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Gold Calling vs. Cold Calling


I've written many blog posts on the fact that cold calling isn't dead. Using these gold calling techniques will help you have faith in the cold calling process. Whether you call high quality cold calling Gold Calling or Cold Calling 2.0, there are four primary differences between quality outbound touches and old-fashioned cold calling or “interruption marketing.”. Call it what you want.

3 Tips to Overcome Cold Call Objections


Here’s the thing: Cold-calling prospects gets a bad rap. Today, buzzwords like “social selling” drown out the importance of actually calling prospects. cold calling) for a sales person’s target market. What tips for cold calling do you have?

Stop Cold Calling and Start Lead Nurturing

B2B Lead Generation Blog

Tweet Earlier this week, I had a call with a CEO of a small technology company who was wondering how to optimize his lead generation. He called me after two salespeople quit, and he said, “I’m about to give up on cold calling and start doing inbound marketing. I think cold calling is dead … what do you think I should do?” ” I thought to myself, ‘It’s no wonder his sales team quit.’

Is Cold Calling More Difficult than Closing?

Sales Prospecting Perspectives

Some would argue that cold calling is more difficult than closing a deal. When you cold call, there is no guarantee what you''re offering is even of remote interest to the prospects you''re trying to get live. This kind of mindset is especially critical when you cold call.

Top Five Tips for Cold Calling

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest post from Michael Powers, Buzz Coordinator at NetProspex. There are not many people in sales who would say they absolutely love cold calling. Get to know your prospect''s space before you call.

Wake Up From Your Cold Calling Coma: Inside Sales Messaging Methods

Sales Prospecting Perspectives

Inside sales reps can easily find themselves in a cold calling rut, especially since cold calling can become a repetitive job. Here are a couple tips to get you out of your cold calling coma and stir up interest from your prospects! Shadow Calls.

Is Cold Calling Really Just a Numbers Game?

Sales Prospecting Perspectives

The other day someone said to me, “When it comes to cold calling, it’s really just a numbers game. The comment took me by surprise and I thought to myself, "Wow, do people really think that’s all there is to cold calling? Do you believe cold calling is just a numbers gam

Never feel bad about “cold calling”

Direct Response Coach

Never feel bad about “cold callingCold calling used to be part of every sales person’s repertoire. At some companies and for some sales people, it still is. But for the larger population, cold calling has taken a back seat to other lead generation tactics – everything from direct mail and email to paid [.]. The post Never feel bad about “cold calling” appeared first on McCarthy and King Marketing.

Is Cold Calling Dead?


Is cold calling dead? See how direct mail can change your cold calling game. Sales EnablementThe answer may not be what you think.

4 Ways to Use Data to Determine the Best Time to Cold Call

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest post from Cari Zoch , Marketing Manager at Avention , a company that offers real-time, actionable B2B data to deliver 21st century business info, solutions for sales, marketing and research. Call when there’s a fit.

What is a Realistic Number of Cold Calls to Make on a Daily Basis?

Sales Prospecting Perspectives

There is nothing better than a sales manager who can speak from real experience when providing advice. It can be very difficult to relate to a boss who seems like they need to refer to a sales instruction manual. I equate cold calling to going through basic training.

Seriously, Chill on the Cold Calling

Marketing Action

I did a lot of cold calling. Ten years later I was still cold calling, but it was a different industry, and it was all on the phone. We called it “dialing for dollars.” Here are two of the most important tactics they employ to directly help sales: Targeted outreach.

@HubSpot Eliminates 2 Billion Cold Calls (from #Inbound13)

Smashmouth Marketing

Just prior to Seth Godin stepping on stage, for what was an entertaining and thought provoking keynote, HubSpot CMO, Mike Volpe , announced that " We saved the world from 2 Billion cold calls! " In the world of sales, selling doesn''t start until a conversation starts with the prospect.

How Inbound Marketing Killed Cold Calling

B2B Marketing Insider

1 thing sales people need in order to sell effectively is someone to sell to. Cold calling used to be a great way to get prospects and set up appointments, but with the vast amount of information at consumers finger-tips today, inbound marketing has become a much more efficient way to sell.

Are Social Selling and Cold Calling Mutually Exclusive?

Sales Prospecting Perspectives

We covered the secrets to sales prospecting success, how social selling can enhance the sales process and what tools should be used to support your prospecting efforts. A quality conversation is needed to qualify leads at the top of the sales funnel.

Why Cold Calling emails almost never work

Fearless Competitor

Cold emails are almost never successful. In fact, Ruth Stevens, a guest on Marketing Made Simple TV , told me that direct mail is better than cold emails. And Jim Burns, CEO of Avitage said to me “Jeff, a cold email is SPAM, plain and simple.”

How to Improve Your Cold Calling Techniques

Sales Intelligence View

Cold calling is difficult for many people, even B2B sales professionals. While most people would rather have root canal than make cold calls, others are naturals at it. Improving Your Attitude The right mindset is important when cold calling.

37 facts on the future of Social Selling vs. Cold Calling


50% of sales go the first salesperson to contact a prospect (source: ). Cold Calling is the solicitation of business from potential customers who have had no prior contact with the salesperson conducting the call. . COLD CALLING.

Are 1-to-1 gifts the new cold call for Account Based Sales?


If you’re already using an Account Based Everything approach, you know it’s critical that your sales and marketing outreach is researched, relevant and personalized. Here’s how… Launch your 1-to-1 account based sales gifting play.

