Scoop.it

OCTOBER 13, 2022

So how do you access the proper information to personalize your content curation strategy for each customer? Let’s take a closer look at how you can use social media analytics to tailor your content curation efforts for your ideal customer. Are they videos, interactive polls, photos, user-generated content, or testimonials?

Curation 85

Curation Social Media Analytics Personalization 85

Scoop.it

FEBRUARY 10, 2022

Content curation can help you take over social media and boost your site’s traffic. What Is Content Curation? According to the Cambridge Dictionary , “curation” means “the selection and care of objects to be shown in a museum or to form part of a collection of art, an exhibition, etc”. What Can Content Curation Do for You?

Curation 68

Curation Content Click Rate Long Tail Marketing 68

Liveintent

MAY 3, 2021

Since the beginning of time, humans have understood the value of community. Whether for literal survival or for comforts slightly higher up on Maslow’s Hierarchy, we self-select into communities that fill our emotional and intellectual needs. However, these expectations aren’t limited to younger generations.

Newsletter 116

Newsletter Communities Brand Identity Branding 116

Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. Let’s take a deeper look to learn how you can build a beneficial community around your B2B brand.

Communities 121

Communities Ad Building Brand Identity Branding 121

Scoop.it

APRIL 11, 2024

According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy. Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Sprout Social

JULY 21, 2022

You could post on community review sites or live-stream it to the masses. Community blogging sites. Social curation and bookmarking sites. Users can like, share, comment on posts and follow other users and businesses. Form communities and discuss relevant news within them. Should you focus on photos?

Social Media 145

Social Media Social Marketing Media Curation 145

Adobe Experience Cloud Blog

JULY 19, 2017

Are you struggling to build a strong community for your business on Twitter? A company that successfully embraces Twitter and builds its community around it will move beyond likes and followers. Content that connects your brand message and community spirit will help you stand out and position you as an authority in your field.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

Martech

JANUARY 18, 2024

Beware of hallucinations: 89% of engineers in companies using LLMs and generative AI models (chatbots, virtual assistants) say their models show signs of hallucination, according to Aporia’s “AI & ML Report: Evolution of Models & Solutions.” Formless jas customizable templates, multilingual support and easy integration.

Marketing AI 99

Marketing AI Advertising Agencies High Quality Lead User-Generated Content 99

Scoop.it

JUNE 1, 2021

Meticulously selected and creatively presented, curated pieces can enrich the content strategy of every online retailer. It goes without saying that content curation can save a large amount of time and money for your marketing team. 5 Major Content Curation Principles for Online Retail Brands. Find a Golden Mean.

Curation 55

Curation eCommerce Content Marketing Brand Identity 55

Hubspot

APRIL 6, 2020

As a marketer, promoting and driving traffic to your blog isn't easy. billion active internet users. Getting blog readers is all about promoting your content to the right people at the right place and the right time. To start, you'll need to diversify your blog promotion strategy so you can get traffic from several sources.

Promotion 90

Promotion Aggregators Advertising Mediums Youtube 90

ClickZ

SEPTEMBER 12, 2019

User-generated content (UGC) produced by customers who support specific brands is a growing trend thanks to the ubiquity of mobile devices and social media. Curalate helped S’well turn Instagram into a revenue-driver by using user-generated photos of S’well bottles taken from Instagram and pulling them onto the brand’s website.

User-Generated Content 69

User-Generated Content Generation eCommerce Content 69

Bluetext

MARCH 19, 2024

By curating compelling content, you enhance brand visibility and attract targeted audiences within the professional realm. Showcase behind-the-scenes glimpses, product demonstrations, or user-generated content to foster authenticity and engagement. Avoid overt self-promotion and prioritize adding value to the conversation.

Social Media 42

Social Media Linkedin Thought Leadership Media 42

Convince & Convert

MAY 10, 2016

The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. A commitment to moving beyond the hegemony of rented social community.

