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Why ZoomInfo Acquired EverString

Zoominfo

At ZoomInfo, we see a future where our software and intelligence power a closed-loop go-to-market cycle from data, to decision, to action. When ZoomInfo and DiscoverOrg came together almost two years ago, it was like two pieces of a puzzle coming together to deliver a more complete offering. A Complete Data Solution.

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Why ZoomInfo Acquired EverString

Zoominfo

At ZoomInfo, we see a future where our software and intelligence power a closed-loop go-to-market cycle from data, to decision, to action. A Complete Data Solution When ZoomInfo and DiscoverOrg came together almost two years ago, it was like two pieces of a puzzle coming together to deliver a more complete offering.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. I’m sure I forgot a few.