Outbrain

JANUARY 10, 2022

At Outbrain, we count many of our advertisers and publishers among them. So we invite you to clear your way through the noise and join the Outbrain Community on LinkedIn, where Outbrain users just like you can meet, network and discuss our favorite subjects: native advertising, online recommendations and everything in between.

Communities 52

Communities Linkedin Advertisements Advertising 52

Marketing Insider Group

MARCH 24, 2021

In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. Quick Takeaways: To give your audience a customized experience, give your content a human face. Use customer personas to tailor your content to every segment in your audience.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

Top Rank Marketing

DECEMBER 8, 2023

[Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data.

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

ATAK Interactive

OCTOBER 23, 2019

Magento 1 Community Edition has generated a lot of buzz in the eCommerce space since it’s initial launch. first published Magento in 2008. Magento 1 Community Edition offers features specifically for marketing and analysis in both the backend and frontend. Community Edition? . The company Varien Inc.

Communities 60

Communities CMS Development Industry CMS Enterprise Management 60

ATAK Interactive

OCTOBER 23, 2019

Magento 1 Community Edition has generated a lot of buzz in the eCommerce space since it’s initial launch. first published Magento in 2008. Magento 1 Community Edition offers features specifically for marketing and analysis in both the backend and frontend. Community Edition? . The company Varien Inc.

Communities 60

Communities CMS Development Industry CMS Enterprise Management 60

Sprout Social

JANUARY 23, 2024

We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Auntie Anne’s: The crown pretzel of community engagement Auntie Anne’s , the beloved brand behind your favorite soft pretzels, is knotted up in the latest Taylor Swift conspiracy. The post quickly racked up 1.2

Brand Identity 110

Brand Identity Branding Communities Viral Marketing 110

Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions.

Marketing AI 125

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 125

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Here’s the scoop on our latest releases and updates — and what they can do for your business. Companies are now prioritizing first-party customer data in their marketing campaigns.

Paid Search Agency 96

Paid Search Agency Features Personalization Ads 96

Marketing Insider Group

JANUARY 18, 2021

The Americans with Disabilities Act (ADA) protects disabled people from discrimination and it has released guidelines to help you create a website that is easily accessible to all communities. In 2010, the ADA turned its attention to the internet with the release of standards for accessible design. Allow color customization.

Marketing Websites 262

Marketing Websites Guidelines Paid Search Agency Internet Marketing 262

Top Rank Marketing

JANUARY 5, 2024

B2B Marketers Own the Customer Journey, Now What? percent of overall digital ad spending in the U.S., and MediaPost recently took a look at the gains LinkedIn has made on the top ad market shares of Meta and Google.

Paid Search Agency 109

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 109

Zoominfo

FEBRUARY 17, 2023

We’re excited to announce that our annual Sustainability Report has just been published. At ZoomInfo, we are dedicated to the sustainability of our business, people, and communities. This means fostering an environment and building a platform of products that makes our employees and customers proud.

Enterprise Management 130

Enterprise Management Work Management Zoominfo Marketing Management 130

Marketing Insider Group

MAY 13, 2021

Are you struggling to get customers for your business? It’s a way to market yourself to build name recognition and create relationships with your customers, and it’s crucial for any business owner or executive. Then, you can easily get new followers and customers. What is personal branding? Grow Your Following.

Personalization 302

Personalization Brand Identity Branding Custom Publishing 302

Zoominfo

JULY 25, 2022

They’re aggregated inside our platform from various sources including customer surveys, our in-house researchers, and web crawlers. Oracle hasn’t released a number but is looking to cut $1B in cost, likely totaling thousands of jobs lost. This comes one month after Uber released its second U.S. Where’s the money?

Aggregators 100

Aggregators Newsletter Outreach Custom Publishing 100

Contently

DECEMBER 10, 2020

In years past, we used these events to network with customers and prospects, and showcase new product releases. We talk to thought leaders from publishing and marketing, and invite listeners to ask questions live using the chat function. Listening to customers more. Doubling down on content.

