Sprout Social

MAY 4, 2022

Challenges are a cornerstone of TikTok and represent some of the platform’s most popular videos. Heck, TikTok hashtag challenges like the #OldTownRoadChallenge or Chipotle’s #GuacDance boasts over a billion views each. Hashtags make these trends and the content created for them more visible and easier to find.

Brand Identity 109

Brand Identity Branding Tagging Viral Marketing 109

SocialPilot

FEBRUARY 26, 2024

As more and more people are posting, there is a need for a clever assistant to make sure only the content that matters goes viral. According to the LinkedIn algorithm 2023 updates, it is a platform where people come looking for knowledge and updates rather than virality. Hence aligning the platform more closely with its niche audience.

Linkedin 83

Linkedin Tips Lead Scoring Lead Ranking 83

Spiralytics

APRIL 12, 2023

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. Viral marketing is valuable because it gives companies an inexpensive way to reach a wide audience. Popular Social Media Platforms for Viral Marketing Social media is a must-have for any business.

Viral Marketing 62

Viral Marketing Word of Mouth Brand Identity Branding 62

Sprout Social

SEPTEMBER 14, 2023

They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. Learn from these methods Learn from Aerie and Glossier’s strategies by bringing user-generated content and community ideas into your social channels for more authentic content. Just ensure you ask for approval before you post.

Marketing & Strategy 122

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 122

Sprout Social

OCTOBER 10, 2023

These product collaborations might include event activations, unboxing videos, reviews and pre-release content to help create hype and excitement around the launch. Along with sponsored videos, @ChrissaSparkles created content at Joybird’s showroom.

Examples 125

Examples Campaigns Advertising Agencies Burn Rate 125

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. This visual content strategy reinforces their brand regardless of whether or not a user actually watches their videos in full. Do hashtags work anymore?

Brand Identity 130

Brand Identity Branding Marketing & Strategy Eye-Tracking 130

Envy

AUGUST 2, 2022

Cute animal videos? Establish Your Target Audience - Say Hello To Your Hashtag Strategy. Hashtags are arguably the best way to target them. Having a list of interchangeable hashtags means you can test and try a few combinations until you hit the sweet spot. Take this viral video from Canva. Dance challenges?

Marketing Strategy 118

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 118

Sprout Social

OCTOBER 16, 2023

For example, the viral video below shows what happens when you’re over 40 and the party goes past 10 pm: Community management is also a large part of their strategy. A case study revealed the brand transformation was powered by aspect-based insights from TikTok videos and comments.

Brand Identity 113

Brand Identity Branding Marketing AI Social Media 113

Bannerflow

MAY 12, 2023

Whether you’re perplexed by the lack of views on your content or seeking consistent account growth, your triumph hinges on a profound understanding of the TikTok algorithm and how to exploit it to generate unwavering virality. Uncover Niche Communities On TikTok, the power lies in cultivating thriving communities.

Viral Marketing 52

Viral Marketing Trends Curation Communities 52

SocialPilot

JANUARY 21, 2024

They also engage their followers with regular Q&As, polls, and fun contests, encouraging user-generated content and fostering a vibrant online community. The Power of Videos Step aside, static images; make way for dynamic videos! This not only builds a sense of community but also boosts your visibility on the platform.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Sprout Social

NOVEMBER 2, 2021

The influence of TikTok is undeniable—it’s the most downloaded app in the world , fuels the creator economy and cultivates thriving communities. When Instagram launched Reels, we were quick to adopt the new video format. For each video, we used TikTok’s native features to add closed captions and music or sounds. What we tested.

Marketing & Strategy 114

Marketing & Strategy Marketing Strategy Peer-to-peer Work Management 114

Sprout Social

AUGUST 3, 2023

From content creation to community management, the responsibilities of social teams have expanded significantly. And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy. And as a result, so has the role of social media managers. Plus, everyone is competing for attention.

Social Media 89

Social Media Media Content Storytelling 89

CoSchedule

JANUARY 27, 2023

Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. The live event became a viral buzz, bringing in 100 million playbacks — proving that well-thought-out social media campaigns deliver long-term results. The take-home message? Wondering how?

