Online Marketing Institute

JULY 31, 2009

I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. You don’t wait for a cold call to talk to an annoying sales person. The technology appears useful at both ends of this spectrum.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

markempa

AUGUST 12, 2012

They treat email like direct mail, where you: Buy a list. Flood a certain ZIP or SIC code with a cleverly designed message. People don’t like getting cold calls,” says Volpe. Email Marketing: Avoid the pitfalls of a direct-mail mindset. Wait for the leads to pour in.

Buy 120

Buy Deliverability SIC Tactics 120

PureB2B

MAY 22, 2018

Try various tactics such as email marketing, content marketing, or even cold-calling to follow them up. Use targeted multimedia content such as interactive calculators, white papers, or even direct mail to build value-based relationships that you can invest in. Reach out to them through multiple platforms and touchpoints.

Sales Management 62

Sales Management Sales Qualified Leads Lead Scoring Lead Ranking 62

PureB2B

MAY 22, 2018

Try various tactics such as email marketing, content marketing, or even cold-calling to follow them up. Use targeted multimedia content such as interactive calculators, white papers, or even direct mail to build value-based relationships that you can invest in. Reach out to them through multiple platforms and touchpoints.

Sales Management 48

Sales Management Sales Qualified Leads Lead Scoring Lead Ranking 48