Planning 213

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 213

Marketing Insider Group

DECEMBER 21, 2020

Neglecting customer retention to focus on lead generation. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% Actually acknowledging dynamic customer/buyer needs. Focus on Dynamic Customer Needs. B2Bs should absolutely keep improving the experience for existing customers.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Champion Communications

JULY 24, 2023

In fact, since January, nearly half a million articles have been dedicated to Barbie, with a staggering 86,000 published in July alone. B2B businesses can leverage LinkedIn to connect with their target audience, share compelling earned and owned content, and build a community around their brand. Surprisingly, only 1.4%

PR 62

PR Campaigns B2B Thought Leadership Buzz 62

Optinmonster

DECEMBER 21, 2023

Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Its goal is to get the potential customers excited about buying your product. They give potential customers a glimpse of what’s about to come and keep them waiting excitedly till the launch date.

Campaigns 91

Campaigns Ad Building Planning Paid Search Agency 91

Litmus

APRIL 25, 2023

News headlines The world of artificial intelligence (AI) In lighter news Email Client Market Share Community happenings News headlines Outlook for Mac adds a new profile feature making it easy to switch Outlook profiles with different colored themes. Cofense releases Protect+ email security for mid-market organizations.

Email Marketing 85

Email Marketing Ideal Customer Profiles Phishing SMS 85

Zoominfo

JUNE 19, 2022

During the month of June, your social media timeline is flooded with corporations pledging their allegiance to the LGBTQ+ community with rainbow logos, photos, campaigns, and products. How many of these companies work to implement real change for the LGBTQ+ community? Do: Support LGBTQ+ initiatives year round.

Paid Search Agency 130

Paid Search Agency Companies Peer-to-peer Communities 130

Martech

JUNE 23, 2022

PepsiCo has a vast portfolio of beverages and foods, and Paul Mascali, PepsiCo’s head of gaming and esports, has put together a multipronged marketing strategy to connect the right products with the right customers in the right game environments. “In-game Gaming influencers get deeper in the community. Hard-coded in-game advertising.

Advertising Agencies 100

Advertising Agencies Marketing & Strategy Marketing Strategy Paid Search Agency 100

Vidyard

SEPTEMBER 15, 2015

New video capabilities improve communication, collaboration among teams, customers, partners and more . Already the first solution to enable video sharing and tracking in the Salesforce Sales Cloud, video sharing in Chatter and video recording in Salesforce1, Vidyard is now the first to enable video for Communities.

Marketing Automation Services 77

Marketing Automation Services Communities Video Marketing Paid Search Agency 77

ClickZ

JULY 7, 2022

When you imagine the sort of companies who are successfully taking to TikTok, a publishing organization who have been around since the 1920s might not be too high up your list. Last Night at the Telegraph Club,’ a Young Adult Queer Romance novel by Malinda Lo, was selling well upon release in January 2021. We look at their passion.

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

Convert

FEBRUARY 1, 2023

Even though the exact form of integrations and design have not been released, our in-house team explored the possibilities of GA4 integrations earlier this week and presented us with two impressions (below). What to expect from the GA4 > Convert Experiences Integration?

Optimization 98

Optimization Google Marketing Analytics Tools Domain 98

Stevens & Tate

JUNE 28, 2021

Public relations (PR) traditionally consisted of press releases and news conferences, and very little else. Yet, press releases are a form of content. For instance, sending out press releases to various online media outlets. After all, you’re now able to engage directly with consumers across many different online channels.

Public Relations 69

Public Relations Brand Identity Branding PR 69

Liveintent

NOVEMBER 2, 2020

Small publishers are seeing historic increases in traffic during the COVID-19 pandemic – and it’s no secret why. ” At the same time, these publishers are reporting a 30–50% decline in ad revenue. . ” At the same time, these publishers are reporting a 30–50% decline in ad revenue.