Social Media 126

Social Media Social Marketing Examples Planning 126

Martech

FEBRUARY 22, 2023

TikTok is well-known for viral videos (remember the longboarder sipping cranberry juice and lip-synching “Dreams” by Fleetwood Mac?), TikTok is a storytelling engine Video content has been the number one consumed media globally for several years. Creating video content isn’t a novel concept.

B2B Marketing 117

B2B Marketing B2B Enterprise Management Paid Search Agency 117

Buffer

JUNE 6, 2022

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. The virality of a simple video showing Trinidad’s morning routine caused the product to sell out.

User-Generated Content 77

User-Generated Content Paid Content Generation Viral Marketing 77

QuanticMind

JUNE 21, 2023

As TikTok itself puts it , “Creative that blends seamlessly into the platform's culture of authenticity and community-driven entertainment consistently outperforms repurposed or adaptive ads.” In addition to the basics (video orientation, length, etc.) TikTok is an entertainment platform, after all! Need some #inspo?

Advertising Agencies 52

Advertising Agencies Planning Viral Marketing ROAS 52

Buffer

MARCH 30, 2023

With a series, the point is to create multiple videos revolving around one specific topic. Ambitious Kitchen , a food blog run by cookbook author Monique Volz and her team, primarily shares recipes from their website in the form of videos on Instagram and TikTok. Here are a few other ideas to consider when launching a series.

Social Media 100

Social Media Marketing AI Media Communities 100

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. They no longer expect accidental virality by hiring an influencer. The #PartyNeverStops campaign generated £3.68M in sales, an 18x return on ad spend, 91M video views and reached 11.9M It also shows you have a growing community doing word-of-mouth marketing.

Paid Content 98

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 98

ClearVoice

MARCH 14, 2024

Partnerships can allow brands to explore various content formats, such as podcasts , videos , webinars, and co-written articles, which can significantly increase audience engagement. One example is the viral collab between Heinz and Absolut Vodka , which brought to life a limited-edition pasta sauce inspired by a TikTok trend.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Sprout Social

FEBRUARY 15, 2023

They have also focused on strengthening their relationship with the Black community by partnering with Black creators and influencers and investing in Black talent to incorporate into their marketing campaigns. In September 2021, they launched their social-first community initiative: Scene In Black. million views.

Brand Identity 96

Brand Identity Branding Budget Programs Communities 96

Bluetext

MARCH 19, 2024

TikTok Trends and Challenges Stay abreast of trending topics and challenges on TikTok to capitalize on viral content opportunities. Engage with Reddit Communities Immerse yourself in relevant Reddit communities (subreddits) to foster meaningful discussions and connections.

Social Media 41

Social Media Linkedin Thought Leadership Media 41

Optinmonster

NOVEMBER 3, 2021

This is the easiest way to make your contest or giveaway go viral and get your brand in front of more eyes. Go viral with the refer-a-friend social sharing giveaway action. Whether it is a retweet on Twitter, sharing an Instagram story, or duetting their video on TikTok, use their content to help bolster social proof.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Sprout Social

JUNE 27, 2022

Polished video production has its time and place, but research shows that consumers enjoy the quick and scrappy approach just as well. We surveyed over 1,000 US consumers for the 2022 Sprout Social Index ™ and found that more than one-third want to see more authentic, less produced videos from the brands they follow. smartsheet.

B2B Marketing 135

B2B Marketing Brand Identity Branding B2B 135

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. A well-planned social media campaign helps brands create awareness, build a community, and drives sales. User-generated content inspires your community to create and share content about your brand. Apple Hashtag in Its Instagram Bio.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Optinmonster

FEBRUARY 11, 2024

Create a competition on Instagram by asking users to post content around a theme, and with a specific hashtag, and to tag your brand page. For example, if you create a post or a video on Facebook, you can press the “Boost” button to enter their ad creation interface. Here are some more ideas for running Instagram contests.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

SocialPilot

FEBRUARY 11, 2024

Seek out influencers utilizing specific hashtags related to [specific campaign or product], indicating campaign relevance. Search for influencers who actively engage with their audience through comments and direct messages, fostering community. Need some fresh, viral ideas that’ll light up our feed. What’s the buzz?

