Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. But they also know that there’s no one formula to attracting viral success. What makes a social media viral video?

Viral Marketing 126

Viral Marketing Social Media Video Marketing Media 126

Martech

OCTOBER 30, 2023

Participate in hashtag challenges: Hashtag challenges are a popular feature on TikTok. Engage with your audience: Respond to comments, engage with other TikTok users, and build a community around your content. This will help you tap into the viral nature of TikTok and generate organic engagement.

Campaigns 96

Campaigns Top of Funnel Best Practices Marketing AI 96

SocialPilot

FEBRUARY 26, 2024

As more and more people are posting, there is a need for a clever assistant to make sure only the content that matters goes viral. According to the LinkedIn algorithm 2023 updates, it is a platform where people come looking for knowledge and updates rather than virality. Hence aligning the platform more closely with its niche audience.

Linkedin 83

Linkedin Tips Lead Scoring Lead Ranking 83

Sprout Social

MAY 4, 2022

Heck, TikTok hashtag challenges like the #OldTownRoadChallenge or Chipotle’s #GuacDance boasts over a billion views each. Perfect for building awareness and encouraging awesome user-generated content, brands are rightfully scrambling to find TikTok hashtags for their own challenges. Lipsyncing with a specific TikTok sound.

Brand Identity 108

Brand Identity Branding Tagging Viral Marketing 108

Sprout Social

AUGUST 8, 2023

Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. If your brand is on TikTok, you’re probably aiming to create your own viral moment. However, your captions should still be engaging.

SEO 92

SEO Viral Marketing Keywords High Quality Lead 92

Spiralytics

APRIL 12, 2023

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. Viral marketing is valuable because it gives companies an inexpensive way to reach a wide audience. Popular Social Media Platforms for Viral Marketing Social media is a must-have for any business.

Viral Marketing 62

Viral Marketing Word of Mouth Brand Identity Branding 62

Sprout Social

SEPTEMBER 14, 2023

They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. Learn from these methods Learn from Aerie and Glossier’s strategies by bringing user-generated content and community ideas into your social channels for more authentic content. Just ensure you ask for approval before you post.

Marketing & Strategy 121

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 121

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Harness the power of hashtags. Do hashtags work anymore? According to 72% of our LinkedIn community , the answer is yes. emilyzugay.

Brand Identity 129

Brand Identity Branding Marketing & Strategy Eye-Tracking 129

Sprout Social

OCTOBER 10, 2023

Sponsored posts are disclosed by a hashtag like #ad or #brandpartner, or a paid promotion label that appears on-screen to let followers know the creator is being paid for the content. The nostalgic star went viral after his “Message From Steve ” video, celebrating the 25th anniversary of Blue’s Clues.

Examples 124

Examples Campaigns Advertising Agencies Burn Rate 124

Sprout Social

DECEMBER 2, 2020

Master the art of hashtags. Hashtags are one of the most effective ways to increase visibility for your posts on Instagram. However, not all hashtags are created equal. You need to know which hashtags to use as well as how to use them strategically. Using Instagram hashtags to grow your audience.

Social Media 123

Social Media Media Viral Marketing Demographics 123

Bannerflow

MAY 12, 2023

Whether you’re perplexed by the lack of views on your content or seeking consistent account growth, your triumph hinges on a profound understanding of the TikTok algorithm and how to exploit it to generate unwavering virality. Uncover Niche Communities On TikTok, the power lies in cultivating thriving communities.

Viral Marketing 52

Viral Marketing Trends Curation Communities 52

Sprout Social

SEPTEMBER 23, 2021

From initial alerts and warnings to disaster assistance and community responses, Twitter played an invaluable role in keeping the public connected during this time of uncertainty. People from Texas and beyond turned to the platform to share resources, raise funds and rally around the community as they endured the worst of the storm.

Twitter 108

Twitter Communities Viral Marketing Analysis 108

ClearVoice

AUGUST 9, 2021

Each post, tweet, or piece of content is designed to build an audience, nurture or engage a community, with the goal to convert followers into customers. While social media is one of the most effective marketing mediums for gaining, retaining, and converting your audience, hashtags are the key to organic growth. As in #barcamp [msg]?

