Marketing Insider Group

AUGUST 10, 2020

While participating in the fall 2019 ITSMA Marketing Vision conference, I attended some informative SAP sessions discussing their innovative use of ABM. What type of measurements do you have in place and how is that supported by regular governance and reviews with stakeholders?

Account Based Marketing 329

Account Based Marketing ABM Work Management Marketing Management 329

Online Marketing Institute

NOVEMBER 8, 2010

Today, more and more marketers are embracing the importance of demonstrating tangible Return-on-Marketing-Investment (aka ROMI). Today, 3 factors are driving organizations large and small to focus on ROMI: The recent economic downturn, tight budgets, and the added emphasis on cost accountability. Especially for new ventures.

ROMI 40

ROMI ROI Planning Advertising Agencies 40

Valasys

AUGUST 30, 2019

Gen Z is the first generation of digital communities. Valsys Media is sponsoring the CMO & Future of Marketing Summit, 2019 (to be held at Grosvenor House, Dubai between 23/9/2019 to 25/9/2019), where an Interactive Group Discussion (IGC) on the day one of the conference, will cover the topic: “ GAMIFICATION, AUGMENTED REALITY AND.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Convince & Convert

SEPTEMBER 21, 2010

How to you govern over hundreds of locations and assigned users? FohBoh (the restaurant community) works exclusively in the restaurant industry, which seems to be attractive to a lot of social web developers these days, particularly on the B2C side. This can be a problem if a business doesn't have a management tool in place.

Social Media 155

Social Media Media Paid Content Work Management 155