55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very or “somewhat important to their marketing or business strategy.
B2B Social Media Marketing -- Does It Work?
DECEMBER 23, 2010
Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? Pop-out the activity stream to keep a real-time feed of what the SEW community is saying, reading and sharing. Are you a Search Engine Watch Member? |
How to Tackle Real-Life Social Media Customer Service Obstacles
FEBRUARY 28, 2012
eMarketer research reveals that 46% of customers want to solve a problem when they're engaging with a brand on social media , and 39% are looking to give feedback about a product or service. Obstacle 3: Scaling Social Customer Service Efforts Across a Large Organization.
Best of 2009: Social Media Marketing, Part 1
JANUARY 10, 2010
With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? How can you monitor everything that’s being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software? A free DIY approach to social media by iMedia Connection.
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
Why are social analytics so important? You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. link] Dan Whitehouse Social analysis.
Top Trends in Technology Marketing for 2015
DECEMBER 2, 2014
2) Social media matures – while new risks and policies emerge. Social media’s no longer the new kid on the block. This kind of successful social media engagement requires a nuanced understanding of social media best practices.
Finding B2B Social Media Tools That Add Value – not Just Time
OCTOBER 31, 2010
You or your colleague may be suffering from a significant case of Social Media Tool Exhaustion. Start with Forrester’s POST approach , and fold the tools in later. How do you solve Social Media Tool Exhaustion?
40 Ways to Get Banned From the Top 5 Social Networks
SEPTEMBER 17, 2012
It may feel like a fustercluck, but there are actually some rules and regulations that go along with participating in social media. omgsohungry), but the ones that help alleviate things like spamming, bad content, and a poor community experience.
The State of the Blogosphere 2010
DECEMBER 13, 2010
30% of corporate bloggers admit to blogging as a way to get published or featured in traditional media. Blogs form the basis for the formation of interest graphs , which, for all intents and purposes, represent the next stage of social networking.
Integrate Social Networks with your Corporate Website with ‘Social Sign On’
OCTOBER 1, 2010
Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad.
7 Strategies for Using Content to Market Industrial Products
Industrial Marketing Today
MAY 14, 2010
This feature is very useful if you are serving the architectural and builder communities. Community/Customer forums – forums have been around a lot longer than social media and have proven to very effective for engaging the engineering community.
Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies
JUNE 22, 2009
It’s a wonderful example… Read more… Stan Woods | March 23rd, 2009 | no comments ROI and social media marketing for B2B One of our clients is talking to us about spending budget on creating online buzz. The financial industry’s… Read more… Neil Stoneman | March 16th, 2009 | no comments Cross-fertilisation in social media: tweet my post and I’ll post your tweet Social media is a whirling tornado of content and comment.
2010 B2B Marketing Budgets and Mix Trends Research
NOVEMBER 1, 2010
Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. In fact, most digital media fair equally, and unremarkably, poorly on the list of "what works?" Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends.
Online Marketing News in 2009: The Year’s Hottest Events
Modern B2B Marketing
DECEMBER 15, 2009
Google Announces New Offerings in Real-Time, Mobile and Social Search. Salesforce.com announces Chatter, social computing for enterprise companies. Marketing Automation gets Social – the first major announcement about social marketing automation. A Robert Half Technology study announces 54% of companies blog social media sites. Social Networking Sites Account for More than 20 Percent of All U.S. Social media use soars among b-to-b marketers.