Webbiquity

OCTOBER 5, 2021

The conclusions are based on surveying more than 1,000 technology buyers in companies across North America and Europe. Unlike their senior counterparts, this group doesn’t care much about industry analyst reports, and they don’t answer cold calls. As reported here previously, Millennials are taking over tech buying.

Enterprise Management 309

Enterprise Management Work Management Marketing Management Paid Search Agency 309

DiscoverOrg

JANUARY 15, 2019

Martin , DiscoverOrg surveyed 350+ B2B buyers, and we put this question to the test: Are there differences selling B2B solutions to women and men? Both men and women prefer email to cold calls. Who prefers a phone call? In fact, there are some significant differences. 36% of men. 23% of women. Who prefers an email?

Cold Calling 196

Cold Calling Buy Peer-to-peer B2B 196

Zoominfo

APRIL 13, 2020

Martin , ZoomInfo surveyed 350+ B2B buyers, and we put this question to the test: Are there differences selling B2B solutions to women and men? Who prefers a phone call? And despite the “cold-calling is dead” debate, the combined effect of a cold-call and email remains the most effective outreach method.

Cold Calling 130

Cold Calling Peer-to-peer Zoominfo Outreach 130

Delivra

APRIL 3, 2019

Email marketing campaigns have long since relied on surveys for quick and direct information gathering. But in 2019, the use of these surveys can seem obsolete. Across industries, the average survey response rate is 33%. But just because surveys don’t yield the highest interaction rates doesn’t mean they’re not important.

Customer Surveys 71

Customer Surveys Email Marketing Brand Identity Branding 71

KoMarketing Associates

JANUARY 25, 2013

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Software Advice’s Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey. Spending Changes by Channel in 2013.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Rev

AUGUST 2, 2023

This often involves researching potential customers, sending cold emails, making cold calls and setting up sales meetings. Some may also prefer a more subtle approach to sales that doesn’t feel as intrusive as a cold call. Outbound tactics include cold calling, cold emailing and social media prospecting.

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Zoominfo

JUNE 11, 2021

Calling mobile numbers more frequently is a tactic that will stick rather than trying a business line or sending an email to a corporate address, said Zach Stoia, an account executive at ZoomInfo. Cold calling has become even more effective because … cell phones are right there next to [prospects]. Prospect with video.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Calling mobile numbers more frequently is a tactic that will stick rather than trying a business line or sending an email to a corporate address, said Zach Stoia, an account executive at ZoomInfo. Cold calling has become even more effective because … cell phones are right there next to [prospects]. Prospect with video.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Hubspot

JANUARY 30, 2024

60% of survey respondents say their teams have become more aligned since last year and that Sales and marketing alignment is more crucial than ever. Saying that cold calling is dead. Ah, the age-old adage “Cold calling is dead.” Sales and marketing teams working in silos.

Trends 62

Trends Cold Calling Peer-to-peer Lead Scoring 62

Hubspot

OCTOBER 18, 2022

In HubSpot's recent Sales Strategy Survey of over 1,000 salespeople, we asked real sales managers about the metrics they track to gauge their reps' activity and effectiveness. 47% of the sales managers we surveyed say they track CRM Usage as a key productivity metric. Calls Made. Why is it important? Why is it important?

Work Management 77

Work Management Cold Calling Product Thought Leadership 77

Zoominfo

JANUARY 11, 2021

Customers are unable to find accurate contact information Customers are unable to get through to prospects when cold calling Time based-factors , such as reaching out to the wrong people at the wrong time Customers need to create content and offers that stand out from the crowd. Ask Customer Pain Point Survey Questions.

Intent Signal 277

Intent Signal Zoominfo B2B Marketing Analytics Tools 277

Martech

JULY 19, 2023

As part of our Salary and Career Survey , we interviewed people about their experiences in marketing. She’s done everything from cold calling to cutting-edge B2B marketing. I found a startup called MRP and was there in the beginning with the founders James Reagan and Kevin Cunningham.

Cold Calling 93

Cold Calling Work Management Advertising Agencies Marketing Management 93

DiscoverOrg

AUGUST 19, 2016

So, we set up training for recruiters to help them message and speak about the company’s strengths and differentiators just like we did for sales and marketing; the training involved role-playing, one-minute pitches, email messaging, cold call prospecting, and SLAs for response times. Cold calls.

