B2B Marketing: Do you know how much your CEO really invests in demand generation?
markempa
SEPTEMBER 28, 2010
If it's almost unheard of for your sales team to make a cold call thanks to a sales pipeline bursting with steaming-hot leads generated by your marketing department, skip this post. But what about sales prospecting? Most companies don’t call what sales people do “demand creation” or “demand generation.”
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