Ambal's Amusings

DECEMBER 17, 2009

Powerful business lessons, thought provoking perspectives and a community of professionals whose generosity astounds me every day. Tom Pick is an online marketing executive with KC Associates , a marketing and PR firm in Minneapolis , Minnesota , focused on b2b technology clients.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Online Marketing Institute

NOVEMBER 1, 2010

Leaning on the same old things year after year — PR and TV for awareness, and executive events and inside sales for leads — locks marketing execs in an endless loop of fighting off budget cuts and justifying marketing spending plans. 2) PR and TV are popular for building brand but trade shows and email raise awareness best.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Online Marketing Institute

NOVEMBER 28, 2012

MediaPRO Community. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. Thanks for being part of the FOLIO: community.

B to B 40

B to B Paid Content Social Media CMS Development 40

Convince & Convert

MARCH 22, 2012

Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua. I’m on the team that does PR, internal communications and external communications. Ian: Sure. Very little.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua. I’m on the team that does PR, internal communications and external communications. Ian: Sure. Very little.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Marketing Insider Group

SEPTEMBER 22, 2011

until I show them the Eloqua Content Grid and talk about the amazing progress made by their VP of Content Strategy Joe Chernov. As proof of the power of inbound marketing, Eloqua reports that the infograph resulted in nearly a thousand tweets, hundreds of inbound links and 49 sales opportunities. They help to drive community.

Eloqua 100

Eloqua Marketing & Strategy Blogger Ad Frequency 100

Metadata

APRIL 22, 2021

If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. Over time, Eloqua got acquired by less than a billion, Marketo got acquired twice, and then ended up being an Adobe company for 4.7 I want to go back to, and Mickey you mentioned something about Eloqua. One of the- Gil Allouche: Go head.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. Over time, Eloqua got acquired by less than a billion, Marketo got acquired twice, and then ended up being an Adobe company for 4.7 I want to go back to, and Mickey you mentioned something about Eloqua. One of the- Gil Allouche: Go head.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. Over time, Eloqua got acquired by less than a billion, Marketo got acquired twice, and then ended up being an Adobe company for 4.7 I want to go back to, and Mickey you mentioned something about Eloqua. One of the- Gil Allouche: Go head.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Your PR team was aware of most of these as it often had a hand in generating those placements. My friend and {grow} community member James Adams has been plowing this ground for some time now and in this guest post shares his personal view of his biggest annoyances … “Use social media marketing to build your business.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Metadata

MARCH 16, 2021

And prior to Pendo, I had run the content programs at Eloqua, going back several years, and HubSpot a few years later and some smaller startups peppered in between. Dee Anna McPherson: I’ve heard a new term recently, community led growth. So I highly recommend building that customer community from the get go.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management B2B Work Management 52

B2B Marketing Zone Posts

MAY 3, 2010

New Breed of Analysts - PR Meets Marketing , April 18, 2010 The landscape has drastically changed for analyst relations over the past few years. When I first started PR, there were just a handful of analyst firms with a few independent firms. I like numbers. Thanks for sharing your ideas and being part of Savvy B2B! But Facebook?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Hinge Marketing

JULY 21, 2022

If you need a platform that can program campaigns, suppress lists, and score leads, Pardot, Eloqua, and Hubspot are good options. Digital PR is a separate discipline from SEO. If you’re starting out, tools like Mailchimp and Constant Contact will suffice. Finally, you must know how your efforts are performing.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

SnapApp

DECEMBER 14, 2016

Up springs a collaboration chorus featuring HR, marketing, sales, PR, customer service - and community - together to broadcast the B2B brand experience in 360 surround sound in 3D: digital, direct and dynamic. We are also fans of Captora for SEO optimization and run our inbound email programs from Eloqua at MongoDB.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62