mail 
ViewPoint
JUNE 15, 2012
There have been more comments from marketing automation vendors that cold calling and other traditional ways of generating sales leads are going away. Increased budgets of this nature are including outbound telemarketing and lead generation companies. But many are going for cold, hard, qualified leads.
markempa
SEPTEMBER 29, 2006
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Inviting and following up on trade show attendees. Following up on direct mail campaigns. Telemarketing, as Xerox shows, is still a.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
markempa
SEPTEMBER 15, 2005
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. It has long been accepted that combining outbound calling with direct mail marketing dramatically increases results in B2B programs.
markempa
OCTOBER 22, 2005
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Dimensional mail was close behind at 5.28 percent, and e-mail produced an average response rate of 3.39
markempa
JUNE 7, 2005
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Peter Davidson at the BeConnected blog pointed me to Kevin Stirtzs post on cold calling. Thanks Peter. Thats what this webcast is about.
Excelsior Research
MAY 24, 2021
B2B telemarketing: Cold calls are a technique that’s been around for a long time. The effectiveness of telemarketing is boosted when this strategy is paired with effective and up-to-date methods. We need to understand and realize that marketers truly create awareness in the markets in and around you.
Excelsior Research
MAY 24, 2021
B2B telemarketing: Cold calls are a technique that’s been around for a long time. The effectiveness of telemarketing is boosted when this strategy is paired with effective and up-to-date methods. We need to understand and realize that marketers truly create awareness in the markets in and around you.
Expert insights. Personalized for you.
120 
Let's personalize your content