Sales Management 222

Sales Management Planning Cold Calling Top of Funnel 222

Zoominfo

JANUARY 11, 2021

Customers are unable to find accurate contact information Customers are unable to get through to prospects when cold calling Time based-factors , such as reaching out to the wrong people at the wrong time Customers need to create content and offers that stand out from the crowd. Ask Customer Pain Point Survey Questions.

Intent Signal 246

Intent Signal Zoominfo B2B Marketing Analytics Tools 246

Zoominfo

JANUARY 15, 2019

Consider this: a recent survey ranked ‘sales account manager’ as one of the most stressful jobs in the US, with 73% of respondents rating the role as “highly stressful” ( source ). 21 Important B2B Cold Calling Statistics. Yet, cold calling is still a key component of B2B sales. Go check them out!

Peer-to-peer 185

Peer-to-peer Cold Calling Zoominfo B2B Sales 185

Marketing Insider Group

OCTOBER 27, 2020

Conversion quality is a high priority for companies, with 48% of survey respondents naming it as their most popular one. Those sources may have been cold calls or advertisements in a publication in traditional sales and marketing models. Quality of conversions links to the quality and consistency of your content. Lead Source.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Only B2B

FEBRUARY 6, 2018

A few examples of traditional demand generation (if viewed in the light of outbound strategy) would be cold calling (telemarketing), email marketing, print advertorials, trade shows etc. You will see that the best demand generation tactics include content upgrades, free resources, survey, reports, webinars etc.

Demand Generation Agencies 122

Demand Generation Agencies Cold Calling Advertorials Demand Generation 122

Zoominfo

FEBRUARY 7, 2023

You see that buyers who were initially contacted via cold call spent the most money with your company. Then, based on the number of reps you have and the number of prospects within your target audience, you predict you could double revenue by hiring 10 more outbound sales reps to focus on cold calling.

Marketing Automation Services 130

Marketing Automation Services Marketing & Strategy Lead Scoring Lead Ranking 130

Salesforce Marketing Cloud

DECEMBER 1, 2021

A recent survey by Bain & Company found that while 75% of physicians preferred in-person sales visits before the pandemic, nearly half now say they prefer virtual exchanges. Success rates for cold calling, even for skilled professionals, hover around 2%. But there’s also some good news.

Cold Calling 97

Cold Calling Lead Scoring Lead Ranking B2B Sales 97

Vidyard

NOVEMBER 11, 2020

A recent survey found that 4x more people prefer to watch video over reading text , citing video as a much easier format to consume information. Using Video in Sales Emails is More Convincing than Traditional Cold Calling 2.4 Using Video in Sales Emails is More Convincing than Traditional Cold Calling.

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Zoominfo

SEPTEMBER 29, 2022

Close Bigger Deals, Build Visionary Products Just as salespeople like to swap cold-calling tactics or best practices for a demo, product developers and engineers like to be challenged and inspired by how things are built at other companies.

Product 130

Product Zoominfo Enterprise Management Cold Calling 130

NetLine

APRIL 23, 2024

Now, armed with vital information and context about the prospect, any cold calls are far less cold. Now, when that call is made, sales can tailor their messaging around this information. Per a survey from Forrester and Adobe , the majority of B2B buyers have an expectation of personalization throughout their journey.

Intent Data 52

Intent Data Top of Funnel Intent Outreach 52

Hubspot

DECEMBER 31, 2020

Using phone or email surveys, companies attempt to collect information about how technology is adopted, deployed and used to boost B2B efforts. Most companies won't respond to cold-call surveys, and many aren't willing to provide specific usage data even via email response templates. The challenge?

Digital Transformation 96

Digital Transformation Cold Calling B2B Sales Demographics 96

KoMarketing Associates

FEBRUARY 20, 2018

This was compared to just 49 percent who said they preferred cold calls, and 36 percent who said direct mail. The “2017 Content Preferences Survey Report” from Demand Gen Report discovered that 46 percent of B2B buyers have moved toward shorter forms of content in the past. B2B Marketing Toward Customer Preferences.

Cold Calling 123

Cold Calling Paid Search Agency B2B Sales Tactics 123

Hubspot

APRIL 5, 2023

Yet, over 90% of salespeople surveyed had “medium to high scores of modesty and humility.” Cold Calling If you work in B2B sales, cold calling is the way to reach prospective customers because over 50% of B2B decision-makers prefer to be called on the phone. Consider what time of day you contact customers.