Case Studies 105

Case Studies Case Study Twitter Studies 105

Envy

AUGUST 2, 2022

Establish Your Target Audience - Say Hello To Your Hashtag Strategy. Hashtags are arguably the best way to target them. Having a list of interchangeable hashtags means you can test and try a few combinations until you hit the sweet spot. You never know, a 15 second TikTok challenge in your office could make you go viral!

Marketing & Strategy 118

Marketing & Strategy Marketing Strategy Webinar Metrics Planning 118

Sprout Social

OCTOBER 16, 2023

For example, the viral video below shows what happens when you’re over 40 and the party goes past 10 pm: Community management is also a large part of their strategy. The campaign was a massive success, earning over 245 million views for the #Abercrombie hashtag and 45 million for #AbercrombieHaul.

Brand Identity 112

Brand Identity Branding Marketing AI Social Media 112

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. They no longer expect accidental virality by hiring an influencer. It also shows you have a growing community doing word-of-mouth marketing. It has become a core element of marketing and sales strategies. It’s time to #DetoxYourFeed ?

Paid Content 97

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 97

SocialPilot

JANUARY 21, 2024

They also engage their followers with regular Q&As, polls, and fun contests, encouraging user-generated content and fostering a vibrant online community. According to a study by Social Media Today , videos generate 1200% more shares than text and images combined, marking the importance of videos in viral marketing.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Sprout Social

NOVEMBER 2, 2021

The influence of TikTok is undeniable—it’s the most downloaded app in the world , fuels the creator economy and cultivates thriving communities. Hashtags are hugely influential on how TikTok users discover and engage with videos. We might want every video to go viral, but low performance can be equally telling.

Marketing & Strategy 113

Marketing & Strategy Marketing Strategy Peer-to-peer Work Management 113

CoSchedule

JANUARY 27, 2023

Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. The live event became a viral buzz, bringing in 100 million playbacks — proving that well-thought-out social media campaigns deliver long-term results. The take-home message? Wondering how? Source And Johnny’s just one creator.

Social Media 126

Social Media Social Marketing Examples Planning 126

Sprout Social

AUGUST 3, 2023

From content creation to community management, the responsibilities of social teams have expanded significantly. Social media used to be a way to communicate directly with your community and the algorithm barely had any influence over your feeds. ☀️ Get into the viral #FentySummatime collection that’s been selling out fast! ?‍?⤵️

Social Media 89

Social Media Media Content Storytelling 89

Sprout Social

JANUARY 12, 2022

Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. User-generated content and hashtags. Typically, these posts are attached to brand @mentions and hashtags. What are some examples of word of mouth marketing?

Word of Mouth 135

Word of Mouth Paid Content Conversion Work Management 135

Bluetext

MARCH 19, 2024

TikTok Trends and Challenges Stay abreast of trending topics and challenges on TikTok to capitalize on viral content opportunities. Engage with Reddit Communities Immerse yourself in relevant Reddit communities (subreddits) to foster meaningful discussions and connections.

Social Media 41

Social Media Linkedin Thought Leadership Media 41

Buffer

JUNE 6, 2022

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. The virality of a simple video showing Trinidad’s morning routine caused the product to sell out.

User-Generated Content 77

User-Generated Content Paid Content Generation Viral Marketing 77

QuanticMind

JUNE 21, 2023

As TikTok itself puts it , “Creative that blends seamlessly into the platform's culture of authenticity and community-driven entertainment consistently outperforms repurposed or adaptive ads.” Granted, goofiness and viral challenges might not be your brand’s bag, and that’s OK! officialpandaexpress A little treat for your eardrums. ??

