What is Customer Lifetime Value (CLV)? Definition, Calculation, Model, Benchmarks, and Examples!
Martech Advisor
DECEMBER 6, 2019
For example, Starbucks provides a gamified platform for repeat customers and has full-blown programs to entice new customers with the promise of a better “experience” including the coffee roasts, quality merchandise, healthy bites and free Wi-Fi. Increased customer retention value. Nurture and develop brand advocates.
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