Salesforce Marketing Cloud

DECEMBER 11, 2023

At Salesforce, we understand the unique value of community. Peer-to-peer learning is a powerful tool for problem-solving and skill-building. As artificial intelligence (AI) reshapes the future of work, it’s never been more important to foster peer connections to ask questions, share knowledge, and glean best practices.

Communities 59

Communities Peer-to-peer Marketing AI Lead Scoring 59

Content4Demand

OCTOBER 27, 2020

Today’s technology can help you piggyback on your network’s networks with community-driven content that amplifies the voices of your partners and customers. E ven with B2B purchases, we now have one-click access to peer reviews and insights. That’s where community-driven content comes in.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Strategic-IC

FEBRUARY 20, 2024

How do you build loyal customers? Customers that support you, value you, and refer you to their peers? Customers for life? But remember, you’re placing your bets on customers that don't churn: “The ones that are happy – and which bring in the majority of your revenue.” It all starts with investing time.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

Content4Demand

FEBRUARY 24, 2021

Community-based marketing offers a fresh angle to stir up your marketing mix, allowing B2B marketers to capture attention in a new way while ramping up brand loyalty among prospects and customers. With audiences dispersed in home offices around the world, now is a great time to harness their yearning for a sense of community.

Communities 67

Communities Peer-to-peer B2B Thought Leadership Paid Search Agency 67

Convince & Convert

SEPTEMBER 30, 2021

Social selling solves the problem of needing to fill a pipeline and connect with customers by building relationships. To explain how social selling helps to grow customer relationships on a one-to-one basis, let’s look at these five ways to use it effectively: . Industry peers and competition . Enrich ideal contract profiles.

Peer-to-peer 194

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 194

Adobe Experience Cloud Blog

JULY 12, 2017

In a time when our customers hold the power, when they don’t want to be marketed to, and when they want to be engaged with in a personal and authentic way , if you have a customer community, you already have an incredibly powerful tool at your fingertips with which to engage customers. Once you have a community—listen.

Communities 134

Communities Best Practices Peer-to-peer Marketo 134

Unbounce

MAY 11, 2022

That’s why a community of people who get it is necessary to survive out there— not to be dramatic or anything. That’s why a community of people who get it is necessary to survive out there— not to be dramatic or anything. Community is like the peanut butter to your Nutella toast. When *communities* collide—get it?

Communities 137

Communities Word of Mouth B2B Thought Leadership Peer-to-peer 137

Influitive

OCTOBER 11, 2015

Marketers know that finding ways to increase customer engagement is good for the bottom line. Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Martech

AUGUST 25, 2021

I wanted a way to talk to people who understood what I was doing — which is the entire ethos of community.” ” The first comment came from Mike Rizzo, telling me how the MO Pros community of marketing operations professionals started out as a Slack channel. Gamers have long constituted a network of online communities.

Communities 143

Communities Advertising Agencies Peer-to-peer Paid Search Agency 143

Heinz Marketing

JANUARY 31, 2020

This update expressed a fundamental commitment to all stakeholders, including customers, employees, suppliers, communities, and shareholders. When we as businesses organize programs or initiatives as part of and for the communities we work in, we can become better marketers. “How” you say?

Communities 97

Communities Peer-to-peer Business B2B 97

Martech

AUGUST 31, 2021

“Community as a function of business and a function of practice has been a long time coming. That was Mike Rizzo, founder of the MO Pros community, in the first part of this two-part series on the significance of community marketing for brands. It’s just maturing. You need the technology to enable these things.

Communities 114

Communities Work Management Marketing Management Paid Search Agency 114

Heinz Marketing

APRIL 9, 2020

Replacing the interactivity, the peer-to-peer community, the engagement levels between attendees, speakers, sponsors and more – that’s a big challenge that some companies are working through right now. Help them, and others, see the fun and human side of their peers. This is, of course, tricky.

Peer-to-peer 109

Peer-to-peer Communities Microsite Ad Building 109

Sprout Social

MARCH 20, 2023

That means your most loyal follower, a prospective customer and someone who would never be a customer each have the same opportunity to interact with your content. About a year after BentoBox invested in organic social media by hiring a social media manager, we shifted from a product-driven strategy to a community-driven one.

