Buffer

FEBRUARY 21, 2023

When I first started building Diversability with the vision of creating a community of people with disabilities (and the allies who support us) elevating disability pride, I kept encountering roadblocks when trying to get the word out. Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

New North

AUGUST 14, 2023

“How many blog posts did we publish this quarter? They’re the symptom of a larger issue — marketing teams struggle to craft an overarching content marketing strategy designed to help their customers. It’s like building a series of bridges that connect your brand to your customers, each one reinforcing the other.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Ad Building 52

Webbiquity

JANUARY 5, 2021

Sr Director of Customer Applications at Caribou Coffee. Also podcast, raise kids, sing, speak Spanish, etc. Follow for #PR, #Advertising, #ContentMarketing, #SEO, #SocialMedia, #Music, #MNTwins Fan #Podcaster @BSMediaShow. Geek for customer-centric marketing, predicting human behavior, cognitive science / ML / AI.

Twitter 260

Twitter Startups Work Management Marketing Management 260

Exo B2B

OCTOBER 16, 2020

This pandemic changed everything, including not publishing our top 20 this spring. As executive editor of TopRank’s Online Marketing Blog, he’s published over 1.4 million words on digital marketing since 2003 and is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Martech Advisor

SEPTEMBER 26, 2019

Having a podcast can have many business benefits, but making money may not be a crucial focus for podcasters yet. In light of National Podcast Day Co-founder and CEO of Quill Fatima Zaidi shares the importance podcasting can have for your brand and how you can monetize your efforts. podcast ad revenue in 2017.

Merchandising 79

Merchandising Advertising Agencies Advertising Mediums Marketing Proposals 79

Moz

APRIL 9, 2020

Even the smallest acts that a local business does to support physical and mental health can be events customers remember for years to come. From pizza place to pantry, multiple restaurants and caterers are putting their supply chain to work for their customers. Farm stands have become extra precious community resources.

Paid Content 76

Paid Content Business Work Management Paid Search Agency 76

nDash

NOVEMBER 13, 2018

Every emerging medium and channel has its merits. Blogs like Wait But Why and Brain Pickings publish heavy, long-form articles that ignore the goldfish attention span narrative. The idea that written content can’t match the engagement of new mediums isn’t new. In today’s learning culture, no medium can actually become obsolete.

Advertising Mediums 67

Advertising Mediums Content Stats Multi-Channel 67

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. Today’s discussion topics: Is the PR community going about influencer marketing all wrong? Medium could be the (or a) future of online publishing. Is it earned or paid media? He specializes in Web 2.0

PR 80

PR Web 2.0 Blogger Public Relations 80

PureB2B

JANUARY 15, 2018

Ideally, you should cater your content to publishers’ target audiences. These networks publish your pieces to influential websites with high traffic, which helps establish your brand as an equal authority and drives target prospects to your website. Otherwise, readers won’t find your content relevant. Strategies to Syndicate Content.

Paid Content 62

Paid Content Sales Qualified Leads Enterprise Management High Quality Lead 62

Scoop.it

DECEMBER 22, 2020

Some content is intended to promote the visibility of your brand, introducing it to new people and raising awareness among your customers. It’s a useful effect if you want to encourage customer loyalty or just make your brand known to a wider circle of people. · Brand reputation. Source: SproutSocial.

Paid Content 80

Paid Content Curation Content Lead Scoring 80

Buffer

OCTOBER 1, 2018

Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach. This made Bored Panda’s Facebook Page the most engaged publisher Facebook Page last October, according to NewsWhip. You can read more about these tactics here.). Instagram algorithm.

Social Media 109

Social Media Organization Paid Search Agency Media 109

PureB2B

JANUARY 15, 2018

Paid Services – As the name implies, you pay a certain fee to have your content published on various networks. The downside with Outbrain, however, is that it doesn’t allow publishers to qualify for its revenue sharing program unless the site it’s publishing advertised content or has more than 10 million article page views.

