Remove Communities Remove Curation Remove Generation Remove User-Generated
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7 Successful User-Generated Content Campaigns Your Brand Should Try

ClearVoice

This is why user-generated content has such a big impact on your bottom line. This post explores the user-generated content definition and shows you some of the best examples to inspire you. What is user-generated content? Benefits of user-generated content.

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How S’well uses Curalate to drive sales with AI + user-generated content

ClickZ

User-generated content (UGC) produced by customers who support specific brands is a growing trend thanks to the ubiquity of mobile devices and social media. UGC can be a powerful tool to help brands sell products, with 85% of users indicating that UGC is more trustworthy than branded content and nearly 70% of users finding UGC more authentic—and appealing—than classic, brand-controlled product images. User-generated content celebrates brand loyalists.

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The Secret to Instagram Success: Square’s Community Curation Strategy

Buffer

Yet for some reason, many brands overlook or fail to tap into the vast resource that is their community. For financial technology company Square their community of entrepreneurs and business owners is at the very core of their social media strategy, most prominently on Instagram. At Square, focusing on their community of sellers was a no-brainer and has helped propel them to success for nearly a decade. Source high-quality user-generated content.

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How to Use Data for Content Curation

Scoop.it

Content curation can help you take over social media and boost your site’s traffic. What Is Content Curation? According to the Cambridge Dictionary , “curation” means “the selection and care of objects to be shown in a museum or to form part of a collection of art, an exhibition, etc”.

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The Secret to Instagram Success: Square’s Community Curation Strategy

Buffer

Yet for some reason, many brands overlook or fail to tap into the vast resource that is their community. For financial technology company Square their community of entrepreneurs and business owners is at the very core of their social media strategy, most prominently on Instagram. At Square, focusing on their community of sellers was a no-brainer and has helped propel them to success for nearly a decade. Source high-quality user-generated content.

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Why You Should Invest In Content Curation

Rock Content

One good answer is curated content. Though producing original content should be an integral part of any content strategy, there are plenty of occasions when curated content can save you time and resources, engage your audience, (and when done right) drive traffic on an ongoing basis. Curated content also helps you showcase how your partners, fans, and stakeholders are interacting with your brand. What is curated content? The pros and cons of curated content.

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How to Use Social Media Analytics to Personalize Your Content Curation Strategy

Scoop.it

So how do you access the proper information to personalize your content curation strategy for each customer? Let’s take a closer look at how you can use social media analytics to tailor your content curation efforts for your ideal customer.

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The 21 Best Content Curation Tools

Webbiquity

Content curation offers a way to repackage and repurpose the work of others to serve the needs of your brand’s audience. Curation can take a variety of forms: Weekly “best of” compilations (example: V3*Broadsuite blog ). What’s more, the work of discovering and saving curation-worthy content—and in some cases, even displaying and sharing it—doesn’t have to be (entirely at least) a manual effort. A social network / curation tool for images.

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#SavetheExpanse Is a Master Class in User-Generated Content

Content Standard

Fans are now coordinating, producing user-generated content, and even executing makeshift marketing campaigns—including funding a rocket launch —to save their favorite programs. But beyond my personal investment, the show’s cancellation prompted a viewer-driven user-generated content campaign on a scale that absolutely baffled me. It takes a highly specialized mix of social media presences to support a well-constructed user content campaign.

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6 Design Ideas to Level Up your Content Curation

Scoop.it

Content curation has become an essential part of many content marketing strategies for both small and large businesses. Curated assets enrich and add value to a brand’s community of followers, improving traffic growth, leads, credibility and SEO. What is curated content?

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How To Create A Curated Content Strategy To Drive More Sales

Scoop.it

A large part of this content strategy is content curation. This is why most content marketers use a mix of original and curated content. Curated content also affects sales. The role of content curation in content marketing. Content curation solves this problem.

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10 Tips for Curating Unique Content People Haven’t Seen Before

Scoop.it

Content curation strategies are a valuable part of your long-term marketing plan. Curating content isn’t just simply sharing third party content. Here, we share our top 10 content curation tips for creating unique content that will grab your audience’s attention.

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How to turn your business blog into a publisher

Biznology

Infographics : Turn lots of hard data into an easy-to-scan visual image that readers will share within their communities. Instead, you’ll see visually stunning content—often based on user-generated media—that sucks in the reader and encourages engagement. Consider a user-friendly content management system (CMS) that enables you to publish different types of content, such as text, video, and images.

