This post was originally shared in the Spiceworks Community.
Community engagement is a powerful way to build meaningful relationships. Connecting millions of technology professionals, the Spiceworks Community offers tech marketers a great opportunity to connect with in-market IT buyers. IT decision makers (ITDMs) in the platform discuss and share information about new products and services, best practices, and tech trends – making it an ideal channel for marketers to keep a pulse on their target audience.
To understand how marketers and tech brands can leverage the power of the community, here’s a preview:
- Gain access and interact directly with a unique global audience of IT buyers and technology decision makers. Educate and guide them through their purchasing decisions.
- Build authentic connections and add the human element in your marketing approach. Closely connect with ITDMs through real conversations with real people.
- Showcase the value of products and solutions and address pain points that IT buyers may have. Use the power of word-of-mouth marketing to increase brand awareness.
- Respond to answers and concerns proactively to alleviate concerns. This portrays your willingness to listen and act to remedy situations.
- Stay competitive with information about market trends. Establish a credible brand voice and position your brand as a thought leader in industry-focused discussions.
Leverage the Power of The Spiceworks Community
- 8M IT professionals site visitors each month
- 15 years of trust and peer-to-peer interactions
- 6M+ Google searches display Spiceworks content, daily
- 8M+ monthly visitors globally
- 4,000+ new topics created monthly
- 6M+ registered community members
- 1.6B hours spent in Spiceworks tools and apps
- 350M devices viewed inside Spiceworks
- 558K businesses visited the community in 2021
- 300K community posts in 2021
- 1,000+ product reviews in 2021
Joining the Spiceworks Community is the first step, the next stage is to understand how you can use available features and resources to improve engagement, develop connections, build trust, strengthen brand positioning, and increase conversions. Here are some of the ways marketers can engage with tech buyers and promote their brand in the Spiceworks Community:
- Create a Vendor Page to promote your brand with educational content
- Set up a Community Account and have a brand representative to build stronger relationships
- Choose a Community Brand Rep (CBR) from SWZD to engage with tech buyers regularly (if you lack the bandwidth)
- Sign up for the Spiceworks Advocacy Program to expand your social reach and engage with a niche group of IT professionals who are customers of your brand.
Your peers and competitors are conversing with tech buyers and are actively involved in the Spiceworks Community. Understand more about the value that the Spiceworks Community offers to take your connection with IT buyers to the next level. Don’t miss out on conversations that matter! Connect with us to know how you can make authentic connections with tech buyers.