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HubSpot pairs community with a connected platform

Martech

“Everything we do tries to be a reflection of the world and the customer,” said HubSpot CMO Kipp Bodnar. Two kinds of disconnection — personal and technological — two solutions — building community and building a natively connected marketing, sales and service platform. Bringing us back together. The network effect.

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How HubSpot found the right sports sponsorship partner

Martech

Julia Uhrman, co-founder and president of the National Women’s Soccer League’s Angel City Football Club (ACFC), said this is exactly what made HubSpot the right partner for them. Value alignment That made the club a perfect fit for HubSpot. The post How HubSpot found the right sports sponsorship partner appeared first on MarTech.

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MangoApps relaunches TinyTake as a B2B community management suite

Martech

TinyTake, once known primarily for its combined screen capture, annotation and collaboration offering, has been relaunched by owner MangoApps as a platform to manage B2B customer communities. Part of the arsenal of tools that can help you accomplish this: online communities.” ” Why we care. It’s just maturing. Get MarTech!

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8 Ways That HubSpot Engaged Its Online Community with Employee-Inspired Content

Hubspot

This post is a part of Made @ HubSpot, an internal thought series through which we extract lessons from experiments conducted by our very own HubSpotters. Consistent content creation is a cornerstone of community growth. To keep your community members returning regularly, they need to see new things each time they return.

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Why community could be the next big thing in marketing

Martech

I wanted a way to talk to people who understood what I was doing — which is the entire ethos of community.” ” The first comment came from Mike Rizzo, telling me how the MO Pros community of marketing operations professionals started out as a Slack channel. Gamers have long constituted a network of online communities.

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How technology is enabling community marketing

Martech

Community as a function of business and a function of practice has been a long time coming. That was Mike Rizzo, founder of the MO Pros community, in the first part of this two-part series on the significance of community marketing for brands. It’s just maturing. You need the technology to enable these things.

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3 Ways to Use New HubSpot Custom Objects

SmartBug Media

Out of the box, HubSpot comes with four object types: Contacts, Companies, Deals, and Tickets. HubSpot released custom objects in Q3 2020 as part of its newest set of Enterprise features. There are likely a million different ways custom objects can be used, and here are three ways you can put HubSpot custom objects into practice.

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