Communities 85

Communities Paid Search Agency Product Peer-to-peer 85

Conversica

AUGUST 31, 2022

The Conversica Community Is Here! We are excited to announce that the Conversica Community is live! We’ve been hard at work over the past several months, creating a space for our customers to connect with their peers, join discussions, share industry best practices, and learn new ways to elevate their businesses with Conversica.

Communities 52

Communities Peer-to-peer Practices Features 52

Influitive

AUGUST 10, 2018

If only reading your customers’ minds was as easy as peering into a crystal ball… Then you could get to know them on a personal level—a necessary part of laying the groundwork to engage them. The benefits of creating an engaged community are twofold: first, you’re cementing customer loyalty by adding value and giving them.

Peer-to-peer 140

Peer-to-peer Examples Loyalty Communities 140

Zoominfo

NOVEMBER 29, 2023

That’s why it’s important for companies to understand the needs of their younger buyers to avoid costly customer discontent. That’s why it’s important for companies to understand the needs of their younger buyers to avoid costly customer discontent. Modern GTM Index Modernize your go-to-market strategy with custom recommendations.

Buy 130

Buy Generation Peer-to-peer B2B 130

Martech

OCTOBER 11, 2021

“Customers will know that they can rely on us when things go wrong and that could be a deciding factor in them deciding to stay with us rather than go elsewhere.” ” We were talking to Gemma Cipriani-Espineira about the reason she re-branded her support team as the department of Customer Love.

Ideal Customer Profiles 85

Ideal Customer Profiles Work Management Peer-to-peer Marketing Management 85

Adobe Experience Cloud Blog

JULY 19, 2017

Are you struggling to build a strong community for your business on Twitter? A company that successfully embraces Twitter and builds its community around it will move beyond likes and followers. A company that successfully embraces Twitter and builds its community around it will move beyond likes and followers.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

Metadata

FEBRUARY 21, 2023

She may sound like a superhero in a Marvel movie, but Sydney Sloan is more commonly found flexing her B2B marketing superpowers in the form of creating unexpected, personalized customer experiences. The first 90 days (or from closed won to go live) are the most important stage of the buyer and customer journey.

Communities 52

Communities Demand B2B Thought Leadership Peer-to-peer 52

Tomorrow People

NOVEMBER 6, 2020

Covid-19, Coronavirus, The Pandemic—however you refer to it personally, the impact is shared by all of us. From the decimation of the office and the rise of WFH (Working From Home for the abbreviation-averse), it is safe to say that the old normal and the new normal will present a different way of working for everyone. The case for change.

Communities 120

Communities B2B Marketing Peer-to-peer Planning 120

Influitive

JANUARY 21, 2019

B2B buyers continuously seek proof from their peers when making buying decisions. The key is to mobilize your customer advocates to share their positive experiences with prospects. The post Infographic: How Customer-Powered Marketing Simplifies The Buyer Journey appeared first on Influitive. The infographic. The infographic.

Buyer's Journey 174

Buyer's Journey Peer-to-peer B2B Sales Enterprise Management 174

6sense

FEBRUARY 3, 2022

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. It’s your message — what you say and how you say it — that’s at the heart of great communication. It’s one of the best examples of B2B community I’ve ever seen. .

CMO 62

CMO Communities Peer-to-peer Eloqua 62

Outreach

DECEMBER 19, 2017

We’re excited to announce some big news surrounding our customer community! We launched our customer community back in May of this year. The purpose of the community is for Outreach customers to freely exchange tips, tricks, thoughts, and feedback, as well as pose questions about the Outreach products and business.

Outreach 71

Outreach Communities Peer-to-peer Thought Leadership 71

SmartBug Media

JUNE 1, 2022

Both as a customer and as a marketer, putting your customers first sounds like a no-brainer, particularly when considering that customer-centric companies are 60 percent more profitable than companies that aren't. You need to understand and demonstrate the true impact of prioritizing customer-centric experiences.

Lead Ranking 98

Lead Ranking Lead Scoring Peer-to-peer Advertising Agencies 98

Salesforce Marketing Cloud

FEBRUARY 12, 2024

Communication Clear and confident communication is key, whether it’s to convince your boss to approve a project, gain consensus with coworkers, teach customers about new features, or build relationships. Build these top communication skills to grow your career.

