(Re)Focusing Your Demand Marketing Plan Amid the Coronavirus Outbreak

ANNUITAS

Business leaders and marketing and sales teams are struggling now, more than ever, to not only drive new demand, but to replace the loss of existing demand in the marketplace. Here are our top four recommendations to (re)focus demand marketing through this current crisis and beyond: 1.

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Marketing Planning Process for Professional Services

Hinge Marketing

Any firm that wants to succeed needs a marketing plan. However, the marketing planning process that works well for consumer products, industrial goods or not-for-profits is not well suited for professional services. With that in mind, we’re going to take a closer look at what it takes to put together an effective marketing plan specifically for professional services firms like yours. Marketing Planning Process Defined. Cold Calls.

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How To Create A B2B Marketing Plan (+ Free Tools Every B2B Marketer Needs)

Albacross

Benjamin Franklin once said – if you fail to plan, you plan to fail. If you’re struggling with your B2B marketing, it doesn’t necessarily mean that your product sucks, or that you’re using the wrong marketing channels. It might simply be because you don’t have a well thought out plan. In this article, we’ll walk you through how to create a comprehensive, well-rounded action plan for your B2B marketing efforts. Are you hitting your marketing goals?

How To Create A B2B Marketing Plan (+ Free Tools Every B2B Marketer Needs)

Albacross

Benjamin Franklin once said – if you fail to plan, you plan to fail. If you’re struggling with your B2B marketing, it doesn’t necessarily mean that your product sucks, or that you’re using the wrong marketing channels. It might simply be because you don’t have a well thought out plan. In this article, we’ll walk you through how to create a comprehensive, well-rounded action plan for your B2B marketing efforts. Are you hitting your marketing goals?

What Is B2B Event Marketing and Why You Should Still Consider it in 2021

Oktopost

B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. 77% of business decision-makers found at least 1 new supplier in the last trade shows they attended. What are some types of event marketing. Trade Shows.

Here’s Where Your GTM Strategy Is Failing

Zoominfo

It’s a unique, product specific, customer focused go-to-market strategy. From poorly thought out plans to unidentified buyer personas, a small crack in the foundation can lead to the crumbling of the entire structure. A go-to-market strategy , more than anything, is a plan.

B2B Marketing vs. Business Development: What’s the Difference?

Marketri

We often hear the words marketing and business development uttered in the same breath, or even used synonymously. What is Marketing? Marketing involves developing a strategic plan for the firm, establishing the firm’s overall message, benefits, and capabilities and making sure this information is consistently and accurately expressed through all communication. Lead team marketing meetings and track progress towards reaching marketing goals.

How Content Marketing Can Save Your Digital Marketing Strategy

Content Marketing Institute

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers. In the 2018 B2B research , 62% of the most successful content marketers have a documented strategy vs. 16% of the least successful.

How Events Will ALWAYS Generate B2B Leads (+ 10 Effective Lead Generation Strategies for Your Next Event)

SpotMe Blog

It’s also helpful for more established companies looking to gain an advantage over their competitors and earn more market share. Generating B2B leads typically involves both of these: Demand generation: Creating targeted online and print content marketing materials, ads, webinars, etc.

6 Reports, Alerts & Strategies for Increasing Sales & Marketing Productivity

Fathom

If you’re on the marketing team, you’re likely responsible for delivering quality inbound leads to your sales team. When it comes to transitioning leads from marketing to sales (and more importantly closing deals), aligning inbound and outbound marketing efforts is critical. Outbound marketing – What is that, you ask? By its simplest definition, outbound marketing is sending a unified message out through TV ads, cold calling, trade shows, etc.

61 B2B Lead Generation Strategies and Tactics for 2019

Leadfeeder

When you market for B2B, you have to go where your ideal clients or customers are. Website Optimization Content Marketing Email Marketing Paid Advertising Social Media Offline Strategies (Note: Want to discover new leads, prospects, and gain insights on your customers? Website errors, slow site speed, and the inability to identify visitors can hinder even the best executed marketing plans. Repurpose it in your marketing efforts.

B2B Lead Generation Blog: Collaboration Huddles and 35 Other Ways to Improve Sales and Marketing Teamwork

B2B Lead Generation

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 At InTouch we call them “huddles." At InTouch we call them “huddles."

10 Ways to Help Focus Your 2016 Content Marketing Strategy

SnapApp

Now that 2016 is officially one week old, it’s time to really shake off the confetti and focus your content marketing strategies on the new year. A year in which, according to Content Marketing Institute , 76% of marketers plan to create more content than 2015. . So with this continuous increase in content, what does 2016 look like for B2B marketers? Relationship marketing/ account based marketing (ABM) .

Help 48

B2B Lead Generation Blog: How Podcasts Impact B2B Purchase Decisions

B2B Lead Generation

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 Positioning: How To Test, Validate, And Bring Your Idea To Market

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Great content this month via the B2B Marketing Zone. Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. To succeed in social media, set aside your marketing plan , October 31, 2010 Forget your marketing PLAN? Part 1) , October 5, 2010 Most of you know Don Draper as the iconic, chain smoking, hard driving, client schmoozing ad man on the show “Mad Men.&#

Strategic Marketing for Professional Services

Hinge Marketing

Strategic marketing sounds like it would be a good idea for a professional services firm. That’s where strategic marketing comes in. Strategic Marketing Defined. Strategic Marketing is the use of marketing disciplines to achieve organizational goals by developing and maintaining a sustainable competitive advantage. It addresses high-level considerations such as what markets to target, which services to offer and how to price and promote them. Cold Calls.

61 B2B Lead Generation Strategies and Tactics for 2019

Leadfeeder

When you market for B2B, you have to go where your ideal clients or customers are. Website Optimization Content Marketing Email Marketing Paid Advertising Social Media Offline Strategies (Note: Want to discover new leads, prospects, and gain insights on your customers? Website errors, slow site speed, and the inability to identify visitors can hinder even the best executed marketing plans. Repurpose it in your marketing efforts.

61 B2B Lead Generation Strategies and Tactics for 2019

Leadfeeder

When you market for B2B, you have to go where your ideal clients or customers are. Website Optimization Content Marketing Email Marketing Paid Advertising Social Media Offline Strategies (Note: Want to discover new leads, prospects, and gain insights on your customers? Website errors, slow site speed, and the inability to identify visitors can hinder even the best executed marketing plans. Repurpose it in your marketing efforts.