Paid Content 59

Paid Content Content Network Marketing Advertising Mediums 59

seo.co

JANUARY 10, 2022

Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Customers want it, and brands that deliver it win.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

MKT1

SEPTEMBER 28, 2022

Apply for Course Part 1: The content process doesn’t stop after you hit publish First things first: Assess if you are putting enough effort into distribution. SEO, communities); if it will have a gated / lead gen component; potential traffic (e.g. high, medium, low).

Distribution 52

Distribution Top of Funnel Work Management Content 52

Heinz Marketing

FEBRUARY 15, 2021

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! ” about taking your virtual connections and turning them into paying customers. Check out the book as well the podcast Jeffrey does with his wife, Jennifer called Sell or Die.

Custom Publishing 82

Custom Publishing B2B Sales Ideal Customer Profiles Amazon 82

seo.co

FEBRUARY 16, 2021

Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Customers want it, and brands that deliver it win.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Hubspot

MAY 18, 2016

Take a look at Medium, and you’ll find a passionate community of smart people who love great content: you’ll see commenters, sharers, and writers who are seeking out a forum to share their thoughts. And now, the company is opening its doors to publishers who are seeking new opportunities to reach new audiences.

Advertising Mediums 40

Advertising Mediums Paid Search Agency Companies Media 40

seo.co

MARCH 28, 2021

In most industries and product categories, it’s rare that you’ll engage with a customer who is ready to buy the first time they hear about your product. TL;DR : You need awareness in order to fill your funnel with potential customers, but a person only becomes a lead when they have a genuine interest. This is a true TOFL.

Top of Funnel 100

Top of Funnel Sales Qualified Leads Lead Ranking Work Management 100

Sales Engine

JANUARY 25, 2016

For most companies, it likely started with marketing automation software, a website makeover, Search Engine Optimization, Pay-per-click advertising, and Customer Relationship Management software. And it was Marketing's job to create awareness with one-to-many mediums like trade shows and advertising. But, it hasn’t happened overnight.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Michael Brenner has brought a customer-centric and creative approach to his insights on content and digital marketing. In addition to managing Marketing Nutz, she hosts the popular Social Zoom Factor podcast.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

JANUARY 29, 2019

So, to help you strengthen that creative muscle and write compelling stories again, we’ve created a guide about the fundamentals of brand story structure and provided examples of three small-to-medium sized businesses who have leveraged their brand story to resonate with huge audiences, despite their comparatively small size. Grado Labs.

Examples 100

Examples Brand Identity Branding Ad Exchange 100

Buffer

JULY 1, 2019

This becomes particularly exciting for marketers because we have an opportunity to express our brands in new and unique ways and to reach more customers. Create a custom, branded AR filter. Without alt text, it’s as if the image isn’t even there — which doesn’t prove very useful on an image-rich medium like Instagram!

Paid Content 75

Paid Content Social Media Twitter Planning 75

Outbrain

DECEMBER 19, 2022

Every time you hit publish on a new blog, you should have a few promotion tactics to reach the intended readers. You must also create a research-backed schedule to publish these posts at the best times and hit the best engagement rate. Case in point: Whatfix creates custom blog graphics to get more readers through image SEO.

Paid Content 26

Paid Content Promotion Top of Funnel Work Management 26

SnapApp

AUGUST 18, 2016

We think a lot about repurposing here at SnapApp, but I was curious how marketers in the Inbound.org community approached the topic. A few months ago, I polled the community for their favorite repurposing tactics – and got some powerful responses. The Skyscraper Technique. The right core idea lends itself to innumerable reimaginings.

Planning 48

Planning Webinar Metrics Content Marketing & Strategy 48

Zoominfo

SEPTEMBER 17, 2018

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. Although the medium existed, it certainly wasn’t as common or as popular as it is today. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ).

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Hubspot

OCTOBER 27, 2016

Facebook started as a way for college classmates to communicate, and it’s since evolved into a hub for content creation, sharing, and advertising. Over one billion active users engage on Facebook every day, which represents a tremendous opportunity for advertisers to leverage their content in front of potential customers.