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T-Mobile Curates Web Content

Biznology

Dennis was kind enough to consent to an interview that includes his innovative approach to curating social media and other Web content. MM: How would you describe the concept of curating content? I think with Web and digital content, the consumer was the first one to curate content. They used search to seek out a collection of content, both corporate-produced and user-generated, in order to make an informed decision. Image by Dan_H via Flickr.

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5 Things Spotify Can Teach You about Content Curation

Rock Content

When it comes to killer content curation and user engagement, Spotify is a role model. In fact, they’re doing such a good job with music that there are five big lessons Spotify can teach anyone trying to curate engaging content: Lesson #1: Add Unique Value. Spotify doesn’t just provide a music streaming service—it curates playlists and allows customers to curate their own. Lesson #2: Customize Content for Individual Users.

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Content curation for nonprofits: benefits, ideas, and steps you can take today

Scoop.it

Current crisis is showing us all just how important it is to adapt quickly when it comes to the content we use to communicate with those we care about the most in our communities. This is the time to focus your nonprofit’s content efforts on content curation. Curated social media posts.

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B2B Instagram Strategy: A Simple Guide

Heinz Marketing

In all honestly, social media has become second nature to my generation. We are accustomed to curating images that tell our personal stories in the ways we want others to see us. The popularity of Instagram can either be our generation’s curse or it’s advantage, depending on how you want to see it; regardless of your perspective, we can all agree the tool is extremely powerful for navigating a highly-connected world. Community Service”.

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3 Ways Wahl Professional Grew Its Instagram Community by 56%

Sprout Social

But in order to be successful building a strong community is essential. A dedication to social media engagement , integrating existing communities and using analytics tools are three ways that brands can ensure their Instagram presence remains robust. Leading manufacturer of grooming products, Wahl Professional , applied these strategic tactics to grow its Instagram community by 56% and, in the process, averaged 847 interactions per post. Leverage User-Generated Content.

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How to engage your audience with a content hub

Scoop.it

To gain this control, you need to get intentional about the content you publish and curate. Check out part 2 on content organization and curation, and part 3 all about content distribution. User-generated content. Lead generation forms and integration with Mailchimp.

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Your Audience Wants to Belong to Something—So Build Them a Multichannel Marketing Community

Content Standard

Maybe the answer is to take the humble marketing community, and build it into a whole world. We’re talking about more than a great online community—more than an active fan-led support forum, or a one-way push of loyalty points and offers. We’re talking about cross-channel communities, a whole branded environment that grows as the audience grows. ” But what do these communities actually look like? Benefit Takes Its Community Cross-Channel.

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How to Keep Your Marketing Engine Chugging With Community-Generated Content

Hubspot

You’ve heard so much about inbound marketing and the need to produce content that I’m guessing you’re probably blogging, curating, aggregating, and filtering all manner of content. But there’s one type of content that you may not be focused on, and I happen to think it’s some of the most potent to be had -- and that’s community-generated content. That’s the power of customer-generated content when done right, and that’s why you need to routinely find ways to acquire it.

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7 reasons online reputation can level up your business

Scoop.it

Great online reputation can increase your credibility, customers’ trust, and revenue, as well as how your community, partners, influencers, competitors, and employees see your brand. Best Practices Content Curation Content Marketing

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Can User-Generated Content and Promoted Posts Live Together in Harmony?

Content Standard

Imgur recently made a move toward promoted posts to monetize its 31 million users, but will the move backfire? When I heard image-sharing service, Imgur was planning to monetize its community of 31 million US users by offering promoted posts to brands in July, my first thought was, “Oh, no! The Imgur user base thrives on authenticity; they’ll never go for it!” The post Can User-Generated Content and Promoted Posts Live Together in Harmony?

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Social Spotlight: Peloton and how to get your community to speak for itself 

Sprout Social

Together, they dreamt up a stationary bike outfitted with a digital screen that would give users the ability to stream their favorite cycling classes at any time, in any place in their home. But this life-changing virtual community doesn’t just live on the streaming service.

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7 Proven Benefits of Using Social Media for New Content Creation

Scoop.it

Content curation is the engine behind every successful brand. Therefore, we can say it’s surely effective in both content curation and content marketing. For efficiency primarily, social media has proven to be the best solution for content curation. As soon a large number of people does this, it becomes a community of sorts. In these communities, people exchange their thoughts and, most importantly, content. Acquiring audience-generated content.