How to Make People Fall in Love with Your Cold Call

Modern B2B Marketing

Author: Chris Gillespie When is the last time that you were cold called? As a salesperson myself, I always think that I am steeled for someone calling me out of the blue and asking me for something. ” Cold Caller: “I’m trying to reach John. Sales b2b

Please Don’t Let Your Sales Reps Nurture Leads

The Point

Bear with me as I relate a quick story about lead nurturing: A few months back I became a sales lead. Perhaps I was an SQL (Sales Qualified Lead) at one point in the conversation, but no longer. Worse in my view than cold calling. A sales rep should be selling, period.

Never Wing a Cold Call

Jill Konrath's Fresh Sales Strategies Blog

Today, Nancy Nardin of Smart Selling Tools shares her reaction to a fast-dialing cold caller who was "following up" with her after she'd visited his company's website. I spend nearly all of my time sleuthing on the Internet for new and cool, sales productivity software tools.

Cold Calling Sucks, So Have Some Fun With It!

Sales Prospecting Perspectives

Unless you have sat at a phone all day and pounded out dial after dial taking beatings all day long, you do not know how mentally taxing it can be to cold call. You get sworn at, hung up on, chastised and some people even have the nerve to tell you how you should have cold called them in order to get them to talk to you…which they won’t… and then they hang up on you. People that haven’t done it have no idea.

5 Tips To Get Your Prospects Attention When Cold Calling

Sales Prospecting Perspectives

Those of us who cold call all day have been there. After multiple calls and getting kicked around the company, you finally get your target contact on the phone. The reality of it is an overwhelmingly high percentage of the prospects we cold call into every day are not always happy to be speaking to us. Even if you feel you’ve perfectly executed your cold call, it doesn’t necessarily mean you’re going to be at 100%.

The 2 Not-So-Obvious Traits of Successful B2B Sales Development Reps

Sales Prospecting Perspectives

Out of curiosity, I asked a friend who works at the gym what the sales numbers look like this time of year since the fees are so low. Since this is a sales blog, I assume you can probably see where I''m going with this. Persistence in sales is similar.

3 Reasons Why We Will NEVER Be Able To Replace Cold Calling With Marketing Tools

Sales Prospecting Perspectives

The issue I have isn’t with marketing/sales tools. I do however take exception to the “now that we have these marketing tools, cold calling is stupid way to drive business” crowd. He is in enterprise storage sales and his average sale is about $500k. We have a ton of hits on our site for sales tips and white papers and yet my phone isn’t ringing with people begging to write me a check. Did any of you see Jeopardy the other day?

The Cure For The Common Cold Call Is Social Selling

B2B Marketing Insider

Are you coughing up excuses why you missed your sales quota? Are you working at a feverish pace to get through your call list with no luck? Or, are you feeling depressed and alone since your calls and emails go unanswered? The Common Cold Call Is An Epidemic Problem.

Is Social Media the New Cold Call?

Sales Intelligence View

There are many alternatives to cold calling. InsideView customers that have adopted social selling into their sales process have reported a slow but steady decrease in the number of “cold calls&# their sales team makes on a daily basis.

The Death of Cold Calling – Ending the Debate

Sales Intelligence View

Cold calling is the process of approaching prospective customers or clients, typically via telephone, who were not expecting such an interaction. The Cold Calling Debate. All of this is designed for a single purpose–to close the gap from “old” sales to new.

Good Reads for B2B Sales - Cold Calling Revisited


Staying current on the latest innovations and opinions in sales can be daunting, especially in the the digital space. PointClear''s staff and Sales Sphere features relevant blog articles from our digital circles about B2B sales. Sales Coaching - The Use and Abuse of Modeling.

Steal This Technique for Your Next Sales Email

The Point

One of the basic rules of good, direct marketing copywriting is that a call to action should always be specific. and “Call me for a free 10-minute consultation”. is more effective than: “Call me to discuss how we can help.”.

Email 105

15 Posts on Why Cold Calling Is On Its Way Out the Door

Sales Intelligence View

A topic wrestled by a number of business figures in many of these discussion boards is the reliability of cold calling for the emerging generation of social selling in business. Demand Creation vs. Cold Calling - Hubspot. Cold Calling: Forget Plan A, B & C.

Cold Calling Confessions Of A Shopaholic

Sales Prospecting Perspectives

I am a certified, professional SHOPAHOLIC and my time is coming soon enough, as the malls in our area prepare for their Memorial Day Sales. For most, this can be a bit overwhelming, as you determine which sales fit your needs and priorities first.

Cold Calling Revisited: What if Sales is Not a Numbers Game?

Jill Konrath's Fresh Sales Strategies Blog

For years, we’ve been told that sales is a numbers game. To be successful, all you needed to do was to fill your pipeline with an endless supply of suspects. And then, a certain percentage of them would miraculously turn into prospects, and ultimately customers – if you were persistent enoug

[Video] 3 Cold Calling Strategies Savvy Sellers Use

Jill Konrath's Fresh Sales Strategies Blog

You've probably heard lots of people tell you that cold calling is dead, dead, dead. Here are 3 cold calling strategies savvy sellers use to get new opportunities: Do their homework. Cold calling is alive and well for smart, savvy sales people!

How to Leverage Holiday Cheer in B2B Teleprospecting Conversations

Sales Prospecting Perspectives

We already have the statistics from Craig in his blog post, Why is December a Great Month for Sales Prospecting? Here are my five tactics to leverage holiday cheer in the month of December and have better quality conversations when B2B teleprospecting or cold calling.

The Cure for the Common Cold Call

Sales Intelligence View

Sales teams easily slip into boring routines, and they come across loud and clear. This happens when employees feel like sales are driven by luck versus skill. More importantly, those immediate rejections sap your sales staff of their motivation.