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The complete guide to social media community management

Sprout Social

Active social media communities build hype around a brand, providing organic amplification for launches and promotional activities, alike. That being said, community management in social media and owned community management are two entirely different beasts. What is social media community management?

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11 TED Talks Every Content Marketer Needs to Watch

Marketing Insider Group

How Videos Go Viral By Kevin Allocca Video Source: TED With TikTok as today’s most popular social media app, everyone wants their video content to go viral. In Kevin Allocca’s TED talk, he sheds light on how you can make that dream come true: be a trendsetter, have a community, and be unpredictable.

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User-Generated Content: How to Use It for Good and Avoid a PR Crisis

Contently

Trust When it comes to making a purchase, trust is everything—and nothing builds trust quite like seeing a post from a friend or another customer praising a brand or product. The song quickly went viral and received over 17 million views in the first year. It’s authentic, it’s relatable, and it works!

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3 Marketing Strategies That Brands Need to Reinforce in 2022

Marketing Insider Group

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. One of the most important steps in building an influencer program is research and analytics. Brand building to familiar faces.

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Top book and podcast recommendations for martech professionals

Martech

The Martech Handbook: Build a Technology Stack to Attract and Retain Customers’ by Darrell Alfonso I would have added this book to my list of tips to host a martech intern if it was available back then. In his concluding chapter, Smith observes that gas can produce both energy and destruction — so can virality.

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3 B2B Marketing Strategies to Double Down On

Marketing Insider Group

Since it’s easier and cheaper to keep current customers happy than to acquire new ones, you should refine (or build) strong customer advocacy programs. Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. Brand Building to Familiar Faces The formula is proven and it’s simple.

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How to create a social media viral video

Sprout Social

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. But they also know that there’s no one formula to attracting viral success. What makes a social media viral video?