Sales Management 90

Sales Management ROI Planning Work Management 90

Sprout Social

DECEMBER 5, 2022

The “It’s Corn” viral trend became a cultural touchstone for friends and strangers alike. Booktok , for example, has become a flourishing online community. Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers. Social media can bring joy.

Social Media 140

Social Media Media Privacy Transparency 140

Valasys

APRIL 22, 2020

Hashtag marketing is an impeccable way for marketers to improve the reach of their pieces of content and amplify their brands’ visibility to the target audience groups. However, for this to happen marketers need to execute their hashtag marketing strategies correctly. Employ Location-Based hashtags to win local audiences.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Planning Marketing Management 59

Hubspot

APRIL 6, 2021

You may find that videos perform much better than images, or that covering certain topics get more shares than others. This viral video from HubSpot garnered over 760K views and shows how to take a buzzy topic, like Game of Thrones, and apply it to your brand. Use hashtags in your posts. Make your page easier to find.

Facebook 91

Facebook Social Media Viral Marketing Custom Publishing 91

Sprout Social

FEBRUARY 8, 2023

Whether you’re into knitting figures from your favorite TV shows or foraging for wild mushrooms, social media has a community for you. When lists of brands to watch and the majority of viral posts feature B2C brands, it’s easy to feel like your brand has nothing to say—but that couldn’t be further from the truth. Godspeed Spook.

Paid Search Agency 86

Paid Search Agency Advertising Agencies Social Media Classified Ads 86

Hubspot

MARCH 5, 2021

Did you know that the first video published on YouTube was only 18-seconds long ? Since launching in 2005, the video giant's founders have learned time and time again that content doesn't need to be long to engage audiences. The beta feature enables users to see and create 15-second videos with musical overlays. in March.

Youtube 101

Youtube Planning Viral Marketing Paid Search Agency 101

Delivra

FEBRUARY 26, 2021

In June 2014, a precocious teenage Black girl nicknamed Peaches Monroee hopped on the now-defunct video-sharing platform Vine to share a personal announcement. “We It took all of a few days for the video to spread across social media platforms, with the term being turned into a viral hashtag. What brands should know.

Viral Marketing 52

Viral Marketing Opt-out Opt-in Paid Search Agency 52

Navigate the Channel

MAY 24, 2023

With PR incorporating elements such as podcasting, community platforms and influencer marketing, it can be a different path to launch. Some products lend themselves to a gritty, hand-held phone video vibe, but most need the visual eye of a professional to bring them to life. How can I create a professional video for my product?

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Sprout Social

JULY 6, 2022

But those unstructured data points mean nothing in their raw, hashtagged format. Leadtail, a B2B-focused social media agency, started casting that net pre-pandemic with a video-conferencing client who was being outperformed leaps and bounds by their primary competitor: Zoom. That one point may be an outlier.

Social Media 113

Social Media Social Marketing Media Paid Search Agency 113

Tomorrow People

NOVEMBER 6, 2020

The video opens with “Hello, I’m your house”, followed by a gentle reminder of all the reasons that staying in our very own space for a while might not be such a bad thing after all. The challenge-based video-sharing app has seen huge growth: downloads rose by 18% in the week when many lockdowns began. IKEA: Stay Home. March 25, 2020.

Campaigns 120

Campaigns Work Management Marketing Management Marketing Budget 120

Optinmonster

MAY 27, 2020

These affiliates create video content featuring different workouts using this equipment and include a link to the site where they can purchase everything from in their video. Brands can easily showcase their products through images and videos, and the shorter sales process means customers are more likely to buy the product on the spot.

Social Media 131

Social Media Paid Content Social Marketing Advertising Agencies 131

Bluetext

JUNE 21, 2023

In a world filled with endless scrolling and viral dances, TikTok has emerged as a powerful platform for brands to showcase their creativity, engage with their target audience, and leave a lasting impact. Conduct thorough research to gain insights into the content they engage with, the hashtags they follow, and the trends they embrace.

Planning 26

Planning Marketing & Strategy User-Generated Content Viral Marketing 26