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From RSA to Black Hat and DEF CON: Navigating the Top Cybersecurity Conferences of 2023

Walker Sands

As the cybersecurity threat landscape expands and evolves, with threat actors employing increasingly sophisticated attack tactics, attending major cybersecurity conferences is becoming essential. The conference’s theme, “Stronger Together,” focused on the importance of coming together as a community to eliminate cyber threats.

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3 keys for email marketing in 2024: AI, change, learn

Martech

With the email industry evolving faster than ever thanks to technology, privacy, customer expectations and government regulations, nobody can claim to know it all. Plus, the email community makes self-learning easy, whether it’s consulting with the people you pay to run your business or learning from your customers.

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The 10 most fascinating people in B2B marketing in 2017

Biznology

Michael Brenner was SAP ’s pioneer in developing the powerful Internet marketing strategy of building a website community to serve the information needs of top-of-the-funnel business buyers, to generate leads and “own the category.” She’s now COO of Kyndi , a startup AI platform focused on government, healthcare, and financial services.

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Executive Insights: Account-Based Marketing (ABM) with Eric Martin of SAP Marketing

Marketing Insider Group

While participating in the fall 2019 ITSMA Marketing Vision conference, I attended some informative SAP sessions discussing their innovative use of ABM. What type of measurements do you have in place and how is that supported by regular governance and reviews with stakeholders?

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Prognostications, Predictions And Hot Topics For 2021

Biznology

Has experience in handling misinformation and has knowledge on how it will continue to be a key challenge and focus for governments and Big Tech. Former senior communications executive: Raytheon, Marriott, Walmart. CEO, JEM & Distinguished Principal Fellow, The Conference Board, former senior executive, Thomson Reuters.

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Pivoting from a Sales Engagement Conference to a Successful Virtual Summit in 8 Weeks

Outreach

The past few months were a whirlwind as we planned, prepared for, and executed the Unleash Virtual Summit, the largest virtual sales conference in the country. Until 2020, it was always a premier sales engagement conference that attracted thousands of sales leaders to meet in person, mingle, and learn together. Then we mobilized.

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Canceling the MarTech Conference scheduled for next month and sharing our updated plans ahead

chiefmartech

An update on a marketing technology conference right now should be kept in perspective. The MarTech conference that was scheduled for April 15-17 is officially canceled. I want to thank all of them for being willing to share their experiences with our community. No surprise, I’m sure. Details here.). Keep your spirits up.