Facebook 28

Facebook Cost per Acquisition Advertisements Advertising 28

Convince & Convert

JULY 6, 2012

This is Episode 23 of the Social Pros Podcast : Real People Doing Real Work in Social Media. We use Argyle Social for our social engagement; we use Infusionsoft for our email; Janrain is our crackerjack social integration company, and Jim is our guest host for the podcast (and a smart guy). Is it a community? Listen Now.

Marketing Automation Services 114

Marketing Automation Services Linkedin Twitter Work Management 114

Trade Press Services Newsletter

DECEMBER 7, 2023

Whether you are publicizing a bylined article, white paper, case study or customer success story, promoting your content extends its reach, connecting you with new and interested target audiences. Post all published articles, white papers, press releases and other thought leadership content to the news or media section of your website.

Thought Leadership 130

Thought Leadership Promotion Peer-to-peer Press 130

Content Standard

JUNE 4, 2016

But that’s exactly what I was doing as I stared down the row of Coca-Cola bottles, each displaying a few words from well-known songs on their labels, as the line of fellow customers grew behind me. In fact, many want to have a shared customer experience that allows them to connect with others and become part of a larger story.

Content Marketing 40

Content Marketing Planning Paid Search Agency Content 40

Unbounce

MAY 24, 2021

OK, so you just poured hours worth of work and creativity into publishing the most amazing landing page ever. Too many marketers and entrepreneurs miss the mark by thinking one creative asset is enough to cut through the noise of the internet and attract their ideal customers’ attention. billion searches. Paid search ads.

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145

Online Marketing Institute

AUGUST 14, 2011

We know that measurement is the the top goal inside of companies , and while I’ve published this data before, it’s important to recast it to show the important of measurement in an emerging technology set. This is a new medium, and proof over re allocation of investment is key. Why are social analytics so important?

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

ConvertKit

FEBRUARY 19, 2021

Communities to cheer you on? Join the ConvertKit Community. This might be an industry, podcast, music genre, or show that you’re a fan of. The challenge came with a built-in community of creators working to support one another and to offer accountability. Image via ConvertKit Community. Connect with other creators.

Business 109

Business Newsletter Communities Youtube 109

Scoop.it

JUNE 8, 2023

In fact, with over 70 million new posts being published on WordPress each month alone , is it any wonder that blogging, content and digital marketing have become core tenets of the modern marketer’s strategy? For example, r/accounting or r/accountinghumor are the two biggest Reddit communities accountancy firms should be eyeballing.

Promotion 85

Promotion Marketing Websites Effectiveness Marketing Analytics Tools 85

Single Grain

JULY 28, 2023

There are many newsletter platforms/email service providers, including MailChimp, Constant Contact and Medium, but we’ll take a look at Substack, which has grown in popularity quite steadily over the past few years. This can lead to a more invested community within the newsletter. Non-paid subscribers get one free monthly post.

Newsletter 52

Newsletter Business Lead Ranking Enterprise Management 52

Envy

OCTOBER 12, 2021

In his role as chief cloud strategy officer at Deloitte Consulting, he appears on a Deloitte podcast and has written more than 13 books and 5,000 articles. Follow her on Twitter and read her blogs on Medium to learn about the convergence of tech, law, and policy. Graham Cluley. Rachel Tobac. Tyler Cohen Wood. Follow her on Twitter.

Enterprise Management 134

Enterprise Management Work Management Marketing Management Consulting 134

Single Grain

MARCH 14, 2022

Crypto community management is essential to boost a blockchain company's engagement and communication via niche-specific online communities. Community management helps to educate a vast network of customers and investors who are present in different online communities across several social channels.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Communities Work Management 52

Sharpspring

APRIL 25, 2022

Add in Pinterest, Reddit, Medium, Clubhouse, and YouTube, and there is a dizzying array of social media options — with no clear way to “win” at any of them. Where are your ideal customers or clients most likely to engage with your brand? For the latter, Twitter is now the preferred platform for customer service.

Social Media 74

Social Media Statistics Paid Content Social Marketing 74