Traffic 124

Traffic Paid Search Agency Advertising Agencies Cost Per Thousand 124

chiefmartech

SEPTEMBER 20, 2022

He recently released his 2022 Channels Ecosystem Landscape , shown in the image above but discussed in more detail in his accompanying release write-up. The best-selling book Platform Revolution , released in 2016, was a major catalyst to these discussions. (A When you hear people talk about community-led growth?

Work Management 117

Work Management Marketing Management Marketing Automation Services Advertising Agencies 117

The Marketing Blender

DECEMBER 28, 2020

Here are some ways content automation can elevate your marketing efforts: publish error-free content using tools like Grammarly. It’s not just bringing new business, email marketing keeps old customers coming back for more — 80% of business professionals believe that emails help customer retention. Community Marketing.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

seo.co

JANUARY 23, 2022

Use Yoast to make sure you are optimizing each post for its target keyword, and after publishing the post I always make sure to build at least three internal links to it from other pages on your blog, using the keyword as anchor text, when possible. Write and publish a book & then promote it.

High Quality Lead 98

High Quality Lead Press Link Building Thought Leadership 98

Sprout Social

AUGUST 2, 2022

With the popularity of TikTok and Instagram, YouTube is now getting in on the action with its newly released feature, YouTube Shorts , which are already garnering 15 billion daily views. And brands also have the ability to interact with their audiences in real time, building community by asking and answering questions. Live videos.

Youtube 139

Youtube Trends Marketing & Strategy Content 139

Lenny's Newsletter

SEPTEMBER 5, 2023

A surprising number of founders found their early customers by putting out compelling content online and first building a following. When joining communities, focus first on adding value to the community. For your first set of customers, trust is the key. How to find and win your first 10 customers 1.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Contently

SEPTEMBER 25, 2018

The centerpiece of the revamped search will be Google Discover , which offers users a customized content feed regardless of whether they type in a search query. If you work for a publisher or a brand, that has its pros and cons. But with Google’s latest announcement, they’re about to become a lot more like twins.

Paid Search Agency 156

Paid Search Agency Content Social Media Custom Publishing 156

Unbounce

JUNE 15, 2023

With the possibility of AI providing custom-generated responses to digital search queries, folks might soon be less motivated to click through to your website to find the answer they’re looking for. First, we want to drive more traffic to publishers in this new world of search. Second, we want to increase revenue to publishers.

Marketing AI 98

Marketing AI Paid Content Traffic Organization 98

ClearVoice

JANUARY 31, 2024

Content Management Systems (CMS) Your content management system is the foundation of your content ops because it gives you a central platform for developing, managing, and publishing your content. Benefits: Ideal for complex websites, customizable, and strong community support.

Marketing Management 52

Marketing Management CMS Development Top of Funnel Marketing Automation Services 52

ClearVoice

JANUARY 31, 2024

Content Management Systems (CMS) Your content management system is the foundation of your content ops because it gives you a central platform for developing, managing, and publishing your content. Benefits: Ideal for complex websites, customizable, and strong community support.

Marketing Management 52

Marketing Management CMS Development Top of Funnel Marketing Automation Services 52

Buffer

AUGUST 3, 2022

Any company can sell its customers a product or service, but a great brand offers its followers something even better – a sense of community and belonging. After all, a major goal for all businesses is customer retention, that is, having loyal customers who repurchase from your brand time and time again.

Small Business Marketing 98

Small Business Marketing Facebook Examples Business 98

Martech

SEPTEMBER 11, 2023

Over the next several weeks, I’ll be publishing a series of articles aimed at helping marketers make the most of Generative AI. Midjourney is housed within Discord , which is a channel-based platform that provides capabilities for the creator and developer community to share knowledge and build plugins and extensions.

Marketing AI 124

Marketing AI Generation Work Management Marketing Management 124

Content Standard

AUGUST 21, 2015

Customers want brands to be accessible through social media—they want them to use these social platforms as extensions of customer service and community building. “People complain on Twitter not just to vent their frustration,” said one of the researchers in a press release. Customer Service Above All.

Communities 40

Communities Ad Building Social Media Loyalty 40