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What is the International Association of Privacy Professionals? Why Should Marketers Care?

ANNUITAS

I have been writing a lot about the important of good data, Email Deliverability and Privacy Compliance and how you cannot have a comprehensive Demand Generation Strategy without including these components. government (CIPP/G) and IT (CIPP/IT). Last year, IAPP launched the Certified Information Privacy Manager (CIPM) program.

Privacy 100
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Prognostications, Predictions And Hot Topics For 2021

Biznology

Has experience in handling misinformation and has knowledge on how it will continue to be a key challenge and focus for governments and Big Tech. Former senior communications executive: Raytheon, Marriott, Walmart. CEO, JEM & Distinguished Principal Fellow, The Conference Board, former senior executive, Thomson Reuters.

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3 keys for email marketing in 2024: AI, change, learn

Martech

With the email industry evolving faster than ever thanks to technology, privacy, customer expectations and government regulations, nobody can claim to know it all. Plus, the email community makes self-learning easy, whether it’s consulting with the people you pay to run your business or learning from your customers.

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The 10 most fascinating people in B2B marketing in 2017

Biznology

Michael Brenner was SAP ’s pioneer in developing the powerful Internet marketing strategy of building a website community to serve the information needs of top-of-the-funnel business buyers, to generate leads and “own the category.” She’s now COO of Kyndi , a startup AI platform focused on government, healthcare, and financial services.

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Safe and In-Person? How Salesforce Planned Dreamforce

Salesforce Marketing Cloud

If you’re new to Salesforce, Dreamforce is more than a conference. It’s our annual global family reunion and the world’s largest software conference. We bring together the Salesforce community – including customers, partners, employees, and students – to learn, connect, have fun, and give back. Learn more.

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Fix These 3 Marketing Problems With a Customer Data Platform

Salesforce Marketing Cloud

With built in segmentation, customer insights, and activation, the CDP helps marketers and other business users turn data into personalized experiences at any speed, in any moment, from online to in person – all while maintaining privacy, security, and governance with IT. Identity and privacy management are key capabilities today.

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QuanticMind Balances Privacy and Profitability Amid Growing ‘Data Industrial Complex’ Challenge

QuanticMind

Consumer data privacy seems to be at the top of everyone’s mind these days. So how can businesses leverage consumer data to their advantage while simultaneously adhering to compliance regulations and respecting the privacy of their users? For artificial intelligence to be truly smart it must respect human values — including privacy.

Privacy 40