Stats 78

Stats Enterprise Management Work Management Marketing Management 78

Smarte

DECEMBER 22, 2021

LinkedIn did a survey that suggested that 81% of sales professionals are using video conferencing for their day-to-day activities. Additionally, to reach out to these ideal customers through cold calling and cold emailing, SDRs will need data. Why Your Sales and Marketing Teams Deserve Better B2B Data.

B2B Sales 98

B2B Sales B2B Marketing B2B Cold Calling 98

Only B2B

JUNE 2, 2022

If you’ve been in marketing or sales for more than a decade, you’ve probably heard the phrase “cold calling is dead.” Despite this, many of the most successful companies are still cold calling in 2022, and they aren’t going away anytime soon. Is cold calling still a viable option?

Cold Calling 118

Cold Calling Ideal Customer Profiles Telemarketing Work Management 118

Hubspot

FEBRUARY 9, 2021

Cold Calling. First and foremost, he suggests that reps stop cold calling. He says, "Don't cold call anymore — cold calling returns about 1.25% yield if you take a list and indiscriminately call 100 people at random and say the same stupid script. Over-Reliance on Case Studies.

Sales Management 94

Sales Management Tactics Top of Funnel Cold Calling 94

PureB2B

MAY 20, 2021

Remember, for people to notice you, you have to put their business priorities first, talk about your value proposition then end with a call to action. Cold calls - Many marketers dread cold calling. The magic of AI has revealed the most effective cold-calling technique after analyzing over 90,000 cold calls.

B2B Marketing 62

B2B Marketing Cold Calling Planning Ideal Customer Profiles 62

PureB2B

MAY 20, 2021

Remember, for people to notice you, you have to put their business priorities first, talk about your value proposition then end with a call to action. Cold calls – Many marketers dread cold calling. The magic of AI has revealed the most effective cold-calling technique after analyzing over 90,000 cold calls.

B2B Marketing 62

B2B Marketing Planning Cold Calling Paid Search Agency 62

Tomorrow People

MARCH 9, 2012

The cold call is a fact of everyday life. With British consumers receiving an average of six cold calls a month at home, three-quarters of people want cold calling to be banned, according to a recent survey (Source: Which).

Telemarketing 120

Telemarketing Cold Calling Customer Surveys Contact Marketing 120

Hubspot

SEPTEMBER 20, 2022

With social media, you can prospect at your fingertips — and sidestep the awkwardness of a traditional cold call. The HubSpot Blog surveyed 500+ sales professionals to uncover the best social media channels for prospecting. LinkedIn is also a staple for prospect research.

Social Media 64

Social Media Advertising Channels Peer-to-peer Cold Calling 64

Televerde

APRIL 4, 2023

Building brand awareness involves: Informing leads about your products and services Letting them know who you are as a business Starting a relationship Gathering Sales Data Your B2B telemarketing calls with leads and customers can provide valuable insights to inform and fuel your marketing strategies.

Telemarketing 59

Telemarketing ROI B2B Cold Calling 59

Rev

JUNE 21, 2023

Sales prospecting is typically performed by sales teams who use various techniques such as cold calling, cold emailing or social media outreach on platforms like LinkedIn. For 91% of marketers surveyed by Ruler Analytics, lead generation is their most important goal.

Lead Generation 78

Lead Generation Work Management Ideal Customer Profiles Marketing Management 78

Tony Zambito

JANUARY 31, 2016

That is, content is being viewed in the same way that cold calls were viewed in the past. One of the most interesting studies to come out on content marketing is the recent Forbes Insight and PWC survey of 369 executives, which indicated many companies are lacking a content strategy. Or, even worse, as a cold call.

Ideal Customer Profiles 100

Ideal Customer Profiles Leads Lead Marketing Qualified Leads 100

Biznology

MARCH 1, 2022

A 2021 Forbes survey found that almost everyone wants to work on a hybrid basis, meaning mixing in-office and remote time as part of one’s job. Strategies to get people talking or at least chatting, such as ice-breakers or using cold-calling (and allowing people to pass) on attendees, and play-by-plays.

Terms and Conditions 104

Terms and Conditions Cold Calling Transparency Template 104

LeanData

APRIL 13, 2023

In fact, a recent SaaStr survey found that 71 percent of companies are relying more on outbound in 2023. Unfortunately, outbound motions get a bad rap because people associate them with intrusive, unwanted cold calls and spammy emails. With many companies reporting a decline in inbound, there’s a renewed focus on outbound sales.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing Work Management ABM 52