article thumbnail

HubSpot pairs community with a connected platform

Martech

But the first in-person Inbound conference since 2019 seemed the right forum to articulate it. “Everything we do tries to be a reflection of the world and the customer,” said HubSpot CMO Kipp Bodnar. We saw Inbound as starting to bring us all back together and we wanted a message and an experience to reflect that.”

article thumbnail

Why community could be the next big thing in marketing

Martech

I wanted a way to talk to people who understood what I was doing — which is the entire ethos of community.” ” The first comment came from Mike Rizzo, telling me how the MO Pros community of marketing operations professionals started out as a Slack channel. Gamers have long constituted a network of online communities.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

MarTech’s CRM experts to follow

Martech

LinkedIn: Sarah Franklin (43K followers) X/Twitter: SWBJoyce (34K followers) Ben McCarthy Ben, AKA “Salesforce Ben,” is a prominent figure in the Salesforce community. He is the founder of SalesforceBen.com, which is the largest community-powered Salesforce media platform, boasting over 1.2 million monthly views.

CRM 87
article thumbnail

Why Community Building Is the New Digital Playbook for Business Growth

Square 2 Marketing

Instead, they focused on creating a community – a resource for like-minded people packed with educational information designed to help the members rather than generate sales opportunities. None of them focused on generating sales-qualified leads.

article thumbnail

HubSpot Partner of The Year: Helping Clients Grow with HubSpot & Inbound

SmartBug Media

We WON HubSpot Partner of the Year 2021 and we couldn’t be more excited or proud. This award is more important to us than any other award we go after because we live and breathe HubSpot and inbound. And the winner for HubSpot partner of the year North America is…. What is HubSpot Partner of the Year?

article thumbnail

Inbound Marketing: The Biggest Shifts Happening in Marketing Strategy

SmartBug Media

Build an all-inclusive inbound marketing engine. Now we’re on to the fun part (in my personal marketing nerd opinion): inbound marketing. If you’re familiar with inbound marketing, you know that it’s a slow and steady race that includes incremental work that will build up over time.

article thumbnail

50 Inbound Marketing Resources Every B2B Marketer Should Subscribe To

SmartBug Media

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. We Asked 10 Marketing Experts.