Advertising Agencies 52

Advertising Agencies Planning Viral Marketing ROAS 52

Optinmonster

FEBRUARY 11, 2024

Create a competition on Instagram by asking users to post content around a theme, and with a specific hashtag, and to tag your brand page. Implement Viral Marketing Campaigns Create shareable content or campaigns that encourage users to share with their networks. Examples include: Viral marketing campaigns. Content marketing.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Sprout Social

FEBRUARY 15, 2023

They have also focused on strengthening their relationship with the Black community by partnering with Black creators and influencers and investing in Black talent to incorporate into their marketing campaigns. In September 2021, they launched their social-first community initiative: Scene In Black. million views.

Brand Identity 95

Brand Identity Branding Budget Programs Communities 95

Sprout Social

DECEMBER 5, 2022

The “It’s Corn” viral trend became a cultural touchstone for friends and strangers alike. Booktok , for example, has become a flourishing online community. Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers. Social media can bring joy.

Social Media 139

Social Media Media Privacy Transparency 139

Valasys

APRIL 22, 2020

Hashtag marketing is an impeccable way for marketers to improve the reach of their pieces of content and amplify their brands’ visibility to the target audience groups. However, for this to happen marketers need to execute their hashtag marketing strategies correctly. Employ Location-Based hashtags to win local audiences.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Planning Marketing Management 59

Buffer

MARCH 30, 2023

View this post on Instagram A post shared by Radhi Devlukia-Shetty (@radhidevlukia) The more creative you get with your content, the more likely you are to attract new followers and grow your social media community. You can also categorize each series with hashtags making it easier to appear in searches.

Social Media 100

Social Media Marketing AI Media Communities 100

Optinmonster

NOVEMBER 3, 2021

This is the easiest way to make your contest or giveaway go viral and get your brand in front of more eyes. Go viral with the refer-a-friend social sharing giveaway action. Also, ask them to tag you or use a company-specific hashtag if you have one. Create Brand Specific Hashtags. That’s a hashtag.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

ClearVoice

MARCH 14, 2024

One example is the viral collab between Heinz and Absolut Vodka , which brought to life a limited-edition pasta sauce inspired by a TikTok trend. Here are just a few: Social media platforms: Search relevant hashtags , follow industry leaders, and use social media listening tools. Can they effectively promote and share content?

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Martech

FEBRUARY 22, 2023

TikTok is well-known for viral videos (remember the longboarder sipping cranberry juice and lip-synching “Dreams” by Fleetwood Mac?), For example, a quick search in TikTok for the #DigitalTransformation hashtag yielded 14.5M Brands have creative freedom In the olden days, social media was just a community.

B2B Marketing 116

B2B Marketing B2B Enterprise Management Paid Search Agency 116

SocialPilot

FEBRUARY 11, 2024

Seek out influencers utilizing specific hashtags related to [specific campaign or product], indicating campaign relevance. Search for influencers who actively engage with their audience through comments and direct messages, fostering community. Need some fresh, viral ideas that’ll light up our feed. What’s the buzz?

Sales Management 90

Sales Management ROI Planning Work Management 90

Adobe Experience Cloud Blog

OCTOBER 30, 2018

The purpose of organic social media is to build a community of loyal followers and customers by posting relevant content and interacting with those who communicate with your brand. Choose the Most Engaging #Hashtags. Instagram posts , on the other hand, see the most engagement when using 11+ hashtags. Get Your Meme On.

Organization 134

Organization Marketing & Strategy Marketing Strategy Word of Mouth 134

Oktopost

JUNE 6, 2020

The initiative quickly went viral and social media users filled their accounts with black squares. I wanted to give space to the voices of the Black Community. While I know a hashtag or image cannot directly bring justice, it is important to stand in solidarity with the Black community.

Activities 98

Activities Thought Leadership Work Management Marketing Management 98

Sprout Social

AUGUST 10, 2022

Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. You can use it across multiple online channels to keep an eye on specific keywords, phrases and hashtags. Build a private community of influencers. Stay on top of trends. Make data-driven decisions.

Marketing Budget 111

Marketing Budget Budget Programs Enterprise Management Work Management 111

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. A well-planned social media campaign helps brands create awareness, build a community, and drives sales. User-generated content inspires your community to create and share content about your brand. Apple Hashtag in Its Instagram Bio.

Social Media 118

Social Media Campaigns Media Top of Funnel 118