Communities 112

Communities Webinar Metrics Lead Ranking Paid Social Agency 112

Sprout Social

MAY 8, 2019

It’s time to rethink how to promote your Instagram account. As a result, it quite literally pays to have as many tactics as possible to promote Instagram to your target audience. Cross-promote your Instagram posts across other networks. In this guide, we’ve broken down 13 totally actionable ways to do exactly that.

Paid Content 110

Paid Content Promotion Ideal Customer Profiles Tagging 110

Stevens & Tate

NOVEMBER 30, 2023

Stay informed and ahead of the game with our curated collection of marketing trends and reports in winter 2023. However, the environmental impact of promoting overconsumption is a growing concern. The cereal faces a boycott after promoting equity, diversity, and inclusion on its boxes, urging kids to practice pronouns.

Trends 91

Trends Funnel Advertising Digital Marketing Funnels Loyalty 91

Sprout Social

OCTOBER 11, 2022

In this article, we offer prescriptive recommendations for how you can curate a pipeline of content and ensure the long-term success of your advocacy efforts in 2023—and beyond. The key is to curate the right content, not just a lot of content, that aligns with your brand’s goals and values. Social media posts. Data reports.

Marketing & Strategy 131

Marketing & Strategy Curation Thought Leadership Content 131

EveryoneSocial

MARCH 10, 2020

Yet, even after realizing the value of communication in the workplace, organizations still face many challenges when begining to explore building an internal community. Below you’ll learn: Types of Communication in the Workplace Workplace Communications Statistics How to Build An Internal Community.

Communities 91

Communities Ad Building Work Management Statistics 91

SocialPilot

JANUARY 21, 2024

They skillfully spotlight their diverse properties by intertwining professional photos and user-generated content. Whether it’s promoting summer specials in tropical destinations or highlighting winter retreats in mountainous regions, your content should reflect the rhythm of the seasons.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Sprout Social

MARCH 21, 2022

Like Stories Highlights , Guides let you repurpose and curate content from your brand, your partners and your community. These Guides allow you to curate your posts—and posts from other accounts—around themes and events. They’re also an excellent way to share helpful resources like how-to guides and curated listicles.

Examples 103

Examples Curation Communities Ideal Customer Profiles 103

EveryoneSocial

MAY 7, 2019

This article was written by Rani Mani, Head of Employee Advocacy at Adobe on why and how employee advocacy programs foster and promote workplace community. However, one valuable reason that is often overlooked is the case for building a strong culture of workplace community. Workplace Community.

Communities 75

Communities Generation Peer-to-peer Work Management 75

Navigate the Channel

JUNE 19, 2023

Feeling baffled about how to generate new content (remember the early days when we thought creator’s block was a myth?) Discover effective strategies for generating engaging social media posts. Stay ahead of the curve by curating and creating diverse content that resonates with your followers. You are not alone.

Social Media 65

Social Media Media Curation Content 65

ClearVoice

MARCH 14, 2024

In 2014, Spotify and Uber launched a car music playlist partnership that enabled Spotify premium users to listen to their very own Spotify playlists in participating Uber vehicles. Cross-promotion: Cross-promotion across multiple channels, including email newsletters, social media, and blogs, is a typical component of content partnerships.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Scoop.it

JANUARY 11, 2024

Screenshot taken from analytics.google.com Nurture high-quality content creation and curation When someone finds a brand online, a lot of times they’re not looking for a product: they’re looking for a specific problem that they want to solve, and the company just so happens to be at the top of their search results with a solution.

Work Management 77

Work Management Marketing Management Brand Identity Branding 77

Martech

FEBRUARY 8, 2024

While this approach can generate traffic, it often fails to convert them into leads and sales. Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result. Users might click all the options, compare offers, and convert with someone else on your list, not you.

Top of Funnel 111

Top of Funnel SEO B2B Paid Search Agency 111

ConvertKit

OCTOBER 21, 2020

With over 4 billion active users—yep, that’s a B—email continues to be the most popular way for brands, businesses, and creators alike to reach their audience. Should I send curated links, or write something new every week? Curated content. These days, the best news isn’t found in magazines or the newspaper, or even on the web.

