SpotMe Blog

JUNE 2, 2021

There has never been an easier time for a company to host an event, whether it’s a webinar, virtual, or hybrid event. In our comprehensive guide, we’ll talk more about B2B lead generation and why it’s important, as well as offer our winning strategies to get the most out of your next B2B event. How Do You Generate B2B Leads?

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Belkins

FEBRUARY 21, 2021

They will give you ideas of how to present a decent solution and make your B2B sales leads choose your company over the competitors. Prioritize Cold Emails Over Cold Calls. Cold calls have become rather outdated in today’s world because any kind of information is easily accessible online.

Sales Qualified Leads 67

Sales Qualified Leads Enterprise Management Ideal Customer Profiles Marketing Automation Services 67

SalesIntel

JULY 10, 2023

Understanding buyer intent has become crucial to marketing, sales, and revenue operations (RevOps) strategies in the current competitive business climate. Fortunately, a game-changing tool is transforming how businesses approach their marketing and sales strategies – intent data. Intent data adds efficiency to your sales pipeline.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

Hubspot

DECEMBER 19, 2018

At ValueSelling, we recently conducted a survey on B2B sales reps' top prospecting challenges and found that 50% of sales reps surveyed feared making cold calls. Perhaps it's generational -- after all, what millennial makes a phone call instead of texting or using social media? Yes, phone anxiety is real.

Tips 93

Tips Touchpoints Outreach Cold Calling 93

markempa

OCTOBER 2, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

Belkins

JULY 15, 2019

Trying one trendy strategy after another, they fail to bring instant results. We prefer cold emails over the cold calls. In the world of accessible information, cold calls lost their element of surprise. Meanwhile, cold emails are a completely different thing. Presentations.

Lead Scoring 42

Lead Scoring Lead Ranking Sales Qualified Leads Ideal Customer Profiles 42

markempa

JUNE 28, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

MAY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. But lately, Ive watched some really bad webinars and webcasts. Webinars compete for your audiences most precious commodity - time.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

markempa

APRIL 5, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I met Paul as a fellow presenter at MarketingSherpas Demand Generation Summit and I loved his presentation on podcasting.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

OCTOBER 28, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 they were using the term "Demand Generation instead.

Lead Generation 120

Lead Generation Generation B to B Leads 120

MarketJoy

JUNE 25, 2018

Putting straightforwardly, it is carried out in traditional forms; as in print ads, cold-calling, cold emailing, and television ads. Research & investigations have revealed that firms invest around ninety percent of their incomes on different forms of outbound marketing.

Paid Content 56

Paid Content Work Management Marketing Management Top of Funnel 56

markempa

MAY 9, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Continue Reading at the INSPIRE SmartMarketers.com Blog (a new blog Im contributing to monthly) presented by Netline. I hope you can make it.

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

markempa

JUNE 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I recently sat through a conference call/web based sales pitch by AngelVision for creating a flash presentation to promote one of my companies.

Advertising Mediums 120

Advertising Mediums Consulting Lead Generation B2B Marketing 120

markempa

FEBRUARY 1, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Podcasts vs. Webinars which is better? These experts can become a source of speakers and webinar presenters.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

JUNE 13, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales CRM B2B Thought Leadership 120

markempa

JUNE 13, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Review 10 - 15 recent sales "wins" and look at what business pains or events were present. See the above mind map for examples) 2.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

Convince & Convert

OCTOBER 26, 2015

Chances are, you’ve read a blog post, joined a webinar or attended a conference that celebrated the “social selling” revolution. LinkedIn: Like Trade Shows Without the Travel. Trade shows are a massive investment in time and money. Consider how you select which trade shows to attend before buying a badge.

Cold Calling 163

Cold Calling Trade Show Peer-to-peer Linkedin 163

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. That being said, I completely disagree with the definition of thought leadership as presented.

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Generation Generation 120

Envy

AUGUST 31, 2017

Here are some numbers to consider: More than 226 million Americans have registered for the FTC's Do Not Call Registry to avoid cold calls. 91% of users have unsubscribed from corporate emails that they had previously registered for. What is outbound marketing? Social Media.

B2B Marketing 108

B2B Marketing Marketing Budget Inbound Marketing Top of Funnel 108

Hinge Marketing

JUNE 5, 2017

The marketing planning process is a systematic approach for developing marketing goals, strategy and implementation tactics. This is sometimes referred to as developing a go-to-market strategy. . While they may take a cursory look at the bigger picture, few firms retool their entire firm strategy each year.

Work Management 98

Work Management Marketing Budget Planning Marketing Management 98

Hubspot

DECEMBER 30, 2011

This is important in the social sphere as the algorithms sites like Facebook and Google use are critical for developing content-sharing strategies. Google Documents - Google Documents is a group of web-based office applications that includes tools for word processing, presentations, and spreadsheet analysis.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Single Grain

MARCH 24, 2022

You need to create content, connect with your audience, and generate strategies for engagement. Inbound marketing is a marketing strategy in which a business creates high-value content that provides an answer or solution to a potential customer's problem. opt-in email marketing. cold-emailing (aka spam).

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Social Agency 52

markempa

APRIL 12, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

B2B Marketing Zone Posts

JUNE 9, 2010

100 Tips for Trade Show Lead Generation - B2B Lead Generation Blog , May 11, 2010 Lead generation remains the top reason most companies exhibit at events and tradeshows. came across this helpful post by Mike Thimmesch on 100 Trade Show Lead Generation Ideas that’s worth checking out. 0160;I hope they inspire you.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Duplicate your Twitter Strategy on Facebook. Have I gone MAD??

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Webbiquity

APRIL 27, 2021

They were invited to write about trends and speak at industry trade shows. They started to think more like publishers in planning their content marketing and social media strategies. Events: Live events have been part of marketing since Europe’s trade fairs in the 13th century. They had no platform.

Social Media 360

Social Media Social Marketing B2B Marketing Media 360

TrustRadius Marketing

NOVEMBER 2, 2022

Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. HubSpot is presented as an ideal solution to help scale a business, for small to enterprise-level businesses alike. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Vidyard

SEPTEMBER 23, 2021

Keep Promoting Your Webinar After the Live Event 5.1.3 Video Marketing Strategy 2.2 Video Email Statistics 2.9 Virtual Conference and Webinar Statistics 3. Remote Prospecting Messaging Strategies 6.1 Why Sales Teams Need a Video for Sales Strategy 5.1 Personalized Video Email 5.2 Webcam Video (a.k.a.

Video Marketing 65

Video Marketing Sales Management Product Enterprise Management 65

Hinge Marketing

SEPTEMBER 11, 2017

The strategy and its associated tactics are often documented in a marketing plan. Marketing management is the process of implementing that plan — delivering the strategy at the tactical level. There is no overall strategy that ties these activities to their growth objectives. New Marketing Strategies for Higher Growth.

Work Management 96

Work Management Marketing Management Marketing Budget Marketing Automation Services 96

TrustRadius Marketing

NOVEMBER 2, 2022

Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. HubSpot is presented as an ideal solution to help scale a business, for small to enterprise-level businesses alike. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Improve audience engagement with next-gen dynamic polling and Q&A by Slido. LEARN MORE. Webex Meetings.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. HubSpot is presented as an ideal solution to help scale a business, for small to enterprise-level businesses alike. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52