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Content Marketing Strategies for SaaS in 2021 and Beyond

Scoop.it

Invest in branding and increase brand recognition amongst SaaS users in the top and middle stages of the sales funnel to generate high-quality leads you can nurture into paying customers. Research shows that younger generations show a strong preference towards video and social content.

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The Ultimate Content Marketing Toolbox: 55 Tools You Need to Know

Optinmonster

Here’s one thing we know: The same research shows that one way successful marketers achieve great content marketing ROI is to use tools to help with content creation, curation, and distribution. Better lead generation. Content Curation Tools. Content Curation Tools.

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14 types of social media every marketer should know

Sprout Social

You could post on community review sites or live-stream it to the masses. Community blogging sites. Social curation and bookmarking sites. Users can like, share, comment on posts and follow other users and businesses. Community blogging sites.

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Interview with Neal Schaffer

Onalytica B2B

I am also a passionate advocate of and evangelist for content curation, so the combination of these things has given me a unique perspective that I believe has helped me stand out and be recognized in the crowded sea of content marketers. On the other hand, content is where brands can truly contribute to their communities while reaching business objectives at the same time. Finally, I am a big fan of content curation and leveraging user-generated content.

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How to make Instagram Guides and 6 examples to inspire you

Sprout Social

Like Stories Highlights , Guides let you repurpose and curate content from your brand, your partners and your community. These Guides allow you to curate your posts—and posts from other accounts—around themes and events. How much time do you spend creating your Instagram posts?

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Black Friday Marketing Ideas

Optinmonster

Small Business Saturday was started as a way to support local small businesses and reduce the customer’s carbon footprint by buying from stores in their surrounding community. Gift guides are curated collections of giftable products or services. Some email service providers offer built-in countdown timers, or you can use a separate tool to generate the timer and insert the code into your emails.

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Spring Clean Your Top 5 Social Media Channels

LEADership

ACE Your Social Strategy for Effective B2B Lead Generation. The same is true in the world of business, particularly when it comes to B2B lead generation. It’s easy to curate ideas and content from different places and offer it on your blog just to maintain frequency of posting. These comments and interactions are the much-desired gold also known as User Generated Content (UGC). WhatsApp has crossed the half-a-billion user mark this month.

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What Are the Most Valuable Content Mediums and Formats

Scoop.it

If you want to be successful curating and creating your own content, you need to know the types of content your audience wants to consume. Is this content well suited to inspiring specific user action? User generated content.

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How to Use Influencer Marketing at a Fast-Growth Startup

Onalytica B2B

If a genuine product market fit is established, the right marketing mix will generate fast-growth and long-term success. Influencers are all in a position of authority within their community. Social Advertising : By using influencers in conversion-led social advertising (particularly visual ads), you’re hooking a user in with the familiar face. Curation : Influencers remain influential by getting exposure. It’s this integrity that resonates with a community.

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How to Champion Your Brand With Social Media Advocacy Content

Scoop.it

They devise a carefully curated social media advocacy strategy including fostering emotional connections, creating exceptional customer experiences, delivering consistent value, and more. Generate higher revenue. User-generated content (UGC) is one of your most valuable content types.

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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. User-generated content and hashtags. For example, user-generated content is more relevant to a past customer that hasn’t made a purchase recently.

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How to Get Verified on Facebook in 2021: A Step by Step Guide

Hootsuite

Facebook verification is the process of getting an account or Page verified to show other users that it represents your authentic presence on the platform. Cultivate your community. Respect Community Standards.

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8 delightful email newsletter examples from creators (and ideas for growing your own)

ConvertKit

With over 4 billion active users—yep, that’s a B—email continues to be the most popular way for brands, businesses, and creators alike to reach their audience. Should I send curated links, or write something new every week? Curated content. User-generated content.

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How To Use Content Marketing To Be An Incredible Seller

Marketing Insider Group

Brand Awareness: Expert content has an 88% greater impact than brand content and 50% better than the user generated reviews, indicating investing in influencer activity will pay out for your relationship building. Purchase Intent: Expert content lifts purchase intent over brand content by 38% and 83% over user reviews. Establish yourself as an influencer and get found where your customers search – on blogs, LinkedIn, communities, Google, Twitter, SlideShare and even YouTube.

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How To Avoid Being An Unknown Subject Matter Expert On Social Media

Marketing Insider Group

Expert content has an 88% greater impact than brand content and 50% better than the user generated reviews, indicating investing in a subject matter expert strategy will pay out for your relationship building. Follow relevant coworkers – so you can learn from each other and build a unified solid social community. Curate content to network with you network. Curating content helps you remain top of mind with your community.-