The Amazing Power Of Multi-touch Lead Engagement
MAY 2, 2016
And since that day, this writer has learned what to call those small, green potted gestures. If your leads engage with your message in front of their laptop, on their phone, through a paid advertisement, an email, a Facebook ad, a phone call – all these channels prompt a different association with the viewer. The recency bias tells us that people tend to believe the things they see most recently. All these touchpoints bring leads closer to becoming a customer.