KoMarketing Associates

MAY 10, 2019

Page speed may not seem like it needs to be a top marketing priority, but according to results from a new survey, it may be the difference between a customer sticking around or moving on to a competitor. Unbounce recently surveyed 750 customers and 395 marketers to determine how page speed affects customer behavior.

Customer Surveys 120

Customer Surveys Cold Calling Marketing Websites Buyer's Journey 120

Marketing Insider Group

OCTOBER 27, 2020

Conversion quality is a high priority for companies, with 48% of survey respondents naming it as their most popular one. Those sources may have been cold calls or advertisements in a publication in traditional sales and marketing models. Quality of conversions links to the quality and consistency of your content. Lead Source.

Top of Funnel 359

Top of Funnel Paid Search Agency Lead Ranking Work Management 359

Webbiquity

NOVEMBER 10, 2020

Per the report, “The top five tactics vendors use to engage buyers are different from buyers’ top five information sources. Per the report, “Our data shows that millennials and Gen Z buyers are less likely than older generations to use analyst rankings and reports while purchasing business technology. Cold calling .

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Only B2B

FEBRUARY 6, 2018

A few examples of traditional demand generation (if viewed in the light of outbound strategy) would be cold calling (telemarketing), email marketing, print advertorials, trade shows etc. You will see that the best demand generation tactics include content upgrades, free resources, survey, reports, webinars etc.

Demand Generation Agencies 122

Demand Generation Agencies Cold Calling Advertorials Demand Generation 122

Zoominfo

SEPTEMBER 29, 2022

Close Bigger Deals, Build Visionary Products Just as salespeople like to swap cold-calling tactics or best practices for a demo, product developers and engineers like to be challenged and inspired by how things are built at other companies.

Product 130

Product Zoominfo Enterprise Management Cold Calling 130

KoMarketing Associates

FEBRUARY 20, 2018

This was compared to just 49 percent who said they preferred cold calls, and 36 percent who said direct mail. The “2017 Content Preferences Survey Report” from Demand Gen Report discovered that 46 percent of B2B buyers have moved toward shorter forms of content in the past.

Cold Calling 123

Cold Calling Paid Search Agency B2B Sales Tactics 123

Hubspot

APRIL 5, 2023

Yet, over 90% of salespeople surveyed had “medium to high scores of modesty and humility.” Considered the top executive role, chief sales officers report to CEOs on sales targets while also reporting to stakeholders and working with other team leaders to grow the organization. This role typically has an average of $350,000/year.

Stats 78

Stats Enterprise Management Work Management Marketing Management 78

Hubspot

DECEMBER 31, 2020

Using phone or email surveys, companies attempt to collect information about how technology is adopted, deployed and used to boost B2B efforts. Most companies won't respond to cold-call surveys, and many aren't willing to provide specific usage data even via email response templates. The challenge?

Digital Transformation 96

Digital Transformation Cold Calling B2B Sales Demographics 96

Rev

JUNE 21, 2023

Sales prospecting is typically performed by sales teams who use various techniques such as cold calling, cold emailing or social media outreach on platforms like LinkedIn. According to a Crunchbase report , the best sales reps spend around 6 hours a week researching their prospects. However, it can also be time consuming.

Lead Generation 78

Lead Generation Work Management Ideal Customer Profiles Marketing Management 78

LeanData

APRIL 13, 2023

With many companies reporting a decline in inbound, there’s a renewed focus on outbound sales. In fact, a recent SaaStr survey found that 71 percent of companies are relying more on outbound in 2023. Unfortunately, outbound motions get a bad rap because people associate them with intrusive, unwanted cold calls and spammy emails.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing Work Management ABM 52

Hubspot

OCTOBER 12, 2022

The HubSpot Blog surveyed 500+ sales professionals to uncover the top social selling trends to reach more prospects and close more deals — all at your fingertips. Like a traditional cold call, keep your message short, personalized, and friendly. If you're in sales, you know that finding prospects isn't easy.

Trends 83

Trends Ideal Customer Profiles Cold Calling Social Media 83

6sense

MARCH 19, 2020

6sense , the leading Account Engagement Platform, today announced the release of its 2020 State of Predictable Revenue Growth Report with Heinz Marketing. Even the ideal prospect is under debate: 50% of those surveyed only “somewhat agree” or “don’t agree at all” on their target account list.

Demand Generation 62

Demand Generation Ideal Customer Profiles Marketing Report Account Based Marketing 62

ANNUITAS

MARCH 8, 2022

And while a majority of companies see the value of chat ( a recent report by Drift found that 74% of its survey respondents were planning to add a chat solution to their marketing strategy) unfortunately, most companies aren’t maximizing their investment. It can feel a bit like high-stakes cold calling if the rep isn’t prepared.