Newsletter 106

Newsletter Examples Curation Marketing Budget Creation 106

Sprout Social

JANUARY 12, 2022

Word of mouth marketing represents brand promotion that’s driven by customer experiences and stories. Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. User-generated content and hashtags. What is word of mouth marketing, anyway?

Word of Mouth 136

Word of Mouth Paid Content Conversion Work Management 136

Convince & Convert

DECEMBER 13, 2023

You can even use content curation software to help you do just that by keeping track of your audience’s preferences and the top-performing content in your niche. As you might already be aware, the words you choose to describe your content will impact its performance in terms of views and user engagement — and it can go either way.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Scoop.it

JANUARY 14, 2021

Self-promotion is good. Here’s the thing, young millennials and generation Z are brand loyal and also follow brands that offer value-based surprises and rewards. Besides your regular products and services, what social responsibility do you handle in the local (or international) community? Find the best content to curate.

Social Media 71

Social Media Media Curation Content 71

Sharpspring

DECEMBER 9, 2022

billion monthly users worldwide in 2022, which is remarkable since its launch just 6 years ago. Contrary to public belief, those users aren’t only from younger generations. As TikTok has evolved into a highly community-driven video platform, it’s become a source for entertainment and education. Not at all.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Ideal Customer Profiles 52

Scoop.it

DECEMBER 22, 2020

The basic idea is to create valuable content that people want to read, and use that content to generate brand visibility, traffic, and conversions. Some content is intended to promote the visibility of your brand, introducing it to new people and raising awareness among your customers. Source: SproutSocial.

Paid Content 80

Paid Content Curation Content Lead Ranking 80

Marketing Insider Group

JANUARY 16, 2023

Storytelling and specialization are great ways to promote the exclusive nature of your products and services, and set them apart from the competition. Here are some tips for building a customer-first strategy that promotes long-term growth: Prioritize Customer Retention. Lead generation. Find Your Niche. Set Competitive Pricing.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Zoominfo

DECEMBER 18, 2019

The proliferation of social media has made it easier than ever to check the pulse of your customers and create a community centered around your brand. But just what should a brand-centered community look like, and why does that matter? Standing out means memorability, and memorability generates interest, which generates value.

Brand Identity 223

Brand Identity Branding Business Zoominfo 223

Onalytica B2B

APRIL 11, 2017

If a genuine product market fit is established, the right marketing mix will generate fast-growth and long-term success. Influencers are all in a position of authority within their community. Competitions : Select influencers to run and promote your competitions. Curation : Influencers remain influential by getting exposure.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Oktopost

JANUARY 2, 2023

3 Strategies for Boosting Social Employee Engagement Employee advocacy is a great way to increase engagement while also generating better relationships with clients and other contacts. The 6-3-1 rule is pretty simple: Share six curated external pieces of content that are relevant to your industry. Why do we follow that rule?

Social Media 62

Social Media Media Peer-to-peer High Quality Lead 62

ClearVoice

JANUARY 26, 2024

As a bonus, leads generated using content versus paid are 6x more likely to convert than other marketing methods, including paid (more on this later). Despite a glut of bad content online — increasing daily due to the rise of generative AI — the fact of the matter is that people do value quality content.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Scoop.it

SEPTEMBER 7, 2021

Even though email has been around for decades, people still underestimate its power to promote a brand. It also results in building more social exposure since you’re now curating content on multiple platforms simultaneously. . billion monthly active users as of the first quarter of 2021.

Social Media 75

Social Media Email Marketing Social Marketing Marketing & Strategy 75

Scoop.it

APRIL 18, 2024

Thought leadership in community engagement has shifted from traditional methods to a digital, inclusive, and collaborative approach. It involves leveraging technology, embracing two-way communication, and prioritizing inclusivity, diversity, and data-driven decision-making. Effective Content Curation 2.

Thought Leadership 80

Thought Leadership Communities Work Management Marketing Management 80