Marketing Insider Group

OCTOBER 26, 2010

As a marketing professional, I am not proud of our reputation as SPAM-ers. It seems as if the lower our outbound marketing response rates get, the greater the number of emails, phone calls, pop-up ads and other interruptions we throw at our weary populace. I refuse to answer cold calls at work or home.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Hubspot

MARCH 12, 2018

My theory is that someone applied some math to this whole prospecting sales funnel-y thing and realized that spam is actually a decent prospecting method. After all, why should SDRs spend time crafting 100 personalized emails when sending the same generic email to 1,000 people results in the same number of responses? What will happen?

Template 101

Template Work Management Marketing Automation Services Top of Funnel 101

Marketing Insider Group

DECEMBER 1, 2010

We sent email and made cold calls. Not just a little more, we sent tons of email and cold calls and then we added even more. Lists became “tired&# as response rates drops. Opt-outs increased and our brand image suffered — all because we were spamming our customers. So what did we do?

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Optinmonster

JANUARY 4, 2024

You Can’t Trust the Quality of the List You Might Have to Pay Hefty Fines You’ll Come Across as a Spammer Email Marketing Platforms Can Ban You You’ll Risk Your Brand Reputation Other Brands Might Use the Exact Same List Your Response Rate Will Suffer a Lot No Reputable Expert Recommends It 1.

Buy 83

Buy Marketing Automation Services CAN-SPAM Work Management 83

Hubspot

OCTOBER 5, 2017

Cold calling: Unsolicited calls to sell a product or service. Social spamming: Unsolicited social media messages to sell a product or service. Yet, salespeople are still cold calling as if buyers have no awareness. And he achieved a 90% response rate. And now our entire list is prioritized.

Budget Programs 99

Budget Programs Top of Funnel Tools Work Management 99

Hubspot

MAY 24, 2011

The industry has continued to grow, though response rates have been declining and costs increasing, with an estimated 44% of direct mail being discarded before it is even looked at. Do Not Call legislation is passed in 2003, and now there are 200 million numbers on the US do not call list.

Telemarketing 28

Telemarketing Cold Calling CAN-SPAM Paid Search Agency 28

Online Marketing Institute

JULY 31, 2009

I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

DiscoverOrg

DECEMBER 26, 2018

In this blog, our sales development rep with the 60% response rate (!!) is here to show you how he does efficient research and uses personal highlights in emails that get tons of responses. Is Cold Email SPAM? Check it out – the name of the relevant statute says it all: It’s the you CAN-SPAM Act.

Intent Data 120

Intent Data CAN-SPAM CMO SME 120

Albacross

JANUARY 17, 2020

This is great for cold calling or cold emailing. It avoids you having to contact a generic email address and, when calling, allows you to ask to speak to a specific person rather than the person in charge of marketing, finances or whatever department you are looking to contact. Marcus Svensson Albacross.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

markempa

AUGUST 12, 2012

When you send emails and text messages without the recipient’s prior permission, the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act strictly requires the email makes it clear that what the recipient is receiving is advertising. Downside #2: The response rate will be nil.

Buy 120

Buy Deliverability SIC Tactics 120

Hubspot

OCTOBER 29, 2019

After adopting social selling practices and LinkedIn’s Sales Navigator, marketing software company Eloqua decreased their average sales cycle time by 20 days , and boosted the rate of leads converting to opportunities by 25%. Salesy comments are unsolicited, and will annoy group members just as a cold call or email would.

Ideal Customer Profiles 88

Ideal Customer Profiles Peer-to-peer Linkedin Profiling 88

Single Grain

SEPTEMBER 12, 2019

You will have used up 3-5 hours each day just sending cold emails! Oh, and the average email open rate is between 15.22% and 28.46%. So what are you going to tell your boss in your next meeting when she discovers that you've spent all your time sending endless cold emails? reply rate and saved nearly 2 hours per day.

Sales Management 92

Sales Management Budget Programs Top of Funnel Work Management 92

Vidyard

FEBRUARY 2, 1999

Using Video in Sales Emails is More Convincing than Traditional Cold Calling 2.4 Sales videos are when salespeople record videos to send to prospects—via email, LinkedIn, or another channel—to increase responses. Or worse, they may mark your email as spam and send your deliverability rates plummeting.

Video Marketing 66

Video Marketing Cold Calling Lead Ranking Enterprise Management 66