Biznology

NOVEMBER 27, 2018

In the US, marketers perennially state that their top objective is delivering leads —lead quality and lead quantity. Lead delivery and “feeding the funnel” are right up there. But often lead management is in the domain of sales management, rather than a marketing function. Let me highlight three.

B2B Marketing 147

B2B Marketing Work Management Marketing Management Top of Funnel 147

Biznology

NOVEMBER 27, 2018

In the US, marketers perennially state that their top objective is delivering leads —lead quality and lead quantity. Lead delivery and “feeding the funnel” are right up there. But often lead management is in the domain of sales management, rather than a marketing function. Let me highlight three.

B2B Marketing 136

B2B Marketing Work Management Marketing Management Top of Funnel 136

LeanData

NOVEMBER 8, 2016

The inaugural event at this year’s Dreamforce was an instant hit within the operations community. Part of the idea behind Ops-Stars is to foster a sense of community among operations pros and help them cast aside their “unsung hero” status. But then Ops-Stars at Dreamforce grew into something else — a monster. 507 attendees.

Elasticity 45

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 45

LeanData

NOVEMBER 8, 2016

The inaugural event at this year’s Dreamforce was an instant hit within the operations community. Part of the idea behind Ops-Stars is to foster a sense of community among operations pros and help them cast aside their “unsung hero” status. But then Ops-Stars at Dreamforce grew into something else — a monster. 507 attendees.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

LeanData

NOVEMBER 8, 2016

The inaugural event at this year’s Dreamforce was an instant hit within the operations community. Part of the idea behind Ops-Stars is to foster a sense of community among operations pros and help them cast aside their “unsung hero” status. But then Ops-Stars at Dreamforce grew into something else — a monster. 507 attendees.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

LeanData

NOVEMBER 8, 2016

The inaugural event at this year’s Dreamforce was an instant hit within the operations community. Part of the idea behind Ops-Stars is to foster a sense of community among operations pros and help them cast aside their “unsung hero” status. But then Ops-Stars at Dreamforce grew into something else — a monster. 507 attendees.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

LeanData

SEPTEMBER 22, 2017

We recently gathered together a dozen sales and marketing leaders at cutting-edge companies such as Elastic , Cloudera, New Relic, Concur , Bluewolf , LeadGenius, ThoughtSpot , Campaign Monitor, SmartRecruiters. What I’ve learned in my short time at LeanData is just how embedded we are in the growing Sales and Marketing Operations community.

Ideal Customer Profiles 51

Ideal Customer Profiles Elasticity Lock-In Validation 51