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Leveraging User-Generated Content in Your Curation Strategy

ClearVoice

Want to use content created by users (UGC) in your curation strategy? In this guide, we’ll help you define UGC content and explain how you can collect it from customers to market your business. Customers frequently share their experiences with brands online, so getting UGC content has never been easier.

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Why now is the time to pay attention to micro-communities

Martech

It’s hard to imagine the web as a real, tangible thing — especially in the context of social media and digital communities where a screen separates our reality from the insular worlds of the internet. In the early days of web-based communities, we had LiveJournal and MySpace, with Facebook, Reddit and other forums following soon after.

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How Weber put their customers in the spotlight by scaling user-generated video

Martech

“The problem we were facing was generating authentic content in order to humanize our brand and build trust/product reassurance. Said Collard, “We wanted to leverage user-generated content across our distribution channels and website.”. Weber generated over $1.5 Still from a user generated video – provided by Weber.

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5 Ways B2B Organizations Can Leverage User-Generated Content

KoMarketing Associates

User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms. Luckily, there are at least five other ways that brands can use user-generated content in B2B marketing.

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9 Award-Winning Customer Advocacy Success Stories

These 9 short, easy-to-read success stories will teach you new strategies to mobilize your advocate community to drive ROI. Get an inside look at the strategies behind: How Cisco published 4,000 pieces of user-generated content. How Staples got 4,112 social shares that generated 19,210 clicks.

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A Straightforward Approach to User Generated Content that Connects

Buffer

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. ” This is perhaps one of the best examples of the possibilities of user-generated content. People trust people.”

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What Reddit can teach brands about creating community via email newsletters

Liveintent

Since the beginning of time, humans have understood the value of community. Whether for literal survival or for comforts slightly higher up on Maslow’s Hierarchy, we self-select into communities that fill our emotional and intellectual needs. However, these expectations aren’t limited to younger generations.