Marketing Automation Services 130

Marketing Automation Services Lead Ranking Tools Top of Funnel 130

Televerde

MARCH 16, 2022

When used correctly, AI technology and automation tools can improve efficiency at every level, whether nurturing leads, communicating with customers, sending invoices, or generating forecasts and analytical reports. Analytics and Reporting. Sales automation tools can monitor insights in real-time and generate reports.

Marketing AI 52

Marketing AI Top of Funnel Automation Work Management 52

Heinz Marketing

AUGUST 21, 2020

Latané Conant, CMO at 6sense sees “companies are layering their upper management so the CMO now reports to another C-level, like the chief revenue officer, taking the CMO out of the boardroom – and out of the highest-level business decision.” years, according to the analysis done by organizational consulting firm Korn Ferry.

Ideal Customer Profiles 90

Ideal Customer Profiles CMO Cold Calling Work Management 90

Belkins

AUGUST 17, 2020

Old-school methods suggest cold calls, but at Belkins we stick to email outreach. Cold emails let you insert more information about your unique value proposition, add more creativity to your presentation without coming off as annoying or obtrusive — also, they’re less intrusive in general. Debrief and reporting.

Ideal Customer Profiles 97

Ideal Customer Profiles Sales Qualified Leads Cold Calling Top of Funnel 97

Biznology

SEPTEMBER 22, 2014

For salespeople, especially in B2B industries, its purpose is to establish relevance to prospects rather than interrupt their daily lives with cold calls and sales pitches. 90% of C-suite executives say they never respond to cold calls or email blasts (source: Harvard Business Review ). It’s not a buzzword.

Peer-to-peer 80

Peer-to-peer Cold Calling Social Media Blast Campaigns 80

DiscoverOrg

MARCH 3, 2017

In our 2017 Growth Drivers Report we asked 200 Sales and Marketing professionals to rate their teams on a scale of 1-5 across 15 different attributes. While we would have liked to ask about many other attributes, we limited response options to prevent survey fatigue. Download the 2017 Growth Drivers Report to find out.

Correlation 120

Correlation Peer-to-peer Marketing Management Storytelling 120

Stevens & Tate

MARCH 2, 2020

Facebook Introduces 3 New Ad Reporting Tools. Cross-Account Reporting, Custom Metrics, and Conversion Path Reporting are all viable options that are explored in depth as Facebook continues to evolve its measurement solutions to address the priorities of potential marketers. Recent Marketing Reports, Updates, and Trends.

Trends 59

Trends Planning Paid Search Agency ROAS 59

KEO Marketing

JUNE 14, 2017

In the past, salespeople would do research on their prospects, making cold calls until they found someone who was interested in their products and services. According to a survey from SiriusDecisions, 92% of B2B marketers say that ABM is “very” or “extremely” important to their marketing efforts.

Account Based Marketing 78

Account Based Marketing ABM Sales Qualified Leads Planning 78

Aberdeen

SEPTEMBER 16, 2019

It seems like every time you go on LinkedIn, there’s another person calling out some sort of disruptive cold outreach attempt. Studies have shown that 80% of cold calls are sent to voicemail and that just 5% of sellers find success with bulk outbound email. And the stats back this up. Of course not.

Intent Data 66

Intent Data Cold Calling Outreach Intent 66

Metadata

FEBRUARY 16, 2021

Ninety percent of sales and marketing professionals surveyed for a 2020 LinkedIn/Forrester report agree that when initiatives are aligned the customer experience is positively impacted. But acting on emotion in a business setting is not a good response.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Planning Lead Scoring 98

Rev

AUGUST 30, 2023

Spend time analyzing your buyers’ behavior and use qualitative (interviews, surveys) and quantitative (analytics) research to understand where they are today, how they make decisions, and what content will move them through the sales process. How do you know what type of content will resonate with your target audience?

Practices 78

Practices Work Management Marketing Management Best Practices 78

LeanData

MARCH 14, 2023

B2B Buyers Embrace New B2B Buying Journeys In June of 2022, TrustRadius published its 6th annual B2B Buying Disconnect report based on a survey of 2,185 technology buyers. Its key findings are enough to shake a revenue team’s belief in its established strategies and processes to the core.

Lead Ranking 52

Lead Ranking Marketing Management Peer-to-peer Marketing Analytics Tools 52

Hubspot

DECEMBER 19, 2018

At ValueSelling, we recently conducted a survey on B2B sales reps' top prospecting challenges and found that 50% of sales reps surveyed feared making cold calls. Half of the respondents we surveyed had anxiety about this essential part of their jobs. Today's salespeople are afraid to pick up the phone. Absolutely.