Demand 116

Demand Marketing AI Peer-to-peer Work Management 116

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. One of the most common – and effective – forms of regular email communication is in the form of a company newsletter. That is a 40x ROI.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Salesforce Marketing Cloud

AUGUST 1, 2023

Between having the Trailblazer Community at your fingertips and the challenge verifications at the end of each lesson, you’re never really studying alone. Trailhead’s hands-on challenges gave me real Salesforce experience, which prepared me for my job and set me apart from my peers.” Worried about messing up?

Peer-to-peer 98

Peer-to-peer Communities Ideal Customer Profiles Rules 98

Marketing Insider Group

DECEMBER 8, 2021

It’s easier and cheaper to keep current customers happy than to acquire new ones. This is such a good marketing lesson yet so many brands don’t prioritize their current customer relationships. They are too focused on customer acquisition. Building customer advocacy programs seem to be a thing of the past. Don’t worry.

Enterprise Management 315

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 315

Salesforce Marketing Cloud

AUGUST 18, 2023

To ensure you get the most out of our fantastic MuleSoft sessions, learning, and activities, we’ve compiled a list of five main reasons why you can’t miss MuleSoft at Dreamforce: The MuleSoft Keynote Connect with MuleSoft experts from the MuleSoft Community Integration, automation, AI – oh my!

Automation 98

Automation Peer-to-peer API Communities 98

Heinz Marketing

OCTOBER 29, 2020

As we head into our third COVID peak this year and countries around the world begin to shut down again, it continues to be clear we need to lead with compassion and approach our customers with empathy. YES, and you should be taking the time to approach your customers with compassion. Compassionate marketers build passionate customers.

Ad Building 98

Ad Building Peer-to-peer Business Communities 98

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. It’s a beautiful thing when our employer is the data source. This practice is just wrong. It’s also wise to use only data your industry considers fresh.

Stats 286

Stats Advertising Agencies Paid Search Agency Work Management 286

Stevens & Tate

MAY 3, 2023

In order to continue attracting your target audience, you need to keep up with the wants and needs of customers. Those factors are a lot different than what they used to be, which means that the customer journey has changed a lot as well. Customers are going to look up reviews first. Reviews come in many forms.

Marketing Funnels 98

Marketing Funnels Purchase Top of Funnel Peer-to-peer 98

Litmus

AUGUST 7, 2019

Google is a powerful tool—and honestly, a skill—but a lot of the time, having a mentor or a community to talk with is much better than blindly searching online for answers. The email community is alive and well, and there are many ways you can connect with people just like you all over the world. Join the #emailgeeks Slack Community.

Communities 72

Communities Peer-to-peer Email Marketing Planning 72

Heinz Marketing

DECEMBER 14, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing Most marketers are familiar with the best-selling, industry changing The Challenger Sale and The Challenger Customer. He dropped some not-yet and little-known details just for us. We can’t give it all away, but here are some highlights below.

Peer-to-peer 117

Peer-to-peer Demand Generation Agencies Paid Search Agency B2B Sales 117

Vision Edge Marketing

SEPTEMBER 14, 2021

Several recent conversations with new entrepreneurs as well as veteran business owners have been on the topic of entering a new market or new customer segment. We discussed the importance of having clarity based on data regarding customer needs and wants and the degree of competition. Buyer members would be various types of customers.

Peer-to-peer 178

Peer-to-peer Planning Advertising Agencies Marketing & Strategy 178

Vision Edge Marketing

AUGUST 15, 2019

Being customer-centric as a company and in your Marketing is not optional. Forrester claims we’re in the age of the customer. Others, such as Bob Evans who was VP of Strategic Communications at SAP and the Chief Communications Officer at Oracle, say we’re in the throes of the engagement economy. It is not optional.

Enterprise Management 174

Enterprise Management Peer-to-peer Marketing Management Forrester 174

Salesforce Marketing Cloud

AUGUST 17, 2022

Unlock career opportunities with Trailblazer Mentorship Meet Trailblazer Mentee Daphne Zhang Give back to the community as a Trailblazer Mentor Ready to dive in? We’ve made it our mission to empower anyone with the tools they need to build dynamic careers, communities, and companies with Salesforce and thrive in a digital-first world.

Peer-to-peer 98

Peer-to-peer Communities Consulting Digital Transformation 98