LinkedIn announces a new podcast network

This creates opportunities for B2B brands to get podcast content in front of professional audiences.

Chat with MarTechBot

LinkedIn is piloting its own podcast offering, known as the LinkedIn Podcast Network. The pilot program will include shows about topics such as technology, recruiting and mental health, from external experts as well as its own in-house news team.

A screenshot of podcasts from the LinkedIn Podcast Network
A few podcasts from the LinkedIn Podcast Network. Image: LinkedIn.

Why we care. Podcasts aren’t just for true crime, politics and comedy any more. HubSpot launched its own podcast network back in summer of 2021 aiming to put engaging content in front of marketers and marketing operations professionals. LinkedIn now follows with podcast content clearly aimed at users’ professional personas.

But be patient. Brands can’t just publish on this new channel — there’s a process. Existing podcasts can express an interest in participating by filling out this form.

A screenshot of podcasts from the LinkedIn Podcast Network
A few podcasts from the LinkedIn Podcast Network. Image: LinkedIn.

Dig deeper: HubSpot’s roadmap for building community through content

Get MarTech! Daily. Free. In your inbox.

Where to listen. All LinkedIn Podcast Network shows will be available globally on LinkedIn by following the podcast hosts and subscribing to their weekly newsletters. These shows are not exclusive to the professional social media network — they can also be listened to on other podcast platforms, like Apple Podcasts and Spotify. 

Additional reporting by Kim Davis



Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

George Nguyen
Contributor
George Nguyen is the Director of SEO Editorial at Wix, where he manages the Wix SEO Learning Hub. His career is focused on disseminating best practices and reducing misinformation in search. George formerly served as an editor for Search Engine Land, covering organic and paid search.

Get the must-read newsletter for marketers.