buying. Buyer Trend: Developing More Complex Networks That Collaborate On Decisions.   A key trend that is altering the landscape of conventional buyer-seller models is buyers are developing complex networks that engage in collaboration whereby decisions are not made in isolation. 

Growth Mentor, the best growth marketing community

Ladder.io

With a room full of people, we gave our presentations and later sunk into networking and meeting amazing individuals. A community where you can learn about items that are dear to you and do it remotely? The community is built by mentors and mentees.

4 Reasons You Should Integrate Your Learning Management System and Community [Case Study]

Higher Logic

The gear manufacturing industry is incredibly broad, and it changes every day with advancements like laser cutters and 3D technology. AGMA saw two needs in the gear manufacturing industry: Increased education around essential skills. With an integrated LMS and community, the association has been able to bring the industry and its members together. Related : Four common challenges for trade associations and how you can tackle them with community solutions.

Meet the Teamlancers Part 5: The Heads of Networking Groups

ClearVoice

This time around, we’re going to meet up with individuals who have created extended networking groups online and often run them in a Teamlancing collaboration. It takes all kinds (of networking). But networking ventures come in different forms with different functions.

How Teamlancing Is the Digital Networking of Tomorrow

ClearVoice

While freelancing is often considered a solo industry, approaching this field with a team mindset and strategy can pay off in dividends. 10 ways teamlancing is the new digital networking. A social media expert to gather a community.

Community Refresh: SAE International's Member Connection

Higher Logic

SAE International decided to completely revamp its original online member community, with some help from Higher Logic’s Community Management Services. We chatted with Matt Creech, MBA, Director of Membership & Sections from SAE International, to learn more about how SAE has seen better engagement and growth since the launch of its new community, Member Connection. SAE's online community challenges. A time for community change.

4 Pro Sales Tips for Virtual Networking at Events

Vidyard

These types of events were often at large halls filled with other sales professionals looking to make their mark, network, and grow their business by making in-person connections. Watch and Learn Want to learn about virtual networking at events?

Scripting Can’t Keep Up with Today’s Automated Networks

Aberdeen HCM Essentials

Large organizations looking to make quick changes to their networks are in a tight spot. Though the market offers many open-source scripting approaches to network management, these quick fixes are not reliable over time; a longer-term solution is needed. To ensure business continuity and competitiveness, enterprises want a better way to automate, remove complexity from, and make changes to their networks. It’s clear why enterprises would want to automate their networks.