Tips 93

Tips Touchpoints Outreach Cold Calling 93

Hubspot

AUGUST 1, 2023

These tools can help you keep track of prospects and report on your progress. You know that report you have to create every week? You’ll spend less time faffing with your CRM and navigating to a particular report. Dalldorf now has more energy for cold calling and the human interaction that prospective customers need.

Marketing AI 52

Marketing AI Ideal Customer Profiles Lead Scoring Lead Ranking 52

Televerde

AUGUST 22, 2022

According to a 2021 marketing report from HubSpot, generating more leads was the top priority for marketers in 2021. It has numerous benefits: Expanding your market share Growing your following Boosting your revenue Generate new business opportunities Improve the quality of your leads Reduce the need for cold calling.

Lead Generation 64

Lead Generation Paid Content Ideal Customer Profiles Advertising Channels 64

MarketJoy

JULY 31, 2020

According to data reported in the Mailshake Outreach Playbook , 70% of salespeople give up after the first email. A 2017 CallHippo survey studied 24 weeks of data of numerous companies across various verticals and found Wednesdays and Thursdays are still the best days to call prospects and follow-up leads.

Sales Qualified Leads 59

Sales Qualified Leads Case Studies Cold Calling High Quality Lead 59

Televerde

FEBRUARY 14, 2022

In 2021, 80% of surveyed small businesses planned to outsource activities. Intuit reported that 80% of large corporations plan to continue hiring contingent workers after the pandemic, and small businesses are capitalizing on this trend as well. Why Do Businesses Outsource Their Sales Team? Your Team is Overloaded and Burned Out.

Contingency Planning 52

Contingency Planning Paid Search Agency Advertising Agencies Work Management 52

Delivra

APRIL 3, 2019

Email marketing campaigns have long since relied on surveys for quick and direct information gathering. But in 2019, the use of these surveys can seem obsolete. Across industries, the average survey response rate is 33%. But just because surveys don’t yield the highest interaction rates doesn’t mean they’re not important.

Customer Surveys 71

Customer Surveys Email Marketing Branding Brand Identity 71

Circle Studio

JUNE 6, 2018

HubSpot’s annual report of inbound marketing and sales trends provides an overview of how companies are using inbound strategy and content marketing. The 2018 annual report contains data gleaned from more than 6,200 marketing and sales professionals surveyed to uncover what marketing strategies and tactics they are using.

Paid Content 76

Paid Content Enterprise Management Paid Search Agency Inbound Marketing 76

SnapApp

SEPTEMBER 19, 2017

13% of Millennials surveyed indicated they are the final decision-maker on B2B buying decisions. Well here’s the good news: what works best for Millennials largely fits the changing preferences of all the generations we surveyed. . Stop cold calling the top of your funnel. . Just check out some of the stats: .

B2B Marketing 67

B2B Marketing Lead Ranking Planning Top of Funnel 67

ClearVoice

MARCH 25, 2021

Huge ad budgets were allocated toward developing flyers, making cold calls, running TV commercials, and advertising on billboards. Cold calling. Reports indicate that nearly 40 percent of flyers are held for at least a few days. Cold calling. Television commercials. Radio spots. Press releases.

Allocation 69

Allocation Paid Search Agency Inbound Marketing Cold Calling 69

LeanData

SEPTEMBER 14, 2022

According to The Bridge Group’s 2021 Sales Development Report , the average tenure of SDRs is 1.8 The Bridge Group reports the overwhelming majority (93%) of companies offer at least one form of SDR career path. years, with 56% sticking around between 13 and 24 months. So why do SDRs rarely last two years on the job?

Churn Rate 52

Churn Rate Ideal Customer Profiles Cross-Selling Paid Search Agency 52

ANNUITAS

FEBRUARY 13, 2014

A new report called The Reinvention of B2B Marketing , from eConsultancy shows there is still quite a disparity between B2B marketing and sales organizations. There is no cold calling in a holistic, buyer-centric Demand Generation Strategy. This should be the most pressing question in any organization.

Demand Generation 100

Demand Generation Demand Generation Planning 100

ActiveDEMAND

MARCH 25, 2020

Follow up after an initial cold call. With Zoho automatically posting won deals to ActiveDEMAND, marketers are able to report on and understand which kinds of leads close at a higher rate, and at a higher value. Adjust as required then implement more automation and reporting as needed.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads CRM Automation 52

ANNUITAS

MAY 28, 2020

Nearly a quarter of companies surveyed by the Interactive Advertising Bureau paused all advertising spending through the second quarter and another 45% are reducing budgets. For the company mentioned above we are currently deploying a massive calling campaign to try and accelerate existing mid-funnel Persons into Pipeline. Paid Search.

Top of Funnel 147

Top of Funnel Demand Webinar Metrics Paid Search Agency 147